RevOps Data Automation Cloud
OpenpriseReviews from AWS customer
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A must-have for data-driven marketing & sales organizations
What do you like best about the product?
Openprise offers powerful data ETL and manipulation at-scale without having to write a single line of code.
What do you dislike about the product?
The platform is a little immature in terms of data sources and connectivity they support. Amazon S3, for example, is not supported. Connecting through SSH tunnels is also not supported yet.
What problems is the product solving and how is that benefiting you?
- Salesforce de-duplication & cleanup.
- Lead import and campaign assignment: we've built automated ingestion that sanitizes, normalizes, appends, and de-duplicates leads against SFDC leads, contacts, and accounts before evaluating rules of engagement and assigning to the appropriate campaign. This has allowed us to move away from DemandTools to a cloud-base solution that is more robust and accurate.
- Opportunity analysis
- Automated enrichment and normalization: any lead, contact, or account created manually is appended with relevant information across a number of proprietary data sets.
- Lead import and campaign assignment: we've built automated ingestion that sanitizes, normalizes, appends, and de-duplicates leads against SFDC leads, contacts, and accounts before evaluating rules of engagement and assigning to the appropriate campaign. This has allowed us to move away from DemandTools to a cloud-base solution that is more robust and accurate.
- Opportunity analysis
- Automated enrichment and normalization: any lead, contact, or account created manually is appended with relevant information across a number of proprietary data sets.
Powerful data orchestration capability
What do you like best about the product?
By using Openprise, we are able to manipulate data on lead records in salesforcecom - allowing us to increase data accuracy, improve lead routing, and increase the effectiveness of our sales team. Openprise service is the best - they answer all questions promptly and accurately and offer suggestions to help improve our deployment.
What do you dislike about the product?
It is complex to administer. We have signed up for a data mechanic from Openprise to assist us, and they have been incredibly responsive.
What problems is the product solving and how is that benefiting you?
Lead routing and lead/data enrichment
Recommendations to others considering the product:
Ensure you have adequate technical resources to manage this tool.
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