Sold by: Openprise
Deployed on AWS
Openprise helps GTM teams turn AI and data investments into measurable revenue growth. Clean, enrich, and connect GTM data, automate core go-to-market processes, and put AI to work across the funnel so teams create more pipeline, increase productivity, and scale growth faster. Integrates with AWS (including Amazon S3 and Amazon Redshift) and major CRM and marketing systems.
4.9
Overview
Openprise is the AI and data platform for modern go-to-market teams. GTM teams use Openprise to create more pipeline, increase productivity, and scale growth by connecting trusted data with intelligent, automated execution across Marketing, Growth, Sales, and Operations. Openprise cleans, enriches, and connects GTM data, automates core go-to-market processes, and puts AI to work across the funnel. That includes list loading, cleansing and standardization, multi-vendor enrichment, matching and routing, segmentation, and governed AI use cases that move from pilot to production. On AWS, Openprise integrates with repositories such as Amazon S3 and Amazon Redshift and with systems of record such as Salesforce, Microsoft Dynamics, Marketo, Eloqua, Pardot, and HubSpot, so data and workflows stay connected where your GTM stack already runs. Fortune 500 companies and high-growth enterprises rely on Openprise to get more from their data, people, technology, and AI. For private offers, contact us: https://openprisetech.com/contact-openprise
Highlights
- More pipeline. Identify, engage, and convert the right opportunities faster with trusted data, sharper audiences and scoring, accurate matching and routing, and faster handoff.
- Greater productivity. Automate cross-system GTM work with cleaner data and better context at the point of action so Marketing, Ops, and Sales spend more time on revenue, not repetitive tasks.
- Scalable growth. A connected foundation keeps data and processes aligned as channels, systems, AI, regions, and teams expand, so more AI and automation reach production with consistent execution.
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Standard | Openprise Base Platform Pricing | $24,000.00 |
Dimensions summary
This listing bills through one contract dimension, the Openprise Base Platform. You buy it as Standard units under an annual agreement. Pricing is not split into instance sizes or usage add-ons. Instead, your cost reflects the base platform access for your team. Final pricing depends on your data volume, workflows, and connected systems, so the vendor builds a quote to match your setup rather than offering a fixed self-serve rate. You commit to the platform for the contract term and scale your use as your operations grow.
Top-of-mind questions for buyers
The Base Platform is sold as Standard units under an annual contract. A unit represents base platform access for your team rather than a per-seat or per-server count. Your final quantity reflects your data volume, workflows, and connected systems, so the vendor sizes it to your setup.
Access includes pre-built connectors, custom solution building, an embedded AI model, data marketplace access, and multi-vendor enrichment waterfall automation. You get data cleaning, deduplication, matching, routing, scoring, segmentation, and AI orchestration across connected systems. The no-code builder lets your Ops team automate workflows without engineering support.
You can start with a single workflow and expand as your operations grow. Adding new use cases requires configuration, not a new implementation, using the same no-code rule builder. Expanding scope may affect your quote, since pricing reflects your data volume, workflows, and connected systems rather than a fixed rate.
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Updated weekly
By Openprise
By Workato, Inc.
By ZoomInfo
Top
10
In Master Data Management
Top
10
In Sales & Marketing
Top
10
In Data Integration, Collaboration & Productivity
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
Data Cleaning and Enrichment
Cleanses, standardizes, and enriches go-to-market data through list loading, multi-vendor enrichment, and data quality processes
AWS Integration
Integrates with Amazon S3 and Amazon Redshift repositories and connects with Salesforce, Microsoft Dynamics, Marketo, Eloqua, Pardot, and HubSpot systems
Process Automation
Automates core go-to-market processes including matching, routing, segmentation, and cross-system workflow execution
AI-Driven Capabilities
Implements governed artificial intelligence use cases for audience segmentation, lead scoring, and opportunity identification across the sales funnel
Low-Code/No-Code Development
Platform enables building automation workflows and AI agents without requiring code writing, supporting rapid development and modification of business processes.
AI Agent Orchestration
Supports creation and management of intelligent AI agents (Genies) that understand intent, adapt to business processes, and collaborate with humans and other agents for end-to-end automation.
Event-Driven Workflow Execution
Enables event-driven workflows for near real-time decision making with optional human oversight capabilities for critical business processes.
Cloud-Native Auto-Scaling
Provides cloud-native execution with automatic scaling capabilities to handle high-demand AI workflows that continuously learn and adjust.
Multi-Application Integration
Connects and orchestrates workflows across multiple cloud services and on-premises applications with enterprise-grade governance and security controls.
Comprehensive B2B Data Repository
Access to over 100 million companies, 500 million contacts, and billions of signals to inform go-to-market decisions.
Intent Signal Detection
Identification of high-value accounts and buying signals including funding events, competitive research, and organizational changes to prioritize outreach.
Automated Data Management
Automated segmentation, deduplication, and account planning capabilities to streamline operations and reduce manual data handling.
Multi-System Integration
Seamless connectivity with existing technology stacks, combining first-party and third-party data, signals, and AI insights across sales, marketing, and operations platforms.
Real-Time Account Intelligence
Dynamic, real-time view of accounts including key contacts, compelling events, and organizational changes to inform engagement strategies.
Standard contract
No
No
Customer reviews
Priyanshu k
Improved data workflows have revealed gaps while pipeline automation has boosted revenue growth
Reviewed on Dec 06, 2025
Review from a verified AWS customer
What is our primary use case?
Openprise serves as our main RevOps automation solution, providing us with an end-to-end solution that helps us seamlessly connect the entire process from opportunity creation until final delivery within our executive search business. It has significantly improved visibility and control of our operations. Openprise is also helping us by offering personalized pipeline status, allowing our team to track each stage of growth or delivery with considerable precision.
Openprise provides us with a split pipeline structure that has been particularly beneficial as it enables us to manage our business development and project delivery in parallel. This ensures that no opportunities are lost and outcomes are delivered efficiently.
What is most valuable?
Openprise offers multiple features that I appreciate, but one of the major features I love is the no-code workflow automation for data onboarding, cleaning, deduplication, and standardization. Openprise also comes with 300+ pre-built integrations such as Salesforce, HubSpot, Marketo, and Snowflake, which helps us integrate things properly. Additionally, it works with AI-driven data enrichment and validation, which adds a layer of referential integrity.
The AI-driven data enrichment and validation in Openprise have helped our team by refining data in one place and searching it, making visibility much greater through cleaning, deduplication, and standardization of the data flow. Openprise provides centralized data quality regardless of what tech stack we are using, which is very positive. It also provides real-time sync and task automation for marketing and sales.
Openprise has positively impacted our organization as we have seen a very good return on investment over three years. In our case, data error reduction was achieved by 77.7%. Apart from that, it has improved our forecast accuracy by 47.5%. Moreover, it has also helped us in sales by providing a productivity boost of 32.3%. Additionally, marketing lead revenue increased by 61%.
What needs improvement?
Some advanced features of Openprise can be advanced for non-technical people, as advanced features overwhelm beginners, particularly guided onboarding wizards, which could be improved. Additionally, API quota management for high volumes can hit sync limits, so built-in bulk API optimization could address this concern.
Scalability is something that may be a problem with Openprise.
For how long have I used the solution?
I have been using Openprise for almost three years.
What do I think about the stability of the solution?
Openprise is stable, and we did not encounter any bugs or defects while using it.
What do I think about the scalability of the solution?
The scalability of Openprise is somewhat challenging. Whenever there is high volume, it may be unstable sometimes. Scalability can be improved by building in bulk API optimization in the right direction.
How are customer service and support?
The customer support of Openprise has provided us exceptional quality; I would give it a 10 out of 10.
Which solution did I use previously and why did I switch?
We were not using any alternative before Openprise, but we evaluated some options such as Syncari, LeanData, and RevOps.io.
How was the initial setup?
The deployment of Openprise in our environment was easy and does not require anything very technical, although our team was ready for that. Our team completed all setup within three days.
In terms of the configuration process, we had some challenges. Custom integration for niche tools required support from Openprise. Additionally, the OAuth setup for Salesforce demands service account permissions, which we faced initially.
What about the implementation team?
Our team consistently demonstrates a strong can-do attitude with Openprise and shows genuine determination to resolve every challenge or pain point. Rather than offering generic fixes, they take time to understand our specific business needs and tailor the approach accordingly. They are also open to feedback, actively listen, adapt quickly, and continuously refine their methods to deliver the best possible outcome.
What was our ROI?
I have definitely seen a return on investment with Openprise, as we have experienced a boost in sales productivity by 33%, and marketing lead revenue increased by 61%.
What's my experience with pricing, setup cost, and licensing?
Openprise provides custom enterprise focus, typically around $995 a month for basic implementations. When we go for advanced options and if the number of users is more, it can go up to $5,000 to $15,000 a month for a mid-sized business. It comes with contract-based billing, which presents no problem.
The experience with pricing, setup cost, and licensing was straightforward.
What other advice do I have?
Openprise has positively impacted our organization as we have definitely seen a very good return on investment over three years. In our case, data error reduction was achieved by 77.7%. Apart from that, it has improved our forecast accuracy by 47.5%. Moreover, it has also helped us in sales by providing a productivity boost of 32.3%. Additionally, marketing lead revenue increased by 61%.
The productivity boost from Openprise has changed our team's day-to-day work as the centralized sync of data and workflow automations have unified the processes and helped us in lead generation. The sales team was able to allocate more time, which resulted in a productivity boost of 10% to 20%. Openprise features have definitely helped us positively.
My advice for others looking into Openprise is that anyone seeking proper RevOps solutions that emphasize value realization through proof of concept success and making it simple should definitely consider it. It is suitable for agile organizations or waterfall organizations through RevOps transformation.
Openprise works well with all sources, whether AWS or Azure, and we have not encountered any problems.
In terms of the procurement process, it was easy for us and involved a structured enterprise sales process focused on the RevOps team and IT leaders. The proof of concept with actual data sources helped validate workflows, data quality, and ROI metrics.
Openprise is a great solution that has definitely transformed our sales funnels. I gave this review a rating of four out of five.
Computer Software
Robust and versatile tool for Lead routing process automation
Reviewed on Jan 22, 2025
Review provided by G2
What do you like best about the product?
Strong Database and storage modules and flexible options to arrive at different and complex lead routing methods
What do you dislike about the product?
The UI can be made better for navigation and configuration.
What problems is the product solving and how is that benefiting you?
Openprise helps to automate lead routing in enterprise companies dealing with higher volume of leads from different sources of marketing and assign them to sales teams distributed across geography, segment and business units.
Veronica K.
Great Tool, Even Better Implementation and Support Teams!
Reviewed on Dec 20, 2021
Review provided by G2
What do you like best about the product?
Openprise solves a considerable chunk of our data problem, from duplicates to list loading. I like that we can have one robust tool to solve those problems and more.
What do you dislike about the product?
I do think that the website/app portal can be a bit overwhelming. There are many features within Openprise that are not available to us based on the package we chose, which is totally fine, but I feel like they are still there and are just cluttering the space. Between the website and the app portal, it can get overwhelming, especially for new clients like us.
What problems is the product solving and how is that benefiting you?
We have a few data issues that we wanted to address with Openprise. The biggest issue was the list loading process that took us days to validate and load to Salesforce. We lose time and urgency when reaching out to valuable leads. With Openprise, we're able to automate most of the validation and even harness our own data to enhance and deduplicate. Now it takes us a few hours, or a day at most, to do the process. We're still finetuning the process based on our needs which is another thing that's good about Openprise! They listen and work with you on the problems you want to solve and are there for you along the way.
Jason H.
Robust tool with a lot of support
Reviewed on Nov 19, 2021
Review provided by G2
What do you like best about the product?
The tool has all the capabilities we were looking for and the support from the openprise team has been incredible. They make sure you are successful
What do you dislike about the product?
It requires a long onboarding process. It makes sense with all the capabilities and making sure it's correct.
What problems is the product solving and how is that benefiting you?
Cleansing and enhancing our data
Jessica M.
Powerful data mgmt tool
Reviewed on Oct 27, 2021
Review provided by G2
What do you like best about the product?
Once the jobs are created and tested, it is a create it and forget it!
What do you dislike about the product?
Ramp-up is not an easy process with a robust tool.
What problems is the product solving and how is that benefiting you?
Control reports and tasks that needed to be done manually are now being done while I sleep - huge win