
RevOps Data Automation Cloud
Improved data workflows have revealed gaps while pipeline automation has boosted revenue growth
What is our primary use case?
Openprise serves as our main RevOps automation solution, providing us with an end-to-end solution that helps us seamlessly connect the entire process from opportunity creation until final delivery within our executive search business. It has significantly improved visibility and control of our operations. Openprise is also helping us by offering personalized pipeline status, allowing our team to track each stage of growth or delivery with considerable precision.
Openprise provides us with a split pipeline structure that has been particularly beneficial as it enables us to manage our business development and project delivery in parallel. This ensures that no opportunities are lost and outcomes are delivered efficiently.
What is most valuable?
Openprise offers multiple features that I appreciate, but one of the major features I love is the no-code workflow automation for data onboarding, cleaning, deduplication, and standardization. Openprise also comes with 300+ pre-built integrations such as Salesforce, HubSpot, Marketo, and Snowflake, which helps us integrate things properly. Additionally, it works with AI-driven data enrichment and validation, which adds a layer of referential integrity.
The AI-driven data enrichment and validation in Openprise have helped our team by refining data in one place and searching it, making visibility much greater through cleaning, deduplication, and standardization of the data flow. Openprise provides centralized data quality regardless of what tech stack we are using, which is very positive. It also provides real-time sync and task automation for marketing and sales.
Openprise has positively impacted our organization as we have seen a very good return on investment over three years. In our case, data error reduction was achieved by 77.7%. Apart from that, it has improved our forecast accuracy by 47.5%. Moreover, it has also helped us in sales by providing a productivity boost of 32.3%. Additionally, marketing lead revenue increased by 61%.
What needs improvement?
Some advanced features of Openprise can be advanced for non-technical people, as advanced features overwhelm beginners, particularly guided onboarding wizards, which could be improved. Additionally, API quota management for high volumes can hit sync limits, so built-in bulk API optimization could address this concern.
Scalability is something that may be a problem with Openprise.
For how long have I used the solution?
I have been using Openprise for almost three years.
What do I think about the stability of the solution?
Openprise is stable, and we did not encounter any bugs or defects while using it.
What do I think about the scalability of the solution?
The scalability of Openprise is somewhat challenging. Whenever there is high volume, it may be unstable sometimes. Scalability can be improved by building in bulk API optimization in the right direction.
How are customer service and support?
The customer support of Openprise has provided us exceptional quality; I would give it a 10 out of 10.
Which solution did I use previously and why did I switch?
We were not using any alternative before Openprise, but we evaluated some options such as Syncari, LeanData, and RevOps.io.
How was the initial setup?
The deployment of Openprise in our environment was easy and does not require anything very technical, although our team was ready for that. Our team completed all setup within three days.
In terms of the configuration process, we had some challenges. Custom integration for niche tools required support from Openprise. Additionally, the OAuth setup for Salesforce demands service account permissions, which we faced initially.
What about the implementation team?
Our team consistently demonstrates a strong can-do attitude with Openprise and shows genuine determination to resolve every challenge or pain point. Rather than offering generic fixes, they take time to understand our specific business needs and tailor the approach accordingly. They are also open to feedback, actively listen, adapt quickly, and continuously refine their methods to deliver the best possible outcome.
What was our ROI?
I have definitely seen a return on investment with Openprise, as we have experienced a boost in sales productivity by 33%, and marketing lead revenue increased by 61%.
What's my experience with pricing, setup cost, and licensing?
Openprise provides custom enterprise focus, typically around $995 a month for basic implementations. When we go for advanced options and if the number of users is more, it can go up to $5,000 to $15,000 a month for a mid-sized business. It comes with contract-based billing, which presents no problem.
The experience with pricing, setup cost, and licensing was straightforward.
What other advice do I have?
Openprise has positively impacted our organization as we have definitely seen a very good return on investment over three years. In our case, data error reduction was achieved by 77.7%. Apart from that, it has improved our forecast accuracy by 47.5%. Moreover, it has also helped us in sales by providing a productivity boost of 32.3%. Additionally, marketing lead revenue increased by 61%.
The productivity boost from Openprise has changed our team's day-to-day work as the centralized sync of data and workflow automations have unified the processes and helped us in lead generation. The sales team was able to allocate more time, which resulted in a productivity boost of 10% to 20%. Openprise features have definitely helped us positively.
My advice for others looking into Openprise is that anyone seeking proper RevOps solutions that emphasize value realization through proof of concept success and making it simple should definitely consider it. It is suitable for agile organizations or waterfall organizations through RevOps transformation.
Openprise works well with all sources, whether AWS or Azure, and we have not encountered any problems.
In terms of the procurement process, it was easy for us and involved a structured enterprise sales process focused on the RevOps team and IT leaders. The proof of concept with actual data sources helped validate workflows, data quality, and ROI metrics.
Openprise is a great solution that has definitely transformed our sales funnels. I gave this review a rating of four out of five.
Robust and versatile tool for Lead routing process automation
Great Tool, Even Better Implementation and Support Teams!
Robust tool with a lot of support
Powerful data mgmt tool
Powerful System & Great People to Work With
Benefits: enriched data that lead to quicker lead creation, automated processes which also lead to speedier lead creation, improved contact to account linkage
Openprise is an Amazing partner
Best Data Management/Automation Software Around
How to build a scalable enterprise architecture
Think of OpenPrise as an enabler for over 50 to 100 capabilities that the enterprise will have to build through the various stages of growth such as Lead Management or Partner Management. Don’t be stuck in the mud and unable to build capabilites and/or arm your lines of business with answers to some of their most pressing questions:
1/ How many partners have gone through our technical training and of those partners, what is the total ARR over the last 3 years? And how much MDF have we disbursed to them over the same time period?
2/ What’s the best performing sales patch by zip code and how much marketing spend allocated to that zip code?
OpenPrise can help you answer these questions and much, much more
Tech Debt
I know OpenPrise offers powerful set of capabilities for Marketing teams for lead orchestration and data deduplication but it can help you reduce tech debt: Identify leads, contacts, accounts with any conditions so you can make decision to purge or keep; reduce the size of your data and notice and improve performance of your CRM by eliminating run time errors.
M&A / Org Merge / Split Orgs
Route all data through OpenPrise , filter and match, then push it to where you need it to go. I wish I had this when I did a Salesforce org merge in 2019. That project nearly killed me!
Build Highly Differentiated Capabilities
Use OpenPrise to call a lead real time. Yes, you heard that right. When a lead is sent to you, auto-dial the prospect. If you can imagine it, OpenPrise can help you build it.
Don’t let your App stack be the anchor holding you back from awesome-ness. Be agile or your competitors will. Get OpenPrise.
1. Ingest leads
2. Lead routing
3. Lead de-duplication
Tech Debt Redux / Transaction velocity
1. Salesforce Performance: reduce Salesforce database size by identifying leads, contacts that should be purged or merged to improve time to process transactions
2. Reduce Marketo TCO: schedule recurring purge and merge activity to reduce Marketo database size to meet database size limits each QTR
You may have an immediate itch you need to scratch: lead routing, data de-duplication but know that after your scratch that itch, OpenPrise can help you continue to build new, highly differentiated capabilities for different parts of the Enterprise - so don't be nearsighted. think bigger than the fire of the day.
OneStop Data Orchestration Wonder !!
- controls over data sorting feature before sending updates /
- have direct filter for source data pull such as salesforce /
- controlling the data updates in batches
- to have more of ITstakeholders onboard, need to have governance / error handling features for the jobs & bots
Data Dedupes
List Imports manipulations
Custom data synchs from AWS / Gsuites
Database comparisons for Mergers
changing ownership for yearly cut over in salesforce