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MoEngage makes my life easier ; Driving the marketing game with insights led approach!
What do you like best about the product?
Creating automated flows, user affinity model
What do you dislike about the product?
Less option for reporting especially campaign specific reporting
What problems is the product solving and how is that benefiting you?
Funnel drops, instant gratification
Effective tool for ensuring customer engagement.
What do you like best about the product?
MoEngage offers the perfect solution for user re-engagement through the means of Push notifications, Bulk SMS to identified cohorts and emailers for dormant users. It aids the easy and code-free creation of user journeys and event-based mapping and user segmentation
What do you dislike about the product?
I have encountered that notification delivery rates dip along with the CTRs when the audience pool is larger which means essentially we are reaching out to a slightly higher volume of users at significantly higher prices.
What problems is the product solving and how is that benefiting you?
We use MoEngage mainly to set up campaigns for sending blanket as well as promotional push notifications. It helps us drive effective growth and also help us to nudge users to perform certain core in-app events which are important for the Business.
Recommendations to others considering the product:
MoEngage is a great CRM tool and reasonable than others, definitely go for it.
Great CRM tool
What do you like best about the product?
The dashboard is intuitive and fairly simple to use. Creating campaigns takes minutes and analyzing user cohorts through the means of behavior, funnel, retention. It also helps us analyze acquisition sources. MoEngage offers user-level analytics, and also we can put a filter on user attributes like city, country, activity on app among others.
What do you dislike about the product?
Notifications delivered are sometimes higher than the number of devices we see on the backend.
What problems is the product solving and how is that benefiting you?
We use MoEngage for web and app push notifications. It has helped us prevent user churn and also boosts our user retention. Campaign set up and analytics is easy and the custom dashboards depict clear performance of any split tests or other experiments that are being run.
Communication to anyone and everyone
What do you like best about the product?
It makes communicating CRMs to the users so easy and smooth. Be it any medium we want to push the notifications at, MoEngage makes it very handy.
Comparatively, it makes the process smoother
Comparatively, it makes the process smoother
What do you dislike about the product?
If one uploads customised links for the user base, then getting the click rate at each of those customised links should also be enabled at MoEngage.
Like it gives click rate info for common links it should give for customised Links too.
Like it gives click rate info for common links it should give for customised Links too.
What problems is the product solving and how is that benefiting you?
The problem of communicating our messages to customers over Emails, Whatsapp and SMSs, all of these are getting fulfilled.
These have increased the return footfall at our pages.
These have increased the return footfall at our pages.
Good Experience Overall
What do you like best about the product?
RFM Analysis, Segmentation, Flows are the most loved features of MoEngage
What do you dislike about the product?
Looking forward to more email marketing tools
What problems is the product solving and how is that benefiting you?
Ensuring a seamless customer experience with MoEngage in terms of marketing communication.
Very usefull
What do you like best about the product?
create custom segment and create automatic campaign
What do you dislike about the product?
take time to take live automation for push notif related billing Ready, Billing Before due, Billing On Due, Billing After Due use case
What problems is the product solving and how is that benefiting you?
Maintaining DAU, WAU, MAU active user in myXL
One of the best personalization tool so far
What do you like best about the product?
Easy to use, equipped with some powerful features for customer engagement & personalization
What do you dislike about the product?
Need more manual effort to integrate with others customer attributes & behavior
What problems is the product solving and how is that benefiting you?
Customer analytics and campaign personalization in one platform
Recommendations to others considering the product:
If you have a website & mobile app and want to engage with your customer, MoEngage should be a good choice
Good experience
What do you like best about the product?
Good support tool for campaigns, fast and effective support team
What do you dislike about the product?
Up until now, everything is working fine. The previous difficult problems were supported quite quickly. So I have no comment on this issue.
What problems is the product solving and how is that benefiting you?
With my scope of work, Moengage helps
- Better understanding of app usage behavior
- Analyze and come up with the right campaign
- Segment customers and give better advertising and care strategies
- Better understanding of app usage behavior
- Analyze and come up with the right campaign
- Segment customers and give better advertising and care strategies
Decent CRM Product
What do you like best about the product?
Its ability to sync with Amplitude. Also the backward integration with amplitude where it can send events to amplitude so that we can track whether a user opened an email or not.
What do you dislike about the product?
Very clunky. Campaigns can go down unexpectedly. The analytics dashboard is not super user-friendly. The templates are okayish. But love the spirit of Account manager to handle the complaints.
What problems is the product solving and how is that benefiting you?
Mostly CRM relationship. Trying to nudge users via in-app notification to keep them on the right path. Improving engagement and stickiness of the product via emails.
MoEngage - Affordable CRM Solution
What do you like best about the product?
- The support team is very responsive and helpful — they’re always available whenever we need assistance, without charging extra support fees beyond a certain limit (unlike Insider which caps free support hours per month).
- Pricing is more competitive than others.
- The platform provides flexibility in tracking user behavior through events, and it’s convenient that almost every user action on the platform can be tracked as an event.
- MoEngage also offers integrated communication channels (email, SMS, web push), and the email builder is easier to use compared to SendGrid.
- Pricing is more competitive than others.
- The platform provides flexibility in tracking user behavior through events, and it’s convenient that almost every user action on the platform can be tracked as an event.
- MoEngage also offers integrated communication channels (email, SMS, web push), and the email builder is easier to use compared to SendGrid.
What do you dislike about the product?
Event setup and data mapping can be unclear, requiring detailed definitions from the start. MAU-based billing may overcount users switching browsers. Triggered campaigns sometimes fail depending on event sources (SDK vs S2S). Product personalization and templates are still limited.
What problems is the product solving and how is that benefiting you?
MoEngage helps us centralize and automate customer engagement across multiple channels — including web push, email, and SMS — based on real user behavior. By tracking user actions as events, we can send timely, personalized messages (e.g. cart reminders or product recommendations) to improve conversion and retention. The platform also helps our team reduce manual work, gain better visibility into campaign performance, and optimize communication flows through data-driven insights.
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