Crossbeam Partner Ecosystem Platform
CrossbeamExternal reviews
270 reviews
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(Not so) Secret weapon for any partnerships or BD leader in the technology space
What do you like best about the product?
Crossbeam has become a core part of our partnerships motion. It's easy to use, the support we get from them is great, when needed, and it's become ubiquitous enough in our space where the value starts compounding.
What do you dislike about the product?
The jump from freemium to paid contract is enormous. Makes it tough to budget for.
What problems is the product solving and how is that benefiting you?
- Vetting new partners (how much overlap do we have)
- Starting partner motion with 1-2 shared deals as a test
- Coselling (prospect to customer intros, and vice versa)
- Comarketing + ABM (who do we want to invite to our events, webinars, etc.)
- Integration launches (who is using both systems, how can we invite them to beta test)
- Starting partner motion with 1-2 shared deals as a test
- Coselling (prospect to customer intros, and vice versa)
- Comarketing + ABM (who do we want to invite to our events, webinars, etc.)
- Integration launches (who is using both systems, how can we invite them to beta test)
Essential tool for building partnerships
What do you like best about the product?
The ability to easily map partner accounts
What do you dislike about the product?
Nothing to dislike as everything has worked smoothly
What problems is the product solving and how is that benefiting you?
Crossbeam is an essential tool for building mutually beneficial partnerships. They make account mapping and aligning partner business objectives easy.
Crossbeam is an invaluable tool for our partner organization!
What do you like best about the product?
It's easy to use, and it's a pretty disarming way to compare customers and prospects with partners in an easy manner.
What do you dislike about the product?
That not everyone uses crossbeam yet! Honestly, there's not a whole lot to not like.
What problems is the product solving and how is that benefiting you?
Comparing lists of customers and prospects is hard, and usually involves non-secure data practices like trading spreadsheets. Not awesome.
One of those things you ask in every introductory partner call "Do you use Crossbeam?"!
What do you like best about the product?
Really easy to view shared clients to initiate case studies and other marketing initiatives.
What do you dislike about the product?
It doesn't integrate with our current CRM and you have to continuously update it on a sheet.
What problems is the product solving and how is that benefiting you?
It's really helpful for account mapping with other partners and you can see how many shared customers there are.
Crossbeam is undoubtably our most valuable solution as a global partnerships and alliances team.
What do you like best about the product?
Simplified account mapping, customer engagement, and demand generation planning. The partner onboarding and functionality is incredibly easy to use and practical.
What do you dislike about the product?
Sometimes the tool cannot differentiate between specific opportunities in our CRM instance, labeling existing customer opportunities as net new opportunities. There are also intermittent error issues very seldom when accepting invitations from partners.
What problems is the product solving and how is that benefiting you?
Creating sales pipeline and assisting in partner go to market efforts as it relates to engaging our mutual client base, prospects, customers, and clients currently in our mutual pipeline.
Bring Data to partnerships
What do you like best about the product?
Crossbeam simplified how we operationalize partnership: an easy-to-use view of territory and account overlap. Dramatically simplifies getting partnerships in motion.
What do you dislike about the product?
I can't see overlaps unless all my partner companies exist in my CRM.
What problems is the product solving and how is that benefiting you?
Forget the endless spreadsheet exchange with data.
Simplifies account targetting for co-marketing activity.
Simplifies account targetting for co-marketing activity.
Crossbeam is foundational to a modern partnership motion
What do you like best about the product?
Crossbeam gets me out of the laborious work of toggling between spreadsheets and CRMs to map accounts empowering me to focus on evaluating product market fit and driving commercial outcomes. Crossbeam has been nothing short of transformational for both my business and productivity. There hasn't been a first partnership call where I haven't recommended it to a prospective partner.
What do you dislike about the product?
Our sales org is in the process of migrating between salesforce classic and salesforce lightening, which requires me to enable two users twice as the crossbeam salesforce application is only available for lightening.
What problems is the product solving and how is that benefiting you?
Account mapping and cosell collaboration with partners
Critical asset for my partner network communications. Saved hours of time using it!
What do you like best about the product?
Love that it instantly matches our accounts and allows us to share information. It is easy to use and cuts down a ton of meeting time. I like that I can click on an account and see mutual information.
What do you dislike about the product?
I dislike how it doesn't show me who owns certain accounts. Sometimes, I wait forever for other partner managers (who don't have access) to approve our sync. It would be nice to have more feedback regarding the
What problems is the product solving and how is that benefiting you?
We used to do an account mapping exercise with all of our partners. This process would take hours of meeting time to complete. Now crossbeam can instantly do this for us with the click of a button!
Easy and Impactful
What do you like best about the product?
Ease of use. Ease of linking to other partners and finding data. Report creation. There are so many things "easy" about Crossbeam that is has become a critical element in our Technology/Integration partner evaluation.
What do you dislike about the product?
Recently Crossbeam has been changing elements from free to subscription without notification other than pop up in UI. Frustrating, especially in December when it's the end of the sales year for most and getting last-minute deals closed.
Also, I wish when a partner invite is sent, the person's role within the organization was included; is the invite a corporate initiative or simply an AE looking for data?
Also, I wish when a partner invite is sent, the person's role within the organization was included; is the invite a corporate initiative or simply an AE looking for data?
What problems is the product solving and how is that benefiting you?
We needed a straightforward way to evaluate Technology Partners for the value they have in the market. Could we leverage common customers to solution build an integration? Would we have adopters of the integration? And could we securely answer these questions? Before Crossbeam we would send Excel spreadsheets back and forth or review over conference calls.
Essential tool for every integration partnership team!
What do you like best about the product?
Before Crossbeam, you must put together many different spreadsheets to determine who your mutual customers are with your tech partners. Crossbeam allows you to do this instantenously while allowing you to decide the amount of data to share with your partner. An evolutionary tool with a great support/success team
What do you dislike about the product?
Nothing that stands out for me to include in this review.
What problems is the product solving and how is that benefiting you?
Identifying tech partners we should be working closely with due to the number of mutual customers.
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