Comprehensive Social Media Management & Analytics for Teams
What do you like best about the product?
I like how Sprout Social centralizes all interactions with its unified Smart Inbox and provides strong analytics and AI-powered features. It makes managing multiple social accounts efficient by streamlining social workflows and monitoring user interactions across platforms. The deep reporting and automation of insights are particularly valuable for scaling social operations. I also appreciate the more intuitive dashboard, better analytics, and smoother multi-account management compared to when we were using Hootsuite. The initial setup was straightforward, making it easy to onboard our team.
What do you dislike about the product?
Some downsides of Sprout Social are high pricing, no free plan, and per-user costs that scale quickly. Reporting can be slower and sampled, and advanced features take time to learn due to a complex UI. Also, some teams notice data discrepancies compared to native platforms, so Sprout Social could improve accuracy and performance.
What problems is the product solving and how is that benefiting you?
Sprout Social helps manage multiple social accounts in one place, streamlining workflows, messages, scheduling, and analytics. It reduces manual work, improves response time, and enhances performance tracking and engagement across platforms.
Efficient Social Management with Room for Improvement
What do you like best about the product?
I like that Sprout Social allows me to put all of our clients in one platform, which is much more convenient than using multiple platforms. My favorite part of Sprout Social is the smart inbox, which makes it easy to access mentions, comments, reviews, and similar things. It cuts down on my time management since I no longer need to visit each platform individually. I can access Google reviews, Facebook reviews, Instagram comments, mentions, all in one place.
What do you dislike about the product?
It seems like there's a couple bugs with scheduling from Canva, as it only schedules as a draft and it's just not always the most seamless process. Also, the onboarding process could have been a little smoother. I think having someone to walk you through connecting accounts, or having an agent in your Sprout Social account, could have been helpful.
What problems is the product solving and how is that benefiting you?
Sprout Social lets me unify all my clients on one platform, instead of multiple. The smart inbox saves time by centralizing mentions, comments, and reviews across platforms.
Centralized social media management has boosted collaboration and streamlined university reporting
What is our primary use case?
My main use case for Sprout Social is as a system administrator as well as a content creator. I manage all of the access for the entire university and provide support to all units, as well as push forward our own internal department initiatives.
I use Sprout Social in my day-to-day work by leveraging the Smart Inbox to stay engaged with prospective and current students, the publisher to leverage the calendar for scheduling across many social media platforms, and reporting to indicate strategy going forward.
How has it helped my organization?
Sprout Social has made a huge positive impact on my organization by centralizing social media efforts in a way that the central university relations team can have a better view on what's happening across the university to report off of, as well as creating more of a community space around social media marketing and best practices. I run Q&As and office hours with our Sprout Social customer success manager to keep people engaged and really grew from zero engagement to people being very excited about the prospect of learning more about Sprout Social and how it can work for their department.
While I don't have specific numbers, I know from being close personally with the digital strategy team that the time they have been able to save when pulling together these metrics across the university has really skyrocketed in their capacity and ability to report on these kinds of things.
What is most valuable?
In my opinion, the best features Sprout Social offers are the Listening and Smart Inbox, which are definitely the most important features for my work and the university that I work for.
The Listening and Smart Inbox features stand out for me because they have definitely helped the team by saving money in having to use outside third-party tools, so having it within the platform already connected to our data is a huge time-saver when it comes to Listening, along with the AI features that have been recently rolled out to determine trends that may not be as visible by manually looking. The Smart Inbox helps by allowing us to track all messaging that's coming into a single platform.
What needs improvement?
I believe Sprout Social could be improved by having more integrations into different platforms that aren't as popular in North America but are in other world markets, something like WeChat, as an example.
I chose 8 out of 10 because everything that Sprout Social offers in the package that we have is super helpful, but when it comes to continuing service and improving it without costing more monetary investments in Sprout Social, we're at a standstill in our growth.
For how long have I used the solution?
I have been using Sprout Social for just about three years.
What do I think about the stability of the solution?
What do I think about the scalability of the solution?
Sprout Social's scalability has plateaued at this point; once you have ramped up to all the platforms, it plateaus out to becoming your day-to-day work.
How are customer service and support?
The customer support for Sprout Social is amazing. I could not say more good things than I already do about Sprout Social's support. They are great people who always want to help get your issues solved, and I have only had good experiences.
Which solution did I use previously and why did I switch?
I did use a different solution previously, but it was on a department-by-department basis where they chose their own platforms. Generally, it was platforms such as Hootsuite and Buffer, which are platforms that offered free options but with fewer integrations to different tools such as Listening.
How was the initial setup?
I was not involved in the purchase process, but as far as I know, it was directly through Sprout Social.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing is that if you could speed this up, that would be great, but the costs are very vague when it comes to Sprout Social and they do not have a set cost per seat, which is really confusing. There were definitely a lot of issues with billing regarding how Sprout Social bills, and that actually is my biggest issue with the platform. Your invoices are so vague and confusing that it makes it really tough to reconcile with our accounts payable team. There is minimal detail about what has been purchased, and that was a really big blocker for a while, trying to figure out how to get the accounts team on Sprout Social's side to give us something that we could actually prove what we're purchasing.
What other advice do I have?
My advice to others looking into using Sprout Social is to definitely recommend working with your customer success manager, or someone similar if you have them, to align on what your institutional goals are with the platform, and then leverage the resources that Sprout Social has available to understand the features and leverage them.
I think Sprout Social is a really great platform. I feel that they are on the right side of history in supporting political issues that are happening around the world and not supporting in a way that would make people want to leave the platform, which has been great for me to see as someone who has worked as a system administrator. I think it is a really great platform that is always being improved upon, which I think is super important with the way technology is moving these days. I have always been super happy with the product itself. I would rate this review an 8 out of 10.
Clear Brand Insights with Spot-On Competitor Analysis and Effortless Reporting
What do you like best about the product?
Sprout social platform gives me a clear view of the conversations happening around my brand, my competitors and my industry without me having to jump across multiple social channels. The competitor analysis feature is spot on, it does a great job of collecting and comparing social data from my competitors which helps me benchmark my own progress and spot gaps in my messaging. It keeps me honest about where my brand stand in the market. when leadership asks for updates, sprout's report exporting makes it painless. I can export everything in .xlsx, .csv, .pdf formats which makes sharing performance snapshots with my VP and other teams incredibly easy. The post performance tracking is a huge benefit, seeing exactly how each piece of content performs like views, likes, comments and shares helps me understand what my prospects like. my sales team uses these insights to align outreach with what people are clearly engaging with.
What do you dislike about the product?
I haven't run into any issues that would count as a real dislike.
What problems is the product solving and how is that benefiting you?
It has solved the issue of not having clear and reliable data. The reporting and analytics gives me much better understanding of what is working and what isnt. Instead of guessing which posts are performing well or which campaigns are actually driving interest, i get clear insights that help shape my sales messaging and out reach. Another problem sprout has helped me is visibility int customer sentiment and trends. the listening tool make it easy to follow industry conversations, monitor hashtags and keep an eye n competitor activity, all of which help me understand where the market is heading and how i should position myself.
Effortless Multi-Platform Management with Actionable Social Insights
What do you like best about the product?
Sprout Social is a great tool and one that I have now used at multiple organizations. Through it, I am able to easily manage multiple social platforms and gather data & statistics that helps me hone my social media strategy. It is something that I use every day in my role as a social media manager, and it makes me more efficient every day.
What do you dislike about the product?
There's not much that I dislike about Sprout Social. If I were to pick something, tagging can become a bit tedious, but that's not on the platform's side of things.
What problems is the product solving and how is that benefiting you?
Sprout Social is helping me to see the broad landscape of my social media platforms, especially when working with two organizations that are in tandem with each other. By using Sprout Social, I am able to survey the past, present and future of the social media channels that I manage. From this and through the gathering of social media metrics, Sprout Social helps me to better understand what content my organization needs to be investing more in, which content can be repurposed or repackaged, and which content can be discontinued from our strategy.
Centralized social channels have streamlined scheduling, reporting, and community engagement
What is our primary use case?
My main use case for
Sprout Social is managing nine to ten social media platforms, and it has been a great help in making the publishing process across platforms so much easier. It is easy to schedule content, find reports to measure social media success, stay up to date on industry conversations, and more. The team at
Sprout Social is also very welcoming, understanding, and informative with aspects inside and outside working with them and their platform.
A specific example of how I use Sprout Social for managing those platforms is the central monitoring of all social media accounts to ensure consistent branding and communications. It is essential for managing our multiple accounts from one place, allowing us to maintain a unified brand voice across various channels. Additionally, Sprout Social has had a positive impact on our marketing efforts by expanding advertising capabilities and enabling simultaneous content publishing.
What is most valuable?
I love the ability of Sprout Social to increase efficiency and productivity in engaging with social media communities and mapping out online strategies.
In my opinion, the best features Sprout Social offers include a user-friendly interface which is intuitive. It makes it very easy for new users to use, especially any technical expert. Customer service is top-notch, publishing content is smooth, and reporting social media statistics is very easy and efficient.
The reporting feature helps my team by making it easy to find which content is more likely to engage with people and where our traffic is coming from.
Other features that I find useful include content scheduling, data analysis and reporting, and social listening.
Sprout Social has positively impacted my organization by facilitating seamless content planning and publishing, allowing us to engage with our clients and the public with well-timed and relevant posts. It has been a great tool because it has saved us a lot of time, as we are now more efficient, saving time and money. There is an increase in brand perception as we are able to tackle issues quickly and easily. Additionally, content quality has improved, as we are now able to deep dive into our content performance and tailor future social posts towards our previous successes.
What needs improvement?
I believe technical support must be improved in Sprout Social.
In terms of needed improvements, integration with other third-party tools is something I would suggest.
For how long have I used the solution?
I have been using Sprout Social for about seven years.
What do I think about the stability of the solution?
I find Sprout Social to be very stable.
What do I think about the scalability of the solution?
Sprout Social is scalable; it grows with my organization's needs and has handled my organization's needs since day one.
How are customer service and support?
The customer support for Sprout Social is very proactive and responsive, but I believe the technical support should be improved.
Which solution did I use previously and why did I switch?
I previously used
Sprinklr and Modern Research before switching to Sprout Social.
What was our ROI?
I have seen a return on investment with positive impacts, as Sprout Social is time-saving. This tool has really saved us time, decreasing the amount of time needed, which is two or more hours to generate reports and centralize all profiles and information in one place to get better reports. Reports are also easy to customize with the right metrics.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing has been that it is cost-effective.
Which other solutions did I evaluate?
Before choosing Sprout Social, I evaluated other options like
Domo and Hootsuite.
What other advice do I have?
My advice to others looking into using Sprout Social is that if you have more than three social network profiles and want an easy solution to plan your content, publish, and measure your results, this is one of the best platforms you could contract with a good price and nice features. It is a very powerful tool to manage your social media profiles.
I have additional thoughts about Sprout Social: it is very easy to use for my team and has the right amount of options for scheduling content and creating performance reports in an easy way. I give this product a rating of nine out of ten.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Centralized social planning has boosted campaign performance and strengthened client trust
What is our primary use case?
My main use case for Sprout Social is for content organization and calendar, scheduling posts, and providing one place for all social media analytics for all social media platforms in one place. Sprout Social also provides competitive research and listening that we would not be able to gather or access. Sprout Social helps put everything we need in one place. It is easy to use for the whole team, which we did not have before.
A specific example of how I use Sprout Social for content organization and competitive research is that we also use it to schedule content, host drafted content, and share planned content with the team. We also track the performance of campaigns, profiles, posts, and competitors, and use it to find old content.
What is most valuable?
The best features Sprout Social offers include analytics, scheduling, and listening.
The analytics and scheduling features make my workflow easier because we are able to schedule content ahead of time, thereby saving a lot of time. Analytics help us to see which campaign is performing well and which campaign is not performing quite well.
Sprout Social has positively impacted my organization because sales have gone up based on consistent posts. More clients trust us significantly. Content is better due to analytics. Additionally, it saves us time, resulting in less headcount need.
I can share that sales have gone up to 70% compared to the Hootsuite platform when we were using it.
What needs improvement?
I believe that Sprout Social could be improved by making analytics easier to understand for non-marketing team members and clients.
I would like to see a better preview of what the post will look like.
What do I think about the stability of the solution?
Sprout Social is very stable; I have not seen any downtime or lagging.
What do I think about the scalability of the solution?
Sprout Social's scalability is very efficient because it has been handling my organization's growth well.
How are customer service and support?
Sprout Social has a user-friendly interface. Customer support is top-notch. Data collection through reporting is excellent.
The customer support of Sprout Social is very proactive and helpful.
How would you rate customer service and support?
Which solution did I use previously and why did I switch?
My company used Hootsuite before, and it did not meet any of our needs. Switching to Sprout Social saved our business and helped us achieve all we needed to achieve.
I previously used Hootsuite, and the reason why I switched from Hootsuite is that it was not user-friendly. Also, its price was a bit high compared to Sprout Social.
What was our ROI?
I have seen a return on investment because Sprout Social has been an incredible tool that has helped us save a lot of time and also increase our sales engagement. It saves time on publishing and reporting and allows easy campaign management.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing is that Sprout Social is one of the most cost-effective content management or social media management platforms. It is very affordable.
Which other solutions did I evaluate?
Before choosing Sprout Social, I evaluated other options, including Later Social.
What other advice do I have?
My advice to others looking into using Sprout Social is that it does not split everything up. It is easy to use and helps my team keep everything in one platform. It is also very cost-effective. I would rate this product a 9 out of 10.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Centralized support has boosted response times and improved partner satisfaction
What is our primary use case?
Sprout Social is used to receive tickets and support our customers. We receive tickets, emails, and queries on specific issues related to the services we provide, and we respond through this platform.
We use Sprout Social for escalations, as our L1 agents escalate tickets through it. We also use it for data analysis, where we are able to pull reports from Sprout Social and analyze the data to make informed decisions.
Sprout Social has the capacity to gather all queries we receive across our different channels. We receive queries via email, social media networks, Instagram, LinkedIn, and Facebook, and Sprout Social allows us to centralize all of them into one location for our agents.
What is most valuable?
The best feature is the reporting. The reports we receive from Sprout Social are clean; we do not have to go further to clean the data, and they come in a way that we can quickly analyze them with an AI tool that analyzes the data quickly and tells us what to do for specific reasons.
We have been able to track our SLA and our full-time resolution, which positively impacts our ability to quickly get back to our partners and provide solutions in a timely manner, improving their loyalty.
We have seen that the satisfaction time has increased since using Sprout Social.
What needs improvement?
Sprout Social could be improved with a quality assurance tool, where AI analyzes and assesses agent performance on responses to partners, which would maximize time for us as senior partners to check if agents are doing their job well.
For how long have I used the solution?
I have been using Sprout Social for more than two years.
What do I think about the stability of the solution?
Sprout Social is stable; we are not experiencing downtime or bugs, and the app is fully working at 100 percent performance.
What do I think about the scalability of the solution?
Scalability rates a four out of five because Sprout Social is very scalable.
How are customer service and support?
The customer support is great, and I give it a nine out of ten.
Which solution did I use previously and why did I switch?
We were using Intercom, which was also a great app, but the management decided to switch to Sprout Social, and I can say they have made the best decision because Sprout Social is more complete.
How was the initial setup?
The setup is very easy and very intuitive and easy to use, even for new agents who do not have skills in customer support. I would tell anyone to go straight to using the app.
What was our ROI?
I would focus on both time saved and improved productivity because, based on those metrics and the feedback we are having from our partners, I can confidently confirm that there is a good return on investment.
What other advice do I have?
Sprout Social is the best; it is very good, actually, because I have used Intercom and Zendesk, but when I look at the different software I have used as a customer service agent, I would go for Sprout Social as it is more complete and easy to navigate.
I was not part of the process of choosing Sprout Social, as this was a management decision, and the experience I am sharing is based on what I have learned using Sprout Social and the former app.
Sprout Social is a good app, and I highly recommend it. I give this review a rating of nine out of ten.
Unified social workflows have transformed reporting, listening, and engagement across channels
What is our primary use case?
My main use case for Sprout Social is primarily to aggregate social media mentions for easier interaction and categorization across multiple social channels. I also use Sprout Social to engage in competitive audits, segmented by vertical. Generally speaking, it significantly speeds up the interaction and categorization process, which is a big advantage given the number of users that interact with our brand.
I also use Sprout Social to create and schedule posts across our social media platforms and have found it to be reliable on both desktop and mobile versions. The reporting functions, including comparative reports, are excellent, as is the social listening add-on, which I recently added to my plan after a dismal experience with another company.
How has it helped my organization?
Sprout Social has positively impacted my organization as I depend on the analytics, especially the profile and post reports. I appreciate the flexibility to customize the date range of results. Sprout Social is a great tool because it has helped me unify my social media program on a single platform, enables me to track the impact of social media campaigns, and has allowed my support team to streamline their workflows to handle social media tickets effectively.
Sprout Social has helped my support team streamline workflows, saving time and greatly improving our response rate.
What is most valuable?
The best features Sprout Social offers are exceptional reporting capabilities and an intuitive user interface. I have several colleagues who use it to create posts, and the training takes about five minutes, especially for new users. Excellent customer service and a great social listening tool stand out as well. Aggregating mentions, quickly assessing the competitive landscape by channel, and excellent and highly responsive customer service are key strengths.
I love the Sprout Social link feature to connect Instagram users with the URLs I am directing them to, and the flexibility to schedule across platforms in bulk or individually at optimal post times is valuable.
What needs improvement?
A specific example of how I have used Sprout Social for competitive audits is that it is a good tool for identifying who is interacting with me and engaging them. An easy method of in-depth analysis is an area where Sprout Social could improve.
Sprout Social can be improved as it lacks native support for every social network. I would like to see a connection with TikTok.
For how long have I used the solution?
I have been using Sprout Social for about six years.
How are customer service and support?
The customer support is very proactive and responsive.
How would you rate customer service and support?
What other advice do I have?
My advice to others looking into using Sprout Social is that it is a great all-in-one post scheduler, reporting system, and listening tool. If that is what you are looking for, the price tier feels more suited for all sizes of organizations, especially medium and larger companies. Compared to others on the market who offer similar products, it is a very cost-effective tool, making it highly recommendable.
Sprout Social is a great tool, great platform, and the people behind it are great. The customer support is especially proactive and responsive. It allows me to engage on each platform with potential and current audiences for each of my clients. I would rate this product a 9 out of 10.
Which deployment model are you using for this solution?
Hybrid Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Team has streamlined daily social scheduling and has increased social reach with unified analytics
What is our primary use case?
My main use case for Sprout Social is to schedule our social media posts. The best part is how easy it is to share it between a team so that we can all see when each other have posts scheduled. We tend to use it on an almost daily basis between me and my coworkers. We primarily use it for scheduling our social media content on 12 different pages. More recently, we also added another member to our team, so we have been utilizing the approval feature. This makes it so much easier to ensure that all content that gets published is consistent with our brand. The review feature is also extremely helpful in allowing us to reply to individuals that share a Google Review very quickly.
I have nine different locations, so if we had to go to each GMB profile to reply, it would take forever. By using Sprout Social, I have been able to manage all of this fast and efficiently.
What is most valuable?
The best features Sprout Social offers are user-friendly tools, great customer support, and data collection and reporting. It allows you to see your full content calendar of what you planned. It allows us to see cross-posts on different platforms. It customizes the post's design for each social media. Tagging posts, comments, and inbox management are also very beneficial.
Sprout Social has positively impacted my organization by saving us time and effort. We do not have to schedule all posting into each of our platforms; we just use Sprout Social to do it on all our platforms, saving a lot of effort and time. It allows us to work together without having to plan meetings. Also, it has been very helpful because in the past year, we have been able to increase our Instagram video views by 42.4%. We were able to increase our average reach and were also able to increase our average reach per post on TikTok by 146%.
Sprout Social helped drive those increases in views and reach through both analytics and scheduling. Being consistent has helped us grow.
What needs improvement?
To improve Sprout Social, it should allow more reporting options and breakdowns. I think this might be available with different packages, perhaps. I would also suggest sharing more webinars and learning tools to individuals that subscribe, as I have loved your webinars when you had them.
For how long have I used the solution?
I have been using Sprout Social for about five years.
What do I think about the stability of the solution?
Sprout Social is very stable; I have not experienced any downtime.
What do I think about the scalability of the solution?
Sprout Social's scalability is very efficient; according to my experience, it can handle my organization's growth effectively.
How are customer service and support?
The customer support for Sprout Social is very responsive and proactive, and it is easy to reach.
I would rate the customer support a nine out of ten.
Which solution did I use previously and why did I switch?
I previously used Cloud Campaign. The reason why we switched from Cloud Campaign to Sprout Social is because Sprout Social is much more robust than any other tool we have tried. It has better reporting, scheduling, tagging, and approval processes.
What was our ROI?
I have seen a return on investment as we have been able to save about $3,000 per month by switching to Sprout Social from our social media agency. The reporting allows us to measure which campaigns and content are performing the best, which helps in decision-making and strategic decisions.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing is that it is very cost-effective, and I have no problem with the pricing.
Which other solutions did I evaluate?
Before choosing Sprout Social, I evaluated other options such as Google Analytics and Adobe Photoshop.
What other advice do I have?
My advice to others looking into using Sprout Social is that it is well-suited for in-house social media management. It is easy to schedule posts, review, and approve content from within the platform. I would rate this product a nine out of ten.
