Sold by
Sprout Social
Sprout Social is an intuitive social media management platform offering publishing and engagement functionality, customer care, and AI-powered business intelligence.
Reviews (6715)
Stella B.
Clear Content Calendar That Makes Cross-Platform Planning Easy
Reviewed on Sep 06, 2026
Review provided by G2
What do you like best about the product?
I like that the calendar gives a strong overview and a clear picture of the content being prepared. I also love being able to see all posts from different social media platforms in one place, which makes planning and organizing everything so much easier.
What do you dislike about the product?
Sometimes I need to make minor adjustments to specific profiles before publishing, and every now and then I run into synchronization errors. Also, setting up notifications can feel a bit overwhelming at times.
What problems is the product solving and how is that benefiting you?
This platform has made managing multiple social media accounts far more efficient and has really streamlined our post scheduling. It’s also noticeably improved our client relationships, and I was able to connect my professional profiles with very little effort.
Non-Profit Organization Management
Pricey and Needs Better UX and Training. Better be good.
Reviewed on Sep 01, 2026
Review provided by G2
What do you like best about the product?
Still getting to know it. Boy, it is pricey! Better be good.
What do you dislike about the product?
Pricing. It could have a better UX. Also training.
What problems is the product solving and how is that benefiting you?
We are a rapidly scaling nonprofit organization working to reach beyond our island and harness broader support. Our hope is to stop existing in 25 years because we will have solved the problem we set out to address and helped change the world from Puerto Rico. We need Sprout to help us evaluate how well we are communicating. I was told there was a $50 a month service comparable to sprout, I hope this really helps us.
Anonymous
All-Inclusive Yet Complex Social Media Solution
Reviewed on Aug 31, 2026
Review provided by G2
What do you like best about the product?
I use Sprout Social to monitor and post across several platforms for my organization, and I like how all-inclusive it is. It has everything I could possibly need and more. I appreciate the tagging feature and the social listening feature. As I explore more of what it offers, it feels like the possibilities are truly endless.
What do you dislike about the product?
It does feel very complicated. Like, there are so many things I feel like it's a little hard to navigate at times.
What problems is the product solving and how is that benefiting you?
Sprout Social solves the issue of managing multiple platforms by allowing me to post and track data in one place. It's all-inclusive, with features like tagging and social listening, making it easier to handle numerous posts.
Meggie F.
Smooth, Organized Social Scheduling
Reviewed on Aug 31, 2026
Review provided by G2
What do you like best about the product?
I find Sprout Social incredibly organized, making it easy to view and toggle between social accounts and platforms. It's great that it houses everything, including all of the analytical data, in one space. I like the scheduling calendar view the most, and social listening on Sprout is a huge benefit. I also appreciate how smooth the social media scheduling is with Sprout compared to HubSpot. The initial setup was super easy, and the team was really great to work with, setting us up right away. With Sprout, I can align our content with campaigns and planning, letting the team know what's posting when, months in advance.
What do you dislike about the product?
n/a
What problems is the product solving and how is that benefiting you?
Sprout Social keeps everything organized, consolidating content and analytics in one space. It helps align my content with campaigns and plan months ahead. The scheduling calendar and social listening features are also invaluable.
Recommendations to others considering the product:
n/a
Consumer Goods
Easily Manage Multiple Accounts Across Platforms in One Place
Reviewed on Aug 31, 2026
Review provided by G2
What do you like best about the product?
Manage multiple accounts on multiple platforms for the same place It saves many hours, so it definitely pays off
What do you dislike about the product?
Analytics for creatives and overall can be improved and simplified
What problems is the product solving and how is that benefiting you?
Managing multiple social media accounts across different platforms can be time-consuming and complex. This product is designed for medium- to large brands, providing a centralized hub where they can manage all their social media channels in one place. By streamlining account management, content coordination, and platform oversight, the product helps brands save time and simplify their social media operations.
Johanna S.
Powerful Scheduling and Content Tracking with an Intuitive Dashboard
Reviewed on Aug 29, 2026
Review provided by G2
What do you like best about the product?
The scheduling tools are really useful, and I love the content tracking. It greatly simplifies managing multiple accounts, and the post scheduling is one of its standout features. Overall, the scheduling function is especially helpful, and I also appreciate the intuitive dashboard and the analytics tools.
What do you dislike about the product?
More flexible integration options would be helpful, and calendar loading can sometimes be slower than I expect. I’d also like to see improved reporting, since the current system limits more specialized tracking.
What problems is the product solving and how is that benefiting you?
It allows us to gather information quickly and ensures a steady flow of content. It helps our team publish regulatory content and significantly improves our workflow. It also makes the publishing process easier for me.
Hospital & Health Care
Easy-to-Use UI That Simplifies Social Reporting and Community Management
Reviewed on Aug 25, 2026
Review provided by G2
What do you like best about the product?
The UI is easy to use, even for people who don’t have experience with social tools for reporting, measurement, listening, or community management.
What do you dislike about the product?
I don’t like that I can’t quickly add a social listening query. I also wish the Boolean setup were better, and I’d prefer having more custom widgets available in reporting.
What problems is the product solving and how is that benefiting you?
The care and support team has been very helpful, and they’ve actively looked for workarounds that fit our use case, especially when it comes to reporting.
Chris D.
Easy to Start, Robust Platform with Strong Analysis and Posting Tools
Reviewed on Aug 25, 2026
Review provided by G2
What do you like best about the product?
Sprout is easy to get started with, more robust than other platforms I've used, and has better tools for analysis and posting
What do you dislike about the product?
The dashboard tells me I have new messages even when I don't
What problems is the product solving and how is that benefiting you?
Suggesting best times to post per channel is helping me maximize our reach
Caroline L.
Streamlines Social Media Management, Minor LinkedIn Tagging Issue
Reviewed on Aug 17, 2026
Review provided by G2
What do you like best about the product?
I use Sprout Social primarily for LinkedIn and Instagram. It's really nice for scheduling posts and tracking progress and analytics. I love the feature for drafting everything from hashtags to scheduling, and I use the suggested times feature a lot. What I like most is that it brings everything into one place. It's helpful to have one dashboard for analytics, drafting, and socials rather than using native apps or Notion for tracking progress. I also find the ease of use and the dashboard's simplicity stand out. It's easy to post to LinkedIn and Instagram and customize the posts. I would say the user experience is quite good.
What do you dislike about the product?
One area that needs improvement for me is the tagging feature on LinkedIn especially. Like, when I wanna tag people or companies, they don't always show up. Whereas if I were to post natively through LinkedIn, it's much easier to find them. And this has been a consistent problem.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to schedule LinkedIn and Instagram posts and track analytics. It consolidates everything into one dashboard, making it easier to handle analytics, drafting, and social activities.
Adriane R.
One Place to Track Messages and Engagement Across Platforms
Reviewed on Aug 13, 2026
Review provided by G2
What do you like best about the product?
I love being able to log in and check messages and engagement across all of my platforms in one place.
What do you dislike about the product?
I dislike having to still using individual platforms to run boosted posts (TikTok, Pinterest, YouTube). It would be a real value-add to be able to control all of our social ads through Sprout.
What problems is the product solving and how is that benefiting you?
Simplifying resources and cutting down on time needed to manage our social platforms.