Sprout Social
Sprout SocialReviews from AWS customer
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Easy Post Scheduling, But Date Selection Needs Improvement
What do you like best about the product?
It is easy to schedule posts and the format looks nice.
What do you dislike about the product?
Not being able to click schedule on the day you want to schedule.
What problems is the product solving and how is that benefiting you?
It helps schedule posts and keep track of how they perform.
Feature-Rich and User-Friendly, But Can Be Overwhelming at First
What do you like best about the product?
The depth of tools, overall. Specifically what I find so helpful is the UX w/r/t the scheduling tools and the data tools—in both function and presentation. Ease of use and number of features.
What do you dislike about the product?
Generally, something can have so many features where it becomes overwhelming or complex to learn it all inside and out.
What problems is the product solving and how is that benefiting you?
It is our teams centralized place for scheduling content and reviewing/analyzing data.
Sprout: Essential Time Saver with Powerful Features and Helpful Support
What do you like best about the product?
Sprout has proven to be a tremendous time saver for us overall.
The Smart Inbox feature stands out — it was easy to implement and seamlessly integrates with all our social profiles and organizes incoming engagement in one convenient location, making it easy to respond and tag as needed. The publishing tool is also very helpful, as scheduling posts across multiple platforms saves us a significant amount of time.
We rely on Sprout daily, which enables us to efficiently respond to users on social media and provide the support they require.
For those who are new to social media management tools, as I once was, there is a bit of a learning curve to mastering all the features. However, the Sprout Help Center is an extremely helpful resource for getting to know the platform’s full capabilities.
The Sprout team are very active in organizing quarterly updates and guest speakers, as well as a social platform dedicated to marketing professionals to be paired up and exchange ideas. They also organize and distribute presentation decks to help you present the impact of social to stakeholders.
The Smart Inbox feature stands out — it was easy to implement and seamlessly integrates with all our social profiles and organizes incoming engagement in one convenient location, making it easy to respond and tag as needed. The publishing tool is also very helpful, as scheduling posts across multiple platforms saves us a significant amount of time.
We rely on Sprout daily, which enables us to efficiently respond to users on social media and provide the support they require.
For those who are new to social media management tools, as I once was, there is a bit of a learning curve to mastering all the features. However, the Sprout Help Center is an extremely helpful resource for getting to know the platform’s full capabilities.
The Sprout team are very active in organizing quarterly updates and guest speakers, as well as a social platform dedicated to marketing professionals to be paired up and exchange ideas. They also organize and distribute presentation decks to help you present the impact of social to stakeholders.
What do you dislike about the product?
Overall, I think Sprout is a great tool. There are just a few minor issues that keep me from giving it a perfect 10/10. For example, when publishing Reels, the audio does not sync with Instagram, which would be a very helpful feature. Additionally, TikTok messages, mentions, and tags are not synced — only comments on posts are. Addressing these points would make the experience even better.
What problems is the product solving and how is that benefiting you?
Sprout has proven to be a tremendous time saver for us overall.
The Smart Inbox feature stands out — it was easy to implement and seamlessly integrates with all our social profiles and organizes incoming engagement in one convenient location, making it easy to respond and tag as needed. The publishing tool is also very helpful, as scheduling posts across multiple platforms saves us a significant amount of time.
We rely on Sprout daily, which enables us to efficiently respond to users on social media and provide the support they require.
For those who are new to social media management tools, as I once was, there is a bit of a learning curve to mastering all the features. However, the Sprout Help Center is an extremely helpful resource for getting to know the platform’s full capabilities.
The Sprout team are very active in organizing quarterly updates and guest speakers, as well as a social platform dedicated to marketing professionals to be paired up and exchange ideas. They also organize and distribute presentation decks to help you present the impact of social to stakeholders.
The Smart Inbox feature stands out — it was easy to implement and seamlessly integrates with all our social profiles and organizes incoming engagement in one convenient location, making it easy to respond and tag as needed. The publishing tool is also very helpful, as scheduling posts across multiple platforms saves us a significant amount of time.
We rely on Sprout daily, which enables us to efficiently respond to users on social media and provide the support they require.
For those who are new to social media management tools, as I once was, there is a bit of a learning curve to mastering all the features. However, the Sprout Help Center is an extremely helpful resource for getting to know the platform’s full capabilities.
The Sprout team are very active in organizing quarterly updates and guest speakers, as well as a social platform dedicated to marketing professionals to be paired up and exchange ideas. They also organize and distribute presentation decks to help you present the impact of social to stakeholders.
Robust Analytics for Global Brands
What do you like best about the product?
I like sprout because it is the most robust social media program I know that is equiped to handle a global brand with multiple accounts. The analytics are perfect for large brands that want to slice and dice the data. It is easy to use and implement. It was one of my most used tools when I managed social media.
What do you dislike about the product?
The billing is done by seat. (vs. by profile). I wish it was like Hubspot and gave you multiple users. I wish that it integrated with Hubspot or Marketo better.
What problems is the product solving and how is that benefiting you?
Sprout allowed me to manage multiple social media profiles across different platforms on the day-to-day. It was the only platform that I found that was robust enough to give me high level reports for executive teams and be able to help us dive into the weeds to understand performance. When handling global brands and so many different channels, it is necesary to have a tool that can help you analyze things a thousand different ways.
I appreciated that it also made it easy for me to delegate tasks to others. I could set them up with campaign assets and tracking. It was the only platform I found that I felt handled UTM parameters and setting up tracking appropriately and made it easy for multiple team members. We were able to unify the social media teams.
I appreciated that it also made it easy for me to delegate tasks to others. I could set them up with campaign assets and tracking. It was the only platform I found that I felt handled UTM parameters and setting up tracking appropriately and made it easy for multiple team members. We were able to unify the social media teams.
Effortless Scheduling, But Engagement Tools Need Improvement
What do you like best about the product?
I appreciate how I can schedule all my posts from a single place. The duplicate feature is also very useful, as it allows me to quickly create another version of the same post for a different platform.
What do you dislike about the product?
I wish there were a feature that allowed me to add a first comment to a Facebook post. Additionally, I often find that using Sprout to react to or comment on posts doesn't work well, particularly on LinkedIn.
What problems is the product solving and how is that benefiting you?
I appreciate being able to schedule and manage all of my social media accounts from a single platform. Additionally, I find the analytics feature useful for preparing presentations to share with upper management whenever necessary.
User-Friendly and Insightful, But Metrics Can Lag Behind Meta
What do you like best about the product?
I like how user friendly sprout social is. Whether someone is a first time user or a veteran, Sprout ensures that the user is walked through the most recent updates, as well as trained to be able to pull any information needed. Sprout is also super helpful in the sense that it puts the plethora of information received into a report based off of the most popular things someone would need to track, and then allows it to be customized based off of what the user needs.
What do you dislike about the product?
My main dislike towards Sprout Social is sometimes the metrics vary from Meta Business Suite. I know it takes a while to update from Meta to Sprout, but when pulling major reports, I have to run through both Meta and sprout to ensure the numbers are the same.
What problems is the product solving and how is that benefiting you?
Sprout puts all of the analytics in one place, which makes it easy to review what does well. Additionally, it is very helpful for scheduling posts, as it allows for all members of the social team to be on the same page.
Great for Teams with Multi-User Support
What do you like best about the product?
Multiple users and assigning tasks to people
What do you dislike about the product?
The notification system not always alerting other users to tasks.
What problems is the product solving and how is that benefiting you?
Finding influencers who speak about us already.
All-in-One Platform with Powerful Features, But Support Can Be Frustrating
What do you like best about the product?
It's easy to see everything in one place from scheduling posts to analytics. I don't feel like there's anything Sprout can't do. I use it every day and it makes my life a lot easier. It's also very easy to use.
What do you dislike about the product?
It can be buggy. And getting support has not always been the easiest. I keep getting assigned new people to work with and some seem to not have a good idea of what they're talking about.
What problems is the product solving and how is that benefiting you?
Scheduling posts ahead of time, knowing when to post, and seeing analytics to know what is working.
Effortless Content Management, But Scaling Up Is Costly
What do you like best about the product?
It makes managing content, scheduling/posting and reporting incredible easy. Using Sprout makes all workflows far more efficient.
What do you dislike about the product?
Having to pay double the amount for an additional seat. It makes scaling up incredibly difficult, particularly for small marketing teams with small budgets, which them impacts productivity - which sort of undoes a lot of the good the tool delivers!
What problems is the product solving and how is that benefiting you?
It allows us to post across multiple channels easily which saves time. It also allows us to deliver regular reporting with minimal effort.
Managing social media has become so much easier
What do you like best about the product?
I really like Sprout. Everything’s in one place, it’s automated, and super easy to access with just a few clicks. The support team is great, they respond quickly and are always pleasant to talk to. Overall, managing social media has become so much easier and more efficient since I started using it.
What do you dislike about the product?
Sprout is huge and powerful. There’s very little it can’t do, if such a thing even exists.
That said, its interface could perhaps be more attractive and intuitive; it would be great if the filters could also reset automatically, it would be great if it were possible to tag people through it, rather than the way it works now, where this option sometimes works and sometimes doesn’t. There are many features in Sprout that I don’t use simply because they aren’t displayed in a way that’s intuitive or visually appealing.
That said, its interface could perhaps be more attractive and intuitive; it would be great if the filters could also reset automatically, it would be great if it were possible to tag people through it, rather than the way it works now, where this option sometimes works and sometimes doesn’t. There are many features in Sprout that I don’t use simply because they aren’t displayed in a way that’s intuitive or visually appealing.
What problems is the product solving and how is that benefiting you?
As a company, we have many different social media accounts, and our team is small. It’s difficult and overwhelming to keep track of everything all the time. With Sprout, everything is easier, simpler, and more organized for us.
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