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    Sprout Social

    Sprout Social is an intuitive social media management platform offering publishing and engagement functionality, customer care, and AI-powered business intelligence.

    Ratings and reviews

    4.4
    6712 ratings
    4 AWS reviews
    |
    6708 external reviews
    External reviews are from G2  and PeerSpot .

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    Reviews (6712)
    Caroline L.

    Streamlines Social Media Management, Minor LinkedIn Tagging Issue

    Reviewed on Aug 17, 2026
    Review provided by G2
    What do you like best about the product?
    I use Sprout Social primarily for LinkedIn and Instagram. It's really nice for scheduling posts and tracking progress and analytics. I love the feature for drafting everything from hashtags to scheduling, and I use the suggested times feature a lot. What I like most is that it brings everything into one place. It's helpful to have one dashboard for analytics, drafting, and socials rather than using native apps or Notion for tracking progress. I also find the ease of use and the dashboard's simplicity stand out. It's easy to post to LinkedIn and Instagram and customize the posts. I would say the user experience is quite good.
    What do you dislike about the product?
    One area that needs improvement for me is the tagging feature on LinkedIn especially. Like, when I wanna tag people or companies, they don't always show up. Whereas if I were to post natively through LinkedIn, it's much easier to find them. And this has been a consistent problem.
    What problems is the product solving and how is that benefiting you?
    I use Sprout Social to schedule LinkedIn and Instagram posts and track analytics. It consolidates everything into one dashboard, making it easier to handle analytics, drafting, and social activities.
    Adriane R.

    One Place to Track Messages and Engagement Across Platforms

    Reviewed on Aug 13, 2026
    Review provided by G2
    What do you like best about the product?
    I love being able to log in and check messages and engagement across all of my platforms in one place.
    What do you dislike about the product?
    I dislike having to still using individual platforms to run boosted posts (TikTok, Pinterest, YouTube). It would be a real value-add to be able to control all of our social ads through Sprout.
    What problems is the product solving and how is that benefiting you?
    Simplifying resources and cutting down on time needed to manage our social platforms.
    Andres E.

    Solid Analytics and Unified Scheduling for Social Media Management

    Reviewed on Aug 13, 2026
    Review provided by G2
    What do you like best about the product?
    Solid analytics, inbox management and unified scheduling when doing social media management.
    What do you dislike about the product?
    Really high-costs or expensive add-ons within the platform.
    What problems is the product solving and how is that benefiting you?
    It's solving me the complications of managing multiple social media accounts from different social media channels.
    Information Technology and Services

    One Place to Manage Posts, Messages, and Engagement with Sprout Social

    Reviewed on Aug 11, 2026
    Review provided by G2
    What do you like best about the product?
    The best about Sprout Social is it provides one place to manage social media posts, messages, and engagement across different platforms.
    What do you dislike about the product?
    The dislike about Sprout Social is its number of features can make the platform feel complicated at first.
    What problems is the product solving and how is that benefiting you?
    The problems that Sprout Social solving is it helps save time by combining scheduling, monitoring, reporting, and engagement in one place.
    Erin L.

    Sprout Social Keeps Multi-Brand Scheduling and Analytics Effortlessly Organized

    Reviewed on Aug 07, 2026
    Review provided by G2
    What do you like best about the product?
    Overview
    As a team of one overseeing 11 business units and managing more than 30 Google Business and social media profiles, Sprout Social has been essential to staying organized. I honestly don't know how I'd manage all of this without it.

    What do you like best about Sprout Social?
    It makes scheduling content across multiple businesses simple, and keeping track of analytics is just as easy. Integrating all of our profiles was straightforward as well. I also really appreciate that it points me toward the optimal time to post based on data collected directly from our profiles — it takes the guesswork out of timing.

    What do you dislike about Sprout Social?
    There are occasional performance hiccups. My biggest frustration is that once you deselect a profile from a multi-channel publish, it's difficult to get it back without starting the whole process over. Pricing is also a little steep, especially when it comes to adding just a single additional seat.
    What do you dislike about the product?
    There are occasional performance hiccups. My biggest frustration is that once you deselect a profile from a multi-channel publish, it's difficult to get it back without starting the whole process over. Pricing is also a little steep, especially when it comes to adding just a single additional seat.
    What problems is the product solving and how is that benefiting you?
    As a team of one overseeing 11 business units and managing more than 30 Google Business and social media profiles, Sprout Social has been essential to staying organized. I honestly don't know how I'd manage all of this without it.
    Chanelle M.

    Clear, Easy-to-Use UI/UX with Robust Integrations and Detailed Metrics

    Reviewed on Aug 07, 2026
    Review provided by G2
    What do you like best about the product?
    UI/UX is very clear and easy to use
    Has many integrations where you can connect your Sprout Social to your accounts. Enjoy the metrics aspect every detailed
    What do you dislike about the product?
    For the UI/UX, some of the icons are unclear. There's many functions where it should've specified that the API doesn't connect instead of leaving viewers wondering
    What problems is the product solving and how is that benefiting you?
    Efficiency in my workflow
    Lourdes R.

    Easy Cross-Platform Posting, but Instagram Giveaway DMs Feel Time-Limited

    Reviewed on Aug 06, 2026
    Review provided by G2
    What do you like best about the product?
    I like how you can post to all platforms at once
    What do you dislike about the product?
    That when you do an Instagram giveaway for example you only have 7 days to contact them via DM
    What problems is the product solving and how is that benefiting you?
    It solved posting on multiple platforms
    Construction

    Powerful Custom Reporting, but Content Planning Needs a Better Long-Term View

    Reviewed on Aug 04, 2026
    Review provided by G2
    What do you like best about the product?
    The reporting aspects of the platform is by far the best feature. The ability to customize reports and metrics from scratch has allowed our team to interpret the performance of our content to a deeper degree that we could historical and with increased speed.
    What do you dislike about the product?
    The one thing that platform lacks is a space for planning content for months in advance. There are work arounds, but they are not as efficient as old school methods.
    What problems is the product solving and how is that benefiting you?
    When you’re managing as many pages as our team does, having an all-in-one tool has helped us keep everything aligned across our pages. We are also able to do much more in depth reporting than we could do manually in the native platforms.
    Marketing and Advertising

    Great for Managing Social Across Multiple Brands

    Reviewed on Aug 04, 2026
    Review provided by G2
    What do you like best about the product?
    It's a great tool to use whenever you're working with multiple brands and having to do social for them.
    What do you dislike about the product?
    I wish there was a way to review the grid for other platforms besides Instagram. (Ex: Facebook, TikTok, Linkedin, Youtube)
    What problems is the product solving and how is that benefiting you?
    It tells you the best time to post which can help with engagement rates.
    Design

    Flexible Calendar/List Views and Helpful Approval Workflows

    Reviewed on Aug 03, 2026
    Review provided by G2
    What do you like best about the product?
    The way you can view in calendar or list mode. The way you can assign approvals is also helpful
    What do you dislike about the product?
    I don't love that sometimes the integration with social platforms is slow. For example, Instagram might launch a feature that can be used inside the app but it's not able to be used inside of Sprout
    What problems is the product solving and how is that benefiting you?
    It's helping us track analytics across different platforms and accounts