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    Sprout Social

    Sprout Social is an intuitive social media management platform offering publishing and engagement functionality, customer care, and AI-powered business intelligence.

    Ratings and reviews

    4.4
    6698 ratings
    4 AWS reviews
    |
    6694 external reviews
    External reviews are from G2  and PeerSpot .

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    Reviews (6698)
    Christina R.

    Intuitive, Ergonomic Interface That Makes High-Volume Work Easy

    Reviewed on Aug 02, 2026
    Review provided by G2
    What do you like best about the product?
    Sprout is easy to use. The interface feels intuitive, and the desktop experience is clean, ergonomic, and straightforward. It’s simple to navigate, even when I’m managing a high volume of conversations. Most features are easy to locate and require very little training, which helps make day-to-day work more efficient.
    What do you dislike about the product?
    It can be challenging to find specific help articles when trying to troubleshoot something on my own, but live support is simple and quick!
    What problems is the product solving and how is that benefiting you?
    Sprout allows multiple users to efficiently manage multiple brands and social platforms from a single place. Having engagement, publishing, reporting, and collaboration tools all in one platform improves team efficiency, visibility, and consistency.
    Simrat S.

    Best-in-Class Support: Timely Answers, Helpful Articles, and Loom Videos

    Reviewed on Jul 31, 2026
    Review provided by G2
    What do you like best about the product?
    The help channel is the best thing about Sprout, every agent is so resourceful and respectful, I always get timely answers. Even if they don't have an answer they email you back and also include help articles. They are great at recording Loom videos too.
    What do you dislike about the product?
    The user interface is too busy, It's very easy to get lost. It's not very intuitive, so it's easy to get lost. Also the app doesn't have any settings like desktop, it's very limited.
    What problems is the product solving and how is that benefiting you?
    We use Sprout Social for customer support, it's benefiting us because we have over 20 different lines of business and we can all service them from the same account.
    Chelsea H.

    Time-Saving Reporting with Quick Access to Key Metrics

    Reviewed on Jul 30, 2026
    Review provided by G2
    What do you like best about the product?
    The reporting features save me a lot of time. Since I’m a one-person team, having quick access to key metrics is essential for me.
    What do you dislike about the product?
    It’s not easy to measure paid versus organic performance when I've boosted posts.
    What problems is the product solving and how is that benefiting you?
    I have everything I need for social in one place. Since I have limited resources and no other team members dedicated to social, it’s been a real lifesaver.
    Katherine W.

    Intuitive, Reliable Social Media Management with Room for CSAT Improvement

    Reviewed on Jul 30, 2026
    Review provided by G2
    What do you like best about the product?
    I've had a great experience using Sprout Social. The platform is intuitive, which makes it easy to manage multiple social channels in one place. I find the reporting tools provide valuable insights that help inform our strategy. The scheduling, engagement, and analytics features save our team time and make day-to-day social media management much more efficient. Overall, it's a reliable and user-friendly solution for teams managing a strong social presence.
    What do you dislike about the product?
    I can't get CSAT surveys by agent, which is something I wish worked better.
    What problems is the product solving and how is that benefiting you?
    Sprout Social centralizes multiple social channels, provides valuable insights, and enhances scheduling and engagement. It saves our team time and makes daily social media management efficient. It's intuitive, user-friendly, and reliable for maintaining a strong social presence.
    Higher Education

    Sprout Social Makes Team Publishing and Performance Reporting Effortless

    Reviewed on Jul 30, 2026
    Review provided by G2
    What do you like best about the product?
    I appreciate the publishing and reporting aspects of Sprout Social. The publishing tools make it easy to collaborate with multiple team members on social scheduling and speed up the process considerably. The reporting also makes it simple to see what is performing well and what isn’t, so we can understand what’s working and what needs improvement.
    What do you dislike about the product?
    I wish we could do custom thumbnails across all platforms through Sprout.
    What problems is the product solving and how is that benefiting you?
    Sprout is solving issues we had before, when not as many people were able to post on our social channels and lacked information to have clean reporting tools.
    Jordi B.

    Excellent Sprout User Experience—Easy to Find Everything

    Reviewed on Jul 30, 2026
    Review provided by G2
    What do you like best about the product?
    Overall, the user experience with Sprout is excellent. I can always find what I’m looking for without any trouble.
    What do you dislike about the product?
    The one time code every time I log in is slightly annoying
    What problems is the product solving and how is that benefiting you?
    Scheduling social media so far in advance and being able to see it in a calendar view
    Higher Education

    Great Calendar and Approval Workflows That Keep Our Content Organized

    Reviewed on Jul 30, 2026
    Review provided by G2
    What do you like best about the product?
    We love the calendar, it meets most of our news. The approval workflows are great our team to maintain best practices. Tagging keeps our data organized.
    What do you dislike about the product?
    We’d like to be able to collaborate with more than three accounts on Instagram. We also wish we could post more than 10 photos on Facebook, and especially on Instagram and LinkedIn.
    What problems is the product solving and how is that benefiting you?
    The AI feature is helpful. We also rely on the smart inbox when monitoring platforms.
    Non-Profit Organization Management

    Sprout Social: Easy, Reliable Scheduling Across Multiple Channels

    Reviewed on Jul 30, 2026
    Review provided by G2
    What do you like best about the product?
    My favorite part about Sprout Social is the ease of use and reliability. The interface makes it very easy to create posts and coordinate them across many different channels. Then then always post when scheduled.
    What do you dislike about the product?
    I am not a fan of the reporting. For Instagram, Sprout Social's engagement tracking does not match Instagram's own tracking because Sprout Social has chosen not to include metrics like reposts. For X, on more than one occasion the reported metrics have changed historically and I've had to deal with customer service to correct them, which has moving forward but altered some of the past tracking.
    What problems is the product solving and how is that benefiting you?
    It is allowing me to coordinate all of my organization's social media in one place
    Rosalyn T.

    Effortless Social Media Management and Analytics

    Reviewed on Jul 30, 2026
    Review provided by G2
    What do you like best about the product?
    I like that I'm able to schedule content for individual social media platforms and track the performance under a campaign or a tag. It's really helpful that I'm able to have this content up across time zones, which saves me a lot of time. I can customize the same piece of content for each platform and then publish it in different time zones efficiently. The initial setup was great because I was guided by a representative, making it easy.
    What do you dislike about the product?
    none
    What problems is the product solving and how is that benefiting you?
    I use Sprout Social to understand post performance with analytics and to schedule content across different platforms and time zones. It saves me time by customizing content for each platform and publishing seamlessly, improving my workflow.
    Food & Beverages

    Flexible Inboxes That Make Message Management Easy

    Reviewed on Jul 30, 2026
    Review provided by G2
    What do you like best about the product?
    The different inboxes that you can use to divide messages
    What do you dislike about the product?
    Sometimes you dont get most of the interactions on certain filters
    What problems is the product solving and how is that benefiting you?
    That sometimes we dont get the interactions on time and it improving our metrics