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Sprout Social
Sprout Social is an intuitive social media management platform offering publishing and engagement functionality, customer care, and AI-powered business intelligence.
Reviews (6222)
Shakir V.
Sprouts Social Makes Scheduling Easy with a Helpful Unified Inbox and Real Support
Reviewed on Jul 09, 2026
Review provided by G2
What do you like best about the product?
Sprouts social allows me to create and schedule all of the postings for my clients in one place; therefore, i don't have to worry about what to post every day. The other thing I like about it is the "unified inbox" because it shows me all of the comments from both facebook and instagram in one spot and I do not have to log onto each app individually. Gladly, it did not crash today. When i need help with something; the support people speak with you directly and will answer your question instead of giving you a robot response.
What do you dislike about the product?
It costs way too much money when adding more than ten accounts. They're ripping me off. And my vision is blurry as well but i know how mad i was when i realized that instagram carousels send a notification to my phone saying "post." Why am i using a scheduler if i have to manually post it anyway. Also, twitter analytics cost money now; which is annoying.
What problems is the product solving and how is that benefiting you?
It prevents me from going crazy having to login into 50 different accounts. All i do is add everything to the calendar and let it go. Mass scheduling is literally the only reason i've been able to continue doing this job without quitting. It tracks all of the client comments and allows me to simply reply to all of them at once so that i can finally get some rest.
E'Ana B.
Streamlines Social Media Management with Ease
Reviewed on Jul 09, 2026
Review provided by G2
What do you like best about the product?
I like that Sprout Social keeps all of our social media planning and content in one place. It streamlines our planning, allowing everyone on the team to see what and when content is being posted across all platforms. It helps our team stay consistent. Additionally, I appreciate that Sprout Social was very easy to set up.
What do you dislike about the product?
One area that could be improved is pricing when adding more users and needing access to additional features. Some of the advanced features can take a while to learn and use efficiently. Making those features easier to understand and making pricing more flexible.
What problems is the product solving and how is that benefiting you?
Sprout Social centralizes social media planning, scheduling, and reporting for efficiency, saving time, and improving organization. It streamlines planning with everyone seeing scheduled posts, keeping our team consistent.
Marketing and Advertising
Sprout Social Simplifies Social Media Management with Analytics
Reviewed on Jul 09, 2026
Review provided by G2
What do you like best about the product?
Sprout Social really simplifies our social media management. I really like how it allows you to manage all your social media sites in one place. I can post to multiple sites at once and view a calendar displaying posts from all of our social channels. I also like the automatic generation of the weekly analytics report.
What do you dislike about the product?
I have not yet experienced any downsides to using Sprout Social. The site is very intuitive to use.
What problems is the product solving and how is that benefiting you?
Sprout Social saves me lots of time by being able to create a single post to publish on multiple social media sites simultaneously while also being a one-stop-shop place for accessing a history and analytics for all posts. It is also beneficial in allowing me to create and schedule posts for dates well into the future.
Financial Services
Intuitive Setup and Strong Reporting Features
Reviewed on Jul 09, 2026
Review provided by G2
What do you like best about the product?
It has good reporting features, it is intuitive and helps setting up structures.
What do you dislike about the product?
There are some issues with tagging personal accounts on LinkedIn
What problems is the product solving and how is that benefiting you?
Scheduling a high volume of posts, and generating good reports that can be shared with executive leadership, quickly, and to the point
Raushan K.
Optimized Scheduling and Collaboration, Easy Setup
Reviewed on Jul 08, 2026
Review provided by G2
What do you like best about the product?
I really like the customizable and scheduled reports because they accelerate the delivery of metrics and facilitate the integration of business intelligence. The inbox feature reduces operational complexity as it optimizes the queue and best time reports help optimize the range without having to manually test too many combinations. Additionally, the initial setup of Sprout Social was very easy.
What do you dislike about the product?
The action tracking is excellent, but I would like a more detailed log that is easier to filter by user.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to schedule posts, optimize publishing times, and enhance internal collaboration. It helps with crisis monitoring, alerts, and social listening, improving response times, consistency, and reducing errors. The inbox feature and customizable reports facilitate metrics delivery and operational efficiency.
Jose D.
Sprout Social Keeps Our Team Organized and Collaboration Smooth
Reviewed on Jul 07, 2026
Review provided by G2
What do you like best about the product?
What I really love about Sprout Social is how well it enables team collaboration. We deal with a high volume of interactions, and this tool helps us stay organized and keep everything under control. Since implementing Sprout Social, I’ve noticed that the way I work has improved considerably. The level of organization I’ve been able to maintain so far has been excellent, and it keeps me in a steady rhythm of planning ahead with a good dose of anticipation, so I’m usually prepared.
On top of that, not having to jump between tabs just to find messages is a huge relief. I used to waste a lot of time doing that, so being able to manage everything more smoothly has been a very positive change in my daily work.
On top of that, not having to jump between tabs just to find messages is a huge relief. I used to waste a lot of time doing that, so being able to manage everything more smoothly has been a very positive change in my daily work.
What do you dislike about the product?
There are a couple of things I wish were different. Since we manage several social networks, the plan we’re on limits how many profiles we can manage, which can get complicated—especially when we want to expand our presence. And honestly, if we want access to more features or the ability to add more profiles, the cost can be a bit high, which doesn’t always fit our budget.
What problems is the product solving and how is that benefiting you?
Integrating Sprout Social has completely transformed the way we work. On an operational level, it has given me much stronger visibility and control over each communication channel, which directly translates into higher performance and the elimination of manual oversights that were previously common. For the team, the platform has been essential for structuring daily tasks and creating the order and alignment we needed to work efficiently.
Aditi S.
Efficient Brand Management with Robust Reporting
Reviewed on Jul 07, 2026
Review provided by G2
What do you like best about the product?
I use Sprout Social to set up specific queries and understand how our brand is perceived in real-time. It helps me anticipate crises before they become operational bottlenecks efficiently. I appreciate the draft approval system that reduces risks by ensuring all content is reviewed and approved by stakeholders. The workload visualization and the ability to see the volume of incoming messages help me manage team resources better. My favorite feature is the Smart Inbox, which shows interactions from different platforms in a unified view, saving me invaluable time. The automated reports are a huge advantage, as I can export reports that present clear and useful data, instead of wasting hours collecting metrics. The initial setup was easy for me and my team.
What do you dislike about the product?
It would be great if the integration were bidirectional and much more intuitive so I could convert a Smart Inbox ticket into a task within my project management tool without having to leave Sprout.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to monitor brand perception and anticipate crises. It reduces risks with its draft approval system and helps me manage resources with workload visualization. The Smart Inbox saves time by unifying interactions, and automated reports spare me the effort of collecting metrics.
Philip J.
Sprout Brings Clarity and Fewer Errors to Multi-Account Campaign Management
Reviewed on Jul 07, 2026
Review provided by G2
What do you like best about the product?
I really appreciate that when a team is managing multiple accounts, campaigns, and review workflows, Sprout helps reduce errors and provides a much clearer overall view. I find this crucial because it avoids having to rely on multiple tools or improvised processes, which often end up being time-consuming and lead to even more errors.
What do you dislike about the product?
What I didn’t like is that, although it’s very good and robust, it still lacks features. It feels more designed for organizations with structured processes than for users who need a simple, lightweight solution.
What problems is the product solving and how is that benefiting you?
It helps solve common social media management challenges. Its public content features make it easier to organize, measure, and improve the day-to-day work of organizations that manage multiple accounts and need analytics. Overall, it’s a strong option thanks to its excellent capabilities.
BhavinShah1
Unified social workflows have improved daily publishing, customer care, and analytics decisions
Reviewed on Jul 05, 2026
Review provided by PeerSpot
What is our primary use case?
My main use case for Sprout Social is enterprise-level social media management and analytics, and I use it for all my social media operations, from publishing, customer care, and social listening through one channel. It gives me a one-place solution to bridge the gap with my social media.
What is most valuable?
First, we assess and understand what kind of content we need to publish, and we schedule our posts on Sprout Social. We monitor the overall engagement with the customer, see which content is working, which is not, and what kind of response we are getting on our publications.
On a daily basis, we check the analytics and listening to see what is working in the content that has been published, what is not, and how customers are engaged with my posts. Accordingly, we prepare our posts, post them to Sprout Social, schedule them, and do the tracking to know the customer engagement.
We review a certain post for simple engagement and check the details, such as the journey of the content we publish. Through our channel, we get a quick response, proceed with services for our customers, and get clear engagement.
What needs improvement?
There is nothing that requires improvement.
For how long have I used the solution?
I have been using Sprout Social for around six years.
Kristen B.
Scheduling Calendar and Approvals Make Managing Campaign Posts Effortless
Reviewed on Jul 02, 2026
Review provided by G2
What do you like best about the product?
I love the scheduling calendar and the approval process, and how they make it easy to manage and edit my direct report’s initial posts. I also really like the campaign and tagging functionality, along with the ability to collect external approvals.
What do you dislike about the product?
I find it difficult to use the tool to ideate or draft content when a campaign is still in its early stages. For that part of our workflow, we still rely on a Google Calendar format. Even though the calendar in Sprout is where we keep our actual posts once they’re drafted and approved, it’s not as easy to use for early-stage planning.
What problems is the product solving and how is that benefiting you?
The review and approval process is solid, especially the ability to schedule content ahead of time and handle batch approvals.