Sprout Social

What do you like best about the product?

The publishing tool and the social listening tool.

What do you dislike about the product?

A lot of functions are available, and it takes time to learn how to use them properly so you can get the most out of the product. There isn’t a one-time crash course to help you get started quickly.

What problems is the product solving and how is that benefiting you?

It’s quicker to post across all platforms, and it also makes it easier to monitor our brand health on social media.

What do you like best about the product?

- Very user-friendly interface.
- The training support covering all the tools
- The detailed options for tagging and categorizing campaigns and messages
- The ability to interact and publish directly from Sprout, and the ability to view posts and interactions on the native platforms.
- It’s also great that so many social media accounts can be connected to Sprout.

What do you dislike about the product?

- Maybe not enough AI tools built in, such as an AI agent that automatically replies to comments.
- Keyword monitoring is only available on X and could be expanded to other social media platforms.
- Reports only track posts published through Sprout and don’t include posts published directly on the native platforms.

What problems is the product solving and how is that benefiting you?

- Bring all our social media accounts for different projects (in our case, residential real estate projects) together in one platform, so we can easily monitor and reply to comments from a single place.

- We also want to quickly spot negative interactions and address them, plan and organize all posts in a highly structured and categorized way, get posts approved, create workflows, and boost posts easily.

- Overall, we’re a team of several people working on multiple projects across different social media platforms. Sprout helps us organize, coordinate, and oversee all our campaigns more efficiently.

What do you like best about the product?

I really like the smart inbox and the scheduling platform. I like seeing everything in calendar view because it’s easy to plan out and see when posts are scheduled to go live. I can handle community engagement in one place each morning, and Sprout Social accurately picks up the mentions and comments I check, which saves me a lot of time. It’s been reliable about publishing posts when I want them to, and they look high quality. I also love Sprout Social’s analytics.

What do you dislike about the product?

Brand listening can get complicated and into the weeds. I see mentions that have nothing to do with AO Pi, so it’s hard to tell what’s useful. I also find the amount of AI overwhelming; an AI agent pops up while I’m trying to do something, and I’d like fewer AI tools. We had a lot of setup meetings that I think could have been emails. The pricing was a bit odd too: I felt we were highballed, but after negotiating we cut about 80% off the price.

What problems is the product solving and how is that benefiting you?

I can catch audience mentions and conversations in one place instead of checking every platform, which saves me a lot of time each morning. Scheduled posts reliably go out when I want them and look high quality; Sprout has only failed to post once, unlike Hootsuite’s frequent failures.

What do you like best about the product?

I like the reporting feature, UI and easy to access insights,

What do you dislike about the product?

Nothing in particular. The price seems fair.

What problems is the product solving and how is that benefiting you?

I use it to integrate all my social media metrics in one place. It helps me track performance in one spot.

What do you like best about the product?

I like the reporting and how easy it is to slice and dice. I can dig deeper into metrics to see what works and divide my reports by property, time period, or campaign. The setup was super easy, and the support and training team was incredible.

What do you dislike about the product?

nothing!

What problems is the product solving and how is that benefiting you?

I use Sprout Social for content scheduling and planning, reporting, and team communication. Its reporting helps me dig deeper into metrics to see what works, and divide reports by property, time period, and campaign.

What do you like best about the product?

What I like best about Sprout Social is being able to manage social media across multiple locations in one place. The approval workflow allows our club teams to submit content while Marketing maintains brand consistency. The Smart Inbox helps organize messages and comments, and I especially like the Campaigns feature for coordinating promotions across locations.

What do you dislike about the product?

I don’t have any dislikes at this time. Sprout Social has been a great fit for our team and supports our needs across multiple locations.

What problems is the product solving and how is that benefiting you?

Sprout Social helps me coordinate publishing, content approvals, and community management across multiple gym locations. Club teams can submit content for review, which helps us maintain consistent branding while sharing content that’s relevant to each local community. Having messages, comments, and publishing tools in one place saves me time, keeps our team organized, and makes it easier to support each location.

What do you like best about the product?

Scheduling!!! Especially since I’m a one-person team, posting organically isn’t an option for me. I like the easy, comprehensive analytics reports that I can share with leadership. Instead of spending a whole day tracking down native analytics for a campaign, I can easily set up a tag report and share it so we can discuss ROI and new ideas quicker. Setup was super easy because I’d used Sprout Social in a previous job and already knew the ins and outs.

What do you dislike about the product?

I wish Sprout Social was more affordable for nonprofits.

What problems is the product solving and how is that benefiting you?

I use Sprout Social for scheduling. Since I’m a one-person team, posting organically isn’t an option for me.

What do you like best about the product?

I find the platform very easy to customize and fit your specific needs as an organization. Sprout Social does a great job at making it easy and simple to create custom reporting dashboard, calendars, inboxes, etc. While they make it easy and simple to setup they still offer very detailed customization that can be filtered and alternated in very granular ways.

What do you dislike about the product?

I think that Sprout Social doesn't have the most easy to use AI features and this is something that can be improved on. AI could be more intuitive to creating custom listening dashboards, analyzing these dashboards, pulling our top level insights, etc. I also think that the integration with Employee Advocacy is not the best. You cannot edit/interact with all the capabilities of Employee Advocacy within the Sprout Social platform. This makes it difficult to access all elements of the platform in a single setting.

What problems is the product solving and how is that benefiting you?

Sprout Social is our full social media management platform we use for our business. Without Sprout Social we would not be able to plan, schedule, report, listen, and respond any social media content. It creates a very important streamlined place for a team of 1 to manage social media for a large organization.

What do you like best about the product?

The ability to geotarget video content organically, meaning we are able to offer targeted posting to clients, without having to use ad spend where it may not be necessary. The smart inbox feature that allows us to moderate a client's entire social catalogue in one place, and report comments without having to enter the network itself. Being able to schedule all platforms at once, and edit content to tailor to each platform all in one place. Have unlimited account connections without needing to upgrade my plan. The reporting feature integrating with AI, so I am able to ask for a tailored report without having to manually select what it is I am looking for. It's integration with 3rd party platforms, making content creation easier. The ability to reach out to support via email or chat. Mobile app that lets me look at posts from my phone without needing to use the desktop version for quick scheduling options. Once the video has uploaded, it will immediately schedule quickly, unlike other platforms which take time on upload and saving.

What do you dislike about the product?

The cost is quite a lot more than other platforms, and there are limited advantages that make it the best option. You would need a very specific feature, to make paying the price worthwhile, and even then, it is slightly eye watering. The mobile app does not allow for individual platform edits, which is very inconvenient, when things need to be changed cross platform. Despite the advanced features of sprout, you are unable to upload custom thumbnails to TikTok, which other much cheaper services allow you to do. This is causing issues amongst my clients, and ultimately leads me to feel like I am wasting my time creating these assets, when they are only effective across Instagram.

What problems is the product solving and how is that benefiting you?

Geotagging locations allows us to push a particular piece of content repeatedly to multiple areas without harassing the entire audience. And the client always enjoys the fact that they do not require ad spend behind things, letting us repurpose content more readily. Comment moderation has become a lot easier on larger accounts that receive high levels of interaction and abuse, as we are able to review all account comments in one place. Cross-platform scheduling in one go saves a lot of time, particularly when we have upwards of 14 clients going out each day.

What do you like best about the product?

Sprout is so easy to set up and use. The onboarding has been incredible, and we were able to get started quickly without any confusion.

What do you dislike about the product?

Have yet to find anything that I dislike!

What problems is the product solving and how is that benefiting you?

Love that you can resize images in the platform and it tells you what sizing is preferred!