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    Sprout Social

     Info
    Deployed on AWS
    Sprout Social is an intuitive social media management platform offering publishing and engagement functionality, customer care, and AI-powered business intelligence.

    Overview

    Transform social insights into business intelligence

    Staying one step ahead of the competition while meeting the needs of consumers is key to your success. Powered by an intuitive platform, automation, and AI-driven technology, Sprout equips companies with the social management and business intelligence solutions you need to maintain your competitive and innovative edge.

    Capture real-time audience insights

    Insights from social listening support cross-functional departments from sales to HR, inform your next product launch, and even uncover new business opportunities. With Sprout's AI-powered Social Listening tool, gain business-critical learnings from millions of unfiltered thoughts, opinions, and feedback to upgrade your current strategy and guide future action.

    Demonstrate the impact and ROI of social

    Analyzing campaign results and content performance helps maximize positive outcomes, but predetermined metrics and prepackaged market research reports can limit you. Sprout's analytics tools give you the flexibility to tailor reports and share the data that matters most across your org.

    Offer personalized support across the customer lifecycle

    Today's consumers expect a seamless experience across their entire journey and on their channel of choice: social media. Sprout's AI and automation-powered engagement tools help you meet customers' evolving needs.

    Optimize your results with data-tested, centralized tools

    Sprout's intuitive planning and scheduling tools make it easy for you and your team to craft the right content that resonates with your audience, at the right time.

    For custom pricing please reach out to aws-marketplace@sproutsocial.com . Sprout Social utilizes AWS Private Offers to extend deal terms once agreed upon.

    Highlights

    • Named the #1 Best Software Product by G2's 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout's software operates across all major social media networks and digital platforms.
    • Salesforce has selected Sprout Social as its recommended social media management partner, helping businesses understand and reach their audience, engage their community, and measure performance with the only all-in-one social media management platform built for connection.
    • Accelerate business processes with AI-powered workflows designed to save marketers valuable time, provide better access to actionable data, and allow your team to focus on more strategic and creative thinking.

    Details

    Delivery method

    Deployed on AWS

    Unlock automation with AI agent solutions

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    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Sprout Social

     Info
    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

     Info
    Dimension
    Description
    Cost/12 months
    Advanced Plan - 20 Users
    Advanced Plan; 20 Users and Unlimited Profiles
    $119,760.00

    Additional usage costs (1)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Additional users over contracted value
    $1.00

    Vendor refund policy

    Refer to the Terms of Service

    Custom pricing options

    Request a private offer to receive a custom quote.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    Support is available 24/5 via live chat, phone, and email, support@sproutsocial.com . Additionally, our Help Center, https://support.sproutsocial.com/hc/en-us , includes knowledge articles, guides, FAQs, and the option to submit a ticket to our Support team

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

     Info
    Updated weekly
    By Sprout Social
    By SOCi Inc.

    Accolades

     Info
    Top
    10
    In Content Management
    Top
    10
    In Natural Language Processing
    Top
    25
    In Content Management

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Social Media Listening
    AI-powered tool for capturing real-time audience insights from millions of unfiltered thoughts and opinions
    Cross-Platform Management
    Comprehensive functionality operating across major social media networks and digital platforms
    Analytics and Reporting
    Flexible analytics tools enabling customized report generation and performance measurement
    Engagement Automation
    AI and automation-powered tools for managing customer interactions and support across social channels
    Content Scheduling
    Intuitive planning and scheduling tools for crafting and distributing targeted social media content
    Social Media Management
    Enables multi-location businesses to manage and deploy localized content at scale while maintaining brand consistency
    Review Aggregation and AI Response
    Aggregates reviews from over 20 key networks and provides intelligent, automated review responses using advanced AI technology
    Business Listings Optimization
    Manages business listings at scale, synchronizes updates, and provides custom audits to improve local search rankings
    Local Web Page Deployment
    Allows rapid creation of branded web pages with real-time updates and localized content for multiple locations
    Advertising Insights
    Provides comprehensive reporting and analytics for social advertising campaigns across account, group, and location levels
    Artificial Intelligence Engine
    Advanced proprietary AI engine built for enterprise across multiple digital and social channels
    Multi-Channel Support
    Comprehensive customer engagement platform supporting over 30 digital and social communication channels
    Customer Experience Management
    Unified platform enabling customer interaction, research, marketing, sales, and engagement from a single interface
    Data Interpretation
    Capability to interpret large volumes of unstructured consumer data and identify strategic opportunities
    Enterprise-Grade Platform
    Purpose-built solution designed to handle complex customer interaction and communication requirements across different business functions

    Contract

     Info
    Standard contract
    No
    No

    Customer reviews

    Ratings and reviews

     Info
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    0 AWS reviews
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    5530 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    Tom O.

    Great UX and Reliability, But Reporting Needs Improvement

    Reviewed on Nov 21, 2025
    Review provided by G2
    What do you like best about the product?
    It works well, rarely any bugs, and the UX makes total sense
    What do you dislike about the product?
    The reporting could be much much much better. They have the data, they're connected to our social accounts, but they just don't analyze it enough. I wish I could see so many more reports and interesting insights about our past performance.
    What problems is the product solving and how is that benefiting you?
    Managing our social media channels more than what we can do with the native apps.
    Cale A.

    Easy Multi-Account Posting, But Setup Can Be Challenging

    Reviewed on Nov 21, 2025
    Review provided by G2
    What do you like best about the product?
    It's ease of use, and ability to post to multiple accounts quickly.
    What do you dislike about the product?
    It can be time consuming/challenging adding new accounts and users.
    What problems is the product solving and how is that benefiting you?
    The ability to post to multiple accounts quickly, and tracking analytics.
    Higher Education

    Intuitive Dashboards and Seamless Integration Make Sprout a Standout

    Reviewed on Nov 20, 2025
    Review provided by G2
    What do you like best about the product?
    The thing that we like most about Sprout is the ease of use. The dashboards are very intuitive and allows for seamless integration into our operations.
    What do you dislike about the product?
    I have, in the past, found it a little difficult to get what I need when I have a billing/payment question or need to switch account administrators, things like that. We ultimately get there but I feel like it takes a bit longer than I'd like.
    What problems is the product solving and how is that benefiting you?
    We are a higher ed institution so Sprout allows us to monitor what our current and prospective students are saying about us. This is a very important part of brand management and customer service.
    Jennifer L.

    Empowering Content Creation and Trend Analysis with AI

    Reviewed on Nov 20, 2025
    Review provided by G2
    What do you like best about the product?
    I enjoy using Sprout Social for several reasons. Firstly, the AI features stand out to me as they are incredibly helpful in understanding trends and interacting with customers effectively. This makes my experience with the platform particularly valuable. Additionally, I find that Sprout Social excels in helping me create, schedule, and publish content across various platforms, which is essential for my workflow. The platform also enables a quick setup, which means getting started is a hassle-free experience. These aspects collectively make Sprout Social a tool I would highly recommend.
    What do you dislike about the product?
    I find the mobile access of Sprout Social less effective. It needs to work faster on mobile devices for a seamless experience.
    What problems is the product solving and how is that benefiting you?
    I use Sprout Social to analyze performance, schedule and publish content efficiently, understand trends with AI, and interact with customers, enhancing our social media strategy.
    Jose L.

    Easy Setup and Intuitive Interface for Social Management

    Reviewed on Nov 20, 2025
    Review provided by G2
    What do you like best about the product?
    I really appreciate how easy Sprout Social is to use, which makes managing social media postings and running campaigns for our business and clients a smooth experience. The UI/UX of the platform is very clean, enhancing my ability to understand and utilize the dashboards effectively. Moreover, the post scheduling feature stands out as particularly beneficial, streamlining the process and making my social media management tasks more efficient. I found the initial setup very easy, which added to my positive experience with the platform. Overall, I think almost everything works well in Sprout Social, enabling me to handle my responsibilities conveniently without any significant challenges.
    What do you dislike about the product?
    Costly for small business organizations
    What problems is the product solving and how is that benefiting you?
    I use Sprout Social to manage social media postings and analytics. It provides an easy-to-use interface, clean UI/UX, and efficient post-scheduling features, making social media campaign management seamless.
    View all reviews