Listing Thumbnail

    Sprout Social

     Info
    Deployed on AWS
    Sprout Social is an intuitive social media management platform offering publishing and engagement functionality, customer care, and AI-powered business intelligence.

    Overview

    Transform social insights into business intelligence

    Staying one step ahead of the competition while meeting the needs of consumers is key to your success. Powered by an intuitive platform, automation, and AI-driven technology, Sprout equips companies with the social management and business intelligence solutions you need to maintain your competitive and innovative edge.

    Capture real-time audience insights

    Insights from social listening support cross-functional departments from sales to HR, inform your next product launch, and even uncover new business opportunities. With Sprout's AI-powered Social Listening tool, gain business-critical learnings from millions of unfiltered thoughts, opinions, and feedback to upgrade your current strategy and guide future action.

    Demonstrate the impact and ROI of social

    Analyzing campaign results and content performance helps maximize positive outcomes, but predetermined metrics and prepackaged market research reports can limit you. Sprout's analytics tools give you the flexibility to tailor reports and share the data that matters most across your org.

    Offer personalized support across the customer lifecycle

    Today's consumers expect a seamless experience across their entire journey and on their channel of choice: social media. Sprout's AI and automation-powered engagement tools help you meet customers' evolving needs.

    Optimize your results with data-tested, centralized tools

    Sprout's intuitive planning and scheduling tools make it easy for you and your team to craft the right content that resonates with your audience, at the right time.

    For custom pricing please reach out to aws-marketplace@sproutsocial.com . Sprout Social utilizes AWS Private Offers to extend deal terms once agreed upon.

    Highlights

    • Named the #1 Best Software Product by G2's 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout's software operates across all major social media networks and digital platforms.
    • Salesforce has selected Sprout Social as its recommended social media management partner, helping businesses understand and reach their audience, engage their community, and measure performance with the only all-in-one social media management platform built for connection.
    • Accelerate business processes with AI-powered workflows designed to save marketers valuable time, provide better access to actionable data, and allow your team to focus on more strategic and creative thinking.

    Details

    Delivery method

    Deployed on AWS

    Unlock automation with AI agent solutions

    Fast-track AI initiatives with agents, tools, and solutions from AWS Partners.
    AI Agents

    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Sprout Social

     Info
    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

     Info
    Dimension
    Description
    Cost/12 months
    Advanced Plan - 20 Users
    Advanced Plan; 20 Users and Unlimited Profiles
    $119,760.00

    Additional usage costs (1)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Additional users over contracted value
    $1.00

    Vendor refund policy

    Refer to the Terms of Service

    How can we make this page better?

    We'd like to hear your feedback and ideas on how to improve this page.
    We'd like to hear your feedback and ideas on how to improve this page.

    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

     Info

    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    Support is available 24/5 via live chat, phone, and email, support@sproutsocial.com . Additionally, our Help Center, https://support.sproutsocial.com/hc/en-us , includes knowledge articles, guides, FAQs, and the option to submit a ticket to our Support team

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

     Info
    Updated weekly
    By Sprout Social
    By SOCi Inc.

    Accolades

     Info
    Top
    10
    In Content Management
    Top
    10
    In Natural Language Processing
    Top
    25
    In Content Management

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Social Media Listening
    AI-powered tool for capturing real-time audience insights from millions of unfiltered thoughts and opinions
    Cross-Platform Management
    Comprehensive functionality operating across major social media networks and digital platforms
    Analytics and Reporting
    Flexible analytics tools enabling customized report generation and performance measurement
    Engagement Automation
    AI and automation-powered tools for managing customer interactions and support across social channels
    Content Scheduling
    Intuitive planning and scheduling tools for crafting and distributing targeted social media content
    Social Media Management
    Enables multi-location businesses to manage and deploy localized content at scale while maintaining brand consistency
    Review Aggregation and AI Response
    Aggregates reviews from over 20 key networks and provides intelligent, automated review responses using advanced AI technology
    Business Listings Optimization
    Manages business listings at scale, synchronizes updates, and provides custom audits to improve local search rankings
    Local Web Page Deployment
    Allows rapid creation of branded web pages with real-time updates and localized content for multiple locations
    Advertising Insights
    Provides comprehensive reporting and analytics for social advertising campaigns across account, group, and location levels
    Artificial Intelligence Engine
    Advanced proprietary AI engine built for enterprise across multiple digital and social channels
    Multi-Channel Support
    Comprehensive customer engagement platform supporting over 30 digital and social communication channels
    Customer Experience Management
    Unified platform enabling customer interaction, research, marketing, sales, and engagement from a single interface
    Data Interpretation
    Capability to interpret large volumes of unstructured consumer data and identify strategic opportunities
    Enterprise-Grade Platform
    Purpose-built solution designed to handle complex customer interaction and communication requirements across different business functions

    Contract

     Info
    Standard contract
    No
    No

    Customer reviews

    Ratings and reviews

     Info
    0 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    0%
    0%
    0%
    0%
    0%
    0 AWS reviews
    |
    4156 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    Ashley L.

    Time saving, user friendly, I couldn't live without it, social media management tool!

    Reviewed on Sep 23, 2025
    Review provided by G2
    What do you like best about the product?
    In addition to the personal support, the vast library of resources available is helpful in figuring out any question you might have regarding the tool and its capabilities. I use this tool every day and I couldn't imagine scheduling social content for publication, responding to comments and messages, or analyzing results and data without it.
    What do you dislike about the product?
    There's nothing specifically that I can pinpoint that I dislike about this tool. Knowing that most of my "wish list" items are not available due to API limitations has helped me understand what I can use Sprout for and what I have to do in native platforms (not a lot but enough that I wish the platforms would be a little more giving with their connections).
    What problems is the product solving and how is that benefiting you?
    I am a one person social media shop at my company. Without Sprout's tools, I'd be lost. Scheduling content is so easy! Varying the content by platform is so easy! Responding to messages and comments is so easy! You get the idea.
    Ann Y.

    Great dashboard for managing multiple social media accounts

    Reviewed on Sep 23, 2025
    Review provided by G2
    What do you like best about the product?
    It's easy to see what account you're in and what your calendar looks like
    What do you dislike about the product?
    Like any platform, you have to figure out what the functions are called, where the buttons are and what function can be automated and how.
    What problems is the product solving and how is that benefiting you?
    Multiple people need to review and approve posts — how to we get them to everyone, make necessary edits
    Scheduling posts
    Maintaining a consistent posting schedule
    Dan O.

    Sprout stuff

    Reviewed on Sep 23, 2025
    Review provided by G2
    What do you like best about the product?
    Tagging has made our reporting stronger. We leverage Advocacy a lot.
    What do you dislike about the product?
    There are some things you just have to try and learn on your own, especially in a niche B2B space. It's not a one size fits all.
    What problems is the product solving and how is that benefiting you?
    Making out sales team more comfortable with posting online.
    Computer Software

    An all-in-one Social Media Analytics platform

    Reviewed on Sep 22, 2025
    Review provided by G2
    What do you like best about the product?
    I do love that Sprout Social has sections for almost everything - publishing, listing, reporting. The analytics are very in-depth, with the ability to tag posts under certain categories and track campaigns. Post scheduling is very easy to understand and you can differentiate specifics of the posts by platform now, which is an excellent feature. We use this tool on my team daily for scheduling and share of voice reporting. Our customer support contacts are always on top of it, and give us answers to any questions in a timely manner. They also help us build out reports.
    What do you dislike about the product?
    I do not like the fact that some key features of posting are missing from the platform. I cannot schedule polls on LinkedIn or X, and I cannot schedule threads on X, Threads, or Bluesky. This forces us to use the native platform weekly. They can be a little slow to bring in new and emerging social media platforms like Bluesky to the platform. This is an API issue, but no listening for LinkedIn is a huge missed opportunity.
    What problems is the product solving and how is that benefiting you?
    They are helping us with calendar management and post scheduling, post and profile analytics, competitor reports and social media share of voice tracking, influencer tracking, and executive tracking.
    Robert L.

    Sprout Social - Invaluable to my team's daily workflow

    Reviewed on Sep 22, 2025
    Review provided by G2
    What do you like best about the product?
    I believe Sprout is truly invaluable for running multiple social media platforms simultaneously. It's really easy to link all the different social accounts and I have never looked back once after the company started using it. Now it's an essential part of our workflow on that front alone, but it also has a lot of other features I use regularly and enjoy a lot.
    What do you dislike about the product?
    Honestly, the settings in Sprout can really be a lot to understand and work through. Every time I have to add a new user it feels like I have to relearn where everything is. I'm not really sure if there's a solution to the problem because the reason there are so many settings is because the platform itself is so versatile, but that's just an occasional frustration. I would also say I dislike the Sprout messaging features for responding to users who direct message our socials. I actually tend to reply to them directly through the individual platforms rather than through Sprout due to this.
    What problems is the product solving and how is that benefiting you?
    Sprout saves a lot of time on all of the fronts which I personally use it. First is the obvious time-saver of simultaneously posting to multiple platforms. Gone are the days of having five Google tabs open just to make one post on different socials. And then the niche, specific way my team has incorporated Listening has proven to be invaluable for keeping an eye on various social media accounts in the area for news and information coming out. And then lastly, Sprout is simply the best way to create any report regarding social media analytics. It's better than the built-in analytics toolson most of the social platforms themselves, which says a lot, not to mention that they're all gathered together in one place.
    View all reviews