Sold by: Sprout Social
Deployed on AWS
Sprout Social is an intuitive social media management platform offering publishing and engagement functionality, customer care, and AI-powered business intelligence.
4.4
Overview
Transform social insights into business intelligence
Staying one step ahead of the competition while meeting the needs of consumers is key to your success. Powered by an intuitive platform, automation, and AI-driven technology, Sprout equips companies with the social management and business intelligence solutions you need to maintain your competitive and innovative edge.
Capture real-time audience insights
Insights from social listening support cross-functional departments from sales to HR, inform your next product launch, and even uncover new business opportunities. With Sprout's AI-powered Social Listening tool, gain business-critical learnings from millions of unfiltered thoughts, opinions, and feedback to upgrade your current strategy and guide future action.
Demonstrate the impact and ROI of social
Analyzing campaign results and content performance helps maximize positive outcomes, but predetermined metrics and prepackaged market research reports can limit you. Sprout's analytics tools give you the flexibility to tailor reports and share the data that matters most across your org.
Offer personalized support across the customer lifecycle
Today's consumers expect a seamless experience across their entire journey and on their channel of choice: social media. Sprout's AI and automation-powered engagement tools help you meet customers' evolving needs.
Optimize your results with data-tested, centralized tools
Sprout's intuitive planning and scheduling tools make it easy for you and your team to craft the right content that resonates with your audience, at the right time.
For custom pricing please reach out to aws-marketplace@sproutsocial.com . Sprout Social utilizes AWS Private Offers to extend deal terms once agreed upon.
Highlights
- Named the #1 Best Software Product by G2's 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout's software operates across all major social media networks and digital platforms.
- Salesforce has selected Sprout Social as its recommended social media management partner, helping businesses understand and reach their audience, engage their community, and measure performance with the only all-in-one social media management platform built for connection.
- Accelerate business processes with AI-powered workflows designed to save marketers valuable time, provide better access to actionable data, and allow your team to focus on more strategic and creative thinking.
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Advanced Plan - 20 Users | Advanced Plan; 20 Users and Unlimited Profiles | $119,760.00 |
Dimension | Cost/unit |
|---|---|
Additional users over contracted value | $1.00 |
Vendor refund policy
Refer to the Terms of Service
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Support is available 24/5 via live chat, phone, and email, support@sproutsocial.com . Additionally, our Help Center, https://support.sproutsocial.com/hc/en-us , includes knowledge articles, guides, FAQs, and the option to submit a ticket to our Support team
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Top
10
In Content Management
Top
10
In Natural Language Processing
Top
25
In Content Management
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
AI-Powered Social Listening
Captures real-time audience insights from millions of unfiltered thoughts, opinions, and feedback across social channels to inform business strategy and identify new opportunities.
Multi-Channel Publishing and Engagement
Operates across all major social media networks and digital platforms with centralized publishing, scheduling, and engagement tools for content distribution and audience interaction.
Customizable Analytics and Reporting
Provides flexible analytics tools that allow tailoring of reports and metrics to measure campaign results, content performance, and social ROI across organizational departments.
AI-Powered Automation Workflows
Delivers automation-powered workflows designed to streamline business processes, provide actionable data access, and enable teams to focus on strategic and creative initiatives.
Customer Lifecycle Engagement Tools
Offers AI and automation-powered engagement capabilities to deliver personalized support across customer journey touchpoints on preferred social media channels.
Social Media Management
Enables management and deployment of localized content at scale across multiple locations while maintaining brand consistency at enterprise and local levels.
Business Listings Management
Manages business listings at scale with capabilities for syncing, updating, custom audits, profile recommendations, and local manager updates with corporate oversight to optimize online presence and local search rankings.
Automated Review Management
Aggregates reviews from over 20 key networks in a centralized platform and provides automated, customizable, intelligent review responses using artificial intelligence technology with on-brand training models and localization capabilities.
Multi-Channel Advertising Analytics
Provides reporting and insights at account, group, and location levels for social advertising campaigns, enabling tracking and comparison of spend across regions and individual locations with metrics on spend, reach, engagement, demographics, and ad placement.
Conversational AI Chatbot
Delivers localized, proactive responses through Facebook, Google, and SMS messaging channels with capabilities for call-to-action including calls, website clicks, appointment setting, and purchases.
Multi-Channel Customer Engagement
Support for engagement and service delivery across 30+ digital and social channels from a unified platform
Proprietary AI Engine
Advanced proprietary AI engine built for enterprise-scale customer experience management and data interpretation
Unified Customer Experience Management Platform
Integrated platform combining Care, Marketing, Research, and Engagement solutions for seamless omnichannel customer experiences
Unstructured Data Processing
Capability to process and interpret large-scale unstructured consumer data from multiple digital and social channels
Digital-First Customer Service Solution
Digital-first care solution enabling customer engagement across multiple channels with scalable service delivery
Standard contract
No
No
Customer reviews
Jon M.
Effortless Multi-Platform Scheduling and Account Management with Sprout Social
Reviewed on Feb 16, 2026
Review provided by G2
What do you like best about the product?
The most helpful aspect of Sprout Social is its ability to publish posts across multiple social media platforms and manage multiple accounts at once. I can customize each scheduled post to meet the specific standards of each platform and tailor the content to fit each account. This makes my workflow far more efficient.
What do you dislike about the product?
I previously scheduled posts using Later.com, and there are two features I preferred on that platform compared to Sprout Social.
First, Later allowed me to upload multiple videos and photos into a media library and keep a small archive that I could easily access. I could click on the content I needed and quickly build and schedule multiple posts from that archive. With Sprout, I have to upload a single piece of content, create the entire post, and schedule it before starting a separate upload for a different post. This has required me to significantly adjust my workflow.
Second, Later would automatically adjust file sizes if I accidentally uploaded a video with quality settings that were too high for a platform. On Sprout, the post simply generates an error and fails to publish. In some cases, I am not notified until after the scheduled publish time has already passed. This has become a major issue, especially when I am away from my computer and unable to quickly fix the file.
First, Later allowed me to upload multiple videos and photos into a media library and keep a small archive that I could easily access. I could click on the content I needed and quickly build and schedule multiple posts from that archive. With Sprout, I have to upload a single piece of content, create the entire post, and schedule it before starting a separate upload for a different post. This has required me to significantly adjust my workflow.
Second, Later would automatically adjust file sizes if I accidentally uploaded a video with quality settings that were too high for a platform. On Sprout, the post simply generates an error and fails to publish. In some cases, I am not notified until after the scheduled publish time has already passed. This has become a major issue, especially when I am away from my computer and unable to quickly fix the file.
What problems is the product solving and how is that benefiting you?
Sprout has been extremely helpful in organizing all of my posts in one place. I can create tags to categorize each post and separate them in a way that makes it easy to locate specific content, even months later.
I also really value Sprout’s analytics features. Data is one of the most important components of building a successful social media platform. Understanding why certain content performs well and identifying the factors behind its success is essential for continued growth and improvement.
I also really value Sprout’s analytics features. Data is one of the most important components of building a successful social media platform. Understanding why certain content performs well and identifying the factors behind its success is essential for continued growth and improvement.
Brendan C.
All-in-One Social Media Channel Management Made Easy
Reviewed on Feb 16, 2026
Review provided by G2
What do you like best about the product?
All-in-one management of social media channels
What do you dislike about the product?
More management of the ad platform would be nice
What problems is the product solving and how is that benefiting you?
Handling posting between numerous channels and determining the proper content
Katie M.
Strong Cross-Platform Tracking and Reporting in One Place
Reviewed on Feb 15, 2026
Review provided by G2
What do you like best about the product?
Sprout Social lets us track performance and key metrics throughout the month across multiple platforms, and it also helps us create reports in one place.
What do you dislike about the product?
It's frustrating that it costs to add another seat for a low-use team member, and the connections to the social accounts are frequently lost and have to be reconnected. It's also difficult to discern the result of paid efforts. And Pinterest metrics aren't imported, so we have to calculate those separately.
What problems is the product solving and how is that benefiting you?
We can see most of our social profiles' performance at a glance and even drill down into specific post performance without having to bounce between native platforms. It's also helpful for tracking competitors' performance and pulling information to report on monthly to the board od directors to show progress made toward our annual social media goals.
Daniel F.
Time Saver but Needs Broader Social Listening
Reviewed on Feb 14, 2026
Review provided by G2
What do you like best about the product?
I appreciate using Sprout Social for monitoring our brand's share of voice through social listening and publishing content across various channels. I like that it allows me to monitor any mention of our brand on Instagram and saves time on publishing. I find the ability to publish universally across all major social platforms incredibly valuable, as it saves a significant amount of time, especially when planning content weeks in advance.
What do you dislike about the product?
Publishing could use more options like the AI toggle, especially for those of us in the AI industry. Social listening, while powerful for Instagram and YouTube, is very lacking for TikTok and Facebook where a large chunk of our audience is as well.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for monitoring our brand's social presence and for publishing across channels. It saves me time by monitoring mentions on Instagram and simplifying content scheduling across platforms.
Non-Profit Organization Management
Reliable and Helpful Social Management Tool
Reviewed on Feb 14, 2026
Review provided by G2
What do you like best about the product?
The platform makes it very easy to coordinate all of your social platforms and post. For my organization, we use LinkedIn, Instagram, Facebook, X, and BlueSky, and it is very easy to write one post for a certain platform, then duplicate it and adjust it for another platform. You can also schedule your posts for the future easily. The platform is also very reliable - I have never had an issue with a scheduled post not delivering.
What do you dislike about the product?
I wish the platform offered more reporting capabilities at the basic level. The data reporting offered is very minimal, but to get access to more data, you have to pay 10x the price. For Instagram, Sprout Social also doesn't count a lot of the engagements Instagram does (Reposts, Post Collabs, Likes on Stories), making the engagement Sprout Social reports significantly less than what you are actually receiving.
What problems is the product solving and how is that benefiting you?
We use Sprout Social to post on all of our social platforms and report performance. Having the ability to collaborate all posts in one platform, rather than having to go to each one individually, is a huge time saver.