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    Sprout Social

     Info
    Deployed on AWS
    Sprout Social is an intuitive social media management platform offering publishing and engagement functionality, customer care, and AI-powered business intelligence.

    Overview

    Transform social insights into business intelligence

    Staying one step ahead of the competition while meeting the needs of consumers is key to your success. Powered by an intuitive platform, automation, and AI-driven technology, Sprout equips companies with the social management and business intelligence solutions you need to maintain your competitive and innovative edge.

    Capture real-time audience insights

    Insights from social listening support cross-functional departments from sales to HR, inform your next product launch, and even uncover new business opportunities. With Sprout's AI-powered Social Listening tool, gain business-critical learnings from millions of unfiltered thoughts, opinions, and feedback to upgrade your current strategy and guide future action.

    Demonstrate the impact and ROI of social

    Analyzing campaign results and content performance helps maximize positive outcomes, but predetermined metrics and prepackaged market research reports can limit you. Sprout's analytics tools give you the flexibility to tailor reports and share the data that matters most across your org.

    Offer personalized support across the customer lifecycle

    Today's consumers expect a seamless experience across their entire journey and on their channel of choice: social media. Sprout's AI and automation-powered engagement tools help you meet customers' evolving needs.

    Optimize your results with data-tested, centralized tools

    Sprout's intuitive planning and scheduling tools make it easy for you and your team to craft the right content that resonates with your audience, at the right time.

    For custom pricing please reach out to aws-marketplace@sproutsocial.com . Sprout Social utilizes AWS Private Offers to extend deal terms once agreed upon.

    Highlights

    • Named the #1 Best Software Product by G2's 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout's software operates across all major social media networks and digital platforms.
    • Salesforce has selected Sprout Social as its recommended social media management partner, helping businesses understand and reach their audience, engage their community, and measure performance with the only all-in-one social media management platform built for connection.
    • Accelerate business processes with AI-powered workflows designed to save marketers valuable time, provide better access to actionable data, and allow your team to focus on more strategic and creative thinking.

    Details

    Delivery method

    Deployed on AWS

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    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Sprout Social

     Info
    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

     Info
    Dimension
    Description
    Cost/12 months
    Advanced Plan - 20 Users
    Advanced Plan; 20 Users and Unlimited Profiles
    $119,760.00

    Additional usage costs (1)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Additional users over contracted value
    $1.00

    Vendor refund policy

    Refer to the Terms of Service

    Custom pricing options

    Request a private offer to receive a custom quote.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    Support is available 24/5 via live chat, phone, and email, support@sproutsocial.com . Additionally, our Help Center, https://support.sproutsocial.com/hc/en-us , includes knowledge articles, guides, FAQs, and the option to submit a ticket to our Support team

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

     Info
    Updated weekly
    By Sprout Social
    By SOCi Inc.

    Accolades

     Info
    Top
    10
    In Content Management
    Top
    10
    In Natural Language Processing
    Top
    25
    In Content Management

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Social Media Listening
    AI-powered tool for capturing real-time audience insights from millions of unfiltered thoughts and opinions
    Cross-Platform Management
    Comprehensive functionality operating across major social media networks and digital platforms
    Analytics and Reporting
    Flexible analytics tools enabling customized report generation and performance measurement
    Engagement Automation
    AI and automation-powered tools for managing customer interactions and support across social channels
    Content Scheduling
    Intuitive planning and scheduling tools for crafting and distributing targeted social media content
    Social Media Management
    Enables multi-location businesses to manage and deploy localized content at scale while maintaining brand consistency
    Review Aggregation and AI Response
    Aggregates reviews from over 20 key networks and provides intelligent, automated review responses using advanced AI technology
    Business Listings Optimization
    Manages business listings at scale, synchronizes updates, and provides custom audits to improve local search rankings
    Local Web Page Deployment
    Allows rapid creation of branded web pages with real-time updates and localized content for multiple locations
    Advertising Insights
    Provides comprehensive reporting and analytics for social advertising campaigns across account, group, and location levels
    Artificial Intelligence Engine
    Advanced proprietary AI engine built for enterprise across multiple digital and social channels
    Multi-Channel Support
    Comprehensive customer engagement platform supporting over 30 digital and social communication channels
    Customer Experience Management
    Unified platform enabling customer interaction, research, marketing, sales, and engagement from a single interface
    Data Interpretation
    Capability to interpret large volumes of unstructured consumer data and identify strategic opportunities
    Enterprise-Grade Platform
    Purpose-built solution designed to handle complex customer interaction and communication requirements across different business functions

    Contract

     Info
    Standard contract
    No
    No

    Customer reviews

    Ratings and reviews

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    0 AWS reviews
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    4737 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    Rissie D.

    User-Friendly, Empowering Social Media Management

    Reviewed on Nov 01, 2025
    Review provided by G2
    What do you like best about the product?
    I absolutely love using Sprout Social, as it has been an integral part of my workflow for the past two years. The reports it generates are particularly impressive, making complex social media data digestible and understandable for my superiors, which greatly aids in decision-making. I also appreciate the employee advocacy feature, which empowers our internal team to effectively disseminate information, thereby expanding our coverage. Furthermore, I enjoy having the autonomy to select our own influencers, which gives us greater control over our social media strategy. The listening element of Sprout Social is immensely beneficial, as it helps us identify emerging trends and assists in crisis communication. Additionally, I find Sprout Social to be very user-friendly, even for individuals without extensive social media experience, ensuring that its basic functionalities are easy to use for everyone on our team.
    What do you dislike about the product?
    I would like to have more sessions on building out the listening capabilities and not have an customer experience manager at an additional cost
    What problems is the product solving and how is that benefiting you?
    Sprout Social creates digestible reports, supports employee advocacy to widen coverage, and offers autonomy in influencer selection. It is user-friendly even for those with minimal social media experience.
    Rachel R.

    Great Tool for Social Media Teams, Mobile App Needs Work

    Reviewed on Oct 31, 2025
    Review provided by G2
    What do you like best about the product?
    Sprout Social is the best tool for our team to share content across multiple platforms and channels, engaging with customers through the inbox, and tracking performance. Tools like "Team Conversations" allow our team to work more efficiently in assigning tasks, problem solving in responding to guests, and ensuring content is completed.
    What do you dislike about the product?
    While Sprout Social on desktop is great, the mobile app is more challenging to navigate. Features like "shorten links" are not available, and all of the tools are harder to find. Posting to instagram through the mobile app is often impossible due to "sizing issues" even when they're resized in the Sprout app. This makes it hard to post on-the-go during events, which is a big part of the posting strategy of our team.
    What problems is the product solving and how is that benefiting you?
    Our team often has trouble keeping track of large amounts of content and information between channels and platforms, and which team member is responsible for each piece of content. Sprout has allowed us to streamline our processes to better plan out our calendars, and have internal discussions through the platform for necessary updates, changes, and assignments.

    Sprout has allowed our team a better way to see all of our messages at once to better ensure we're engaging with every customer, while still allowing us to narrow down to specific topics and dates and find specific messages easily.
    Real Estate

    All-in-One Publishing and Review Platform with Smart Message Tracking

    Reviewed on Oct 31, 2025
    Review provided by G2
    What do you like best about the product?
    How it seamlessly brings together publishing, reviewing and the ability to leave comments in one platform. Reports tools are clear and customizable
    What do you dislike about the product?
    I love the smartbox - but there's a lot of instances where messages even though replied to doesnt show up as replied. I have to manually go into Meta to reply to the messages.
    What problems is the product solving and how is that benefiting you?
    Cross team cordination - from scheduling posts, tracking analytics to customer support. All can be managed within one platform is what is benefiting our teams
    Paper & Forest Products

    Executive Assistant

    Reviewed on Oct 31, 2025
    Review provided by G2
    What do you like best about the product?
    Easy to share my postings to different sites
    What do you dislike about the product?
    Logs out on a device when you login to a different one
    What problems is the product solving and how is that benefiting you?
    Posting and scheduling simultaneously
    Higher Education

    All-in-one social management, but UI could benefit with an update

    Reviewed on Oct 29, 2025
    Review provided by G2
    What do you like best about the product?
    The ability to have all the social media applications we use in one platform for management.
    What do you dislike about the product?
    The UI feels a bit dated at times. It's difficult to find the particular places you need to go to.
    What problems is the product solving and how is that benefiting you?
    Instead of navigating for ways to manage social media support in each platform (e.g., sharing login for each social media account), Sprout allows us to have everything under one umbrella in an easy-to-read format for private messages, DMs, and more.
    View all reviews