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    Sprout Social

     Info
    Deployed on AWS
    Sprout Social is an intuitive social media management platform offering publishing and engagement functionality, customer care, and AI-powered business intelligence.
    4.4

    Overview

    Transform social insights into business intelligence

    Staying one step ahead of the competition while meeting the needs of consumers is key to your success. Powered by an intuitive platform, automation, and AI-driven technology, Sprout equips companies with the social management and business intelligence solutions you need to maintain your competitive and innovative edge.

    Capture real-time audience insights

    Insights from social listening support cross-functional departments from sales to HR, inform your next product launch, and even uncover new business opportunities. With Sprout's AI-powered Social Listening tool, gain business-critical learnings from millions of unfiltered thoughts, opinions, and feedback to upgrade your current strategy and guide future action.

    Demonstrate the impact and ROI of social

    Analyzing campaign results and content performance helps maximize positive outcomes, but predetermined metrics and prepackaged market research reports can limit you. Sprout's analytics tools give you the flexibility to tailor reports and share the data that matters most across your org.

    Offer personalized support across the customer lifecycle

    Today's consumers expect a seamless experience across their entire journey and on their channel of choice: social media. Sprout's AI and automation-powered engagement tools help you meet customers' evolving needs.

    Optimize your results with data-tested, centralized tools

    Sprout's intuitive planning and scheduling tools make it easy for you and your team to craft the right content that resonates with your audience, at the right time.

    For custom pricing please reach out to aws-marketplace@sproutsocial.com . Sprout Social utilizes AWS Private Offers to extend deal terms once agreed upon.

    Highlights

    • Named the #1 Best Software Product by G2's 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout's software operates across all major social media networks and digital platforms.
    • Salesforce has selected Sprout Social as its recommended social media management partner, helping businesses understand and reach their audience, engage their community, and measure performance with the only all-in-one social media management platform built for connection.
    • Accelerate business processes with AI-powered workflows designed to save marketers valuable time, provide better access to actionable data, and allow your team to focus on more strategic and creative thinking.

    Details

    Delivery method

    Deployed on AWS
    New

    Introducing multi-product solutions

    You can now purchase comprehensive solutions tailored to use cases and industries.

    Multi-product solutions

    Features and programs

    Buyer guide

    Gain valuable insights from real users who purchased this product, powered by PeerSpot.
    Buyer guide

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

     Info
    Dimension
    Description
    Cost/12 months
    Advanced Plan - 20 Users
    Advanced Plan; 20 Users and Unlimited Profiles
    $119,760.00

    Additional usage costs (1)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Additional users over contracted value
    $1.00

    Vendor refund policy

    Refer to the Terms of Service

    Custom pricing options

    Request a private offer to receive a custom quote.

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    Tell us how we can improve this page, or report an issue with this product.
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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    Support is available 24/5 via live chat, phone, and email, support@sproutsocial.com . Additionally, our Help Center, https://support.sproutsocial.com/hc/en-us , includes knowledge articles, guides, FAQs, and the option to submit a ticket to our Support team

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

     Info
    Updated weekly
    By Sprout Social
    By SOCi Inc.

    Accolades

     Info
    Top
    10
    In Content Management
    Top
    10
    In Natural Language Processing
    Top
    25
    In Content Management

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    AI-Powered Social Listening
    Captures real-time audience insights from millions of unfiltered thoughts, opinions, and feedback across social channels to inform business strategy and identify new opportunities.
    Multi-Channel Publishing and Engagement
    Operates across all major social media networks and digital platforms with centralized publishing, scheduling, and engagement tools for content distribution and audience interaction.
    Customizable Analytics and Reporting
    Provides flexible analytics tools that allow tailoring of reports and metrics to measure campaign results, content performance, and social ROI across organizational departments.
    AI-Powered Automation Workflows
    Delivers automation-powered workflows designed to streamline business processes, provide actionable data access, and enable teams to focus on strategic and creative initiatives.
    Customer Lifecycle Engagement Tools
    Offers AI and automation-powered engagement capabilities to deliver personalized support across customer journey touchpoints on preferred social media channels.
    Social Media Management
    Enables management and deployment of localized content at scale across multiple locations while maintaining brand consistency at enterprise and local levels.
    Business Listings Management
    Manages business listings at scale with capabilities for syncing, updating, custom audits, profile recommendations, and local manager updates with corporate oversight to optimize online presence and local search rankings.
    Automated Review Management
    Aggregates reviews from over 20 key networks in a centralized platform and provides automated, customizable, intelligent review responses using artificial intelligence technology with on-brand training models and localization capabilities.
    Multi-Channel Advertising Analytics
    Provides reporting and insights at account, group, and location levels for social advertising campaigns, enabling tracking and comparison of spend across regions and individual locations with metrics on spend, reach, engagement, demographics, and ad placement.
    Conversational AI Chatbot
    Delivers localized, proactive responses through Facebook, Google, and SMS messaging channels with capabilities for call-to-action including calls, website clicks, appointment setting, and purchases.
    Multi-Channel Customer Engagement
    Support for engagement and service delivery across 30+ digital and social channels from a unified platform
    Proprietary AI Engine
    Advanced proprietary AI engine built for enterprise-scale customer experience management and data interpretation
    Unified Customer Experience Management Platform
    Integrated platform combining Care, Marketing, Research, and Engagement solutions for seamless omnichannel customer experiences
    Unstructured Data Processing
    Capability to process and interpret large-scale unstructured consumer data from multiple digital and social channels
    Digital-First Customer Service Solution
    Digital-first care solution enabling customer engagement across multiple channels with scalable service delivery

    Contract

     Info
    Standard contract
    No
    No

    Customer reviews

    Ratings and reviews

     Info
    4.4
    6196 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    62%
    33%
    4%
    1%
    1%
    3 AWS reviews
    |
    6193 external reviews
    External reviews are from G2  and PeerSpot .
    Zeeshan Ali

    Centralized social messaging has strengthened patient engagement and increased dental bookings

    Reviewed on Apr 21, 2026
    Review from a verified AWS customer

    What is our primary use case?

    My main use case for Sprout Social  is to manage our dental clinic's online presence and engagement with patients. We use Sprout Social  to post on different social media platforms such as Instagram, Facebook, and Twitter simultaneously. Using Sprout Social, we can monitor patient comments, messages, and inquiries that we receive on those posts. We can run different campaigns, including educational campaigns and promotional campaigns using Sprout Social.

    For our educational and promotional campaigns using Sprout Social, we post videos and images promoting oral healthcare, such as how to brush your teeth and how to keep your gums healthy. We can schedule those posts using Sprout Social and they get posted at the scheduled time. For a promotional campaign, if we are coming up with some discount or promotional offer on our treatment such as scaling, tooth whitening, or root canal treatment, we can schedule those posts also using Sprout Social.

    How has it helped my organization?

    Sprout Social has positively impacted our organization by increasing the social presence of our dental clinic as we are regularly posting educational videos and posts about oral health. The second benefit is that more and more patients are engaging with those posts and those inquiries are getting converted into appointments, which helps to increase the revenue of the clinic. Since we can use scheduled posts, it requires less manual intervention. The posts get posted automatically and we do not have to worry about navigating through different social media accounts. It saves time and increases the efficacy of our dental staff.

    Since using Sprout Social, I have seen metrics showing time savings because we do not have to post new content on social media every time. We can schedule it on Sprout Social and it gets posted. It helps to increase revenue as when we run some promotional campaigns using Sprout Social, new patients get engaged with those posts and those new posts help to attract patients into our dental clinic, which helps to increase the revenue and profit of our clinic.

    What is most valuable?

    The best features Sprout Social offers are scheduling posts. We can schedule posts according to our needs. Whenever we want the post to be posted, we can schedule it. The second thing is the smart inbox. Messages, whether they are received on Facebook, Instagram, or Twitter, can all be viewed in one place so it is easy to reply to those messages that we receive from patients. There is also a feature called smart listening where we can know what people are talking about regarding our dental clinic and our treatment, and we can address those issues in one place.

    We also use Sprout Social for patient engagement. Using the feature of smart inbox, we can receive all messages and mentions and chats from all the social media in one place. So we can answer patients regarding their queries more effectively and more efficiently.

    The schedule post feature is the one I use the most because we do not have to come back and navigate across each social media while posting. We can easily schedule the post and it gets posted at the time across all the social media without the hassle of navigating through different accounts.

    Scheduling the post, smart inbox, and social listening are only good features. These features help engage more and more patients and really help us connect with our patient queries and help us reply to them in a very short period of time.

    Sprout Social is a really good, reliable tool for increasing our online presence and handling patient queries, messages, and comments all in one place without navigating through different social media accounts. The schedule post and smart inbox features are really good and really help to increase our efficacy.

    What needs improvement?

    Sprout Social can be improved by lowering the pricing. It is on the expensive side. For a new user to learn about Sprout Social, there is a learning curve because there is a wide range of features present in Sprout Social which takes time to get used to.

    Sprout Social can be more focused on being a healthcare communication tool. They can add more templates and campaigns related to healthcare, such as educational and promotional healthcare campaigns. For example, we are promoting our oral healthcare or some preventative dental checkup campaign. They can modify that to better suit healthcare organizations. Another thing is that they can integrate with the booking patient appointment system so that the inquiries get converted into patient appointments.

    For how long have I used the solution?

    I have been using Sprout Social for more than one year.

    What do I think about the stability of the solution?

    Sprout Social is quite stable and it can easily handle the number of inquiries and messages that we receive from our patients at once.

    What do I think about the scalability of the solution?

    Sprout Social is highly scalable and easily manages the growing requirements of our dental clinic.

    How are customer service and support?

    The customer support for Sprout Social is good.

    Which solution did I use previously and why did I switch?

    I did not use any different solution prior to Sprout Social.

    How was the initial setup?

    My experience with pricing is that it is subscription-based. It depends on which subscription we are taking, whether it is standard, professional, or advanced. The setup is quite straightforward. We just have to connect our different social media accounts and we can start scheduling posts and sending messages to our patients. Licensing is also based on the number of users accessing the platform.

    What was our ROI?

    I have seen a return on investment as we are getting more appointments through the engagement of educational and promotional posts that we do through Sprout Social. As newer patients are engaging with those posts, those engagements are getting converted into new appointments, which increases revenue. It saves time because Sprout Social handles all the social media in one place, so we do not have to navigate through different social media accounts for posting something. We can easily schedule the post and it gets posted across all the social media platforms at once.

    Which other solutions did I evaluate?

    I did not evaluate any other options before choosing Sprout Social. I chose Sprout Social because it is one of the best tools.

    What other advice do I have?

    My advice for others looking into using Sprout Social is that they can really go for it. It increases the social outreach of the organization and helps bring more and more customers or patients to their organization. As we are socially more active and replying to the messages of the patients promptly, those responses help maintain consistent communication between the patient and the organization, which helps in trust building. The social and promotional campaigns also help increase the number of patients coming to our dental clinic, which increases revenue. It saves time because we can manage all the social media platforms from one dashboard.

    I found this interview to be really comprehensive and to the point and it really covers all the valid points that we need to know about any software. I would rate this product an eight out of ten.

    Which deployment model are you using for this solution?

    Public Cloud

    If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

    Primary/Secondary Education

    Brings Many Social Features Together Seamlessly

    Reviewed on Apr 20, 2026
    Review provided by G2
    What do you like best about the product?
    I like how it brings many social features together
    What do you dislike about the product?
    Difficulty in posting to stories and no Bluesky.
    What problems is the product solving and how is that benefiting you?
    Don't have to log in to my personal devices to post natively.
    Computer & Network Security

    Robust Metrics and Easy Multi-Profile Management in One Platform

    Reviewed on Apr 20, 2026
    Review provided by G2
    What do you like best about the product?
    Sprout Social offers robust and comprehensive metrics that make it easy to track performance and gain actionable insights. The employee advocacy tools are especially user-friendly, making it simple to amplify content across teams. Additionally, the platform makes it easy to manage multiple social profiles efficiently, all in one place.
    What do you dislike about the product?
    So far, I haven’t encountered any major issues. One area for improvement would be more flexibility when posting across platforms—specifically, the ability to send content to employee advocacy on LinkedIn while simultaneously publishing to other channels like Facebook. It would also be helpful to more easily customize and post platform-specific variations without having to create entirely new posts each time.
    What problems is the product solving and how is that benefiting you?
    Sprout Social helps streamline social media management by allowing me to manage posting across all accounts in one place. It also supports boosting employee engagement through its advocacy tools, making it easier to share and amplify content internally. Additionally, the ability to easily export metrics saves time and provides valuable insights to inform strategy and measure performance.
    E-Learning

    Easy Batch Scheduling and Insights That Prove Social Media Value

    Reviewed on Apr 20, 2026
    Review provided by G2
    What do you like best about the product?
    Sprout makes it really easy for me to batch schedule content across channels, review content performance insights, integrate with other channels and tools, understand trends on social listening, and prove value around social media as a whole.
    What do you dislike about the product?
    The cost is really high compared to other platforms, but the features and ease of use make up for that, for the most part.
    What problems is the product solving and how is that benefiting you?
    Sprout makes content scheduling, reporting, and engagement more efficient and allows me to structure my time and schedule in a manageable way.
    Education Management

    Sprout Social: Easy Onboarding, Intuitive Design, and Time-Saving Scheduling

    Reviewed on Apr 20, 2026
    Review provided by G2
    What do you like best about the product?
    I love the organization it provides and the fact that AI is utilized makes it more up to date with competitor apps. The onboarding process was easy and I found the web deisgn easy to use. The scheduling function has been my favorite part, saving me time and keeping me and my goals on track.
    What do you dislike about the product?
    There's nothing I don't like about Sprout Social. Everything has come easily so far. No issues.
    What problems is the product solving and how is that benefiting you?
    My time management is the largest problem solved.
    View all reviews