Sold by: Sprout Social
Deployed on AWS
Sprout Social is an intuitive social media management platform offering publishing and engagement functionality, customer care, and AI-powered business intelligence.
4.4
Overview
Transform social insights into business intelligence
Staying one step ahead of the competition while meeting the needs of consumers is key to your success. Powered by an intuitive platform, automation, and AI-driven technology, Sprout equips companies with the social management and business intelligence solutions you need to maintain your competitive and innovative edge.
Capture real-time audience insights
Insights from social listening support cross-functional departments from sales to HR, inform your next product launch, and even uncover new business opportunities. With Sprout's AI-powered Social Listening tool, gain business-critical learnings from millions of unfiltered thoughts, opinions, and feedback to upgrade your current strategy and guide future action.
Demonstrate the impact and ROI of social
Analyzing campaign results and content performance helps maximize positive outcomes, but predetermined metrics and prepackaged market research reports can limit you. Sprout's analytics tools give you the flexibility to tailor reports and share the data that matters most across your org.
Offer personalized support across the customer lifecycle
Today's consumers expect a seamless experience across their entire journey and on their channel of choice: social media. Sprout's AI and automation-powered engagement tools help you meet customers' evolving needs.
Optimize your results with data-tested, centralized tools
Sprout's intuitive planning and scheduling tools make it easy for you and your team to craft the right content that resonates with your audience, at the right time.
For custom pricing please reach out to aws-marketplace@sproutsocial.com . Sprout Social utilizes AWS Private Offers to extend deal terms once agreed upon.
Highlights
- Named the #1 Best Software Product by G2's 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout's software operates across all major social media networks and digital platforms.
- Salesforce has selected Sprout Social as its recommended social media management partner, helping businesses understand and reach their audience, engage their community, and measure performance with the only all-in-one social media management platform built for connection.
- Accelerate business processes with AI-powered workflows designed to save marketers valuable time, provide better access to actionable data, and allow your team to focus on more strategic and creative thinking.
Details
Sold by
Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Advanced Plan - 20 Users | Advanced Plan; 20 Users and Unlimited Profiles | $119,760.00 |
Dimension | Cost/unit |
|---|---|
Additional users over contracted value | $1.00 |
Vendor refund policy
Refer to the Terms of Service
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Support is available 24/5 via live chat, phone, and email, support@sproutsocial.com . Additionally, our Help Center, https://support.sproutsocial.com/hc/en-us , includes knowledge articles, guides, FAQs, and the option to submit a ticket to our Support team
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Top
10
In Content Management
Top
10
In Natural Language Processing
Top
25
In Content Management
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
AI-Powered Social Listening
Captures real-time audience insights from millions of unfiltered thoughts, opinions, and feedback across social channels to inform business strategy and identify new opportunities.
Multi-Channel Publishing and Engagement
Operates across all major social media networks and digital platforms with centralized publishing, scheduling, and engagement tools for content distribution and audience interaction.
Customizable Analytics and Reporting
Provides flexible analytics tools that allow tailoring of reports and metrics to measure campaign results, content performance, and social ROI across organizational departments.
AI-Powered Automation Workflows
Delivers automation-powered workflows designed to streamline business processes, provide actionable data access, and enable teams to focus on strategic and creative initiatives.
Customer Lifecycle Engagement Tools
Offers AI and automation-powered engagement capabilities to deliver personalized support across customer journey touchpoints on preferred social media channels.
Social Media Management
Enables management and deployment of localized content at scale across multiple locations while maintaining brand consistency at enterprise and local levels.
Business Listings Management
Manages business listings at scale with capabilities for syncing, updating, custom audits, profile recommendations, and local manager updates with corporate oversight to optimize online presence and local search rankings.
Automated Review Management
Aggregates reviews from over 20 key networks in a centralized platform and provides automated, customizable, intelligent review responses using artificial intelligence technology with on-brand training models and localization capabilities.
Multi-Channel Advertising Analytics
Provides reporting and insights at account, group, and location levels for social advertising campaigns, enabling tracking and comparison of spend across regions and individual locations with metrics on spend, reach, engagement, demographics, and ad placement.
Conversational AI Chatbot
Delivers localized, proactive responses through Facebook, Google, and SMS messaging channels with capabilities for call-to-action including calls, website clicks, appointment setting, and purchases.
Multi-Channel Customer Engagement
Support for engagement and service delivery across 30+ digital and social channels from a unified platform
Proprietary AI Engine
Advanced proprietary AI engine built for enterprise-scale customer experience management and data interpretation
Unified Customer Experience Management Platform
Integrated platform combining Care, Marketing, Research, and Engagement solutions for seamless omnichannel customer experiences
Unstructured Data Processing
Capability to process and interpret large-scale unstructured consumer data from multiple digital and social channels
Digital-First Customer Service Solution
Digital-first care solution enabling customer engagement across multiple channels with scalable service delivery
Standard contract
No
No
Customer reviews
Nabin P.
Comprehensive Social Media Management & Analytics for Teams
Reviewed on Mar 27, 2026
Review provided by G2
What do you like best about the product?
I like how Sprout Social centralizes all interactions with its unified Smart Inbox and provides strong analytics and AI-powered features. It makes managing multiple social accounts efficient by streamlining social workflows and monitoring user interactions across platforms. The deep reporting and automation of insights are particularly valuable for scaling social operations. I also appreciate the more intuitive dashboard, better analytics, and smoother multi-account management compared to when we were using Hootsuite. The initial setup was straightforward, making it easy to onboard our team.
What do you dislike about the product?
Some downsides of Sprout Social are high pricing, no free plan, and per-user costs that scale quickly. Reporting can be slower and sampled, and advanced features take time to learn due to a complex UI. Also, some teams notice data discrepancies compared to native platforms, so Sprout Social could improve accuracy and performance.
What problems is the product solving and how is that benefiting you?
Sprout Social helps manage multiple social accounts in one place, streamlining workflows, messages, scheduling, and analytics. It reduces manual work, improves response time, and enhances performance tracking and engagement across platforms.
Kailey L.
Efficient Social Management with Room for Improvement
Reviewed on Mar 26, 2026
Review provided by G2
What do you like best about the product?
I like that Sprout Social allows me to put all of our clients in one platform, which is much more convenient than using multiple platforms. My favorite part of Sprout Social is the smart inbox, which makes it easy to access mentions, comments, reviews, and similar things. It cuts down on my time management since I no longer need to visit each platform individually. I can access Google reviews, Facebook reviews, Instagram comments, mentions, all in one place.
What do you dislike about the product?
It seems like there's a couple bugs with scheduling from Canva, as it only schedules as a draft and it's just not always the most seamless process. Also, the onboarding process could have been a little smoother. I think having someone to walk you through connecting accounts, or having an agent in your Sprout Social account, could have been helpful.
What problems is the product solving and how is that benefiting you?
Sprout Social lets me unify all my clients on one platform, instead of multiple. The smart inbox saves time by centralizing mentions, comments, and reviews across platforms.
Camryn Smith
Centralized social media management has boosted collaboration and streamlined university reporting
Reviewed on Mar 25, 2026
Review from a verified AWS customer
What is our primary use case?
My main use case for Sprout Social is as a system administrator as well as a content creator. I manage all of the access for the entire university and provide support to all units, as well as push forward our own internal department initiatives.
I use Sprout Social in my day-to-day work by leveraging the Smart Inbox to stay engaged with prospective and current students, the publisher to leverage the calendar for scheduling across many social media platforms, and reporting to indicate strategy going forward.
How has it helped my organization?
Sprout Social has made a huge positive impact on my organization by centralizing social media efforts in a way that the central university relations team can have a better view on what's happening across the university to report off of, as well as creating more of a community space around social media marketing and best practices. I run Q&As and office hours with our Sprout Social customer success manager to keep people engaged and really grew from zero engagement to people being very excited about the prospect of learning more about Sprout Social and how it can work for their department.
While I don't have specific numbers, I know from being close personally with the digital strategy team that the time they have been able to save when pulling together these metrics across the university has really skyrocketed in their capacity and ability to report on these kinds of things.
What is most valuable?
In my opinion, the best features Sprout Social offers are the Listening and Smart Inbox, which are definitely the most important features for my work and the university that I work for.
The Listening and Smart Inbox features stand out for me because they have definitely helped the team by saving money in having to use outside third-party tools, so having it within the platform already connected to our data is a huge time-saver when it comes to Listening, along with the AI features that have been recently rolled out to determine trends that may not be as visible by manually looking. The Smart Inbox helps by allowing us to track all messaging that's coming into a single platform.
What needs improvement?
I believe Sprout Social could be improved by having more integrations into different platforms that aren't as popular in North America but are in other world markets, something like WeChat, as an example.
I chose 8 out of 10 because everything that Sprout Social offers in the package that we have is super helpful, but when it comes to continuing service and improving it without costing more monetary investments in Sprout Social, we're at a standstill in our growth.
For how long have I used the solution?
I have been using Sprout Social for just about three years.
What do I think about the stability of the solution?
Sprout Social is stable.
What do I think about the scalability of the solution?
Sprout Social's scalability has plateaued at this point; once you have ramped up to all the platforms, it plateaus out to becoming your day-to-day work.
How are customer service and support?
The customer support for Sprout Social is amazing. I could not say more good things than I already do about Sprout Social's support. They are great people who always want to help get your issues solved, and I have only had good experiences.
Which solution did I use previously and why did I switch?
I did use a different solution previously, but it was on a department-by-department basis where they chose their own platforms. Generally, it was platforms such as Hootsuite and Buffer, which are platforms that offered free options but with fewer integrations to different tools such as Listening.
How was the initial setup?
I was not involved in the purchase process, but as far as I know, it was directly through Sprout Social.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing is that if you could speed this up, that would be great, but the costs are very vague when it comes to Sprout Social and they do not have a set cost per seat, which is really confusing. There were definitely a lot of issues with billing regarding how Sprout Social bills, and that actually is my biggest issue with the platform. Your invoices are so vague and confusing that it makes it really tough to reconcile with our accounts payable team. There is minimal detail about what has been purchased, and that was a really big blocker for a while, trying to figure out how to get the accounts team on Sprout Social's side to give us something that we could actually prove what we're purchasing.
What other advice do I have?
My advice to others looking into using Sprout Social is to definitely recommend working with your customer success manager, or someone similar if you have them, to align on what your institutional goals are with the platform, and then leverage the resources that Sprout Social has available to understand the features and leverage them.
I think Sprout Social is a really great platform. I feel that they are on the right side of history in supporting political issues that are happening around the world and not supporting in a way that would make people want to leave the platform, which has been great for me to see as someone who has worked as a system administrator. I think it is a really great platform that is always being improved upon, which I think is super important with the way technology is moving these days. I have always been super happy with the product itself. I would rate this review an 8 out of 10.
Roshini T.
Clear Brand Insights with Spot-On Competitor Analysis and Effortless Reporting
Reviewed on Mar 23, 2026
Review provided by G2
What do you like best about the product?
Sprout social platform gives me a clear view of the conversations happening around my brand, my competitors and my industry without me having to jump across multiple social channels. The competitor analysis feature is spot on, it does a great job of collecting and comparing social data from my competitors which helps me benchmark my own progress and spot gaps in my messaging. It keeps me honest about where my brand stand in the market. when leadership asks for updates, sprout's report exporting makes it painless. I can export everything in .xlsx, .csv, .pdf formats which makes sharing performance snapshots with my VP and other teams incredibly easy. The post performance tracking is a huge benefit, seeing exactly how each piece of content performs like views, likes, comments and shares helps me understand what my prospects like. my sales team uses these insights to align outreach with what people are clearly engaging with.
What do you dislike about the product?
I haven't run into any issues that would count as a real dislike.
What problems is the product solving and how is that benefiting you?
It has solved the issue of not having clear and reliable data. The reporting and analytics gives me much better understanding of what is working and what isnt. Instead of guessing which posts are performing well or which campaigns are actually driving interest, i get clear insights that help shape my sales messaging and out reach. Another problem sprout has helped me is visibility int customer sentiment and trends. the listening tool make it easy to follow industry conversations, monitor hashtags and keep an eye n competitor activity, all of which help me understand where the market is heading and how i should position myself.
Tanner C.
Effortless Multi-Platform Management with Actionable Social Insights
Reviewed on Mar 19, 2026
Review provided by G2
What do you like best about the product?
Sprout Social is a great tool and one that I have now used at multiple organizations. Through it, I am able to easily manage multiple social platforms and gather data & statistics that helps me hone my social media strategy. It is something that I use every day in my role as a social media manager, and it makes me more efficient every day.
What do you dislike about the product?
There's not much that I dislike about Sprout Social. If I were to pick something, tagging can become a bit tedious, but that's not on the platform's side of things.
What problems is the product solving and how is that benefiting you?
Sprout Social is helping me to see the broad landscape of my social media platforms, especially when working with two organizations that are in tandem with each other. By using Sprout Social, I am able to survey the past, present and future of the social media channels that I manage. From this and through the gathering of social media metrics, Sprout Social helps me to better understand what content my organization needs to be investing more in, which content can be repurposed or repackaged, and which content can be discontinued from our strategy.