Sold by: Sprout Social
Deployed on AWS
Sprout Social is an intuitive social media management platform offering publishing and engagement functionality, customer care, and AI-powered business intelligence.
4.4
Overview
Transform social insights into business intelligence
Staying one step ahead of the competition while meeting the needs of consumers is key to your success. Powered by an intuitive platform, automation, and AI-driven technology, Sprout equips companies with the social management and business intelligence solutions you need to maintain your competitive and innovative edge.
Capture real-time audience insights
Insights from social listening support cross-functional departments from sales to HR, inform your next product launch, and even uncover new business opportunities. With Sprout's AI-powered Social Listening tool, gain business-critical learnings from millions of unfiltered thoughts, opinions, and feedback to upgrade your current strategy and guide future action.
Demonstrate the impact and ROI of social
Analyzing campaign results and content performance helps maximize positive outcomes, but predetermined metrics and prepackaged market research reports can limit you. Sprout's analytics tools give you the flexibility to tailor reports and share the data that matters most across your org.
Offer personalized support across the customer lifecycle
Today's consumers expect a seamless experience across their entire journey and on their channel of choice: social media. Sprout's AI and automation-powered engagement tools help you meet customers' evolving needs.
Optimize your results with data-tested, centralized tools
Sprout's intuitive planning and scheduling tools make it easy for you and your team to craft the right content that resonates with your audience, at the right time.
For custom pricing please reach out to aws-marketplace@sproutsocial.com . Sprout Social utilizes AWS Private Offers to extend deal terms once agreed upon.
Highlights
- Named the #1 Best Software Product by G2's 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout's software operates across all major social media networks and digital platforms.
- Salesforce has selected Sprout Social as its recommended social media management partner, helping businesses understand and reach their audience, engage their community, and measure performance with the only all-in-one social media management platform built for connection.
- Accelerate business processes with AI-powered workflows designed to save marketers valuable time, provide better access to actionable data, and allow your team to focus on more strategic and creative thinking.
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
Buyer guide
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Advanced Plan - 20 Users | Advanced Plan; 20 Users and Unlimited Profiles | $119,760.00 |
Dimension | Cost/unit |
|---|---|
Additional users over contracted value | $1.00 |
Vendor refund policy
Refer to the Terms of Service
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Support is available 24/5 via live chat, phone, and email, support@sproutsocial.com . Additionally, our Help Center, https://support.sproutsocial.com/hc/en-us , includes knowledge articles, guides, FAQs, and the option to submit a ticket to our Support team
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Top
10
In Content Management
Top
10
In Natural Language Processing
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25
In Content Management
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
AI-Powered Social Listening
Captures real-time audience insights from millions of unfiltered thoughts, opinions, and feedback across social channels to inform business strategy and identify new opportunities.
Multi-Channel Publishing and Engagement
Operates across all major social media networks and digital platforms with centralized publishing, scheduling, and engagement tools for content distribution and audience interaction.
Customizable Analytics and Reporting
Provides flexible analytics tools that allow tailoring of reports and metrics to measure campaign results, content performance, and social ROI across organizational departments.
AI-Powered Automation Workflows
Delivers automation-powered workflows designed to streamline business processes, provide actionable data access, and enable teams to focus on strategic and creative initiatives.
Customer Lifecycle Engagement Tools
Offers AI and automation-powered engagement capabilities to deliver personalized support across customer journey touchpoints on preferred social media channels.
Social Media Management
Enables management and deployment of localized content at scale across multiple locations while maintaining brand consistency at enterprise and local levels.
Business Listings Management
Manages business listings at scale with capabilities for syncing, updating, custom audits, profile recommendations, and local manager updates with corporate oversight to optimize online presence and local search rankings.
Automated Review Management
Aggregates reviews from over 20 key networks in a centralized platform and provides automated, customizable, intelligent review responses using artificial intelligence technology with on-brand training models and localization capabilities.
Multi-Channel Advertising Analytics
Provides reporting and insights at account, group, and location levels for social advertising campaigns, enabling tracking and comparison of spend across regions and individual locations with metrics on spend, reach, engagement, demographics, and ad placement.
Conversational AI Chatbot
Delivers localized, proactive responses through Facebook, Google, and SMS messaging channels with capabilities for call-to-action including calls, website clicks, appointment setting, and purchases.
Multi-Channel Customer Engagement
Support for engagement and service delivery across 30+ digital and social channels from a unified platform
Proprietary AI Engine
Advanced proprietary AI engine built for enterprise-scale customer experience management and data interpretation
Unified Customer Experience Management Platform
Integrated platform combining Care, Marketing, Research, and Engagement solutions for seamless omnichannel customer experiences
Unstructured Data Processing
Capability to process and interpret large-scale unstructured consumer data from multiple digital and social channels
Digital-First Customer Service Solution
Digital-first care solution enabling customer engagement across multiple channels with scalable service delivery
Standard contract
No
No
Customer reviews
Information Technology and Services
Powerful Social Listening with Detailed Analytics
Reviewed on Apr 06, 2026
Review provided by G2
What do you like best about the product?
Social listening tool, detailed analytics, plenty of resources
What do you dislike about the product?
Not completely intuitive UI, takes some time to learn
What problems is the product solving and how is that benefiting you?
We want to have a good listening tool and Sprout is able to provide that, with an extensive list of platforms included on the social listening feature
Émile L.
Smart Inbox Centralizes Multi-Client Social Engagement and Streamlines Daily Workflow
Reviewed on Apr 02, 2026
Review provided by G2
What do you like best about the product?
As a marketing manager at a small enterprise, I find Sprout Social’s biggest advantage is its strong ability to consolidate multiple clients in one place. The "Smart Inbox" is especially effective as a centralized hub for cross-platform engagement. By pulling Google reviews, Facebook interactions, and Instagram mentions into a single, unified interface, it removes the administrative hassle of jumping between separate social networks. This level of centralization noticeably streamlines our day-to-day workflow and makes audience management far more organized.
What do you dislike about the product?
Conversely, the platform introduces some operational friction, most noticeably around third-party integrations. In particular, scheduling synchronization with Canva shows recurring anomalies, where automated posts are often pushed into draft status instead of following a smooth, end-to-end publishing flow. In addition, the initial onboarding and configuration process lacks structured, hands-on guidance. The deployment phase would be significantly improved by having a dedicated implementation specialist who can methodically guide users through the early complexities of cross-network account synchronization.
What problems is the product solving and how is that benefiting you?
At its core, Sprout Social addresses the key problem of fragmented digital communication and the resulting strain on time management. Before we implemented it, keeping track of multiple client accounts across different networks created noticeable administrative delays and slowed our day-to-day workflow. By bringing varied client portfolios together and consolidating cross-channel interactions into a single, unified dashboard, the platform reduces that operational friction. This centralization strengthens our marketing operations by enabling faster, more accountable responses to audience engagement, and it improves our ability to manage multiple brand narratives at the same time without sacrificing the quality or timeliness of our interactions.
Food & Beverages
Sprout Social’s Calendar and Multi-Platform Posting Make Planning Effortless
Reviewed on Apr 02, 2026
Review provided by G2
What do you like best about the product?
I like the calendar feature and the ability to leave notes on specific days related to what I would like to post. It serves as a reminder so I can make notes months in advance. I appreciate the integration and the ability to post over multiple platforms about the same topic while being able to modify the experience for each platform.
What do you dislike about the product?
I think the cost is the biggest downside to sprout social. As a smaller company that is still vatic on many platforms, it can be difficult to justify some of the plan options. Sometimes I find myself struggling on how to use new features that I don't know about or how to use. I also wish the performance could not apply some of the nonsense comments on TikTok in the smart inbox.
What problems is the product solving and how is that benefiting you?
It is definitely helping me get some KPI's in a consolidated area and helping me see what I need to know and explaining it well for me. It also saves time for me when scheduling out my content calendar.
Cole W.
Sprout. More than just a Standard Social Media Tool for Posting.
Reviewed on Apr 02, 2026
Review provided by G2
What do you like best about the product?
Sprout has an intuitive interface, much better than many of it's competitors and also offers a number of various offerings such as smart inbox, social listening, and advanced analytics.
What do you dislike about the product?
Transparent pricing would be helpful, which is not common sadly when dealing with enterprise SAAS companies.
It would also be helpful for more educational tools/resources given the scope of the platform..
It would also be helpful for more educational tools/resources given the scope of the platform..
What problems is the product solving and how is that benefiting you?
We were looking for a robust social media platform to be our source of truth, when it comes to all social media tools including social media management and social listening.
Rakesh J.
Useful for Planning Health Awareness Posts
Reviewed on Apr 02, 2026
Review provided by G2
What do you like best about the product?
I mainly use Sprout Social to plan and schedule health awareness posts related to pregnancy care and women’s health. In my routine, I usually prepare posts for a few days together and schedule them when I get time. This helps me avoid missing posts during busy hospital hours. I also find it helpful that I can see upcoming posts in one place, which makes it easier to stay organized without checking each platform again and again.
What do you dislike about the product?
In the beginning, it took some time to understand where everything is placed, especially the different sections. Also, when many posts are scheduled together, the page can feel a bit slow sometimes. But after regular use, it becomes easier to handle.
What problems is the product solving and how is that benefiting you?
Earlier, I used to post separately on LinkedIn and Twitter, which took extra time and sometimes I forgot to post on busy days. It was difficult to keep posting regularly. After using Sprout Social, I started preparing posts in advance, usually for topics like antenatal checkups and menstrual health awareness. Now posts go on time even if my work schedule is busy. It has made posting more regular and less stressful.