Sold by: Sprout Social
Deployed on AWS
Sprout Social is an intuitive social media management platform offering publishing and engagement functionality, customer care, and AI-powered business intelligence.
4.4
Overview
Transform social insights into business intelligence
Staying one step ahead of the competition while meeting the needs of consumers is key to your success. Powered by an intuitive platform, automation, and AI-driven technology, Sprout equips companies with the social management and business intelligence solutions you need to maintain your competitive and innovative edge.
Capture real-time audience insights
Insights from social listening support cross-functional departments from sales to HR, inform your next product launch, and even uncover new business opportunities. With Sprout's AI-powered Social Listening tool, gain business-critical learnings from millions of unfiltered thoughts, opinions, and feedback to upgrade your current strategy and guide future action.
Demonstrate the impact and ROI of social
Analyzing campaign results and content performance helps maximize positive outcomes, but predetermined metrics and prepackaged market research reports can limit you. Sprout's analytics tools give you the flexibility to tailor reports and share the data that matters most across your org.
Offer personalized support across the customer lifecycle
Today's consumers expect a seamless experience across their entire journey and on their channel of choice: social media. Sprout's AI and automation-powered engagement tools help you meet customers' evolving needs.
Optimize your results with data-tested, centralized tools
Sprout's intuitive planning and scheduling tools make it easy for you and your team to craft the right content that resonates with your audience, at the right time.
For custom pricing please reach out to aws-marketplace@sproutsocial.com . Sprout Social utilizes AWS Private Offers to extend deal terms once agreed upon.
Highlights
- Named the #1 Best Software Product by G2's 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout's software operates across all major social media networks and digital platforms.
- Salesforce has selected Sprout Social as its recommended social media management partner, helping businesses understand and reach their audience, engage their community, and measure performance with the only all-in-one social media management platform built for connection.
- Accelerate business processes with AI-powered workflows designed to save marketers valuable time, provide better access to actionable data, and allow your team to focus on more strategic and creative thinking.
Details
Sold by
Delivery method
Deployed on AWS
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Introducing multi-product solutions
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Features and programs
Buyer guide
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Advanced Plan - 20 Users | Advanced Plan; 20 Users and Unlimited Profiles | $119,760.00 |
Dimension | Cost/unit |
|---|---|
Additional users over contracted value | $1.00 |
Vendor refund policy
Refer to the Terms of Service
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Support is available 24/5 via live chat, phone, and email, support@sproutsocial.com . Additionally, our Help Center, https://support.sproutsocial.com/hc/en-us , includes knowledge articles, guides, FAQs, and the option to submit a ticket to our Support team
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Top
10
In Content Management
Top
10
In Natural Language Processing
Top
25
In Content Management
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
AI-Powered Social Listening
Captures real-time audience insights from millions of unfiltered thoughts, opinions, and feedback across social channels to inform business strategy and identify new opportunities.
Multi-Channel Publishing and Engagement
Operates across all major social media networks and digital platforms with centralized publishing, scheduling, and engagement tools for content distribution and audience interaction.
Customizable Analytics and Reporting
Provides flexible analytics tools that allow tailoring of reports and metrics to measure campaign results, content performance, and social ROI across organizational departments.
AI-Powered Automation Workflows
Delivers automation-powered workflows designed to streamline business processes, provide actionable data access, and enable teams to focus on strategic and creative initiatives.
Customer Lifecycle Engagement Tools
Offers AI and automation-powered engagement capabilities to deliver personalized support across customer journey touchpoints on preferred social media channels.
Social Media Management
Enables management and deployment of localized content at scale across multiple locations while maintaining brand consistency at enterprise and local levels.
Business Listings Management
Manages business listings at scale with capabilities for syncing, updating, custom audits, profile recommendations, and local manager updates with corporate oversight to optimize online presence and local search rankings.
Automated Review Management
Aggregates reviews from over 20 key networks in a centralized platform and provides automated, customizable, intelligent review responses using artificial intelligence technology with on-brand training models and localization capabilities.
Multi-Channel Advertising Analytics
Provides reporting and insights at account, group, and location levels for social advertising campaigns, enabling tracking and comparison of spend across regions and individual locations with metrics on spend, reach, engagement, demographics, and ad placement.
Conversational AI Chatbot
Delivers localized, proactive responses through Facebook, Google, and SMS messaging channels with capabilities for call-to-action including calls, website clicks, appointment setting, and purchases.
Multi-Channel Customer Engagement
Support for engagement and service delivery across 30+ digital and social channels from a unified platform
Proprietary AI Engine
Advanced proprietary AI engine built for enterprise-scale customer experience management and data interpretation
Unified Customer Experience Management Platform
Integrated platform combining Care, Marketing, Research, and Engagement solutions for seamless omnichannel customer experiences
Unstructured Data Processing
Capability to process and interpret large-scale unstructured consumer data from multiple digital and social channels
Digital-First Customer Service Solution
Digital-first care solution enabling customer engagement across multiple channels with scalable service delivery
Standard contract
No
No
Customer reviews
Raomed S.
Clean Interface and Clear Programming Flow with Solid Team Management
Reviewed on May 27, 2026
Review provided by G2
What do you like best about the product?
I really like the clean interface and the clear programming flow. The team management features are solid, and post approvals and permission settings work as expected.
What do you dislike about the product?
The interface offers only limited options for customizing reports, and the editor feels rigid when working with certain formats.
What problems is the product solving and how is that benefiting you?
Sprout Social has been an excellent, robust tool for us, offering strong editorial control and reliable information. It’s been efficient and professional to use, and so far everything has been going smoothly.
VINAY P.
Simplifying Content Planning and Engagement Tracking Daily
Reviewed on May 27, 2026
Review provided by G2
What do you like best about the product?
What I appreciate most about Sprout Social is how organized it keeps day-to-day social media work. Managing multiple accounts manually used to take a lot of time, especially while handling scheduling, comments, analytics, and reporting separately. With Sprout Social, everything stays in one place, which makes the workflow much smoother.
The content calendar and scheduling tools are the features I use the most. Being able to prepare posts in advance across platforms like LinkedIn, Instagram, Facebook, and X saves a lot of manual effort during busy weeks. The Smart Inbox is also very helpful because comments, mentions, and messages from different accounts stay centralized instead of being scattered across apps.
Another feature that genuinely improved workflow efficiency is the reporting dashboard. It makes campaign tracking and engagement analysis much easier during reviews and planning discussions. The AI-assisted caption suggestions and Optimal Send Times were also surprisingly useful because they reduced the time spent planning and adjusting content manually.
The integrations with Canva, Slack, Google Drive, and analytics tools also helped simplify collaboration and content management across teams
The content calendar and scheduling tools are the features I use the most. Being able to prepare posts in advance across platforms like LinkedIn, Instagram, Facebook, and X saves a lot of manual effort during busy weeks. The Smart Inbox is also very helpful because comments, mentions, and messages from different accounts stay centralized instead of being scattered across apps.
Another feature that genuinely improved workflow efficiency is the reporting dashboard. It makes campaign tracking and engagement analysis much easier during reviews and planning discussions. The AI-assisted caption suggestions and Optimal Send Times were also surprisingly useful because they reduced the time spent planning and adjusting content manually.
The integrations with Canva, Slack, Google Drive, and analytics tools also helped simplify collaboration and content management across teams
What do you dislike about the product?
The downside is probably the pricing structure. As more users, analytics modules, or listening features are added, the cost increases quickly, which may feel expensive for smaller teams.
I also noticed occasional publishing limitations on certain platforms where manual approvals or mobile confirmations were still required. That slightly reduces the convenience of automated scheduling.
I also noticed occasional publishing limitations on certain platforms where manual approvals or mobile confirmations were still required. That slightly reduces the convenience of automated scheduling.
What problems is the product solving and how is that benefiting you?
Before using Sprout Social, social media management involved constantly switching between platforms to publish posts, respond to comments, monitor engagement, and collect analytics manually. That made campaign coordination slower and less organized.
Sprout Social solved this by bringing scheduling, reporting, engagement tracking, comment management, and analytics into one centralized platform. Instead of managing each platform separately, I could organize campaigns, monitor audience activity, and review performance from one dashboard.
For example, preparing scheduled campaigns, reviewing engagement reports, responding to audience interactions, and tracking content performance became much faster and more structured. The Smart Inbox alone reduced the time spent checking notifications across platforms significantly.
The biggest benefit has been saving time, improving posting consistency, simplifying reporting workflows, and making multi-platform communication much easier to manage on a daily basis.
Sprout Social solved this by bringing scheduling, reporting, engagement tracking, comment management, and analytics into one centralized platform. Instead of managing each platform separately, I could organize campaigns, monitor audience activity, and review performance from one dashboard.
For example, preparing scheduled campaigns, reviewing engagement reports, responding to audience interactions, and tracking content performance became much faster and more structured. The Smart Inbox alone reduced the time spent checking notifications across platforms significantly.
The biggest benefit has been saving time, improving posting consistency, simplifying reporting workflows, and making multi-platform communication much easier to manage on a daily basis.
Lauren G.
AI-Powered Insights, Easy UI, and Wonderful Human Support
Reviewed on May 26, 2026
Review provided by G2
What do you like best about the product?
That it offers so much feedback information especially with the help of AI, and the UI is easy to learn in a pinch. Also, the support and access to a real person to help is wonderful.
What do you dislike about the product?
Connecting to accounts takes a good amount of time that I dont have
What problems is the product solving and how is that benefiting you?
Accessing and compiling analytics in one place.
Arissa K.
Efficient, Easy-to-Use Platform That Streamlines Scheduling
Reviewed on May 23, 2026
Review provided by G2
What do you like best about the product?
The efficiency and the easy use of the platform
What do you dislike about the product?
When something I schedule doesn’t show up on the calendar
What problems is the product solving and how is that benefiting you?
It’s great for saving time on posting and having more productive work
Raúl S.
Sprout Social: intuitive and robust platform to centralize social networks
Reviewed on May 22, 2026
Review provided by G2
What do you like best about the product?
What I value most about Sprout Social is how intuitive the platform is and how easy it is to centralize all social media management in one place. The unified inbox saves a lot of time when managing messages and comments from different channels, and the reports are very clear both for daily work and for presenting results to clients or management.
I would also highlight the quality of the scheduling and social listening features, as well as the integration between teams to collaborate and approve content in a more organized way. Overall, it conveys a sense of a very solid and professional tool for marketing and customer service teams.
I would also highlight the quality of the scheduling and social listening features, as well as the integration between teams to collaborate and approve content in a more organized way. Overall, it conveys a sense of a very solid and professional tool for marketing and customer service teams.
What do you dislike about the product?
What I like least about Sprout Social is that some advanced features have a high cost and it can be an expensive tool for small teams. I also miss a bit more flexibility in certain reports and automations.
What problems is the product solving and how is that benefiting you?
Sprout Social helps us centralize social media management, save time on scheduling, and respond to messages from a single place. It also greatly facilitates the analysis of results and collaboration between teams, improving daily efficiency and organization.