Sprout Social

My main use case for Sprout Social  is as a social media publishing and analyzing tool. It helps me streamline social media management, including responding to comments. I have team members who also use it, making it easy for us to understand what we are doing and planning.

In addition to my main use case, we also use Sprout Social  to manage social media campaigns, focusing mainly on leveraging employee advocacy to drive revenue without relying on the company's ad spend. The platform addresses a key challenge by offering multiple tools to boost engagement and outreach, all within a single, streamlined interface.

Sprout Social is a very easy to use and intuitive tool that my team uses in our day-to-day work. It makes social media management effortless and the analytics are outstanding. I appreciate that this tool is constantly adding features to help make things much easier. For instance, it seems like just as we were expressing how we wished Sprout Social would allow us to do an Instagram Collab post, a week later, it was available. That's wonderful.

Some of the best features that Sprout Social offers made it very easy for us to create an Instagram Collab post. Social media management is effortless, social media publishing is great, and social media analytics are exceptional.

Regarding the analytics and media management features of Sprout Social, which help my team significantly, for each account, I can customize posts for each platform and schedule them to go live simultaneously. When it comes to employee advocacy, Sprout Social has integrated AI assistance for captions. I typically generate one suggested caption for employees to use when re-sharing to their social media accounts. Now, EA messages and ideas display in random order to better promote the full range of content.

Moreover, Sprout Social has made the option to gamify the sharing concept quite easily with employee advocacy.

Sprout Social has positively impacted my organization. Since we started using Sprout Social, we've seen time savings and streamlined operations. It has helped us measure and improve our productivity. It helped double our overall social following. It saved considerable time by bulk scheduling campaigns without going to every different platform.

Sprout Social could be improved in several areas. The user interface could be more user-friendly and intuitive for new users.

Additionally, it is difficult to customize reports the way I want them to be.

What Sprout Social will need to earn a perfect score from me is an improvement in the user interface to be more user-friendly. The reason I rated it a nine out of ten is that it has helped us organize, measure, and improve the return on investment of our social efforts. It helped us analyze our user base and adjust our targeting techniques based on who was interacting with our posts on different platforms.

I have been using Sprout Social for the same amount of years.

Sprout Social is a very stable tool according to my experience.

The customer support for Sprout Social is very helpful and responsive.

Before Sprout Social, I previously used Hootsuite and switched because we saw more positive reviews than Hootsuite. Additionally, Sprout Social was more cost-effective and easy to use. The features were robust, and the settings and setup were easy for new users.

Sprout Social helped us schedule our content on many different platforms from one central location, thereby saving a lot of time, which demonstrates a solid return on investment.

The pricing, setup cost, and licensing for Sprout Social are very affordable and very competitive compared to other alternatives.

Before choosing Sprout Social, I evaluated other options such as HubSpot CRM  and Looker Studio .

Sprout Social is deployed in my organization using a hybrid cloud.

We use AWS  as our cloud provider with our hybrid cloud setup.

My advice for others looking into using Sprout Social is that it is a good platform to use when measuring social impact and engaging with your users or customers.

When scheduling or managing multiple social campaigns on various social platforms, Sprout Social connects very well to those platforms.

We are able to save at least ten hours per week by measuring the increase in social following and saving time with bulk scheduling. I rated this product nine out of ten.

Hybrid Cloud

Amazon Web Services  (AWS)

What do you like best about the product?

The ability to view past performance on large date ranges of posts is crucial. The data is accurate, the process is clean, and it's probably the most used tool for me within' Sprout.

What do you dislike about the product?

The layout feels a little bloated at times. I have to remember where things are (Ex. if it's under listening, reporting, etc.) and it feels like a lot of extra process/tools that may be unnecessary for me personally. The calendar could use some work. It's hard to go into detail as to why it bothers me, but it simply isn't as clean and streamlined as using google calendar. I switched over to Sprout and had too many issues so I reverted back to using G Cal for plotting my posts and then posting through Sprout when it was time to schedule. The differentiation between scheduling a post and using the notes feature is what bothered me. In google calendar, I can have one clean block of text that I can color code, which signifies whatever post I'm putting up that day. It's clean, visually easy to track. I did not find the same with Sprout.

What problems is the product solving and how is that benefiting you?

Using Sprout as a search tool for new influencers has been moderately helpful. I imagine as time goes on it can be more helpful. As previously mentioned, accessing data quickly and accurately is also helpful.

What do you like best about the product?

For me, I really love the unified inbox. I am able to view all of the messages, comments, mentions from Facebook, Instagram, TikTok, LinkedIn, etc. All in real-time, in one spot, so I do not have to switch tabs back and forth. Even though I am currently on the couch, I was able to clear my entire inbox without having to open one single application. I also really love the automation of DMs, because it does handle a lot of the repetitive, FAQ-based messaging I send out, without needing me to babysit it. Honestly, I was very impressed with the social listening feature as well.

What do you dislike about the product?

Honestly, at this point, I have had zero issues with Sprout Social. However, I would also say that task management is getting close to being a viable replacement for a project management tool; however, it is lacking some key features such as deadline columns and status fields, which would be wonderful if they were to add them. At this point, I do not see anything that would cause me to leave Sprout Social, but I did feel obligated to mention these issues. Minor complaints.

What problems is the product solving and how is that benefiting you?

Prior to using Sprout Social, I was using around 5-6 separate applications for tasks including scheduling, listening, an email inbox management tool, etc. Sprout Social has essentially combined most of those applications into one. The DM automation alone saves me approximately an hour a day from copy/pasting the same reply to the same question repeatedly. For any user who manages multiple clients or accounts, Sprout Social effectively replaces an entire suite of applications you would normally be paying for individually, which adds up quickly.

What do you like best about the product?

I like how easy Sprout Social is to use. We use it for scheduling posts and customer service, and it allows us to work collaboratively as there are two of us managing social. It lets us see what our grid will look like and has easy-to-read data and analytics. We love the ability to have prompted replies to customers. We actually love all the features and wanted a platform that was easier to manage all the DMs in one place. The initial setup was very easy since I had used Sprout Social previously.

What do you dislike about the product?

We love all the features. There are some issues when paid ads getting turned off and we aren't able to reply, but it seems more like a Meta issue.

What problems is the product solving and how is that benefiting you?

I use Sprout Social for scheduling posts and customer service, allowing collaborative work and easy access to analytics. It simplifies managing DMs in one place and offers user-friendliness with the ability to see grid previews.