Sold by: Sprout Social
Deployed on AWS
Sprout Social is an intuitive social media management platform offering publishing and engagement functionality, customer care, and AI-powered business intelligence.
4.4
Overview
Transform social insights into business intelligence
Staying one step ahead of the competition while meeting the needs of consumers is key to your success. Powered by an intuitive platform, automation, and AI-driven technology, Sprout equips companies with the social management and business intelligence solutions you need to maintain your competitive and innovative edge.
Capture real-time audience insights
Insights from social listening support cross-functional departments from sales to HR, inform your next product launch, and even uncover new business opportunities. With Sprout's AI-powered Social Listening tool, gain business-critical learnings from millions of unfiltered thoughts, opinions, and feedback to upgrade your current strategy and guide future action.
Demonstrate the impact and ROI of social
Analyzing campaign results and content performance helps maximize positive outcomes, but predetermined metrics and prepackaged market research reports can limit you. Sprout's analytics tools give you the flexibility to tailor reports and share the data that matters most across your org.
Offer personalized support across the customer lifecycle
Today's consumers expect a seamless experience across their entire journey and on their channel of choice: social media. Sprout's AI and automation-powered engagement tools help you meet customers' evolving needs.
Optimize your results with data-tested, centralized tools
Sprout's intuitive planning and scheduling tools make it easy for you and your team to craft the right content that resonates with your audience, at the right time.
For custom pricing please reach out to aws-marketplace@sproutsocial.com . Sprout Social utilizes AWS Private Offers to extend deal terms once agreed upon.
Highlights
- Named the #1 Best Software Product by G2's 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout's software operates across all major social media networks and digital platforms.
- Salesforce has selected Sprout Social as its recommended social media management partner, helping businesses understand and reach their audience, engage their community, and measure performance with the only all-in-one social media management platform built for connection.
- Accelerate business processes with AI-powered workflows designed to save marketers valuable time, provide better access to actionable data, and allow your team to focus on more strategic and creative thinking.
Details
Sold by
Delivery method
Deployed on AWS
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Features and programs
Buyer guide
Gain valuable insights from real users who purchased this product, powered by PeerSpot.
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Advanced Plan - 20 Users | Advanced Plan; 20 Users and Unlimited Profiles | $119,760.00 |
Dimension | Cost/unit |
|---|---|
Additional users over contracted value | $1.00 |
Vendor refund policy
Refer to the Terms of Service
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Support is available 24/5 via live chat, phone, and email, support@sproutsocial.com . Additionally, our Help Center, https://support.sproutsocial.com/hc/en-us , includes knowledge articles, guides, FAQs, and the option to submit a ticket to our Support team
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
Top
10
In Content Management
Top
10
In Natural Language Processing
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25
In Content Management
Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
AI-Powered Social Listening
Captures real-time audience insights from millions of unfiltered thoughts, opinions, and feedback across social channels to inform business strategy and identify new opportunities.
Multi-Channel Publishing and Engagement
Operates across all major social media networks and digital platforms with centralized publishing, scheduling, and engagement tools for content distribution and audience interaction.
Customizable Analytics and Reporting
Provides flexible analytics tools that allow tailoring of reports and metrics to measure campaign results, content performance, and social ROI across organizational departments.
AI-Powered Automation Workflows
Delivers automation-powered workflows designed to streamline business processes, provide actionable data access, and enable teams to focus on strategic and creative initiatives.
Customer Lifecycle Engagement Tools
Offers AI and automation-powered engagement capabilities to deliver personalized support across customer journey touchpoints on preferred social media channels.
Social Media Management
Enables management and deployment of localized content at scale across multiple locations while maintaining brand consistency at enterprise and local levels.
Business Listings Management
Manages business listings at scale with capabilities for syncing, updating, custom audits, profile recommendations, and local manager updates with corporate oversight to optimize online presence and local search rankings.
Automated Review Management
Aggregates reviews from over 20 key networks in a centralized platform and provides automated, customizable, intelligent review responses using artificial intelligence technology with on-brand training models and localization capabilities.
Multi-Channel Advertising Analytics
Provides reporting and insights at account, group, and location levels for social advertising campaigns, enabling tracking and comparison of spend across regions and individual locations with metrics on spend, reach, engagement, demographics, and ad placement.
Conversational AI Chatbot
Delivers localized, proactive responses through Facebook, Google, and SMS messaging channels with capabilities for call-to-action including calls, website clicks, appointment setting, and purchases.
Multi-Channel Customer Engagement
Support for engagement and service delivery across 30+ digital and social channels from a unified platform
Proprietary AI Engine
Advanced proprietary AI engine built for enterprise-scale customer experience management and data interpretation
Unified Customer Experience Management Platform
Integrated platform combining Care, Marketing, Research, and Engagement solutions for seamless omnichannel customer experiences
Unstructured Data Processing
Capability to process and interpret large-scale unstructured consumer data from multiple digital and social channels
Digital-First Customer Service Solution
Digital-first care solution enabling customer engagement across multiple channels with scalable service delivery
Standard contract
No
No
Customer reviews
Events Services
Effective and Reliable, Though a Bit Pricey
Reviewed on May 10, 2026
Review provided by G2
What do you like best about the product?
I've been using it for many years now.I have been using this product for several years now, and throughout that time, I've come to appreciate its effectiveness and reliability.
What do you dislike about the product?
The cost is quite high.The cost is quite high.
What problems is the product solving and how is that benefiting you?
I'm not sure how to answer this question.
Haritha P.
Sprout Social Streamlined Our Social Workflow with Smart Inbox, Integrations, and Fast Reporting
Reviewed on May 06, 2026
Review provided by G2
What do you like best about the product?
I use Sprout Social daily for 6 channels. The Smart Inbox puts all DMs and comments in one place so I clear them in 20 mins, and the drag and drop calendar saves me 4 hours weekly on scheduling. Canva and Slack integrations cut download time and ping us on urgent messages, while Salesforce sync turns social complaints into cases and dropped response time from 8 hours to 45 mins. It’s reliable with only 3 short outages in 2 years and posts rarely fail. At $249 per user it’s pricey, but competitor reports replaced a $4k yearly tool and tagging showed LinkedIn carousels drive 3x more leads, lifting social revenue 40% in 6 months. Onboarding was a 1 hour call that set up our tagging, and live chat replies in 5 mins. AI assists write caption drafts and Optimal Send Times boosted clicks 18%, plus sentiment flags angry comments so we caught a PR issue early. Unexpected win: client ready PDF reports killed my Sunday PowerPoint work.
What do you dislike about the product?
The inbox filters and tagging are buried in submenus so new hires take 3 weeks to learn it, which slows our response time on busy days. Instagram Stories and Reels still need mobile push to publish, so late night posts fail if no one taps approve. Large 12 month reports take 60 to 90 seconds and sometimes time out, making client calls awkward when I can’t pull numbers live. At $249 per user plus paid add ons for Listening and Analytics, costs rise fast and it’s hard to justify for small teams. Live chat is quick in US hours but 9pm IST tickets wait till morning, which delays fixes for publishing bugs. AI captions repeat phrases and miss brand tone, and sentiment tags flag sarcasm as negative, so I still spend 10 mins editing each post. Guided setup, true IG auto publishing, cached reports, cheaper inbox only seats, 24/5 support, and brand voice training would fix most of this.
What problems is the product solving and how is that benefiting you?
Sprout Social solves our biggest mess of juggling 6 channels by putting all DMs, comments, and mentions in one Smart Inbox, so we clear queries in 20 mins instead of 2 hours and never miss SLAs. The drag and drop calendar lets me schedule 30 posts every Monday and move them fast when news breaks, saving 4 hours weekly. Canva and Google Drive integrations remove download and upload steps, while Slack alerts flag urgent messages and Salesforce sync turns social complaints into cases, cutting response time from 8 hours to 45 mins. Reliable posting with instant failure alerts means campaigns go live on time, and PDF reports are client ready so I skip 3 hours of Sunday PowerPoint work. Onboarding gave us a working tag structure in 1 hour and live chat fixes issues in 5 mins. AI suggests captions and alt text which cuts writing time 30 percent, and Optimal Send Times lifted LinkedIn clicks 18 percent. Sentiment flags in the inbox catch angry comments early, so we avoided a PR issue last quarter. Tagging and competitor reports proved LinkedIn carousels drive 3x more leads, so we shifted strategy and grew social revenue 40 percent in 6 months. For us, it replaced 3 tools, saved 10 hours per week, and gave clear ROI data to the team.
Marketing and Advertising
Intuitive but Occasionally Unreliable
Reviewed on May 05, 2026
Review provided by G2
What do you like best about the product?
I like that Sprout Social breaks down complex information across a long reporting period into a digestible and navigable user interface. It lets me break down metrics into nitty-gritty details, like looking at specific individual social engagements such as shares, saves, and comments over time, as well as story replies. The platform is easy to navigate, which is important when working with my colleagues, as it allows us to quickly and easily access the functionality without wasting time. I also found it very intuitive when I first started using it, with well-organized information and tabs, making it easy to feel comfortable and locate the information I needed quickly.
What do you dislike about the product?
There's always some sort of tech issue, like my profile getting disconnected from Sprout Social, and I have to log back in to reconnect it. Also, there's sometimes a gap in metrics and reporting when syncing with the meta platforms, which results in missing or incomplete data during the reporting period. This isn't ideal because it leads to inaccurate metrics.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to monitor and report metrics. It breaks down complex data into a digestible and navigable interface, letting me focus on specific social engagements like shares and comments over time. It’s intuitive, making it easy for my team to use without wasting time.
Simon T.
Intuitive Interface, But Pricing Needs Flexibility
Reviewed on May 05, 2026
Review provided by G2
What do you like best about the product?
I really appreciate Sprout Social's intuitive interface and powerful tools. They make it super easy to see what's working and allow me to optimize content quickly. The implementation was easy too, with a straightforward process that let me connect my social accounts without any issues. I was able to start using the platform smoothly in a short time.
What do you dislike about the product?
I'd like to improve the pricing flexibility for small teams. The need for add-ons is a bit cumbersome.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for real-time engagement tracking and campaign performance measurement. The intuitive interface and powerful tools make it easy to optimize content quickly.
Best-in-Class UTM Tracking That Beats Our Previous Platform
Reviewed on May 05, 2026
Review provided by G2
What do you like best about the product?
The UTM tracking feature is much better than the last platform my org used
What do you dislike about the product?
it would be helpful to do multiple UTMs at once, because I mainly do FB and
What problems is the product solving and how is that benefiting you?
Posting on multiple platforms at the same time