Sprout Social is an intuitive social media management platform offering publishing and engagement functionality, customer care, and AI-powered business intelligence.
Transform social insights into business intelligence
Staying one step ahead of the competition while meeting the needs of consumers is key to your success. Powered by an intuitive platform, automation, and AI-driven technology, Sprout equips companies with the social management and business intelligence solutions you need to maintain your competitive and innovative edge.
Capture real-time audience insights
Insights from social listening support cross-functional departments from sales to HR, inform your next product launch, and even uncover new business opportunities. With Sprout's AI-powered Social Listening tool, gain business-critical learnings from millions of unfiltered thoughts, opinions, and feedback to upgrade your current strategy and guide future action.
Demonstrate the impact and ROI of social
Analyzing campaign results and content performance helps maximize positive outcomes, but predetermined metrics and prepackaged market research reports can limit you. Sprout's analytics tools give you the flexibility to tailor reports and share the data that matters most across your org.
Offer personalized support across the customer lifecycle
Today's consumers expect a seamless experience across their entire journey and on their channel of choice: social media. Sprout's AI and automation-powered engagement tools help you meet customers' evolving needs.
Optimize your results with data-tested, centralized tools
Sprout's intuitive planning and scheduling tools make it easy for you and your team to craft the right content that resonates with your audience, at the right time.
For custom pricing please reach out to aws-marketplace@sproutsocial.com. Sprout Social utilizes AWS Private Offers to extend deal terms once agreed upon.
Highlights
Named the #1 Best Software Product by G2's 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout's software operates across all major social media networks and digital platforms.
Salesforce has selected Sprout Social as its recommended social media management partner, helping businesses understand and reach their audience, engage their community, and measure performance with the only all-in-one social media management platform built for connection.
Accelerate business processes with AI-powered workflows designed to save marketers valuable time, provide better access to actionable data, and allow your team to focus on more strategic and creative thinking.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
This listing uses a contract-based model built around the Advanced Plan. You buy one base contract that covers 20 users and unlimited social profiles. That sets your committed capacity for the term. If your team grows beyond those 20 users, you add seats through the second dimension, priced per additional user over your contracted value. This keeps the base plan fixed while letting you scale user count up as needed. Pricing scales by the number of people on the platform, not by profiles or usage volume.
Top-of-mind questions for buyers
What counts as one user for billing under the Advanced Plan?
A user is one person with a seat on the platform. The Advanced Plan covers 20 such seats and unlimited social profiles. Billing scales by the number of people using the platform, not by how many social profiles each person connects or manages.
What happens if my team grows past the 20 users in my contract?
You add seats through the additional-users dimension. Each person above your contracted 20 is billed per additional user over your contracted value. Your base Advanced Plan stays fixed at 20 users. Only the extra seats you add carry the additional-user charge.
Which dimension drives my total cost on this listing?
Your base Advanced Plan covers 20 users as a fixed commitment. The additional-users dimension bills only for seats beyond those 20. Both can appear together on one invoice. The base plan dominates until your team exceeds 20 people, when the per-user charges add on top.
Request a private offer to receive a custom quote.
How can we make this page better?
Tell us how we can improve this page, or report an issue with this product.
Give us feedbackReport a problem with this product or seller
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA).
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Captures real-time audience insights from millions of unfiltered thoughts, opinions, and feedback across social channels to inform business strategy and identify new opportunities.
Multi-Channel Publishing and Engagement
Operates across all major social media networks and digital platforms with centralized publishing, scheduling, and engagement tools for content distribution and audience interaction.
Customizable Analytics and Reporting
Provides flexible analytics tools that allow tailored report creation and data sharing across organizational departments to measure campaign results and content performance.
AI-Powered Automation Workflows
Delivers automation-powered workflows designed to streamline business processes, provide actionable data access, and enable focus on strategic and creative initiatives.
Customer Lifecycle Management
Offers personalized support and engagement tools across the entire customer journey with AI and automation capabilities to meet evolving customer needs across preferred communication channels.
Social Media Management
Enables management and deployment of localized content across multiple locations while maintaining brand consistency at enterprise and local levels.
Business Listings Management
Manages business listings at scale with capabilities for syncing, updating, custom audits, profile recommendations, and local manager updates with corporate oversight.
Localized Web Pages
Deploys branded web pages for individual locations with real-time updates to local page and website data, supporting localized brand presence and conversion optimization.
Review Aggregation and AI-Powered Responses
Aggregates reviews from over 20 networks across locations with automated, customizable, and intelligent review responses using artificial intelligence technology and on-brand training models.
Multi-Channel Listening and Monitoring
Monitors customer conversations across online channels with localized listening feeds to track brand mentions and identify potential business risks in real-time.
Multi-Channel Customer Engagement
Support for engagement and service delivery across 30+ digital and social channels from a unified platform
Proprietary AI Engine
Advanced proprietary AI engine built for enterprise-scale customer experience management and data interpretation
Unified Customer Experience Management Platform
Integrated platform combining Care, Marketing, Research, and Engagement solutions for seamless omnichannel customer experiences
Unstructured Data Processing
Capability to process and interpret large-scale unstructured consumer data from multiple digital and social channels
Digital-First Customer Service Solution
Digital-first care solution enabling customer engagement across multiple channels with scalable service delivery
Well-Designed Interface with Powerful Scheduling, Analytics, and Collaboration
Reviewed on Nov 11, 2026
Review provided by G2
What do you like best about the product?
The interface is well designed and pleasant to navigate, with straightforward access to a wide range of features—from content scheduling and analytics to reporting and competitor monitoring. Overall, it strikes an excellent balance between ease of use and comprehensive functionality, supported by strong collaboration tools and ongoing learning opportunities.
What do you dislike about the product?
Before using this tool, I had to constantly switch between Instagram, Facebook, and YouTube tabs just to schedule posts. Now I have no complaints or issues: it works exactly the way I need it to, and it’s excellent value for money.
What problems is the product solving and how is that benefiting you?
Being able to manage multiple client accounts from a single platform is especially valuable to me. I also appreciate the visual content calendar, the scheduling tools, and how easy it is to access performance statistics, all within one unified calendar view.
Erika C.
Time-Saving Scheduling With Helpful Reports
Reviewed on Nov 10, 2026
Review provided by G2
What do you like best about the product?
Saves time, we can program, and stop publications faster and the reports are very helpful
What do you dislike about the product?
Sometimes the LinkedIn or Tik Tok disconnects, you can't tag people from the platform, you can't put the music
What problems is the product solving and how is that benefiting you?
Before we had to go into each account manually. Now it is faster to program all weeks posts and publications. Also now we know what are the best times to post.
Marketing and Advertising
Intuitive Analytics and Custom Reports Made Easy
Reviewed on Nov 09, 2026
Review provided by G2
What do you like best about the product?
It's easy to use! It's very intuitive I'd say. I like the analytics it provides as well, and being able to build my own report.
What do you dislike about the product?
Right now, it's disconnecting accounts for me. I'm having to go in every day and reconnect them.
What problems is the product solving and how is that benefiting you?
It's helping us schedule content across multiple clients, and it helps us with reporting. I'm sure we could take more advantage for the tool. Like for social listening.
Mak J.
Comprehensive, Easy Analytics with Fair Pricing and Helpful Human Support
Reviewed on Nov 09, 2026
Review provided by G2
What do you like best about the product?
I love the analytics that I can share with someone who does not understand social media as much. It is comprehensive, easy to use, and I love how quickly I can see things. The UI is super easy, and I believe the pricing is fair. I don't use the AI, but the human support has been super helpful. I want to integrate more software, but I need to talk to people on my end.
What do you dislike about the product?
I wish I were able to integrate more into Slack, since that is where my team primarily relies on information. I do not use artificial intelligence/AI, so I will not be using it.
What problems is the product solving and how is that benefiting you?
Showing how important social media is through analytics, since it helps me talk to higher-ups
Computer Software
Useful for tracking customer-reported downtime on social platforms
Reviewed on Nov 09, 2026
Review provided by G2
What do you like best about the product?
Routing social media mentions into our alerting pipeline is helpful. It captures user-reported downtime on X and pushes it to our on-call Slack channel, acting as an early warning system for regional web outages.
What do you dislike about the product?
The pricing and ROI scale poorly for engineering teams, as it's priced for marketing. The UI/UX is cluttered with campaign analytics we don't need, making it slow to navigate when configuring basic webhook integrations.
What problems is the product solving and how is that benefiting you?
It bridges the gap between customer complaints and infrastructure observability. By catching social media incident reports early, it reduces our mean time to resolution before our internal APM tools trigger P1 alerts.