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    Sprout Social

     Info
    Deployed on AWS
    Sprout Social is an intuitive social media management platform offering publishing and engagement functionality, customer care, and AI-powered business intelligence.
    4.4

    Overview

    Transform social insights into business intelligence

    Staying one step ahead of the competition while meeting the needs of consumers is key to your success. Powered by an intuitive platform, automation, and AI-driven technology, Sprout equips companies with the social management and business intelligence solutions you need to maintain your competitive and innovative edge.

    Capture real-time audience insights

    Insights from social listening support cross-functional departments from sales to HR, inform your next product launch, and even uncover new business opportunities. With Sprout's AI-powered Social Listening tool, gain business-critical learnings from millions of unfiltered thoughts, opinions, and feedback to upgrade your current strategy and guide future action.

    Demonstrate the impact and ROI of social

    Analyzing campaign results and content performance helps maximize positive outcomes, but predetermined metrics and prepackaged market research reports can limit you. Sprout's analytics tools give you the flexibility to tailor reports and share the data that matters most across your org.

    Offer personalized support across the customer lifecycle

    Today's consumers expect a seamless experience across their entire journey and on their channel of choice: social media. Sprout's AI and automation-powered engagement tools help you meet customers' evolving needs.

    Optimize your results with data-tested, centralized tools

    Sprout's intuitive planning and scheduling tools make it easy for you and your team to craft the right content that resonates with your audience, at the right time.

    For custom pricing please reach out to aws-marketplace@sproutsocial.com . Sprout Social utilizes AWS Private Offers to extend deal terms once agreed upon.

    Highlights

    • Named the #1 Best Software Product by G2's 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout's software operates across all major social media networks and digital platforms.
    • Salesforce has selected Sprout Social as its recommended social media management partner, helping businesses understand and reach their audience, engage their community, and measure performance with the only all-in-one social media management platform built for connection.
    • Accelerate business processes with AI-powered workflows designed to save marketers valuable time, provide better access to actionable data, and allow your team to focus on more strategic and creative thinking.

    Details

    Delivery method

    Deployed on AWS
    New

    Introducing multi-product solutions

    You can now purchase comprehensive solutions tailored to use cases and industries.

    Multi-product solutions

    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Sprout Social

     Info
    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

     Info
    Dimension
    Description
    Cost/12 months
    Advanced Plan - 20 Users
    Advanced Plan; 20 Users and Unlimited Profiles
    $119,760.00

    Additional usage costs (1)

     Info

    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Additional users over contracted value
    $1.00

    Vendor refund policy

    Refer to the Terms of Service

    Custom pricing options

    Request a private offer to receive a custom quote.

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    We'd like to hear your feedback and ideas on how to improve this page.

    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

     Info

    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    Support is available 24/5 via live chat, phone, and email, support@sproutsocial.com . Additionally, our Help Center, https://support.sproutsocial.com/hc/en-us , includes knowledge articles, guides, FAQs, and the option to submit a ticket to our Support team

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

    Product comparison

     Info
    Updated weekly
    By Sprout Social
    By SOCi Inc.

    Accolades

     Info
    Top
    10
    In Content Management
    Top
    10
    In Natural Language Processing
    Top
    25
    In Content Management

    Customer reviews

     Info
    Sentiment is AI generated from actual customer reviews on AWS and G2
    Reviews
    Functionality
    Ease of use
    Customer service
    Cost effectiveness
    Positive reviews
    Mixed reviews
    Negative reviews

    Overview

     Info
    AI generated from product descriptions
    Social Media Listening
    AI-powered tool for capturing real-time audience insights from millions of unfiltered thoughts and opinions
    Cross-Platform Management
    Comprehensive functionality operating across major social media networks and digital platforms
    Analytics and Reporting
    Flexible analytics tools enabling customized report generation and performance measurement
    Engagement Automation
    AI and automation-powered tools for managing customer interactions and support across social channels
    Content Scheduling
    Intuitive planning and scheduling tools for crafting and distributing targeted social media content
    Social Media Management
    Enables multi-location businesses to manage and deploy localized content at scale while maintaining brand consistency
    Review Aggregation and AI Response
    Aggregates reviews from over 20 key networks and provides intelligent, automated review responses using advanced AI technology
    Business Listings Optimization
    Manages business listings at scale, synchronizes updates, and provides custom audits to improve local search rankings
    Local Web Page Deployment
    Allows rapid creation of branded web pages with real-time updates and localized content for multiple locations
    Advertising Insights
    Provides comprehensive reporting and analytics for social advertising campaigns across account, group, and location levels
    Artificial Intelligence Engine
    Advanced proprietary AI engine built for enterprise across multiple digital and social channels
    Multi-Channel Support
    Comprehensive customer engagement platform supporting over 30 digital and social communication channels
    Customer Experience Management
    Unified platform enabling customer interaction, research, marketing, sales, and engagement from a single interface
    Data Interpretation
    Capability to interpret large volumes of unstructured consumer data and identify strategic opportunities
    Enterprise-Grade Platform
    Purpose-built solution designed to handle complex customer interaction and communication requirements across different business functions

    Contract

     Info
    Standard contract
    No
    No

    Customer reviews

    Ratings and reviews

     Info
    4.4
    5572 ratings
    5 star
    4 star
    3 star
    2 star
    1 star
    39%
    46%
    13%
    2%
    0%
    0 AWS reviews
    |
    5572 external reviews
    External reviews are from G2 .
    joseph F.

    Sprout Social does analytics SO SO WELL!

    Reviewed on Dec 12, 2025
    Review provided by G2
    What do you like best about the product?
    Great interface especially on the mobile app!

    Analytics are always a breeze to obtain and the tagging feature is SO SO great. I work with 6-9 lines of business and tagging is critical to how we report social content.

    I've used a lot of platforms and sprout does the basics and fundamentals VERY VERY WELL!
    What do you dislike about the product?
    Would love to have better Google Analytics and Ads integration!
    What problems is the product solving and how is that benefiting you?
    Aggregating social content data across 10+ user profiles - this is HUGE for us!
    Jamie E.

    Enhances Social Media Management with Intuitive Design

    Reviewed on Dec 11, 2025
    Review provided by G2
    What do you like best about the product?
    I find Sprout Social useful for managing and scheduling our social media and monitoring brand health. I appreciate its collaboration, scheduling, integrated AI, and data sharing capabilities. I like the desktop and app features, and the clean user interface makes it easy to navigate. It's great for our semi-remote team; we can see work, manage projects like a jigsaw puzzle, approve entry-level employees' work, and update on the go. The initial setup was easy, too.
    What do you dislike about the product?
    At times we have difficulty with editing/ accessing prior posts and I'd like to see an ICS feature to export to Outlook.
    What problems is the product solving and how is that benefiting you?
    I use Sprout Social to manage and schedule social media, monitor brand health, facilitate collaboration, and seamlessly share data with my team, even while remote.
    Tom A.

    Fast Setup, Comprehensive Social Monitoring

    Reviewed on Dec 11, 2025
    Review provided by G2
    What do you like best about the product?
    I like that Sprout Social is very fast to set up and provides good connections with major social media platforms. It's valuable because maintaining our own API to six major social media platforms across eight profiles would be time consuming and costly, so Sprout Social's business-ready connectivity is incredibly helpful. We also use the API connect function to export our data into Google Big Query, which works well for our needs. The initial setup was smooth thanks to a knowledgeable team member who helped onboard us correctly with setup calls.
    What do you dislike about the product?
    We don’t use the posting tools - ideally the price is split between use. We pay full price but only really use ½ the product.
    What problems is the product solving and how is that benefiting you?
    Sprout Social solves the problem of collecting large amounts of data from multiple social media platforms. It provides business-ready connectivity, saving us time and cost of maintaining our own APIs.
    Chemicals

    Comprehensive Customisation and Reporting Make It a Top Social Management Tool

    Reviewed on Dec 09, 2025
    Review provided by G2
    What do you like best about the product?
    On the upper-tier plans, the profile customisation plans are very comprehensive. The ability to create custom reports is also very handy, and the social listening tool is also useful for more niche situations.
    What do you dislike about the product?
    It is expensive, but if your business can afford it, it is probably the best social management tool available. The process for post approvals being locked in each group is a bit annoying.
    What problems is the product solving and how is that benefiting you?
    As a business, we have around 30 social media pages / accounts. Sprout lets us schedule and manage everything in one place without having to log in and out of different accounts. it is also better from a security perspective when we're working with external freelancers.
    Victoria B.

    Automates Social Commerce Seamlessly

    Reviewed on Dec 07, 2025
    Review provided by G2
    What do you like best about the product?
    I like the strong automation capabilities of Sprout Social. The automatic replies and workflow automation are particularly beneficial. Also, the initial setup of Sprout Social was very easy.
    What do you dislike about the product?
    Direct Instagram posting limitations
    What problems is the product solving and how is that benefiting you?
    I use Sprout Social to address inconsistent posting on social media and enjoy its strong automation capabilities like automatic replies and workflows.
    View all reviews