Sold by: Sprout Social
Deployed on AWS
Sprout Social is an intuitive social media management platform offering publishing and engagement functionality, customer care, and AI-powered business intelligence.
4.4
Overview
Transform social insights into business intelligence
Staying one step ahead of the competition while meeting the needs of consumers is key to your success. Powered by an intuitive platform, automation, and AI-driven technology, Sprout equips companies with the social management and business intelligence solutions you need to maintain your competitive and innovative edge.
Capture real-time audience insights
Insights from social listening support cross-functional departments from sales to HR, inform your next product launch, and even uncover new business opportunities. With Sprout's AI-powered Social Listening tool, gain business-critical learnings from millions of unfiltered thoughts, opinions, and feedback to upgrade your current strategy and guide future action.
Demonstrate the impact and ROI of social
Analyzing campaign results and content performance helps maximize positive outcomes, but predetermined metrics and prepackaged market research reports can limit you. Sprout's analytics tools give you the flexibility to tailor reports and share the data that matters most across your org.
Offer personalized support across the customer lifecycle
Today's consumers expect a seamless experience across their entire journey and on their channel of choice: social media. Sprout's AI and automation-powered engagement tools help you meet customers' evolving needs.
Optimize your results with data-tested, centralized tools
Sprout's intuitive planning and scheduling tools make it easy for you and your team to craft the right content that resonates with your audience, at the right time.
For custom pricing please reach out to aws-marketplace@sproutsocial.com . Sprout Social utilizes AWS Private Offers to extend deal terms once agreed upon.
Highlights
- Named the #1 Best Software Product by G2's 2024 Best Software Award, Sprout offers comprehensive publishing and engagement functionality, customer care, influencer marketing, advocacy, and AI-powered business intelligence. Sprout's software operates across all major social media networks and digital platforms.
- Salesforce has selected Sprout Social as its recommended social media management partner, helping businesses understand and reach their audience, engage their community, and measure performance with the only all-in-one social media management platform built for connection.
- Accelerate business processes with AI-powered workflows designed to save marketers valuable time, provide better access to actionable data, and allow your team to focus on more strategic and creative thinking.
Details
Sold by
Delivery method
Deployed on AWS
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Buyer guide
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Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Advanced Plan - 20 Users | Advanced Plan; 20 Users and Unlimited Profiles | $119,760.00 |
Dimension | Cost/unit |
|---|---|
Additional users over contracted value | $1.00 |
Dimensions summary
This listing uses a contract-based model built around the Advanced Plan. You buy one base contract that covers 20 users and unlimited social profiles. That sets your committed capacity for the term. If your team grows beyond those 20 users, you add seats through the second dimension, priced per additional user over your contracted value. This keeps the base plan fixed while letting you scale user count up as needed. Pricing scales by the number of people on the platform, not by profiles or usage volume.
Top-of-mind questions for buyers
A user is one person with a seat on the platform. The Advanced Plan covers 20 such seats and unlimited social profiles. Billing scales by the number of people using the platform, not by how many social profiles each person connects or manages.
You add seats through the additional-users dimension. Each person above your contracted 20 is billed per additional user over your contracted value. Your base Advanced Plan stays fixed at 20 users. Only the extra seats you add carry the additional-user charge.
Your base Advanced Plan covers 20 users as a fixed commitment. The additional-users dimension bills only for seats beyond those 20. Both can appear together on one invoice. The base plan dominates until your team exceeds 20 people, when the per-user charges add on top.
sproutsocial.com
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Vendor refund policy
Refer to the Terms of Service
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Support is available 24/5 via live chat, phone, and email, support@sproutsocial.com . Additionally, our Help Center, https://support.sproutsocial.com/hc/en-us , includes knowledge articles, guides, FAQs, and the option to submit a ticket to our Support team
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Updated weekly
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10
In Content Management
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Sentiment is AI generated from actual customer reviews on AWS and G2
Functionality
Ease of use
Customer service
Cost effectiveness
Positive reviews
Mixed reviews
Negative reviews
AI generated from product descriptions
AI-Powered Social Listening
Captures real-time audience insights from millions of unfiltered thoughts, opinions, and feedback across social channels to inform business strategy and identify new opportunities.
Multi-Channel Publishing and Engagement
Operates across all major social media networks and digital platforms with centralized publishing, scheduling, and engagement tools for content distribution and audience interaction.
Customizable Analytics and Reporting
Provides flexible analytics tools that allow tailored report creation and data sharing across organizational departments to measure campaign results and content performance.
AI-Powered Automation Workflows
Delivers automation-powered workflows designed to streamline business processes, provide actionable data access, and enable focus on strategic and creative initiatives.
Customer Lifecycle Management
Offers personalized support and engagement tools across the entire customer journey with AI and automation capabilities to meet evolving customer needs across preferred communication channels.
Social Media Management
Enables management and deployment of localized content across multiple locations while maintaining brand consistency at enterprise and local levels.
Business Listings Management
Manages business listings at scale with capabilities for syncing, updating, custom audits, profile recommendations, and local manager updates with corporate oversight.
Localized Web Pages
Deploys branded web pages for individual locations with real-time updates to local page and website data, supporting localized brand presence and conversion optimization.
Review Aggregation and AI-Powered Responses
Aggregates reviews from over 20 networks across locations with automated, customizable, and intelligent review responses using artificial intelligence technology and on-brand training models.
Multi-Channel Listening and Monitoring
Monitors customer conversations across online channels with localized listening feeds to track brand mentions and identify potential business risks in real-time.
Multi-Channel Customer Engagement
Support for engagement and service delivery across 30+ digital and social channels from a unified platform
Proprietary AI Engine
Advanced proprietary AI engine built for enterprise-scale customer experience management and data interpretation
Unified Customer Experience Management Platform
Integrated platform combining Care, Marketing, Research, and Engagement solutions for seamless omnichannel customer experiences
Unstructured Data Processing
Capability to process and interpret large-scale unstructured consumer data from multiple digital and social channels
Digital-First Customer Service Solution
Digital-first care solution enabling customer engagement across multiple channels with scalable service delivery
Standard contract
No
No
Customer reviews
Anonymous
Reliable Scheduling and Smart Inbox, but Brand Listening Gets Messy
Reviewed on Oct 19, 2026
Review provided by G2
What do you like best about the product?
I really like the smart inbox and the scheduling platform. I like seeing everything in calendar view because it’s easy to plan out and see when posts are scheduled to go live. I can handle community engagement in one place each morning, and Sprout Social accurately picks up the mentions and comments I check, which saves me a lot of time. It’s been reliable about publishing posts when I want them to, and they look high quality. I also love Sprout Social’s analytics.
What do you dislike about the product?
Brand listening can get complicated and into the weeds. I see mentions that have nothing to do with AO Pi, so it’s hard to tell what’s useful. I also find the amount of AI overwhelming; an AI agent pops up while I’m trying to do something, and I’d like fewer AI tools. We had a lot of setup meetings that I think could have been emails. The pricing was a bit odd too: I felt we were highballed, but after negotiating we cut about 80% off the price.
What problems is the product solving and how is that benefiting you?
I can catch audience mentions and conversations in one place instead of checking every platform, which saves me a lot of time each morning. Scheduled posts reliably go out when I want them and look high quality; Sprout has only failed to post once, unlike Hootsuite’s frequent failures.
Hospital & Health Care
Intuitive UI and Reporting with Easy-to-Access Insights
Reviewed on Oct 16, 2026
Review provided by G2
What do you like best about the product?
I like the reporting feature, UI and easy to access insights,
What do you dislike about the product?
Nothing in particular. The price seems fair.
What problems is the product solving and how is that benefiting you?
I use it to integrate all my social media metrics in one place. It helps me track performance in one spot.
Kaitie S.
Powerful Reporting, Easy Setup, and Outstanding Support
Reviewed on Oct 15, 2026
Review provided by G2
What do you like best about the product?
I like the reporting and how easy it is to slice and dice. I can dig deeper into metrics to see what works and divide my reports by property, time period, or campaign. The setup was super easy, and the support and training team was incredible.
What do you dislike about the product?
nothing!
What problems is the product solving and how is that benefiting you?
I use Sprout Social for content scheduling and planning, reporting, and team communication. Its reporting helps me dig deeper into metrics to see what works, and divide reports by property, time period, and campaign.
Kaitlyn H.
Sprout Social Makes Multi-Location Social Management Seamless
Reviewed on Oct 15, 2026
Review provided by G2
What do you like best about the product?
What I like best about Sprout Social is being able to manage social media across multiple locations in one place. The approval workflow allows our club teams to submit content while Marketing maintains brand consistency. The Smart Inbox helps organize messages and comments, and I especially like the Campaigns feature for coordinating promotions across locations.
What do you dislike about the product?
I don’t have any dislikes at this time. Sprout Social has been a great fit for our team and supports our needs across multiple locations.
What problems is the product solving and how is that benefiting you?
Sprout Social helps me coordinate publishing, content approvals, and community management across multiple gym locations. Club teams can submit content for review, which helps us maintain consistent branding while sharing content that’s relevant to each local community. Having messages, comments, and publishing tools in one place saves me time, keeps our team organized, and makes it easier to support each location.
Sydney B.
Easy Scheduling and Shareable Analytics, but Pricey for Nonprofits
Reviewed on Oct 15, 2026
Review provided by G2
What do you like best about the product?
Scheduling!!! Especially since I’m a one-person team, posting organically isn’t an option for me. I like the easy, comprehensive analytics reports that I can share with leadership. Instead of spending a whole day tracking down native analytics for a campaign, I can easily set up a tag report and share it so we can discuss ROI and new ideas quicker. Setup was super easy because I’d used Sprout Social in a previous job and already knew the ins and outs.
What do you dislike about the product?
I wish Sprout Social was more affordable for nonprofits.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for scheduling. Since I’m a one-person team, posting organically isn’t an option for me.