Sprout Social

My main use case for Sprout Social  is scheduling on different platforms. I use Sprout Social  to share social posts across different platforms such as Facebook and LinkedIn. Additionally, I manage a LinkedIn account for another company, and since our law firm has a lobbying firm attached to it, I also have their LinkedIn account. Sprout Social helps me stay organized so I can schedule different posts across different platforms, and sometimes the creative or the copy is slightly different. It helps me stay organized, so I don't have to natively sign into every platform.

I usually tag my posts with different practice area topics when discussing my main use case or how I use Sprout Social day-to-day, so I can see how many posts I did that month related to specific topics. I also use the reporting tool to see how my posts are performing, which is really beneficial. It has a built-in UTM and Bitly add-on that I use frequently anytime I have links in my social posts, and I'm UTM tagging them within Sprout Social.

The best features Sprout Social offers, in my opinion, include the UTM tagging feature because I can customize the campaign and campaign name and UTM my link right within Sprout Social. This saves me a step of having to go outside the platform. I also really value the reporting features, as it's beneficial to be able to see engagement rate by impression and the number of engagements.

Sprout Social has positively impacted my organization by providing me with reporting capabilities and allowing me to assess how my posts are performing. It helps me communicate with higher-ups about our content strategy by showing, for example, that we've been posting too much about one certain topic while needing more content around another topic. It helps paint that picture, especially when I can demonstrate that a certain topic comprises fifty percent of my posts when it should really only be ten percent.

The reporting features help me in my role by providing insights, and I find the tag report particularly valuable as it tells me how my posts that are tagged performed. However, sometimes the way it aggregates data is a little confusing. The way it shows impressions and engagements based on tag doesn't seem to be showing me the full picture, and it can be a little confusing to follow sometimes. For the actual reporting, I think it could probably be better. I would prefer to see a full picture of my posts, including impressions, engagement rate, and engagements. I sometimes toggle between different things, and while it shows me based on post, it doesn't always show me everything that I want to see. A more user-friendly experience would be helpful. I'm most interested in engagements and how people are engaging, so if there were a way to better see that and how they're talking about my brand, that would be valuable. I understand there's a listening tool, but if there was a method to see my best performing posts and how they're performing alongside insights into why Sprout Social thinks they're performing the best and what they have in common, that would be helpful.

Regarding the features, I wish you could tag people within the copy because I have to wait until it's live to tag them. I would also appreciate something related to whether my copy is optimized for search, specifically if it's structured to be picked up by AI agents. Any suggestions in that regard would be helpful.

Sprout Social can be improved by including features that analyze my copy and suggest if it's optimized for search or to appear in AI agents. I utilize LinkedIn extensively, and I understand that LinkedIn posts can appear across search and AI agents, so any assistance in that regard would be beneficial. Additionally, there's a need for a tool that identifies specific trends and how I should be discussing certain topics connected to my brand. Suggestions about whether I should consistently mention my brand name in my copy or if I should always use active voice would also be helpful. Feedback on graphics is important. Knowing whether I should always incorporate a graphic and if my carousels could be optimized better based on past performance would be advantageous. Perhaps Sprout Social could analyze what's performing well and provide a detailed report that I could use to shape future posts.

I have not previously used a different solution. I used Sprout Social at my last job, and they have had Sprout Social here for a while.

Sprout Social is stable.

Sprout Social's customer support is strong. When I have questions, people typically respond right away, and I can send them screenshots of what I'm seeing. I'm satisfied with the support I receive.

Before choosing Sprout Social, I evaluated other options quite a while ago. While I looked at Sprinklr  during my internships years ago, they had already adopted Sprinklr , and I have been using Sprout Social ever since.

I have seen a return on investment as it definitely saves money and time, although I don't have an exact numeric value to associate with that. It frees up my time to assist the attorneys at my work with other tasks and support them with their LinkedIn and digital presence rather than solely focusing on my company's presence.

My experience with pricing, setup cost, and licensing has been positive. I just have a basic account, but nobody ever reaches out to me to check in. A couple of months ago, I did have a sales call regarding the employee advocacy tool, but we are still determining if we want that or not. I don't think I really have an account manager, as nobody ever checks in with me or asks how I'm doing.

Sometimes, when it comes to user experience, it's really hard to tag businesses in the copy because the way they appear in the dropdown is really slow, and it doesn't always find them, even when I use the at symbol to tag them. Sometimes, I have to start it on a new line. That part's not the most user-friendly, and though this doesn't happen frequently, I occasionally get an alert that my post wasn't able to post. That can get a little annoying, and I'm not really sure why that happens.

Sprout Social saves me time and provides a valuable UTM capability. Sprout Social also offers many helpful webinars, so it's really just about working out a few kinks with the reporting and the need for feedback on my posts in some sort of report that I could utilize for my future content calendars.

My advice to others looking into using Sprout Social is that it saves time, but coming up with creative and social posts still remains time-consuming. Still, it definitely helps with UTM tagging, report visibility, and scheduling. On a scale of one to ten, I would rate Sprout Social an eight.

My main use case for Sprout Social  is to streamline all of our social media communications. I use Sprout Social  all the time for everything on our YouTube, Instagram, Facebook, Reddit, TikTok, and X. I use it not only for replying, but also for any data reporting and social listening. I utilize the Smart Inbox, the reporting section, and then the social listening. I use it all the time, all day, every day.

The workflow is social media responses for all of our followers. As a brand, I want to be engaged with our followers, answer questions, and keep the conversation going around our brand. I think the Smart Inbox is the most helpful because it lets us streamline everything and helps us respond to people in a timely manner. I use the Smart Inbox probably the most. The reporting and the social listening make my job easier though, specifically the social listening. I bring those insights to meetings on a weekly basis. It really helps me decipher the why behind the data that I am seeing and what people are saying about the brand.

The three main points that I use are the Smart Inbox, the reporting, and then social listening. Sprout Social also has Trellis , which is a built-in AI. That has been extremely helpful with actionable insights and understanding the why behind the numbers we are seeing or any increases or decreases.

I think Sprout Social is honestly a great tool. I really like it. It feels like I have been using it forever when I have only been using it in this role. I have nothing but good things to say about Sprout Social. I wish that I had learned about it and used it sooner. I think it is very valuable. The whole team relies on it. We have had people come into this role who used to use Sprinklr  or a similar program, and they all say that Sprout Social just blows everything else out of the water. It is very user-friendly, very helpful, and resourceful. I cannot speak highly enough about Sprout Social.

The best features Sprout Social offers include its excellent reporting capabilities. Sprout Social has a tagging system in the back end where we tag every single message, and that filters directly into our reporting. We can see what people are saying and what pain points the company is experiencing based on customers' reviews and what they are saying online. The reporting in general in Sprout Social is very helpful.

The tagging system is used in my daily workflows, and it does help identify trends and address customer concerns faster. The tagging system shapes our reporting. Every month, we put together a report of trends we are seeing, such as whether people are talking about dentures more, talking about implants more, or if they are frustrated with costs or wait times in the office. We gather all of that information by tagging. If we do not have that tagging system in place, we do not gather any data. Sprout Social has impacted my organization positively in more ways than one. Before Sprout Social, I was not here; however, my manager and the team said that it was very chaotic. Running multiple brand accounts and checking each one is very time-consuming and tedious. Sprout Social has centralized all of our social media communications, and it is separated by brand folder. For Aspen Dental, for example, we can click on that folder and then all of our social media communications will be in there, the same for every other brand that we have. Sprout Social has saved us a lot of time. It has centralized our communications with our patients and followers and has allowed the team to be more organized and on top of what is going on in social.

Regarding how Sprout Social can be improved, these are very minor areas. Sometimes we have this metric called action rate, which reflects how fast a message has been touched in Sprout Social, whether that is the message being tagged, responded to, or closed out. Apparently, we cannot get a 100% action rate because some responses come in that are auto-replied to, and that action rate misses that. I think this is one thing that can be improved: figuring out how to count those auto-responded messages. This is a niche area. Outside of that, I do not have much advice for improvements in Sprout Social; I truly think it is a hub of value and provides a lot for us.

The user interface is great; it is super friendly. For someone who has never touched it before, I knew where everything was and maneuvered through it within a week of using it. The integrations are seamless with all of our social media accounts: Reddit, YouTube, Instagram, Facebook, and all of that. We can also export data and PDF files, which helps us with other projects. I see very minimal improvements needed on my end; I think it is a very valuable program that we use.

I have been using Sprout Social in this role for around five months.

Sprout Social is stable and scalable.

Sprout Social covers a large scope of things for us and measures a lot. In terms of scalability, we have a performance report where we can see how each team member performs. Sprout Social helps keep each team member accountable and tracks how many messages they have responded to, how long they have been active for the day or week, and that really helps us scale and measure team performance.

I rate Sprout Social a 10 easily. It is not just about the program, but also their team. We have a customer success specialist who acts as our account manager, and the team is so helpful. If I chat in with a problem on Sprout Social, even outside of our customer success manager, they are quick to respond. It is a real person I am talking to, and they are very helpful. They follow up if I do not respond, so I think their teams are exemplary. The program itself is great.

I choose a 10 for my rating because of everything. Sprout Social, as I said earlier, I learned it within a week. It seemed like I was using it for even longer. It is super user-friendly. I love the interface and the features it provides. We get so much from it, and the team does. I use it all the time for many parts of my role, which is why I rated it a 10. I truly think it is the ultimate hub of social media excellence.

I would rate the customer support a 10. We have a dedicated customer success manager assigned to our team who is very responsive and always checking in. When she is gone, we have someone step in who has been amazing. They come out to our workshops and present to us. They are very communicative, especially if we need help. Their normal customer service team is also helpful and attentive, so I have no issues with their customer service. They are the example of excellent support.

The team previously used Sprinklr , which they did not like because it was very messy, not concise, and not centralized. That is the reason for our switch. The feedback about Sprinklr was not positive, so we started using Sprout Social. We did not evaluate many other options; we started with Sprinklr, and Sprout Social was our next pursuit, and we have been with them ever since.

Anecdotal evidence suggests that Sprout Social has saved us time, but it is hard to measure success quantitatively since I just started when they already had it. I know it improved a lot, but I cannot provide exact metrics. Sprout Social saves 10 to 20 hours a week. I believe it did not replace employees; rather, it equipped employees with the tools to be more successful and efficient in their roles. It saved time, allowing the team to focus on other value-add actions that ultimately help the brand.

I was not there for the conversation about pricing, setup costs, and licensing, so I do not know the details. I know Sprout Social is expensive; it is on the higher side. I just do not have the exact number. When I spoke to my manager about this, she mentioned that it is pricier but worth the bang for the buck.

My advice for others considering Sprout Social is to definitely try it out. I do not know if it offers a test or trial, but I would recommend going through all of the features to see if it is something your company needs. Sprout Social fills many needs and should not be overlooked. There is so much it offers, from publishing to content calendars and an asset library for saved responses. Trellis  is a huge feature. Sprout Social honestly replaces a few programs, so just see if it fits your needs, and if it does, I highly recommend getting it. I rated Sprout Social a 10 overall.

My main use case for Sprout Social  is to schedule content for a monthly calendar and to respond to DMs, comments, and more. So community engagement, and also for analytics and reporting, and also for competitors as well.

For example, at Onex Private, I used Sprout Social  to post. We would post about a few times a week and it was very helpful to schedule it. I really appreciated how you could see the best times for posting.

The best features that Sprout Social offers are being able to schedule the content and duplicate the copy and the post on different channels. So for example, if you are posting on Instagram, you can duplicate it for Facebook to make it easier and quicker.

Those features made my workflow easier and more efficient because I did not have to copy and paste it into another channel again. I could just duplicate the post from Instagram to Facebook and Twitter and it saved me time.

Sprout Social has positively impacted the organizations that I have worked with by helping us to be more efficient and it was much easier to use rather than manually going into these social channels. We could just manage the community using Sprout Social and see everything all in one platform rather than individually going into each account and replying to comments.

I am not exactly sure how Sprout Social can be improved. I have not used it in about a couple of years now, so I am sure there have been improvements, but from what I have experienced, maybe trying to figure out the reason why sometimes the engagement could be less when posted through Sprout Social rather than manually.

I have been using Sprout Social for about almost two years.

Sprout Social seems to be stable.

Sprout Social's scalability is good.

The customer support for Sprout Social was good. We usually received an email or chat support if we needed.

I would rate the customer support for Sprout Social a 10 on a scale of 1 to 10.

I did not previously use a different solution.

There was definitely time saved by using Sprout Social.

Before choosing Sprout Social, I evaluated other options. I think the other ones were Gain and Hootsuite.

The advice I would give to others looking into using Sprout Social is to make sure that it fits their budget and that it has all the capabilities that they need. Make  sure that you understand how it works, and consider doing a demo or a trial to get started before you fully dive into it.

I am not sure if engagement was improved or not, but Sprout Social definitely helped to save time.

Regarding Sprout Social's AI capabilities, I think it is secure. I have to learn more about the AI capabilities because I have not used it in a couple of years, so I am sure there have been new added AI features and functions.

I am not sure about its accuracy and reliability of output. I am still getting to learn more about it. Even though I am certified, I have not used it in about a couple of years and there are probably more improvements that it has had since I used it. I would say I appreciated it for the most part and it was easy to use.

I would rate this review a 7 on a scale of 1 to 10.