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Sprout Social

Sprout Social

Reviews from AWS customer

9 AWS reviews

External reviews

6,043 reviews
from and

External reviews are not included in the AWS star rating for the product.


3-star reviews ( Show all reviews )

    Apparel & Fashion

Great Inbox Management and Reporting, But Paid Metrics Split Needs Improvement

  • November 05, 2025
  • Review provided by G2

What do you like best about the product?
The inbox management is really seamless, I love how everything is in one place for having multiple social channels. The reporting feature is also where I live daily.
What do you dislike about the product?
The upcharge in splitting paid metrics vs. organic.
What problems is the product solving and how is that benefiting you?
It's solving our internal bandwidth problem. This platform allows us to easily manage and keep a pulse on the 7 different social channels that only 1 person is running.


    Manufacturing

Great for Social Insights, But Customer Support Needs Improvement

  • November 05, 2025
  • Review provided by G2

What do you like best about the product?
The platform's capability to allow us to uncover trending social influence topics through mentions, hashtags and keywords to inform our social strategy and content.
What do you dislike about the product?
Since Sprout Social acquired the company, the customer service approach has changed, and customer success managers are no longer assigned to every client. As a result of this change, it has become more challenging to stay informed about updates or modifications to the platform.
What problems is the product solving and how is that benefiting you?
This platform enables our team to efficiently social listen to creators and brands, rather than relying on the current process of manually searching through individual platforms.


    Health, Wellness and Fitness

Great Engagement Tools, But Interface and Pricing Need Work

  • November 05, 2025
  • Review provided by G2

What do you like best about the product?
I really enjoy the engagement features, as it makes it really easy to handle CX issues.
What do you dislike about the product?
I wish that the interface was cleaner and more user-friendly.
What problems is the product solving and how is that benefiting you?
It makes it extremely easy to collect all of the CX comments from different platforms, tag them, and then respond.


    Hilary L.

Great Scheduling and Team Tools, Room for Improvement As Far as Attribution, Tagging, and Reporting

  • November 05, 2025
  • Review provided by G2

What do you like best about the product?
I like the scheduling and calendar tools, the ability to publish and report across multiple accounts, and how the platform supports team environments: task assignments, approvals, custom views, tagging features to organize content and workflow.
What do you dislike about the product?
The 24-48 lag time on attribution makes it difficult to track any performance in real time.

The fact that there is no YT or TikTok integration and we have to manually export those statistics into our own internal dashboards is extremely challenging for our business.

Manual tagging of posts, given we are a news organization and publishing thousands of pieces of content across 15+ social handles, is difficult and time consuming.
What problems is the product solving and how is that benefiting you?
Social media management and reporting across Front Office Sports' 15+ social handles on behalf of our clients, sponsors and the Front Office Brand.


    Media Production

Centralized Social Management with Room for Reporting Improvements

  • November 05, 2025
  • Review provided by G2

What do you like best about the product?
It's great to have the ability to see everything from different social platforms all in one place and respond. Also helpful to be able to see and respond to app reviews as well.

The support is also typically pretty quick.
What do you dislike about the product?
Reporting could be better:
- Would be helpful to be able to set different SLAs for different types of interactions
- Would be helpful to have reporting that includes automated completions/actions.

Additional features:
- Would be helpful to be able to edit review responses.
- Would be helpful to be able to bulk delete cases that were incorrectly created due to a rule.

The AI is also not very accurate and the rules you create don't always work. It doesn't always catch everything you have in the rule.
What problems is the product solving and how is that benefiting you?
It allows us to support customers who are reaching out on social media.


    Information Technology and Services

Great Features but needs better access to some APIs

  • November 05, 2025
  • Review provided by G2

What do you like best about the product?
I like the scheduling and analytics tools and the ease by which you can do all those things and also organize everything.
What do you dislike about the product?
I dislike how you are unable to do certain things like threaded tweets, upload a custom thumbnail for TikTok.
What problems is the product solving and how is that benefiting you?
It helps me pull data to help with business ROI.


    Baker C.

Sprout Social: Reliable with Room for Growth

  • November 05, 2025
  • Review provided by G2

What do you like best about the product?
I love the long-standing relationship I've had with Sprout Social, having been with them since their beta testing phase, which has built a strong sense of loyalty and trust over time. My team also appreciates and likes their platform, indicating a general satisfaction and ease of use among my colleagues. Additionally, I find the initial setup process with Sprout Social to be particularly easy and straightforward, facilitating a smooth transition or onboarding for myself and my team.
What do you dislike about the product?
I dislike that Sprout Social has limited features available for lower paying tiers, and accessing features related to influencer management could be made more available or useful within those tiers.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage social media, eliminating the need to post directly on platforms.


    Salita D.

User-Friendly Platform with Room for Improvement

  • November 05, 2025
  • Review provided by G2

What do you like best about the product?
I really like that Sprout Social is detail-oriented. It allows me to be a detailed social media manager, which is essential for my role. Additionally, the platform is very credible and provides a lot of up-to-date data, making it a reliable source for information. Another feature I appreciate is its user-friendly interface, which not only simplifies my own use but also makes training my employees significantly easier. The ease of use ensures that I can navigate the platform with utmost ease, enhancing overall operational efficiency.
What do you dislike about the product?
I feel that Sprout Social can be limiting or repetitive at times. Specifically, the social listening tool does not pull out all the posts as much as I would like, which is something that I believe could be improved.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for scheduling, reporting, and analytics, solving chaotic studio layouts and improving detailed social media management with its user-friendly interface and detail orientation.


    Raymond R.

Easy Data Integration, But Costs Add Up Quickly

  • November 05, 2025
  • Review provided by G2

What do you like best about the product?
The ability to connect all of our data sources is quite easy.
What do you dislike about the product?
The cost seems to expand disproportionately with every little thing we want to do.
What problems is the product solving and how is that benefiting you?
Bringing all of the data sources together into one dashboard.


    Online Media

Customizable Posts and Thumbnails, But Posting Issues Persists

  • November 05, 2025
  • Review provided by G2

What do you like best about the product?
I like that you can customize posts per profile. I also like that you can select a thumbnail when uploading videos.
What do you dislike about the product?
The biggest issue I have using sprout is that you can schedule mixed media posts. So posts that include a graphic and a video. I have to manually posts those on a cell phone.

Another downside of using Sprout is that posts seem to fail more than I like them to in Sprout. Sometimes, when I click the "reason" for the post failing, it doesn't have an actual reason; it says "unknown."
What problems is the product solving and how is that benefiting you?
It's helping me not have to post so many social posts manually. I manage a lot of social account for a digital media company, so I need to be able to manage them on a platform.