Sprout Social
Sprout SocialExternal reviews
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Effective Keyword Search, But Room for Improvement
What do you like best about the product?
I like the keyword search terms that populate when you're looking for new influencers.
What do you dislike about the product?
The new interface is not as user friendly as the old version. It's more difficult to find profiles metrics such as engagement rate and profile comparisons. I also find the authentication feature is difficult for influencers to navigate.
What problems is the product solving and how is that benefiting you?
Sprout Social helps me find influencers to partner with and track social media metrics from our campaigns.
Centralized Information and Easy Communication, But Room to Grow
What do you like best about the product?
makes it easy to respond to people, compiles all info I need into one central place
What do you dislike about the product?
its hard to get people to understand and grasp the platform
What problems is the product solving and how is that benefiting you?
it integrates all the social media platforms into one centralised application, allowing more efficient use of the platform
Excellent Reporting Tools, But Seat Pricing Limits Team Access
What do you like best about the product?
Sprout has strong reporting tools, the custom templates make it easy for us to create unique reports for each client we work with + quickly clone them to create new reports week over week.
What do you dislike about the product?
I think having to pay each for each individual seat is quite challenging for us. Our team uses Sprout in different ways between team members. For example, our account managers are the ones who actually use sprout, they build reports, look at insights, etc.
Our junior coordinators don't need access to sprout. They are not in it day to day and are not actually creating these reports. But, it would be really helpful for them to be able to go into the account to observe what reporting looks like, understand how templates are made across each client.
Adding additional seats for these team members does not feel justified for the cost. I would love if there was a way they could access to learn, especially since it is so infrequently that they use the platform.
Our junior coordinators don't need access to sprout. They are not in it day to day and are not actually creating these reports. But, it would be really helpful for them to be able to go into the account to observe what reporting looks like, understand how templates are made across each client.
Adding additional seats for these team members does not feel justified for the cost. I would love if there was a way they could access to learn, especially since it is so infrequently that they use the platform.
What problems is the product solving and how is that benefiting you?
Generating reports on a weekly, monthly and quarterly basis. Being able to quickly compare insights over specific social period.
User-Friendly But Needs UI Improvements
What do you like best about the product?
I find Sprout Social to be incredibly user-friendly, which is a major plus for me as it simplifies my social media management tasks across multiple platforms. The interface, once familiar, greatly aids in streamlining my scheduling processes and daily operations. Additionally, I appreciate that after completing the training courses, the platform is fairly easy to learn, which has significantly enhanced my efficiency in using it. This aspect has allowed me to integrate the tool as part of my overall marketing strategy without overlaps, maintaining a cohesive workflow within our team. The ease of use and learning curve after initial training is appealing, endorsing its capability as a reliable tool in my responsibilities.
What do you dislike about the product?
I find the user interface sometimes hard to learn as a new user. Additionally, I think the reports section could be more user-friendly.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for managing and scheduling across multiple social media platforms, finding it user-friendly after training.
Efficient Platform with Mobile App Limitations
What do you like best about the product?
I love that Sprout Social is easy to use and user-friendly. The platform is mostly self-explanatory, making navigation around scheduling, creating, and editing posts consistent and reliable. It organizes all my posts in one platform for all channels and clients, providing a consistent, easy-to-read, and easy-to-understand end-of-month analytics review for all channels. The initial setup was extremely easy.
What do you dislike about the product?
The mobile app is completely nonfunctional for scheduling and posting any posts for any of the channels that I use for any of the clients for any posts that involve a photo or video. For some reason, there's an issue between my iPhone, which has over 80,000 photos and videos stored on it on the cloud. Apparently, that creates a problem on Sprout Social's side. They provided me a very cumbersome workaround, which is not useful at all. So I am stuck having to do all my scheduling from my desktop computer and I can't do anything reliably from my phone mobile app using the Sprout Social app. The app can be kinda wonky sometimes as I get error messages for posts that did not go through with no real explanation why. There's always a vague explanation that doesn't really answer it, and I'm never sure exactly what created the problem. Sprout Social sometimes does not allow posts with video resolution files that exceed parameters they say Meta requires, even though I can post directly to Meta with no issues.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage and organize posts on one platform for all clients and channels, providing easy-to-understand monthly analytics reviews.
Powerful Insights, But AI Needs Work
What do you like best about the product?
I find Sprout Social's new AI discovery to be insightful and useful, as it provides valuable insights despite needing further development. The signal searches feature stands out for its ability to conduct comprehensive brand analyses, which I find particularly insightful. These features enable me to compare and analyze data effectively, which adds significant value to my workflow. I appreciate the capability of Sprout Social to narrow down searches using specific hashtags and customize profiles based on campaign requirements, making these search features extremely valuable. The initial setup of Sprout Social was also quite easy, and the support from their team helped us understand and implement the software smoothly.
What do you dislike about the product?
I find several aspects of Sprout Social challenging. The 'branch fit' score doesn't work effectively because it primarily pulls from the US database, which doesn't align with my focus on Canadian creators. This functionality seems to prioritize creators with a significant US audience, thus not accurately reflecting the potential fit for campaigns targeted elsewhere. Moreover, while the AI features can be insightful, they often fall short. They sometimes fail to identify niche categories or specific types of creators, like pet creators. This limitation means it often provides results from regions I am not interested in, such as the US or UK, rather than Canada. Additionally, I am disappointed by the lack of backend insight sharing for creators from platforms like Twitch, YouTube, and Snapchat, which limits my ability to fully analyze their potential. The inconsistency in AI performance and these database limitations restrict the tool's efficacy, affecting my workflow.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to gain backend insights into influencers, audience demographics, and engagement. It helps refine our campaigns and influencer selections, providing valuable insights for analysis and improving organizational strategies.
Great Search and Reporting, But Service Changes Disrupt Experience
What do you like best about the product?
Creator search features + reporting metrics
What do you dislike about the product?
Process + customer service team changed mid-subscription
What problems is the product solving and how is that benefiting you?
Vetting creators for paid partnerships - able to see creators audience demo + how content performs
Great Scheduling Feature with External Approval, But Room for Improvement
What do you like best about the product?
I love the scheduling feature that allows an external approver.
What do you dislike about the product?
Sometimes features (like more than 3 collab partners) take longer to get added to Sprout.
We don't always trust the metrics we see on 3rd party apps.
We don't always trust the metrics we see on 3rd party apps.
What problems is the product solving and how is that benefiting you?
It allows us to easily plan out and schedule content while allowing our client to also approve content.
Intuitive and Efficient, But Irrelevant Ads Distract
What do you like best about the product?
I find Sprout Social incredibly valuable for managing all my social media channels, and it notably simplifies my workflow by making the approval process easy and seamless. I appreciate how easy and intuitive it is to use, which is especially beneficial for my nonprofit organization, as we have limited time and capacity; we don't spend a lot of time on training because of its intuitive interface. The frequent updates enhance its functionality and ensure that we are always utilizing the most recent features without difficulties. The calendar, integration, and analytics features work exceptionally well, offering robust insights and seamless connectivity across various aspects of social media management.
What do you dislike about the product?
I dislike the pop-up ads in Sprout Social because they block the content I'm trying to create. They're irrelevant to my work and disrupt my workflow.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage all social media channels, making the approval process seamless, and saving time on training due to its ease of use and intuitive design, which is ideal for our nonprofit's limited capacity.
Easy Navigation, But Reporting Needs Improvement
What do you like best about the product?
I love how easy it is to navigate Sprout Social. The platform offers user-friendly navigation and straightforward reporting, which are both crucial for efficiently managing various client data and social media activities. The reporting tools are not only easy to read but also greatly support my workflow with their intuitive presentation of data. What truly enhances my productivity is the robust scheduling and research capabilities Sprout Social provides. These features make it a perfect all-in-one solution to manage my clients across multiple social platforms, allowing for a more streamlined, manageable approach to handling large volumes of work. This comprehensive suite of features in a single space is invaluable for maintaining efficiency and organization in my daily operations.
What do you dislike about the product?
I am frustrated with the reporting accuracy and the clarity on where metrics are coming from in Sprout Social. It's challenging to ensure that the data match or even resemble what's in the platform, which complicates the process of identifying definitions between paid and organic metrics.
What problems is the product solving and how is that benefiting you?
I manage multiple clients across diverse social platforms effectively, thanks to Sprout Social's easy navigation, reporting, and scheduling features, although reporting accuracy can be improved.
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