Sprout Social
Sprout SocialExternal reviews
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Easy Navigation with a Streamlined Single-Page Inbox
What do you like best about the product?
I like how easy everything is to find by having a single column for navigating the entire interface as well as focusing heavily on the single page inbox that makes it super easy to navigate different coversations taking place around our social channels.
What do you dislike about the product?
I'd like to be able to re-order the column to put what I need at the very top, such as the reporting section, I'd like to be able to re-organize this section to put the reports I need most at the top. This said, the platform itself still presents what I want in an easy to understand fashion.
What problems is the product solving and how is that benefiting you?
Sprout creates a single source of truth that makes it easy for me to manage all of the social channels I navigate on behalf of the organization I am managing for.
Powerful Social Listening with Detailed Analytics
What do you like best about the product?
Social listening tool, detailed analytics, plenty of resources
What do you dislike about the product?
Not completely intuitive UI, takes some time to learn
What problems is the product solving and how is that benefiting you?
We want to have a good listening tool and Sprout is able to provide that, with an extensive list of platforms included on the social listening feature
Smart Inbox Centralizes Multi-Client Social Engagement and Streamlines Daily Workflow
What do you like best about the product?
As a marketing manager at a small enterprise, I find Sprout Social’s biggest advantage is its strong ability to consolidate multiple clients in one place. The "Smart Inbox" is especially effective as a centralized hub for cross-platform engagement. By pulling Google reviews, Facebook interactions, and Instagram mentions into a single, unified interface, it removes the administrative hassle of jumping between separate social networks. This level of centralization noticeably streamlines our day-to-day workflow and makes audience management far more organized.
What do you dislike about the product?
Conversely, the platform introduces some operational friction, most noticeably around third-party integrations. In particular, scheduling synchronization with Canva shows recurring anomalies, where automated posts are often pushed into draft status instead of following a smooth, end-to-end publishing flow. In addition, the initial onboarding and configuration process lacks structured, hands-on guidance. The deployment phase would be significantly improved by having a dedicated implementation specialist who can methodically guide users through the early complexities of cross-network account synchronization.
What problems is the product solving and how is that benefiting you?
At its core, Sprout Social addresses the key problem of fragmented digital communication and the resulting strain on time management. Before we implemented it, keeping track of multiple client accounts across different networks created noticeable administrative delays and slowed our day-to-day workflow. By bringing varied client portfolios together and consolidating cross-channel interactions into a single, unified dashboard, the platform reduces that operational friction. This centralization strengthens our marketing operations by enabling faster, more accountable responses to audience engagement, and it improves our ability to manage multiple brand narratives at the same time without sacrificing the quality or timeliness of our interactions.
Sprout Social’s Calendar and Multi-Platform Posting Make Planning Effortless
What do you like best about the product?
I like the calendar feature and the ability to leave notes on specific days related to what I would like to post. It serves as a reminder so I can make notes months in advance. I appreciate the integration and the ability to post over multiple platforms about the same topic while being able to modify the experience for each platform.
What do you dislike about the product?
I think the cost is the biggest downside to sprout social. As a smaller company that is still vatic on many platforms, it can be difficult to justify some of the plan options. Sometimes I find myself struggling on how to use new features that I don't know about or how to use. I also wish the performance could not apply some of the nonsense comments on TikTok in the smart inbox.
What problems is the product solving and how is that benefiting you?
It is definitely helping me get some KPI's in a consolidated area and helping me see what I need to know and explaining it well for me. It also saves time for me when scheduling out my content calendar.
Sprout. More than just a Standard Social Media Tool for Posting.
What do you like best about the product?
Sprout has an intuitive interface, much better than many of it's competitors and also offers a number of various offerings such as smart inbox, social listening, and advanced analytics.
What do you dislike about the product?
Transparent pricing would be helpful, which is not common sadly when dealing with enterprise SAAS companies.
It would also be helpful for more educational tools/resources given the scope of the platform..
It would also be helpful for more educational tools/resources given the scope of the platform..
What problems is the product solving and how is that benefiting you?
We were looking for a robust social media platform to be our source of truth, when it comes to all social media tools including social media management and social listening.
Streamlined Social Media Management with Minimal Effort
What do you like best about the product?
I use Sprout Social for social media management and publishing, and I love how it saves us time from posting in individual channels while providing greater visibility over analytics and performance. It's an easy-to-use platform that is well designed, making it simple to pull stats from. I also appreciate the ability to cross-post to multiple platforms from one piece of content. The initial setup was very easy, with just two onboarding sessions needed to get started.
What do you dislike about the product?
Easy to use method to select thumbnails for videos (from the video itself).
What problems is the product solving and how is that benefiting you?
Sprout Social saves us time by posting content across multiple platforms and provides great visibility into analytics and performance.
Top-Notch Customer Care Team
What do you like best about the product?
Their customer care team is top notch and cares for any needs.
What do you dislike about the product?
It is not as intuitive as platforms like Emplifi or Sprinklr.
What problems is the product solving and how is that benefiting you?
Publishing, numbers reporting.
Comprehensive Social Media Management & Analytics for Teams
What do you like best about the product?
I like how Sprout Social centralizes all interactions with its unified Smart Inbox and provides strong analytics and AI-powered features. It makes managing multiple social accounts efficient by streamlining social workflows and monitoring user interactions across platforms. The deep reporting and automation of insights are particularly valuable for scaling social operations. I also appreciate the more intuitive dashboard, better analytics, and smoother multi-account management compared to when we were using Hootsuite. The initial setup was straightforward, making it easy to onboard our team.
What do you dislike about the product?
Some downsides of Sprout Social are high pricing, no free plan, and per-user costs that scale quickly. Reporting can be slower and sampled, and advanced features take time to learn due to a complex UI. Also, some teams notice data discrepancies compared to native platforms, so Sprout Social could improve accuracy and performance.
What problems is the product solving and how is that benefiting you?
Sprout Social helps manage multiple social accounts in one place, streamlining workflows, messages, scheduling, and analytics. It reduces manual work, improves response time, and enhances performance tracking and engagement across platforms.
Efficient Social Management with Room for Improvement
What do you like best about the product?
I like that Sprout Social allows me to put all of our clients in one platform, which is much more convenient than using multiple platforms. My favorite part of Sprout Social is the smart inbox, which makes it easy to access mentions, comments, reviews, and similar things. It cuts down on my time management since I no longer need to visit each platform individually. I can access Google reviews, Facebook reviews, Instagram comments, mentions, all in one place.
What do you dislike about the product?
It seems like there's a couple bugs with scheduling from Canva, as it only schedules as a draft and it's just not always the most seamless process. Also, the onboarding process could have been a little smoother. I think having someone to walk you through connecting accounts, or having an agent in your Sprout Social account, could have been helpful.
What problems is the product solving and how is that benefiting you?
Sprout Social lets me unify all my clients on one platform, instead of multiple. The smart inbox saves time by centralizing mentions, comments, and reviews across platforms.
Clear Brand Insights with Spot-On Competitor Analysis and Effortless Reporting
What do you like best about the product?
Sprout social platform gives me a clear view of the conversations happening around my brand, my competitors and my industry without me having to jump across multiple social channels. The competitor analysis feature is spot on, it does a great job of collecting and comparing social data from my competitors which helps me benchmark my own progress and spot gaps in my messaging. It keeps me honest about where my brand stand in the market. when leadership asks for updates, sprout's report exporting makes it painless. I can export everything in .xlsx, .csv, .pdf formats which makes sharing performance snapshots with my VP and other teams incredibly easy. The post performance tracking is a huge benefit, seeing exactly how each piece of content performs like views, likes, comments and shares helps me understand what my prospects like. my sales team uses these insights to align outreach with what people are clearly engaging with.
What do you dislike about the product?
I haven't run into any issues that would count as a real dislike.
What problems is the product solving and how is that benefiting you?
It has solved the issue of not having clear and reliable data. The reporting and analytics gives me much better understanding of what is working and what isnt. Instead of guessing which posts are performing well or which campaigns are actually driving interest, i get clear insights that help shape my sales messaging and out reach. Another problem sprout has helped me is visibility int customer sentiment and trends. the listening tool make it easy to follow industry conversations, monitor hashtags and keep an eye n competitor activity, all of which help me understand where the market is heading and how i should position myself.
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