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Sprout Social

Sprout Social

Reviews from AWS customer

9 AWS reviews

External reviews

6,034 reviews
from and

External reviews are not included in the AWS star rating for the product.


4-star reviews ( Show all reviews )

    Bingbing Z.

Sprout Social: Easy Setup, Excellent Metrics, Needs Navigation Improvement

  • February 10, 2026
  • Review provided by G2

What do you like best about the product?
I do like that Sprout Social has the competitors comparison function, or it has a dashboard where I can see what other people are doing in the social media environment. The initial setup is very easy; I just needed to log in and the connection to the accounts was straightforward.
What do you dislike about the product?
I think what does not really work for me is the navigation. Sometimes it takes a little bit of time for me to see how to navigate it better, especially the dashboard function.
What problems is the product solving and how is that benefiting you?
Sprout Social helps me analyze engagement metrics and key performance indicators, identifying posts that generate the most interest.


    Jacelyn M.

Streamlining Social Management with Ease

  • February 10, 2026
  • Review provided by G2

What do you like best about the product?
I use Sprout Social daily to monitor what users are saying about the business I work for and to post to all social media platforms with ease. I like the customized reports I can make in Sprout as well as the customization of the smart inbox. I also like how easy it is to connect to platforms within the app. The initial setup was very easy to connect and set up multiple users.
What do you dislike about the product?
I don't like that I can't like comments left on Instagram posts/ad posts.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to monitor what users say about my business and post to all platforms easily. It organizes all my tasks in one place, simplifying my workflow and making everything accessible.


    Jon N.

Empowers Social Media Management with Ease

  • February 10, 2026
  • Review provided by G2

What do you like best about the product?
I use Sprout Social for social media listening and posting, and it really helps us by seeing and hearing everything. It helps us organize, understand, and act on the mass of new things about our brand that come out each day, which would be impossible without it. It's very easy for anyone to pick up and use, enabling collaboration across operations, customer service, and marketing. Sprout Social is very effective at finding the right posts and data, ensuring nothing is missed. This reliability allows teams to trust the tool and work directly from it, simplifying communication reviews that have a significant impact on our brand and customer base.
What do you dislike about the product?
I'd love more automation and scoring on sentiment that could be actioned into different workflows, especially with context to our own internal releases and news. It'd be cool for Sprout Social to know 'hey your customers are responding negatively to the Super Bowl ad's design' and help us get in the right mindset for addressing the masses, versus taking time to read and digest a ton of feedback and notes.
What problems is the product solving and how is that benefiting you?
Sprout Social helps us monitor and manage multiple social media accounts by organizing, understanding, and allowing us to act on new information daily. It's easy for teams to use, aids collaboration, and ensures we don't miss relevant posts, which streamlines our communication efforts.


    Abbie H.

Senior manager of digital marketing

  • February 10, 2026
  • Review provided by G2

What do you like best about the product?
What I love most about Sprout Social is being able to manage many different accounts all in one platform. The UI is very easy to use and visually pleasing, especially when I’m managing a social calendar. Another feature my team loves is Sprout Advocacy, which has been fundamental for my company.

We can create pre-made, brand-approved posts that our team can share to their own social channels, helping us reach a different audience than we do on our own platforms. My team really loves it!
What do you dislike about the product?
There’s really nothing I dislike about sprout social. The only thing I’d change is the price—it could be a bit cheaper—but I understand that you’re paying for a high-quality platform.
What problems is the product solving and how is that benefiting you?
Keeping in track of 32 different social accounts is my biggest help


    Kate A.

User-Friendly with Reporting Perks, But Instagram Hurdles

  • February 10, 2026
  • Review provided by G2

What do you like best about the product?
I like the ease of use of Sprout Social, which makes social media planning and publishing straightforward. I also value the reporting and the dashboard as they provide significant insights.
What do you dislike about the product?
I don't like that Sprout Social has caps on the number of images for carousel posting in some channels. Also, posting through Sprout Social automatically lowers my engagement on the platform, especially on Instagram, because Instagram can tell it's auto-posted versus manual and reduces the reach in the algorithm.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for social media planning and publishing, solving the problem of coordinating manual posting across several channels. It's easy to use, with valuable reporting and dashboard features.


    Eliizabeth P.

Easy Multi-Platform Posting with Helpful Post Analytics

  • February 10, 2026
  • Review provided by G2

What do you like best about the product?
Able to post to multiple platforms and get analytics from the posts.
What do you dislike about the product?
Nextdoor is not on Sprout. As a State agency, we utilize Nextdoor alot, and we aren't able to post from Sprout or get the insights from Sprout.
What problems is the product solving and how is that benefiting you?
Time management with posting. It saves time on posting, alt text, and data retrieval.


    Higher Education

Easy Multi-Platform Scheduling and In-App Editing That Saves Time

  • February 10, 2026
  • Review provided by G2

What do you like best about the product?
The ability to schedule posts across multiple platforms is very helpful. Additionally, the ease of being able to edit the post within Sprout Social is also very beneficial and time-saving. It has also been easy to train out to the rest of the team as and when needed. Lastly, the ability to see all analytics in one dashboard is irreplaceable.
What do you dislike about the product?
Accounts can fall off randomly and get disconnected
What problems is the product solving and how is that benefiting you?
It saves us time. It helps us post on different platforms and schedule days and weeks in advance, ensuring that we have a good backup of social content ready to roll. We can also see all our analytics in one place.


    Anna D.

Effortless Social Media Management with Responsive Support

  • February 10, 2026
  • Review provided by G2

What do you like best about the product?
I really like the simplicity of Sprout Social. The tool's configuration is something we appreciate, as it helps us manage our social media channels efficiently. I also like the responsiveness of the Sprout Social team. Whenever we face issues while working with the channel, they help us resolve them quickly. The smooth and easy setup of the tool made it convenient for me and my team. These aspects help us save time on managing our social media channels, allowing us to focus more on other marketing priorities.
What do you dislike about the product?
I think it would be great to improve the commenting section in Sprout Social. It would be even better if it could be added to the calendar. This way, it could be more integratable for when a social media person is using the calendar, allowing them to comment or interact with comments directly within the calendar.
What problems is the product solving and how is that benefiting you?
Sprout Social helps us save time and eliminate manual work for managing social media channels, allowing us to focus more on other marketing priorities.


    Dena P.

Effortless Social Media Management with Stellar Support

  • February 10, 2026
  • Review provided by G2

What do you like best about the product?
I use Sprout Social for social media scheduling and reporting. I love how easy it is to use the platform and how responsive the team is if I have any questions. Their top-notch customer service has helped solve pain points for us and streamlined a lot of my social scheduling. The initial setup of Sprout Social was super easy and quick.
What do you dislike about the product?
I wish listening and the smart inbox were integrated, not in 2 separate tabs. It would help me keep an eye on everything better, and not have to switch between tabs.
What problems is the product solving and how is that benefiting you?
Sprout Social helps me keep all accounts organized, makes content review by management easy, and streamlines my social scheduling with great customer service.


    Crystal H.

One-Stop Solution for Multi-Brand Social Media Management

  • February 10, 2026
  • Review provided by G2

What do you like best about the product?
I really like that Sprout Social is a one-stop shop where I can schedule posts for all of my brands with just one login. It maintains a calendar for all the brands at once, which is great for the multiple people working on various brands; they can see what's already posted and what doesn't need to be. It's nice having one singular spot to go to. Managing social media for three to six brands, each with multiple accounts, is a lot, and Sprout Social helps keep everything organized. It's helpful because it handles multiple functions and keeps the team collaborating. The single login and unified program are really useful because I can easily check drafts or posts, know what's been scheduled, and avoid overlapping someone else's post. It saves a lot of time and effort, making it much easier to collaborate. Also, getting set up on it was simple and easy.
What do you dislike about the product?
I think sometimes the posting options are maybe not as clear as they could be. Like, when I'm posting a video, I thought there wasn't an option for video titles until I had pulled up where it said to have the AI do the captions. And for some reason, the video title is within that dialogue instead of it just being a line item on the main page. A few little things like that really need some tweaking.
What problems is the product solving and how is that benefiting you?
Sprout Social is a one-stop shop for managing multiple social media accounts. It helps me schedule posts across all brands with a single login, keeps a calendar for everyone, saves time and effort, and makes collaboration easier.