Sprout Social
Sprout SocialExternal reviews
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Efficient publishing
What do you like best about the product?
I like that I am able to efficiently schedule across multiple platforms
What do you dislike about the product?
Reporting metric appear to differ from native analytics of Meta etc, which is discouraging and causes confusion.
What problems is the product solving and how is that benefiting you?
Sprout allows me to quickly schedule substantial amounts of content.
Great Tagging Features, But Metrics Need Improvement
What do you like best about the product?
I love the tagging element but would be great if we could automate this more somehow.
The scheduling tool is easy to use.
The scheduling tool is easy to use.
What do you dislike about the product?
The metrics are sometimes unreliable with API issues.
It would be good to make navigating the site a bit more user friendly - cleaner visuals.
If you could split organic and paid data for post performance this would be really helpful.
It would be good to make navigating the site a bit more user friendly - cleaner visuals.
If you could split organic and paid data for post performance this would be really helpful.
What problems is the product solving and how is that benefiting you?
Post performance - easy to find (can't do this on most sites)
Great Social Scheduling and Reporting, But UX Needs Improvement
What do you like best about the product?
It has simplified social media scheduling on all platforms. The social listening tools and custom dashboards you can build in the reporting section are very useful
What do you dislike about the product?
The user experience can be tricky at times and could be simplified.
What problems is the product solving and how is that benefiting you?
We had different scheduling tools for different platforms, which have now been syndicated in Sprout Social. It also integrates with Service Cloud, which was a big bonus.
Clear planning and evaluations, but some features are missing
What do you like best about the product?
The clear planning of posts on multiple social media channels as well as the detailed evaluations. User-friendly. The customer support is good. The integration of new channels is easy.
What do you dislike about the product?
Some features are missing that one would have directly available in the apps.
What problems is the product solving and how is that benefiting you?
Unfortunately, I do not understand the question.
Great for Organizing Influencers, But Integration Needs Improvement
What do you like best about the product?
It is helpful to have all influencer shortlists in one spot. We can make different groups, and organise this way. Also like the ability to use collab review and give client certain access.
What do you dislike about the product?
Sprout is annoying when it doesn't have everyone on the platform. Also even after i've hired and authorised everyone on sprout, they don't pull through on our campaign summary even when they've used hashtags and relevant tags. . Customer support is only available in US timezone so not convenient for us in australia.
What problems is the product solving and how is that benefiting you?
Sprout takes out some of the manual labour of retrieving stats such as ER, following and demo etc.
Great for Multi-Platform Scheduling, But Analytics Could Be Improved
What do you like best about the product?
Being able to schedule on multiple platforms
What do you dislike about the product?
I wish it provided more details about analytics and it was easier to navigate. We having been trying to figure out optimal posting times and sorting by which times have been most successful and it's not very easy to do.
What problems is the product solving and how is that benefiting you?
Schedulin social content on multiple social platforms
Great Customization, But Analytics and Data Export Need Improvement
What do you like best about the product?
I enjoy the customization per channel when scheduling. That helps me out a lot to visually see how it will look per channel.
What do you dislike about the product?
Sprout lacks the analytics I need. I don’t have enough data to show how our channels are performing. With Sprinklr, I could customize the metrics I wanted and data wasn’t lost. In Sprout, Instagram and Facebook data degrades in Excel exports—an issue I didn’t have before.
What problems is the product solving and how is that benefiting you?
It's solving our social media management, it helps save time when pushing posts out.
Powerful Platform with Some Frustrating Quirks.
What do you like best about the product?
Having all social media platforms in one central software. I enjoy the reporting snapshots with graphs and tables that I can use in my reports. I also enjoy having the option to provide high-level performance overviews or dive into each platform at a more granular level. I also like having an approval process for my team. There is also sufficient support in the form of articles and guidance.
What do you dislike about the product?
-Cannot currently post mixed media to Facebook or Instagram (video and photo).
-Feedback for post rejections needs a larger character limit for adequate instructions.
-Social listening component struggles to identify tone.
-"AI" suggested post times seem very wonky at times, suggesting we post in the middle of the night...
-seem to run into issues where Sprout will compress the image quality on our photos or videos... posting straight to the native platform works fine, but Sprout will reduce the quality.
-Feedback for post rejections needs a larger character limit for adequate instructions.
-Social listening component struggles to identify tone.
-"AI" suggested post times seem very wonky at times, suggesting we post in the middle of the night...
-seem to run into issues where Sprout will compress the image quality on our photos or videos... posting straight to the native platform works fine, but Sprout will reduce the quality.
What problems is the product solving and how is that benefiting you?
Educating potential patients in our communities about diagnostic imaging.
Competitive Analysis Tool That Adapts to Changing Social Trends
What do you like best about the product?
The competitive analysis! It has been an incredibly useful tool while we reshape our social pages in an ever changing online environment
What do you dislike about the product?
Our page analytics can sometimes be unreliable when comparing the same analytics to our meta metrics
What problems is the product solving and how is that benefiting you?
Comparing competing brands / accounts to see how they best perform, particularly on meta - and adapting our social strategies around their successes!
Great Analytics, But Tagging Limitations Hurt Organic Posting
What do you like best about the product?
The statistics are excellent and offer valuable insights. Our team relies on them during board meetings and for keeping a comprehensive data archive.
What do you dislike about the product?
You can't tag posts unless you're posting directly through Sprout, which is a real drawback for content creators who need to publish organically on each platform. Because of this limitation, the tagging system ends up being useless for those situations. Tagging is such a huge part of sprout, so not being able to do this is a huge downfall...
What problems is the product solving and how is that benefiting you?
I appreciate the calendar section that displays what our team posts each day across different platforms. This feature helps us remain accountable for our posting schedule, and the notes system within the calendar lets us set deadlines for each other. It also makes it easy to track what everyone is working on. Also not having to manually research data is nice, being able to find data on sprout to compare to past years is nice. I wish there was a way to filter out some posts so that boosted posts could be taken out of social media performance statistics (this would be helpful for our team that organically posts to see how they are performing without boosts, etc. )
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