Sprout Social
Sprout SocialExternal reviews
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Great for Research but Needs Metric Improvements
What do you like best about the product?
I appreciate Sprout Social for its ease of use, as it is very straightforward, allowing me to navigate and utilize the platform effectively without requiring extensive training. The reporting features, particularly the trend and competitor reports, are incredibly valuable for my research, strategy development, and discussions with both prospects and current clients. I frequently rely on these reports to inform my strategies, and they enhance my communication with clients. Additionally, I like how easy it is to find creators using Sprout Social and I value the visual elements that allow me to see the content creators are producing, ensuring it aligns with my brand styles. This visual insight is crucial for evaluating potential collaborations and campaigns.
What do you dislike about the product?
I am extremely frustrated by the lack of view counts provided by Sprout Social, which is a crucial metric for my clients who are more interested in views than followers. This absence complicates my ability to calculate influencer fees accurately, as views heavily impact these calculations. Additionally, the limitation to PDF exports is problematic, as my clients prefer spreadsheets to quickly add up views and share succinct stats with their teams. This limitation is a frequent issue and might lead us to consider other platforms. Furthermore, the setup process was inefficient for us as a tech-savvy agency. The training was overly step-by-step and redundant, when we simply needed to address specific questions in a single call rather than multiple sessions.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for identifying relevant creators and conducting brand research, leveraging trend and competitor reports. It streamlines my strategy development and client communication, despite lacking view count metrics and having limited export options.
Great all-in-one solution for social with some room for improvement
What do you like best about the product?
You can manage multiple social streams in one place, perform some bulk actions, group posts by tag, and tag specific social profiles.
What do you dislike about the product?
Bulk actions are limited and limit what else you can do while making a bulk change, translation is slow, you can't modify the color of tags, the interface in general is a bit slow.
What problems is the product solving and how is that benefiting you?
Sprout helps keep multiple social feeds in one place. It also enables cross team collaboration and escalation.
Great for Inbox Management, But Reporting Needs Improvement
What do you like best about the product?
The Inbox helps me keep on top of comments and mentions.
What do you dislike about the product?
Reporting doesn't always seem correct. It sometimes conflicts with what I get from Meta.
What problems is the product solving and how is that benefiting you?
It is helping us get socials out on multiple platforms easily, check what people are saying about us, and report.
Great Features, But Platform Alignment Needs Improvement
What do you like best about the product?
Being able to schedule content and manage multiple platforms in one. I use this site every day
What do you dislike about the product?
The tools that are in Sprout are NOT aligned with the tools offered on the platforms or the apps.
1. can't pull in trending audio
2. can't add polls etc to the comment of Instagram through sprout
1. can't pull in trending audio
2. can't add polls etc to the comment of Instagram through sprout
What problems is the product solving and how is that benefiting you?
Managing multiple platforms at one time in one place.
Reliable Reporting and Clean Dashboards, But Analytics Need Depth/Accuracy
What do you like best about the product?
Sprout has somewhat reliable data collection and export features that make reporting and analysis straightforward. It’s easy to navigate once you’re familiar with the platform, and it integrates well across social channels for pulling basic metrics. The dashboards look clean and professional, which helps when sharing reports internally.
What do you dislike about the product?
Publishing tools often cause formatting issues with images and links when posts go live. Social listening metrics have been inconsistent and hard to trust compared to other platforms. The analytics feel focused on surface-level vanity metrics instead of meaningful engagement insights, and some simple features, like sticky date ranges or flexible metric options, are surprisingly clunky.
What problems is the product solving and how is that benefiting you?
Sprout helps centralize and organize our social performance data in one place, which streamlines basic reporting across platforms. It’s useful for quick overviews and exports, though we still rely on native platform analytics for the most accurate and actionable insights. The benefit is mainly convenience, not depth of analysis.
Great for Multi-Platform Scheduling, But UI Needs Improvement
What do you like best about the product?
It makes it easy to schedule posts on more than one platform.
What do you dislike about the product?
The UI is not very user friendly, I've run into a couple of issues with certain scheduled posts not posting due to an issues, there are still limitations with posting on certain platforms. Calendar can look very clunky.
What problems is the product solving and how is that benefiting you?
It makes multi-platform posting possible as well as scheduling posts. This saves time and is an efficient way of completing this process.
Visually Appealing and User-Friendly, But Feature Limits Hold It Back
What do you like best about the product?
Sprout's platform is visually appealing and becomes quite user-friendly after spending a few weeks getting familiar with its layout. We mainly use it to schedule Instagram content and take advantage of its LinkInBio feature, which has significantly improved how our social team manages their content.
What do you dislike about the product?
However, there are some platform limitations tied to different plans that restrict access to certain features. For example, adding URL parameters for tracking is only available in higher tiers, even though many alternative tools provide this functionality for free in their basic versions. The onboarding process felt overwhelming because it involved explanations for all the various tabs. Additionally, I found it challenging that reports are scattered across different sections, making it difficult to combine them easily.
What problems is the product solving and how is that benefiting you?
From a time management standpoint, Sprout helps our team save significant time and effort when it comes to managing and scheduling posts on Instagram. The platform also offers useful tagging features, which make it easier for us to monitor campaign performance for our clients and keep track of our internal initiatives.
Easy Navigation to social posts and Helpful Filters, But Missing UGC Collection
What do you like best about the product?
I like the easy access to go from Sprout to the native social channel and see the post its referring to. The filters for post performance are also very helpful.
What do you dislike about the product?
Theres no UGC collection. Also the tagging system isn't my favorite. With another service there is sections and tags within those sections that make it more user friendly. So instead of having to remember each tag, you just fill out each section with the proper tags ensuring you don't miss any tags.
What problems is the product solving and how is that benefiting you?
Collecting all data and organizing it.
Intuitive Scheduling and Customization, But Tagging and Reports Need Improvement
What do you like best about the product?
Instagram grid. Customize posts per network. Scheduling is very straightforward and intuitive. Customer support is amazing.
What do you dislike about the product?
The tagging isn't great on LinkedIn and FB. Report is a bit weak.
What problems is the product solving and how is that benefiting you?
Managing social media across multiple channels/brands. Improving the brand consistency by having a unified platform for scheduling, monitoring, and analytics.
Excellent Analytics, But YouTube Metrics Need Improvement
What do you like best about the product?
The analytics feature is my favorite. I think it's really easy to break down by social platform, content, and time periods. Compared to other social platforms, Sprout makes it really clear to look at all the relevant metrics and also allows you to get even more granular if needed.
What do you dislike about the product?
Not sure if it's just me, but I don't like that the YouTube metrics don't reflect accurately. Compared to native YouTube analytics, the Sprout data is lacking.
What problems is the product solving and how is that benefiting you?
Sprout allows me to analyze all of our platform performance. It helps me break down content performance which supports new content testing, allows me as a social media manager to test new content effectively. It also helps me look at data by metrics and compares it to different periods which is helpful when tracking campaign performance.
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