Sprout Social
Sprout SocialExternal reviews
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Great Scheduling Features, But Room for Improvement on Social Listening
What do you like best about the product?
The calendar and scheduling tool, the setup of post/platform performance data is very helpful and easy to navigate
What do you dislike about the product?
The social listening tool was confusing to use and unhelpful, it was unable to do most of what I needed it for
What problems is the product solving and how is that benefiting you?
I'm able to schedule through sprout social and pull data from multiple channels at once which saves lots of time
Strong Features but Needs Improvement in Reliability
What do you like best about the product?
I have been using Sprout Social for a year, primarily for social post scheduling and performance marketing, and I appreciate the clarity it provides in understanding how our content is performing, particularly through its clear analysis of audience demographics. One of my favorite features is the calendar view for scheduling content; it offers a clear visual dashboard that gives me a bird's-eye view over all scheduled activities, facilitating an organized and efficient content management process. I am also impressed with the social listening capabilities and the user experience (UX), which are integral to enhancing our interaction with the platform. The initial setup of Sprout Social was very easy, making the transition smooth for my team.
What do you dislike about the product?
I encountered issues with post scheduling where some posts didn't go out as planned. Additionally, I faced difficulties with tagging people in posts, which affected the effectiveness of our social media interactions. I also wish that the default setting would post the image, as having to adjust settings for this is inconvenient.
What problems is the product solving and how is that benefiting you?
I find Sprout Social clarifies content performance with clear analytics on audience demographics, providing a visual dashboard for social scheduling and listening.
Overpriced for Its Features, But Easy to Use
What do you like best about the product?
I found Sprout Social to be a powerful and easy-to-use platform that provided a one-stop-shop experience for managing our organic social media platforms. It was straightforward to use, which made it simple to onboard various team members across the company into the tool, allowing them to take on responsibilities efficiently. Additionally, the platform offered the capability to enhance brand safety by ensuring that responses could be controlled and approved before posting. It made scheduling and posting social media updates seamless, and enabled a collaborative environment for multiple users, giving me confidence as a head of marketing to approve the necessary actions. This ease-of-use extended to how social media accounts could be connected, simplifying the initial setup process significantly.
What do you dislike about the product?
I find Sprout Social to be very expensive for our needs. There are many competitors offering better price points now. Additionally, we found the platform to be overpowered for our requirements, and we needed a simpler tool. The cost of API access is another issue, as it's quite high even at a high-tier plan. This was a significant reason for switching to another product, as it hindered our ability to integrate with our AI workflows.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to schedule posts and analyze social media performance, enhancing our organic social strategies. It simplifies onboarding and team collaboration, providing a comprehensive platform for social management and brand protection.
Efficient Content Scheduling, Needs Better Preview Accuracy
What do you like best about the product?
I truly appreciate Sprout Social's reporting capabilities; the intuitive analyst dashboard is exceptionally clean and user-friendly. This feature eliminates the need for complex typing expertise, making it straightforward to understand key metrics. It significantly eases the process of reporting to my team at SQTV. The streamlined design and functionality of these tools save me time and make data interpretation much more accessible. This aspect of Sprout Social greatly enhances my productivity and confidence in handling reporting tasks.
What do you dislike about the product?
I wish the preview video functionality was 100% accurate across all platforms, especially for Instagram stories.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for scheduling content on multiple platforms, solving our disjointed publishing issues and simplifying collaboration with stakeholders, saving us a lot of time.
Sprout Social makes posting to social media super easy! Love it
What do you like best about the product?
I like that I can schdule post and see how they would look on Instagram quick and efficiently
What do you dislike about the product?
Some glitches with it disconnecting to my platform and having to connect with facebook to log back in
What problems is the product solving and how is that benefiting you?
Scheduling posts and seeing what is popular and when is the best time to post
All-in-One Functionality, But Room for Improvement
What do you like best about the product?
Multitude of functions in one place: cross-platform social scheduling, insights & reporting data.
What do you dislike about the product?
Random bugs are not uncommon and throw a huge wrench in our social scheduling/strategy. New functionalities on social platforms often take a long time (if ever) to implement on Sprout (ex: instagram max 20 photos, scheduling a mixed video/photo carousel).
What problems is the product solving and how is that benefiting you?
Solving the need to schedule content across multiple independent apps. This saves my team a ton of time on native apps, many of which you can't pre-schedule content on.
Great Inbox Management and Reporting, But Paid Metrics Split Needs Improvement
What do you like best about the product?
The inbox management is really seamless, I love how everything is in one place for having multiple social channels. The reporting feature is also where I live daily.
What do you dislike about the product?
The upcharge in splitting paid metrics vs. organic.
What problems is the product solving and how is that benefiting you?
It's solving our internal bandwidth problem. This platform allows us to easily manage and keep a pulse on the 7 different social channels that only 1 person is running.
Great for Social Insights, But Customer Support Needs Improvement
What do you like best about the product?
The platform's capability to allow us to uncover trending social influence topics through mentions, hashtags and keywords to inform our social strategy and content.
What do you dislike about the product?
Since Sprout Social acquired the company, the customer service approach has changed, and customer success managers are no longer assigned to every client. As a result of this change, it has become more challenging to stay informed about updates or modifications to the platform.
What problems is the product solving and how is that benefiting you?
This platform enables our team to efficiently social listen to creators and brands, rather than relying on the current process of manually searching through individual platforms.
Great Engagement Tools, But Interface and Pricing Need Work
What do you like best about the product?
I really enjoy the engagement features, as it makes it really easy to handle CX issues.
What do you dislike about the product?
I wish that the interface was cleaner and more user-friendly.
What problems is the product solving and how is that benefiting you?
It makes it extremely easy to collect all of the CX comments from different platforms, tag them, and then respond.
Great Scheduling and Team Tools, Room for Improvement As Far as Attribution, Tagging, and Reporting
What do you like best about the product?
I like the scheduling and calendar tools, the ability to publish and report across multiple accounts, and how the platform supports team environments: task assignments, approvals, custom views, tagging features to organize content and workflow.
What do you dislike about the product?
The 24-48 lag time on attribution makes it difficult to track any performance in real time.
The fact that there is no YT or TikTok integration and we have to manually export those statistics into our own internal dashboards is extremely challenging for our business.
Manual tagging of posts, given we are a news organization and publishing thousands of pieces of content across 15+ social handles, is difficult and time consuming.
The fact that there is no YT or TikTok integration and we have to manually export those statistics into our own internal dashboards is extremely challenging for our business.
Manual tagging of posts, given we are a news organization and publishing thousands of pieces of content across 15+ social handles, is difficult and time consuming.
What problems is the product solving and how is that benefiting you?
Social media management and reporting across Front Office Sports' 15+ social handles on behalf of our clients, sponsors and the Front Office Brand.
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