Sprout Social
Sprout SocialExternal reviews
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Full-Featured Platform with Excellent Support and Helpful AI Tools
What do you like best about the product?
The platform is a full-featured solution for mid-tier to enterprise businesses. The support is excellent, and the advanced AI tools are genuinely helpful—they assist rather than get in the way. The platform was very easy to use from an agent's perspective and was easy to implement from a management perspective. Integration with HubSpot was very easy and we use the platform every day to support our business.
What do you dislike about the product?
Sprout has a lot of features, and moving our team from a basic HubSpot implementation to a fully process-driven workflow in Sprout took more time than we expected. That said, the transition ultimately supported our team and improved how we work.
What problems is the product solving and how is that benefiting you?
It has allowed us to transition to a case-based support model, which has provided more detail and visibility into handling times and overall support volume. We’re also uncovering new insights across the web through Social Listening. That said, we’re still refining our listening queries so we can further leverage the tool and get even more value from it.
Amazing Algorithm and Approval Workflow for IT Teams
What do you like best about the product?
I liked the main features, and I also liked ViralPost because its algorithm is amazing. It detects when the IT audience is most active and then publishes the post automatically. I also really appreciated the approval workflow—it’s ideal for IT environments and works excellently.
What do you dislike about the product?
If you don’t pay for the more expensive plans, some specific features or parts of the CRM may be limited.
What problems is the product solving and how is that benefiting you?
It’s a tool that was definitely worth implementing. It works well, and it’s an IT brand that prioritizes its reputation, rigorous data analysis, and prompt customer support. So far, it has been very beneficial, professional, and scalable for our needs. It also works well with automation and content distribution, and I hope it continues to perform that way going forward.
Intuitive UI That Makes Community Engagement Easy
What do you like best about the product?
The UI is very intuitive, and it feels easy to engage with our community on social media.
What do you dislike about the product?
There are a few limitations that, if addressed, would really help us expand our community management and overall reach. For instance, we can’t access Reddit threads and comment on them directly within Sprout, and we also can’t monitor specific subreddits.
What problems is the product solving and how is that benefiting you?
Our Support team uses Zendesk as our ticketing tool, and Sprout has fully replaced it for our Social Media support function. It’s made us more efficient, and it genuinely feels like we have eyes in the sky when it comes to inbound on X/Twitter. We also use Sprout to regularly monitor sentiment, gather feedback, and spot trends.
Streamlined Social Management with Robust Reporting
What do you like best about the product?
I really like the cross posting feature on Sprout Social, which is super helpful so I don't have to redo everything on the calendar. It's also great that I can do everything in one platform instead of using different platforms for different needs. The reporting is streamlined, and I can pull the same report each week and just toggle the dates. It's very easy to respond to DMs and comments, ensuring I never miss a comment or a DM. I can always go back and see what I commented, how long it took me, and pull reports on how successful my commenting is. The initial setup of Sprout Social was very easy for my team, and I appreciate how easy it is to manage social media tasks using this tool.
What do you dislike about the product?
I wish there was more AI integration, so the platform would work easier for me. When I had Dash Hudson, it took our social numbers and would AI put them into a report for us and tell them what they meant and what we could do to improve. So I don't have to look at the data, look at the posts, read the comments, see what people liked when they dropped off, things like that.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to schedule, reply to posts, and cross-post, saving me time. It consolidates everything in one platform and streamlines reporting. It’s easy to respond to DMs and comments, ensures I don't miss them, and helps track comment success.
Efficient Social Media Management with Room for Automation
What do you like best about the product?
I like how Sprout Social offers many different options and provides lots of insights on posts with its reporting capabilities. The platform helps us save time by organizing content, creating calendars, re-typing hashtags, and designing reports. I appreciate the ability to create campaigns and tags to see specific insights from those campaigns. This feature helps us keep track of the kind of content we are posting each month and allows us to look back at specific tags to evaluate performance and decide on future actions. The initial setup was also very easy.
What do you dislike about the product?
I don't like that Sprout Social can't set automatic replies to reviews or comments. Our company wanted to automate replies to reviews on platforms like Google and TrustPilot, but Sprout Social only allows reviewing and replying, not automating this process.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for scheduling posts, viewing reports, and social listening. It saves time by organizing content, creating calendars, re-typing hashtags, and designing reports.
Highly Specific Reporting That Makes Leadership Updates Easy
What do you like best about the product?
The specificity of the reporting feature (breakdown by competitors, post type, tags, and KPIs) allows for ease of reporting to senior leadership. From the in-app chat feature and to our designated Sprout representative, communication from Sprout to my team is fast and reliable. Sprout is proactive about identifying the customers' needs, from integrating Bluesky into its platform to allowing LinkedIn PDF uploads.
What do you dislike about the product?
Not specific to Sprout, but API restrictions from different platforms limit our ability to automate social listening.
What problems is the product solving and how is that benefiting you?
Sprout allows us to have a one-stop shop of historic data, from past post performance to an overview of the topics we have addressed on our social media channels. As an organization that services many industries and fields, it is important to us to utilize our platform to spotlight these groups equitably.
Time-Saving with Room for Improvement
What do you like best about the product?
I like that Sprout Social allows us to have everything in one place, which saves us time. The ability to post on multiple pages at the same time is a great feature that helps a lot. I appreciate the complete calendar view, which really helps with our schedule and means we don't have to repeat actions multiple times, making the process much more time-saving. The initial setup was very easy, which was a big plus for our team.
What do you dislike about the product?
Being able to be connected on two computers at the same time would be really great. Our team as different people in charge of different things and whenever someone logs in, it kicks out the other one and we lose current work. Having the options to be connected on more than one computer or having the 'add a user' option to our quite expensive subscription for a small fee. Important bug : When we're in the calendar and select a single dealership, then click to add a post, the dealership is not selected in the new post. So we really have to be careful each time even though we were in the right calendar/dealership view.
What problems is the product solving and how is that benefiting you?
Sprout Social saves us time by centralizing our social media management. I love posting on multiple pages simultaneously and using the calendar view to manage our schedule efficiently.
Smart Inbox Unified Stream That Drastically Cuts Response Times
What do you like best about the product?
The Smart Inbox is easily the standout feature. Instead of jumping between five different tabs to check DMs and comments, everything is in one unified stream. The ability to mark messages as 'complete' makes it feel like a zero-inbox system for social media, which has drastically cut down our response times.
What do you dislike about the product?
The most significant drawback is the per-seat pricing model. At nearly $250+ per user, adding new team members becomes a major budgetary hurdle very quickly. For a mid-sized team, the annual cost can easily reach five figures, which is hard to justify when compared to newer, flatter-priced alternatives that offer similar scheduling features.
What problems is the product solving and how is that benefiting you?
The Problem: Managing 10+ accounts across 5 different platforms was leading to missed messages, forgotten posts, and "login fatigue."
The Benefit: Sprout acts as our single source of truth. By centralizing everything into the Smart Inbox, we’ve eliminated the risk of missing a customer inquiry. The benefit is a 50% faster response time and a much more cohesive brand voice across all channels
The Benefit: Sprout acts as our single source of truth. By centralizing everything into the Smart Inbox, we’ve eliminated the risk of missing a customer inquiry. The benefit is a 50% faster response time and a much more cohesive brand voice across all channels
Executive Reporting and Social Listening That Keep Us Ahead
What do you like best about the product?
I like the executive-level reporting because it doesn’t make me waste hours in Excel. I also like the social listening function, because it helps me identify trends before the competition, which is a great advantage with Sprout Social. I really love that.
What do you dislike about the product?
It’s great for organic work, but I was hoping the management features would be better and more in-depth.
What problems is the product solving and how is that benefiting you?
Today, we can see that the approvals flow is running smoothly, and that everything is published under supervision. This helps us a lot to improve our publications and make better data-driven decisions, since it brings trend indicators and everything else together in one place.
Revolutionized Our Social Media Management
What do you like best about the product?
What I like most about Sprout Social is how centralized and structured everything feels once your accounts are connected. The biggest advantage is the Smart Inbox. Instead of jumping between platforms, all messages, comments, and mentions are consolidated into one stream. From a workflow perspective, that dramatically reduces context-switching and improves response time. Another strong feature is the analytics and reporting engine. The reports aren't just surface-level metrics—they're presentation-ready, customizable, and segmented by profile, campaign, or time range. That's especially valuable when reporting performance to clients or internal stakeholders. The publishing calendar is also well designed. It provides a clear visual overview of scheduled content across platforms, making coordination easier and reducing overlap or missed posts.
What do you dislike about the product?
One limitation is pricing structure.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for integration across platforms and love how centralized it makes everything feel. The Smart Inbox consolidates messages, and the analytics and reporting are customizable and presentation-ready. The publishing calendar also helps coordinate content better.
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