Sprout Social

Sprout Social

Reviews from AWS customer

2 AWS reviews

External reviews

6,243 reviews
from and

External reviews are not included in the AWS star rating for the product.


4-star reviews ( Show all reviews )

    Ishan S.

Keeps Posting Simple and Organized with Easy Scheduling and Calendar Planning

  • February 19, 2026
  • Review provided by G2

What do you like best about the product?
Sprout Social fits well into my daily routine because it keeps my posting work simple and organized. I work as a Dietician and Nutritionist, manage a homeopathy clinic, and also create health content, so I regularly share posts about cholesterol, blood pressure, low hemoglobin, diet tips, and basic health awareness. Before using this, I used to post directly from each platform whenever I got time, and many days I missed posting. Now I can prepare posts in one go and schedule them properly.
The calendar view helps me plan my week better. I can clearly see what is going live on which day, so I don’t repeat the same topic back to back. Connecting my LinkedIn and X profiles was straightforward, and I didn’t need any technical help to get started.

I usually use Sprout Social a few times in a week. When I get free time, I draft a few health posts and schedule them ahead. This saves me time during busy clinic hours and keeps my content consistent.

I also check simple performance data to see which health posts get more replies or engagement. It helps me understand what people find useful, so I can improve future posts. it helps me manage my professional content without making things complicated.
What do you dislike about the product?
Sometimes the calendar and composer feel a bit heavy when I am working on multiple posts at once, and the page takes a moment to respond. Also, when I am scheduling posts, I need to double-check the selected profile because it’s easy to miss if the wrong account is selected. It’s not a big issue, but it slows me down a little during busy times. I’ve had a couple of moments where I had to edit a post again because I selected the wrong profile by mistake.
What problems is the product solving and how is that benefiting you?
Managing posts on different platforms used to take extra time because I had to open each app and post separately. It was easy to forget a post or delay sharing something when clinic work got busy. With Sprout Social, I prepare a few health posts at one time and schedule them for LinkedIn and X from one place, so my content goes out on time without daily effort. This helps me stay consistent even on busy days.

It also gives me a clear view of what is already planned for the week, so I don’t repeat the same topic too often. When I see how people react to certain health posts, I adjust the next set of posts. Overall, it reduces manual work and keeps my posting routine more organised and predictable.


    Financial Services

AI-Driven Scheduling with Minor Hiccups

  • February 19, 2026
  • Review provided by G2

What do you like best about the product?
The best thing I like about Sprout Social is its AI functionality. I think the AI capability of this platform is superb. It helps me to write my caption and generate ideas. I can either lengthen my caption or shorten it with just a command or a prompt. The AI functionality present in Sprout Social helps a lot in my day-to-day activities. Additionally, I think the initial setup was superb. We had an onboarding manager with us throughout the onboarding process, and they tackled every query with great importance, usually solving it within a maximum of forty-eight hours. That was very impressive.
What do you dislike about the product?
Sometimes the platform hangs a bit, which gives a fairly bad experience, as we can't figure out if the post has been scheduled or if any function has been activated. I think that needs to improve a bit.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to schedule posts in local times, draft captions with AI, and manage UTM codes in CTAs. It helps edit videos and images and offers various other functionalities.


    Jose D.

Smart Inbox Keeps Conversations Organized in an Intuitive, Beautiful Interface

  • February 18, 2026
  • Review provided by G2

What do you like best about the product?
What I liked most was the Smart Inbox. Sprout centralizes everything in a very clear way and lets you mark messages as completed, which helps me stay on top of conversations. The interface also looks good and feels nice to use. Overall, it’s intuitive software that makes work easier and isn’t cumbersome.
What do you dislike about the product?
At times, the learning curve for the social listening aspect feels a bit steep, and it can take some effort to get comfortable with it.
What problems is the product solving and how is that benefiting you?
It solves problems with reporting, especially since Sprout reports are now so professional that we can send them directly to the client and they look great. Furthermore, collaboration has improved, and errors have been eliminated. In short, it’s a good platform, and it was worth the investment.


    Aagosh S.

Innovative AI Features, Seamless Social Management

  • February 18, 2026
  • Review provided by G2

What do you like best about the product?
I think the AI assist feature looks very cool to me. The UTM coding along with each social caption is a great advantage. It also has a video and image editing tool which marketers can use. The integration with Google My Business is impressive as it allows me to reschedule my posts there, which is not available on many other platforms. I think the feature of pinning my first comment on LinkedIn is also an added advantage. I can share stories through this tool, a feature that other platforms don't really have. These features are great, and they help me align my posts and plan my campaigns better.
What do you dislike about the product?
I think the only area for improvement would be their AI functionality; it needs to be a little better. It's just in a nascent stage where they have just introduced the AI into their tool. But I think it can be far better, and they could have their own platform where they use different kinds of codings and stuff from the Internet, rather than relying on a tool called chat activity.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to schedule posts, customize them for each country, and write better captions with AI. It helps identify what posts audiences like and prefer, aligning my social media strategy.


    Daniel F.

Time Saver but Needs Broader Social Listening

  • February 14, 2026
  • Review provided by G2

What do you like best about the product?
I appreciate using Sprout Social for monitoring our brand's share of voice through social listening and publishing content across various channels. I like that it allows me to monitor any mention of our brand on Instagram and saves time on publishing. I find the ability to publish universally across all major social platforms incredibly valuable, as it saves a significant amount of time, especially when planning content weeks in advance.
What do you dislike about the product?
Publishing could use more options like the AI toggle, especially for those of us in the AI industry. Social listening, while powerful for Instagram and YouTube, is very lacking for TikTok and Facebook where a large chunk of our audience is as well.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for monitoring our brand's social presence and for publishing across channels. It saves me time by monitoring mentions on Instagram and simplifying content scheduling across platforms.


    Marketing and Advertising

Optimal Post Scheduling Made Easy

  • February 13, 2026
  • Review provided by G2

What do you like best about the product?
ability to queue posts based on most optimal timing
What do you dislike about the product?
The reporting structure for posts is not very streamlined and hard to digest
What problems is the product solving and how is that benefiting you?
I dont have to remember to manually post every day I can queue for the week ahead


    Kristen B.

Efficient Content Scheduler with Room for Improvement

  • February 13, 2026
  • Review provided by G2

What do you like best about the product?
I find the publishing calendar to be very helpful. It allows us to put posts in draft mode or scheduled mode, and I can tell the difference on the calendar. It's valuable because it allows us to see at a glance what's already been scheduled and where there might be gaps or holes to fill in our content strategy. Additionally, Sprout Social allows me to review my team's content quickly and efficiently, providing a check and balance.
What do you dislike about the product?
You know, I think the listening tool could be improved or at least how we're using it. Right now, it feels like we hear everything, and we'd like to just hear information around our industry.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage my social media team, review and approve posts efficiently, and schedule content ahead of time. The publishing calendar is helpful for seeing scheduled posts and finding strategic content gaps.


    Chrysa T.

Intuitive and Feature-Packed Social Media Tool

  • February 12, 2026
  • Review provided by G2

What do you like best about the product?
I find Sprout Social easy to use, and it makes linking accounts and getting started very simple. It helps us publish and plan our organic social media effectively by providing insights into historical post performance and see what people are saying about us. The platform has a lot of features that enable us to level up our organic presence, which we couldn't achieve by just posting directly on the platforms.
What do you dislike about the product?
I'm on the basic plan, so don't have access to the full suite of possibilities. Also when creating a post, sometimes it auto fills in a link and I can't replace it, so have to build the post in a specific order.
What problems is the product solving and how is that benefiting you?
Sprout Social helps plan and publish organic content, track historical posts and performance, and provides insights into audience feedback and competitive analysis. It helps compile all the data into one digestible view.


    Arti N.

Time-Saving, User-Friendly Listening Tool with Customizable Reports

  • February 12, 2026
  • Review provided by G2

What do you like best about the product?
What I like about it is that it saves time and is user-friendly. It also offers easily customizable reports and is a great listening tool.
What do you dislike about the product?
The API is not providing all the data I need, similar to what’s available on the X platform. Also, Tableau connectors aren’t available, so I can’t connect directly to dashboards.
What problems is the product solving and how is that benefiting you?
I use it to track social media to get a clear sense of the overall health of my organization’s issues, including the current themes and our reputation.


    Kin C.

User-Friendly Features That Make It Easy to Use

  • February 12, 2026
  • Review provided by G2

What do you like best about the product?
User friendly features and interface. can easily be used by beginners
What do you dislike about the product?
Sprout has a tendency to lag if multiple users are using at the same time
What problems is the product solving and how is that benefiting you?
Customer complaints and suggestions