Sprout Social
Sprout SocialExternal reviews
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Needed for B2B Social Media Management
What do you like best about the product?
Sprout makes B2B social media management easier by keeping everything in one place. The Smart Inbox pulls all channels and interactions into a single, easy-to-manage view, so it’s simpler to stay on top of messages and engagement. I use the Publisher and Calendar every day to bulk upload content and view all post previews together, which makes planning and scheduling much smoother and more organized. The Advanced Reporting package is pretty robust, and I use it weekly to keep track of our KPIs and team Vital Fews. We also have the Employee Advocacy package, which is super helpful for amplifying our reach and engagement from employee interactions.
What do you dislike about the product?
We use Sprout Link In Bio, but it gets very little traffic, if any at all. I still have to rely on a project management tool like Asana or Airtable to track and organize content, campaigns, and ideas, so Sprout ends up feeling more like the tactical final step right when I’m ready to post.
I also don’t like the asset management tool. It feels clunky and hard to navigate. I’d honestly rather store content on my computer or in GDrive (an integration could be really helpful here).
The reporting is helpful at a basic level, but even with advanced reporting I still have to do manual math to get an aggregate of truly organic numbers. Most all social media managers will need to separate organic and paid numbers....and it feels impossible to get a truly accurate number. I use widgets to pull organic impressions, engagements, and video views, but even then the process is clunky and cumbersome. Why can’t Sprout let me click the numbers I want included and have a widget do the math automatically? That would easily shave 20–30 minutes off my weekly reporting time.
Finally, the listening tool is labeled as “easy,” but it’s not. It’s incredibly time-consuming and manual to set up, and it’s hard to even remember how to build a search. At this point, I only use it when absolutely necessary because it stresses me out.
I also don’t like the asset management tool. It feels clunky and hard to navigate. I’d honestly rather store content on my computer or in GDrive (an integration could be really helpful here).
The reporting is helpful at a basic level, but even with advanced reporting I still have to do manual math to get an aggregate of truly organic numbers. Most all social media managers will need to separate organic and paid numbers....and it feels impossible to get a truly accurate number. I use widgets to pull organic impressions, engagements, and video views, but even then the process is clunky and cumbersome. Why can’t Sprout let me click the numbers I want included and have a widget do the math automatically? That would easily shave 20–30 minutes off my weekly reporting time.
Finally, the listening tool is labeled as “easy,” but it’s not. It’s incredibly time-consuming and manual to set up, and it’s hard to even remember how to build a search. At this point, I only use it when absolutely necessary because it stresses me out.
What problems is the product solving and how is that benefiting you?
I use it to publish content, report on weekly analytics and progress, and reply to all interactions. It genuinely makes my job easier, but I still feel that a lot of parts could be smoother and more intuitive to use.
Streamlined Scheduling with Intuitive Interface
What do you like best about the product?
I really enjoy the interface of Sprout Social and how usable everything is. It makes scheduling seamless, which is a big help for managing an Instagram account for work. We switched to Sprout Social from Later, and it's been an improvement. The initial setup was pretty easy too.
What do you dislike about the product?
It's unclear how to attach links to posts.
What problems is the product solving and how is that benefiting you?
Sprout Social helps me seamlessly manage and schedule Instagram posts for work.
Great for Scheduling, Needs More Analytics
What do you like best about the product?
I like the ease of use of Sprout Social.
What do you dislike about the product?
I wish that Sprout Social would have more KPIs to report on for paid campaigns, and that there would be an ability to delete posts from Sprout instead of on the platform itself.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for social media posting and scheduling, and reporting. It solves scheduling across multiple platforms at once.
All Your Socials in One Place—Great for Repurposing Top-Performing Creative
What do you like best about the product?
All the socials in one place. I use Sprout a lot to download the highest performing creative across accounts and repurpose those creatives into ad images/videos.
What do you dislike about the product?
It's so powerful, that it can be a bit overwhelming. Every time I have to add a new user, I forget where in the UI I need to go.
What problems is the product solving and how is that benefiting you?
Managing all of our socials in one place. We have over 50 accounts.
Effortless Advance Scheduling and Recurring Posts with Sprout
What do you like best about the product?
I like being able to plan and schedule posts in advance as well as make them reoccurring.
What do you dislike about the product?
So far I have not run into any issues with sprout.
What problems is the product solving and how is that benefiting you?
Sprout allows us to reach a larger audience to announce new and upcoming events, attractions and specials.
Smart Scheduling, Visual Publishing, and AI Assist that Streamline Community Management
What do you like best about the product?
Scheduling and visual editing for publication, lots of features, plus a smart box for community management and AI assist.
What do you dislike about the product?
The price is high, and I wish we could have more profiles. More integrations would be appreciated (es with airtable or teams)
What problems is the product solving and how is that benefiting you?
Workflow and planning, scheduling publications, and community management—all in one place.
One Place to Manage All Our Accounts Across Platforms
What do you like best about the product?
We can manage all of our different accounts on the varying platforms in one software.
What do you dislike about the product?
We probably aren’t using it to its full potential, and we’re missing out on some of the reporting because we haven’t taken the time to research the best way to use all of the tools available.
What problems is the product solving and how is that benefiting you?
It's bringing all of our social media profiles into one account for management.
Easy Multi-Platform Scheduling That Keeps Us Consistent
What do you like best about the product?
We love that we can schedule across all of our platforms at once, and that it’s easy to duplicate a post and adjust it for each channel. We also love being able to schedule stories, to help stay consistent even when busy!
What do you dislike about the product?
We often have to reconnect profiles and wish we could schedule reels with audio, but that is mostly an instagram feature that I don't believe is available with any scheduling platform.
What problems is the product solving and how is that benefiting you?
It helps us stay consistent which keeps us relevant to our audiences. We have MANY platforms so Sprout Social helps us show up on all of them without juggling multiple pages individually. We also love the calendar feature so we can see where we may need to add content.
Ease of use
What do you like best about the product?
Easy to use. Ability to customize the tags and then perform an analysis of performance and content on social networks.
What do you dislike about the product?
The fact that when you select multiple posts, you cannot click on "Show more" and read the posts in full.
What problems is the product solving and how is that benefiting you?
Managing multiple social networks is easy to use, so you can read and respond to comments quite quickly. However, when there is too much content, it can start to become difficult to manage.
Comprehensive Social Media Management with Stellar Support
What do you like best about the product?
I love Sprout Social's comprehensive social media analytics tools, which really help me understand performance and trends. The easy-to-use and navigate UI and systems make managing social media much smoother. Getting everything up and running was a breeze thanks to the helpful and supportive reps from Sprout Social.
What do you dislike about the product?
I'd like to see more implementations of fringe or lesser-known social media platforms, Discord being an obvious one which is an integral part of our activities as community/social media managers in the games industry. Discord implementation could be massively beneficial for our organization and I know other users of Sprout in the industry have echoed this sentiment. The ability to analyze server activity and schedule posts would be a good starting point. A wider range of listening tools to identify game-related trends wouldn't go amiss either.
What problems is the product solving and how is that benefiting you?
Sprout Social helps me centralize our social media platforms, identify high-performing posts, track trends, simul-post content, and improve our social media procedures.
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