Sprout Social
Sprout SocialExternal reviews
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Comprehensive Social Media Solutions, Needs Better Facebook Image Integration
What do you like best about the product?
I like that when I think of something I want to be able to do on social media, they have a solution.
What do you dislike about the product?
I would like to see more integration with the picture formates in Facebook.
What problems is the product solving and how is that benefiting you?
I'm a new user, about 4 weeks now, and I'm still delving into it's capabilities. As of right now it's enabling me to post weeks in advance. I like that.
Great Analytics and Reporting, But Unreliable Posting and Rising Costs
What do you like best about the product?
I love the calendar system, being able to track down posts from others, and the analytics all in one spot. The reports are extremely helpful for us in use in client reports on a quarterly basis. We also like utilizing the optimized times for each platform and love new features like editing per post per platform right in the same window and TikTok/Reels publishing.
What do you dislike about the product?
There have been more than a handful of times posts don't get published. We also have noticed a steady increase in price every year since we started our set up. This past year, it wasn't communicated transparently and the invoices came in as if we cancelled, were refunded, and then started a new membership. I think better explanation around this and transparency as to why the price increase would not only help us understand but also pass the information better to our clients which we use this service for.
What problems is the product solving and how is that benefiting you?
It is solving the amount of time spent scheduling posts on multiple platforms and the ease in which it takes to analyze cross platform campaigns and results.
Great for Cross-Channel Insights, Needs Better Bot Filtering
What do you like best about the product?
Cross channel comparisons make measuring social results easy.
What do you dislike about the product?
Social monitoring is not good at tuning out bots and inconsequential content.
What problems is the product solving and how is that benefiting you?
Analytics were all located in one place and made managing multiple channels easy.
Detailed Account Management and Flexible Reporting for Large Corporates
What do you like best about the product?
The level of detail available for managing multiple accounts within a large corporate company. There is also great flexibility in pulling reports and creating dashboards for specific campaigns. It is also useful being able to tag content within various themes and campaigns to see the impact in reports right away.
What do you dislike about the product?
While the level of detail and flexibility is very useful, sometimes I think it can be too-much: that sprout is sometimes overcomplicated. For example, when building reports there are so many options, so many pull downs and different ways to cut the data. This can sometimes be laborious when you need quick info, and could perhaps be improved with AI features.
What problems is the product solving and how is that benefiting you?
The complexity of creating and managing content across multiple accounts within one organisation. Having a central platform we can all use to store and access data is very useful.
Great for Social Integration, But User Costs Add Up
What do you like best about the product?
I like that we can connect all our social platforms
What do you dislike about the product?
The expense to add additional users is the only thing
What problems is the product solving and how is that benefiting you?
Cross posting to multiple social platforms
Powerful for Reports, Difficult to Navigate
What do you like best about the product?
I love how the use of tags in Sprout Social makes it easier for me to organize the types of content I publish. This functionality is especially useful when I need to produce around four reports a month, as it significantly simplifies this process. Additionally, the ability to schedule content on different platforms is a feature I highly value, especially with API updates that allow, for example, uploading PDFs for LinkedIn or adding collaborators on Instagram. These functions not only make my workflow more efficient but also allow me to make the most of the available features to maintain an active and updated presence on various social platforms simultaneously. Finding these conveniences in Sprout Social definitely enhances my productivity and makes social media management less laborious.
What do you dislike about the product?
It seems to me that Sprout Social has a rather difficult interface that is not user-friendly at all. It took me a while to understand how it worked, and I would say it took me 1 or 2 months to fully adapt. I would change the interface to make it easier to navigate and would allow creating widgets and adding elements more easily.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to organize and tag content, which makes it easier to create monthly reports. It also allows me to schedule content on multiple platforms, adapting to API updates like on LinkedIn and Instagram.
Great for Managing Multiple Accounts, But Frequent Disconnects Are Frustrating
What do you like best about the product?
being able to connect so many accounts as we have lots of facebook pages
What do you dislike about the product?
I have to reconnect accounts after an hour- why do they disconnect so often?
What problems is the product solving and how is that benefiting you?
We schedule posts across 50+ facebook pages and this saves me so much time not having to post on that many accounts
All-in-One Management, But Reporting Needs Improvement
What do you like best about the product?
It combines scheduling, reporting, community building and and competitor analysis all in one tool, making it the go-to platform for my team to use daily to manage multiple clients accounts and collaborate efficiently.
What do you dislike about the product?
The reporting feature is one of our most used tools, however it is constantly struggling to remain updated with platform APIs, and reporting inconsistencies become difficult and time consuming to manage. The customer support team is very responsive, but does not seem to understand the use of their reporting tools, or best practice to pull simple, agency social reports.
What problems is the product solving and how is that benefiting you?
As an agency we monitor 10+ clients at all times, each with 3-6 unique social accounts. Sprout merges all of those independent platforms into on destination to manage, which makes managing and flicking between clients much easier.
With so many different platforms and APIs being combined, Sprout also provides a "universal" way of reporting social media analytics to clients, however, this feature still needs work as it struggles to adapt to API changes, and often misses holes in data. Sprout really needs to implement a universal best practice guide to reporting based on their tools.
With so many different platforms and APIs being combined, Sprout also provides a "universal" way of reporting social media analytics to clients, however, this feature still needs work as it struggles to adapt to API changes, and often misses holes in data. Sprout really needs to implement a universal best practice guide to reporting based on their tools.
Great Insights, But Influencer Opt-Ins and Tracking Could Use Work for More Seamless Integration
What do you like best about the product?
The analytics are clear and easy to understand.
The profile overview gives great intel that is useful for our clients and campaign planning.
The campaign KPI tracking is clear and easy to understand.
The profile overview gives great intel that is useful for our clients and campaign planning.
The campaign KPI tracking is clear and easy to understand.
What do you dislike about the product?
The need to have influencers opt back in periodically.
Noticing Instagram stories are easily lost in campaign management due to the above.
Noticing Instagram stories are easily lost in campaign management due to the above.
What problems is the product solving and how is that benefiting you?
Allows one catch-all for collecting content while tallying analytics and KPIs seamlessly and easily.
Solves the issue of transparency (in how data is collected) and saves our team time manually tallying performance metrics.
Solves the issue of transparency (in how data is collected) and saves our team time manually tallying performance metrics.
Great Campaign Features, But Data Glitches and Support Changes Disappoint
What do you like best about the product?
Cross campaign summaries, report builders, and now that we can see insights into posts without the creator connecting
What do you dislike about the product?
High frequency of data glitches and bugs, customer success managers are no longer our main point of contact, issues with our partners connecting to the software, and the discovery tool is not as accurate as before the merger
What problems is the product solving and how is that benefiting you?
Mostly seeing metrics for our partners post and campaign metrics
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