Sprout Social
Sprout SocialExternal reviews
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Great All-in-One Social Tool, Missing Deep Reply Analytics
What do you like best about the product?
I really appreciate how Sprout Social brings multiple social platforms together in one place, as well as its robust tagging structure that makes organizing and analyzing content much easier.
What do you dislike about the product?
I’d like to see more options and depth in the analytics, especially around replies sent to users. For example, it would be very helpful to track reactions and the overall outreach/impact of those replies in a more granular way.
What problems is the product solving and how is that benefiting you?
Before using Sprout Social, we were juggling multiple social platforms separately, which made it difficult to keep track of conversations, measure performance consistently, and collaborate as a team. With Sprout, we have everything in one place, which has streamlined our workflows and made it much easier to manage our social presence.
Good tool for Employee Advocacy Programs
What do you like best about the product?
I am primarily a user of Sprout Social's Advocacy tool for employee advocacy. The tool makes it easy for our employees to share content on LinkedIn and promote our events and brand. There is a direct integration with LinkedIn, so posting from Sprout Social Advocacy literally takes 30 seconds of an employee's time. The leaderboard is also a helpful motivator to encourage employees to post. It is easy to load new content into the content feed and employees get a automated weekly email with post options.
What do you dislike about the product?
For the Sprout Social Advocacy tool, there are a few quirks I don't like. As with the Sprout Social tool, tagging in posts is limited to non existent. If you need to edit the photo in a published post, you have to delete it and create a new post. And, the analytics aren't very helpful. The "earned media" metric is unrealistic. It's hard to prove the impact of employees posting on social media without looking in Google Analytics and reviewing referral traffic.
What problems is the product solving and how is that benefiting you?
Sprout Social Advocacy makes it easy to create a process where employees can promote our content, events, and overall brand awareness on social media.
Efficient Communication Made Easy with Sprout Social
What do you like best about the product?
I find it easy to communicate with customers using Sprout Social without having to rely on email, which reduces response delays. It's integrated into my Salesforce, which makes the workflow smoother. I also think it works great overall.
What do you dislike about the product?
I don't have any dislikes at this time.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to communicate with customers about their account access issues. It eases communication back and forth without needing to email, reducing response delays.
Great Posting Tool with Some Limitations
What do you like best about the product?
I appreciate the way the calendar works and the features like adding ALT text and updating posts. It also helps to have access to the impressions and the amount of interactions each post brings in. Sprout Social streamlines posting and scheduling for multiple pages at the same time.
What do you dislike about the product?
I wish that we could update pictures in posts. We've had times where we've noticed typos in posts after they've been put up, but we can't just switch the photo out, we have to completely delete the post and start over. It took a little longer than I expected it would take and took me some time to learn the product itself, more time than I would have liked (and there's still so much that I don't know).
What problems is the product solving and how is that benefiting you?
Sprout Social streamlines posting and scheduling across multiple pages, provides metrics like impressions and interactions, and allows adding ALT text to posts.
Great Cross-Platform Scheduling, Missing Key Networks Like Twitch and Tumblr
What do you like best about the product?
Upsides are being able to schedule and tailor the same post to various networks at the same time - I can create, for example, a Facebook, Bsky, and IG post with content and copy tailored to each platform all from the same interface.
What do you dislike about the product?
Some priority platforms we use regularly are notably missing from Sprout, including Twitch and Tumblr.
What problems is the product solving and how is that benefiting you?
Helps us schedule content in advance, look back on past content, and derive insights and analytics about our audience and engagement.
User-Friendly with Room for Improvement
What do you like best about the product?
I like that Sprout Social is extremely user-friendly and that its interface allows me to do my job more efficiently. The ability to post on all platforms at once is incredibly convenient, and the streamlined reporting features are also a big plus. The setup was pretty easy, which I appreciate.
What do you dislike about the product?
I don't think the social listening is as great as it was sold to me as. Specifically, it's not user friendly, and the alerts are not accurate.
What problems is the product solving and how is that benefiting you?
Sprout Social lets me post on all platforms at once and provides streamlined reporting. Its user-friendly interface makes my job more efficient.
Efficient Social Reporting with Minor Tagging Hurdles
What do you like best about the product?
I use Sprout Social primarily for social reporting and scheduling. I love the easy-to-view and edit dashboards for reporting that allow me to use AI to synthesize data quickly and make campaign decisions. For scheduling, the optimal best time features are helpful in setting up weekly content schedules and deciding when to post specific types. The initial setup was super easy since I have used similar platforms in the past. Overall, I like the reporting feature the most and also find the best time to post feature especially useful.
What do you dislike about the product?
The LinkedIn tagging feature in Sprout Social is frustrating because I can't tag personal accounts like I can on the native LinkedIn app. This forces me to switch between tools a lot. I have to use Sprout for the best time to post, then switch to the native LinkedIn app to tag individuals, and then go back to Sprout after the post is live to add campaigns and tags for performance tracking.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for easy reporting and scheduling. The AI helps me synthesize data quickly and plan campaigns, while the optimal posting times assist in scheduling weekly content effectively.
Comprehensive Social Management, Needs Better Reporting
What do you like best about the product?
I use Sprout Social for social media management and really like the Social Listening feature. It helps me track what people think about our company with negative or positive sentiment. Most of the mentions we wouldn't have found on our own. It allows me to track all metrics and platforms in one place while being able to post to multiple platforms at once.
What do you dislike about the product?
The reports tab can be complicated to understand and prioritize the metrics we care about most. Mentioning people in a post has been very difficult.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to track all metrics and platforms in one place and post to multiple platforms. The Social Listening feature tracks sentiment, finding mentions we'd miss otherwise.
Great Scheduling, But Setup Needs Improvement
What do you like best about the product?
I like Sprout Social for scheduling and the ability to post while having my intern post via workflow approval. It acts as a buffer, which means my intern isn't allowed to post directly onto Instagram or even have access to our IG. With Sprout, they can schedule something to post, and we still have to approve it, which is good for double-checking their work.
What do you dislike about the product?
The notes aren't good. It took me a while to understand that my time settings were off, and I wish it was automated to know I was in the West Coast instead of the East Coast. The initial setup wasn't easy.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for scheduling posts on Instagram, and it acts as a buffer, ensuring that my intern's posts need approval before going live, which helps us double-check their work.
Great Scheduling and Approvals, But External Commenting Could Be More Flexible
What do you like best about the product?
Scheduling is nice and having client communication and approval process
What do you dislike about the product?
I wish that I could talk to the external user before they leave a comment. It would be nice to leave a note rather than having to email too.
What problems is the product solving and how is that benefiting you?
Not having to Manually post saves me time
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