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Sprout Social

Sprout Social

Reviews from AWS customer

9 AWS reviews

External reviews

6,034 reviews
from and

External reviews are not included in the AWS star rating for the product.


4-star reviews ( Show all reviews )

    Christine Wanjiru

Centralized scheduling has streamlined reporting and supports data-driven social media decisions

  • March 15, 2026
  • Review from a verified AWS customer

What is our primary use case?

My main use case for Sprout Social is social media scheduling, posting, and analytic reports, as it is a helpful tool with comprehensive reporting on social media accounts, detailing the campaign's results, which include engagement rate, best times for posting, data on website and link clicks, most popular posts, and demographics of followers and users who have engaged with the page.

I use Sprout Social to post on multiple platforms simultaneously, making social posts very easy to manage and plan, and it is easier when everything is in one place, so any issue can be handled quickly.

What is most valuable?

The main features I use with Sprout Social include publishing, scheduling, Sprout Queue, and reporting, and it provides a streamlined path for reporting, which is something we have not had before, so that is great with Sprout Social.

In my experience, the best features Sprout Social offers include reporting, competitor reports, and publishing capabilities, particularly the ability to post simultaneously and report on different profiles and their metrics, while ongoing training and courses are wonderful.

The competitor reports feature helps us gain more insights on our competitors, how they are doing and how we should improve, allowing us to ask whether we are better than them or if they are better than us, thus gaining a lot of insights and making data-driven decisions on certain areas.

Sprout Social has positively impacted my organization by making reporting more consistent, providing a baseline to build upon, and reducing manual efforts needed to share posts, saving a lot of time, up to thirty to forty percent.

The time savings I experience with Sprout Social are during scheduling, as we are able to schedule more with less time because of Sprout Social across multiple platforms.

What needs improvement?

I wish the ability to tag other Facebook pages was a reality with Sprout Social.

I think a partnership with unavailable platforms like Nextdoor would be a great improvement for my experience with Sprout Social.

For how long have I used the solution?

I have been working in my current field for seven years. I have been using Sprout Social for the same amount of time.

How are customer service and support?

The ongoing training and courses are very easy, thanks to the customer support.

How would you rate customer service and support?

What other advice do I have?

My advice to others looking into using Sprout Social is that it is a great tool for social media marketing in my company to keep everything together, including posting reports and messaging customers.

Sprout Social is a great and top-notch tool primarily for scheduling and planning our social media content on different pages, with really great support and it is a very cost-effective tool. I would rate this product a nine out of ten.

Which deployment model are you using for this solution?

Hybrid Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?


    Andriana Sophos

Centralized social monitoring has unified our branding and drives data-driven engagement decisions

  • March 14, 2026
  • Review from a verified AWS customer

What is our primary use case?

Sprout Social serves as a central monitoring tool for all social media accounts in my organization, which ensures consistent branding and communications. It is essential for managing multiple accounts from one platform, allowing us to maintain a unified brand voice across various channels. Sprout Social is a great tool, especially for our marketing department efforts by expanding advertising capabilities and enabling simultaneous content publishing.

I can give you a specific example of how I have used Sprout Social for central monitoring and unified branding: we use Sprout Social to post to all of our channels, maintaining a detailed calendar to deliver our input. We also monitor the performance of content both on a local and national level. It helps us to run a comparison on competitors, combined with social listening, as well as reporting on all of our channels as a whole.

What is most valuable?

The best features Sprout Social offers include the compose tool for social posts, reporting and analytics, and content management.

What I appreciate most about the compose tool and the reporting and analytics features is that it helps to track engagements and other analytics and track social campaigns so that we are able to make data-driven decisions easily.

I would add that social listening and explaining the spikes and the drops, a friendly user interface and easy to understand, great customer care integration, and statistics for organic social are also important features.

Sprout Social has positively impacted my organization by saving time and increasing engagement.

We have definitely streamlined our output and allowed us to access metrics, content performance, and engagement all within a few clicks, which improved our productivity in my organization by 20%.

What needs improvement?

Sprout Social can be improved because the user experience of having hundreds of channels to navigate can be quite fiddly, especially when trying to bulk post.

I would appreciate improvement on the ability to find and analyze content from competitors.

For how long have I used the solution?

I have been using Sprout Social for the same amount of time.

What do I think about the stability of the solution?

Sprout Social is very stable; I have not experienced any lagging or downtime.

What do I think about the scalability of the solution?

Sprout Social has very high scalability and handles my organization's growth well.

How are customer service and support?

Customer support is very responsive and proactive.

How would you rate customer service and support?

Which solution did I use previously and why did I switch?

I previously used UnitiQ before choosing Sprout Social.

What was our ROI?

We have seen a return on investment as we have been able to save time and increase understanding of our impact on social media.

What's my experience with pricing, setup cost, and licensing?

My experience with pricing, setup cost, and licensing is that Sprout Social delivers good value for the price, making it very cost-effective.

Which other solutions did I evaluate?

Before choosing Sprout Social, I evaluated other options such as Contentful.

What other advice do I have?

My advice to others looking into using Sprout Social is that it has a very user-friendly interface that is helpful. It is a great, in-depth tool for analyzing social data and turning that data into actionable insights, which helps to make data-driven decisions easily.

Sprout Social has saved us a lot of time, provided the convenience of a single login to multiple socials, and requires less time for training, making it very easy to use and start using it. I would rate this product a 9 out of 10.

Which deployment model are you using for this solution?

Hybrid Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?


    Emily V.

Extremely Easy Reporting and Calendar Publishing

  • March 13, 2026
  • Review provided by G2

What do you like best about the product?
the reporting and calendar publishing are extremely easy to use
What do you dislike about the product?
manually having to post to tiktok and wish there were more influencer items included in the Advance Plan, not a separate service
What problems is the product solving and how is that benefiting you?
reporting, reporting, analytics, performance


    Naomi Wanjiru

Workflow approvals have ensured consistent messaging and now scheduling saves my team hours daily

  • March 13, 2026
  • Review from a verified AWS customer

What is our primary use case?

Sprout Social is a major time-saver for my social media marketing team, as we use it to schedule and organize content in advance and to reply to direct messages.

A specific example of how I use Sprout Social for scheduling and replying to messages is through the workflow feature, which is especially important because I am able to supervise some team members who reply and view their responses for professionalism and accuracy since they reply through Sprout Social using the workflow. We also use the calendar feature extensively to write notes on what we want to post.

The approval workflow ensures that responses from other team members are in our approved language and writing style, which makes the process effortless. I cannot express how much I love this feature, as I think it is perfect.

What is most valuable?

In my opinion, the best features Sprout Social offers are the approval workflow on direct messages, user-friendly interface, and user-based system that works well for teams with multiple people. Additionally, planning on social media posts, reporting on social media engagement, recommending best times to post, and the calendar feature, which helps tremendously to write notes on what we want to post, are valuable.

The feature which has made the biggest difference for my team is the ability to schedule and organize content in advance, which has been really time-saving and helpful to make us more organized and focused.

Sprout Social has positively impacted my organization by helping support steady follower growth through consistent posting, improving efficiency with easy content planning and scheduling, and enabling us to track everything, which is something we could not do before. We can now prove to upper management that we are having an impact and increasing impressions, showing what is trending upward.

A specific metric that shows how Sprout Social has helped is that it has improved engagement from 20 to 55 percent.

What needs improvement?

I sometimes find it difficult to drill down into deeper analytics when using Sprout Social.

There are not enough analytics outside of the traditional followers, retweets, and reach that could make Sprout Social better.

For how long have I used the solution?

I have been using Sprout Social for approximately six years and a few months.

What do I think about the stability of the solution?

Sprout Social is stable, and I have noticed no downtime.

What do I think about the scalability of the solution?

Sprout Social's scalability is very good, as it handles my organization's growth well.

How are customer service and support?

The customer support for Sprout Social is very responsive and proactive.

I would rate the customer support of Sprout Social a nine out of ten.

How would you rate customer service and support?

Positive

Which solution did I use previously and why did I switch?

I previously used a different solution, specifically Adobe Express, and the reason I switched is that our needs evolved and Sprout Social better suited them.

What was our ROI?

I have seen a return on investment because I am able to monitor and provide substantiated reports to our clients to manage multiple clients and teams, which has been very helpful for our operations.

What's my experience with pricing, setup cost, and licensing?

My experience with pricing, setup cost, and licensing has been that Sprout Social is very cost-effective.

Which other solutions did I evaluate?

Before choosing Sprout Social, I evaluated Hootsuite as another option during the decision-making process.

What other advice do I have?

Sprout Social is a great tool to manage social media posts for your company, and this platform helps to schedule them all. It gives the best times for posting, and the reporting is very easy as I can download it the way I want it, which helps make data-driven decisions more straightforward.

I love Sprout Social because it seamlessly connects to our social platforms and is also very easy to use with clear language and a friendly appearance. I would rate this product a nine out of ten overall.

Which deployment model are you using for this solution?

Hybrid Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?


    Blake Rohan

Streamlined social campaigns have saved time and double our following through unified scheduling

  • March 12, 2026
  • Review from a verified AWS customer

What is our primary use case?

My main use case for Sprout Social is as a social media publishing and analyzing tool. It helps me streamline social media management, including responding to comments. I have team members who also use it, making it easy for us to understand what we are doing and planning.

In addition to my main use case, we also use Sprout Social to manage social media campaigns, focusing mainly on leveraging employee advocacy to drive revenue without relying on the company's ad spend. The platform addresses a key challenge by offering multiple tools to boost engagement and outreach, all within a single, streamlined interface.

What is most valuable?

Sprout Social is a very easy to use and intuitive tool that my team uses in our day-to-day work. It makes social media management effortless and the analytics are outstanding. I appreciate that this tool is constantly adding features to help make things much easier. For instance, it seems like just as we were expressing how we wished Sprout Social would allow us to do an Instagram Collab post, a week later, it was available. That's wonderful.

Some of the best features that Sprout Social offers made it very easy for us to create an Instagram Collab post. Social media management is effortless, social media publishing is great, and social media analytics are exceptional.

Regarding the analytics and media management features of Sprout Social, which help my team significantly, for each account, I can customize posts for each platform and schedule them to go live simultaneously. When it comes to employee advocacy, Sprout Social has integrated AI assistance for captions. I typically generate one suggested caption for employees to use when re-sharing to their social media accounts. Now, EA messages and ideas display in random order to better promote the full range of content.

Moreover, Sprout Social has made the option to gamify the sharing concept quite easily with employee advocacy.

Sprout Social has positively impacted my organization. Since we started using Sprout Social, we've seen time savings and streamlined operations. It has helped us measure and improve our productivity. It helped double our overall social following. It saved considerable time by bulk scheduling campaigns without going to every different platform.

What needs improvement?

Sprout Social could be improved in several areas. The user interface could be more user-friendly and intuitive for new users.

Additionally, it is difficult to customize reports the way I want them to be.

What Sprout Social will need to earn a perfect score from me is an improvement in the user interface to be more user-friendly. The reason I rated it a nine out of ten is that it has helped us organize, measure, and improve the return on investment of our social efforts. It helped us analyze our user base and adjust our targeting techniques based on who was interacting with our posts on different platforms.

For how long have I used the solution?

I have been using Sprout Social for the same amount of years.

What do I think about the stability of the solution?

Sprout Social is a very stable tool according to my experience.

How are customer service and support?

The customer support for Sprout Social is very helpful and responsive.

Which solution did I use previously and why did I switch?

Before Sprout Social, I previously used Hootsuite and switched because we saw more positive reviews than Hootsuite. Additionally, Sprout Social was more cost-effective and easy to use. The features were robust, and the settings and setup were easy for new users.

What was our ROI?

Sprout Social helped us schedule our content on many different platforms from one central location, thereby saving a lot of time, which demonstrates a solid return on investment.

What's my experience with pricing, setup cost, and licensing?

The pricing, setup cost, and licensing for Sprout Social are very affordable and very competitive compared to other alternatives.

Which other solutions did I evaluate?

Before choosing Sprout Social, I evaluated other options such as HubSpot CRM and Looker Studio.

What other advice do I have?

Sprout Social is deployed in my organization using a hybrid cloud.

We use AWS as our cloud provider with our hybrid cloud setup.

My advice for others looking into using Sprout Social is that it is a good platform to use when measuring social impact and engaging with your users or customers.

When scheduling or managing multiple social campaigns on various social platforms, Sprout Social connects very well to those platforms.

We are able to save at least ten hours per week by measuring the increase in social following and saving time with bulk scheduling. I rated this product nine out of ten.

Which deployment model are you using for this solution?

Hybrid Cloud

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?


    Raghavendra Bhat

Centralized analytics have improved how our team tracks and reports cross‑channel content performance

  • March 11, 2026
  • Review provided by PeerSpot

What is our primary use case?

My main use case for Sprout Social is to utilize its user-friendly dashboard and clear visual reports, which allows us to analyze performance based on topics, campaigns, and individual accounts, helping us understand what type of content performs best across different platforms. The main cases are to analyze the paid performance and organic performance.

Using Sprout Social for one of our UAE clients helps us track engagement across multiple social media platforms such as Facebook, Instagram, Twitter, YouTube, and LinkedIn. Sprout Social provides detailed insights into followers, profile performance, and post-level analytics, including both organic and paid-related posts, so based on this post, we give insights on highest-performance posts or even low-performance posts to clients. This helps them analyze the post and user engagement, so for this purpose, we are using Sprout Social.

I have the intention to add more details about my use case.

What is most valuable?

Sprout Social's best features are the comprehensive tools we can utilize for performance tracking. It is built around reporting and analytics.

One of the biggest advantages of Sprout Social is its user-friendly dashboard and clear visual reports, which make it easy to interpret data and present insights to clients. It also offers strong reporting and analytics capabilities, helping us identify trends, audience behavior, and engagement patterns over time. We have integrated Sprout Social with BigQuery through a third-party application using Google Cloud Platform, the GCP, to perform the necessary integration to process and store the data, which we then use to build and visualize insights for BI dashboards.

What needs improvement?

As of now, I have been using Sprout Social for almost two years, but there are some glitches in the back-end; sometimes the posts are not integrated or do not come with the proper details, proper dates, or proper content. There are some back-end glitches that should be improved, but apart from that, everything is fine.

I chose a rating of eight out of ten because, if you see it in the market, comparing with other tools Sprout Social, there are more improved applications. There is no live integrity between accounts and Sprout Social platform, and we cannot use it directly from Sprout Social platform to connect with any cloud databases; we need a third-party application to integrate with Sprout Social, while other platforms such as DataBricks easily connect with social platforms directly into the clouds.

For how long have I used the solution?

I am using Sprout Social for the last two years.

What do I think about the stability of the solution?

In my experience, there is downtime with Sprout Social, but we rarely encounter issues, and they happen only on some occasions.

What do I think about the scalability of the solution?

Sprout Social is scalable and can handle growing amounts of data and more users easily because it has direct connectivity between platforms to Sprout Social, allowing for easy interaction with more data.

How are customer service and support?

I had an awesome experience with Sprout Social's customer support; they take time based on their availability and work closely with the issues to provide solutions, so it has been a very good experience.

Which solution did I use previously and why did I switch?

I have not used any other solution before Sprout Social.

What was our ROI?

We regularly use Sprout Social platform and save every day two hours for rectifying the post performance.

What's my experience with pricing, setup cost, and licensing?

I am not aware of the pricing, setup costs, and licensing for Sprout Social because this is handled by the client, who gives us access and we work for them.

To be frank, its cost is more because the client said they cannot provide more than one licensed version of Sprout Social, so we can use it for three or four employees based on our own user credentials since its cost is very high. It also helps us save time by allowing us to check the numbers and everything based on the performance of digital marketing.

Which other solutions did I evaluate?

Before choosing Sprout Social, we evaluated other options for different locations and projects, with people using Funnel exports, which easily connect with GCP, allowing us to see all the social platforms and search platforms.

What other advice do I have?

My advice to others looking into using Sprout Social is that they can use it easily since it is user-friendly and has no complex user interface; they can create or customize based on the metrics and dimensions. I gave this review a rating of eight out of ten.


    Julia Kisha

Centralized planning has transformed how my team schedules campaigns and measures engagement

  • March 11, 2026
  • Review provided by PeerSpot

What is our primary use case?

Sprout Social is more than a scheduling tool for us; we build out campaign calendars, tag posts, and coordinate content across multiple platforms. We are able to review engagement from multiple audiences, which helps us plan for and adjust our messaging. We are able to monitor our mentions and quickly engage with our partners, which strengthens our partnership overall.

A specific example of how I use Sprout Social for campaign coordination or engagement monitoring is that we use it for monitoring social media specifically when doing very large events of several hundreds of people. We want to make sure we are engaged with attendees, speakers, and many more. During these events, it is hard to manage everything on multiple platforms if you are not following every single individual. Sprout Social allows us to monitor what is being said, stay engaged with people, communicate important information during the event, and do it on multiple platforms all at once.

We use Sprout Social for social media scheduling for our clients a lot, and we also use its most powerful feature, which is social media listening, as that is the major chunk of the feature that makes our business make or break in any opinion.

What is most valuable?

The best features Sprout Social offers include reporting, publishing, and an all-in-one solution, as well as post scheduling metrics for each social media.

The reporting and publishing features help my team significantly; reporting and scheduling are very easy. However, what I find the most useful is the tags. I manage the social media posts for our company, and this platform helps me to schedule them all. It gives the best times for posting, and also the reporting is very easy, allowing me to download it the way I need it.

Sprout Social has positively impacted my organization through time saving, quick reporting, and easy connection to our social media platforms. The time saved is great and huge; we are able to save approximately two to three hours per day. It has saved us a lot of time as we have been able to pre-post things. Sprout Social has helped with time management, especially with scheduling and reporting, so it has been a game changer.

What needs improvement?

Sprout Social could be improved with better data customization when pulling reports and by adding brand guide functionalities.

Additionally, it does not always support high-quality images or videos, and it is difficult to figure out how to get them into the platform. I would appreciate it to stay up to date with social media upgrades as an improvement.

For how long have I used the solution?

I have been using Sprout Social for about six years and several months.

What do I think about the stability of the solution?

According to my experience, Sprout Social is very stable.

What do I think about the scalability of the solution?

Sprout Social is very scalable because it can handle my organization's growth efficiently.

How are customer service and support?

The customer support is amazing and helpful.

Which solution did I use previously and why did I switch?

I previously used Hootsuite and Adobe Express.

Which other solutions did I evaluate?

Before choosing Sprout Social, I evaluated other options, including Asana.

What other advice do I have?

I would recommend Sprout Social for a colleague or company with multiple channels to manage and report, as the scheduling tool makes it easy to keep everything in check and in order. The price of Sprout Social was fair and highly affordable. I would rate this product a 9 out of 10.


    Farhan T.

Unified Inbox and DM Automation Make Sprout Social a Real-Time Productivity Boost

  • March 09, 2026
  • Review provided by G2

What do you like best about the product?
For me, I really love the unified inbox. I am able to view all of the messages, comments, mentions from Facebook, Instagram, TikTok, LinkedIn, etc. All in real-time, in one spot, so I do not have to switch tabs back and forth. Even though I am currently on the couch, I was able to clear my entire inbox without having to open one single application. I also really love the automation of DMs, because it does handle a lot of the repetitive, FAQ-based messaging I send out, without needing me to babysit it. Honestly, I was very impressed with the social listening feature as well.
What do you dislike about the product?
Honestly, at this point, I have had zero issues with Sprout Social. However, I would also say that task management is getting close to being a viable replacement for a project management tool; however, it is lacking some key features such as deadline columns and status fields, which would be wonderful if they were to add them. At this point, I do not see anything that would cause me to leave Sprout Social, but I did feel obligated to mention these issues. Minor complaints.
What problems is the product solving and how is that benefiting you?
Prior to using Sprout Social, I was using around 5-6 separate applications for tasks including scheduling, listening, an email inbox management tool, etc. Sprout Social has essentially combined most of those applications into one. The DM automation alone saves me approximately an hour a day from copy/pasting the same reply to the same question repeatedly. For any user who manages multiple clients or accounts, Sprout Social effectively replaces an entire suite of applications you would normally be paying for individually, which adds up quickly.


    madan b.

Data meets social - My take on sprout social through strategic lens

  • March 06, 2026
  • Review provided by G2

What do you like best about the product?
For my role, actionable insights are everything and sprout social takes cares of it very well. The user experience stands out for me. The application is very efficient and intuitive. The interface feels thoughtfully designed for real business workflows to review performance tags, digging sharp into analytics. social media moves quickly, so having access to clean organized data with the ability to drill down into whats actually driving the end results is very valuable. sprout social platform gives me that depth of such analytics i look forward for my work. My jop is to connect insights into strategy, so i can appreciate sprout social the most.
What do you dislike about the product?
The platform provides limited competitor insights without add-ons.
What problems is the product solving and how is that benefiting you?
Cross functional collaboration is one key aspect which is essential for social media management. Sprout social is acting like a super star in that very aspect. My content teams can plan and schedule, community managers can respond and monitor conversations and i can track performance all without stepping on each other's workflows. It feels like the platform is built to reduce even slight friction between roles and help everyone stay aligned.


    Nick G.

Easy Publishing with a Great Content Calendar

  • March 04, 2026
  • Review provided by G2

What do you like best about the product?
It makes publishing easy and the calendar is great.
What do you dislike about the product?
Some of the integrations are difficult to set up.
What problems is the product solving and how is that benefiting you?
Publishing social content on a timely cadence.