Sprout Social
Sprout SocialExternal reviews
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User-Friendly Tool with Great Training Resources
What do you like best about the product?
The tool is very user friendly, there are many training resources and the product development team seems to implement new additions quickly
What do you dislike about the product?
The sales team can be a bit aggressive :(
What problems is the product solving and how is that benefiting you?
Managing social across many accounts and platforms in one place - love approval workflows
Powerful Social Metrics Tool with Some Platform Limitations
What do you like best about the product?
I find Sprout Social's reporting features beneficial for analyzing metrics like impressions, engagements, engagement rate, and follower growth. These metrics help me understand what resonates with the audience on social media and improve our social media growth and presence. I also found the initial setup easy.
What do you dislike about the product?
I don't think this is a Sprout problem. However, when there are issues with specific platforms on LinkedIn and Instagram, a lot of the reporting kind of gets messed up as in I'm not able to see specific metrics such as follower growth. And that is, like, very important to me as a social media manager.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for reporting on social media platforms, finding metrics on impressions, engagements, engagement rate, and follower growth. It helps me understand what resonates with our audience and improves our social media growth and presence.
Easy Scheduling and Monthly Reporting Made Simple
What do you like best about the product?
Scheduling, and an easy way to fill out monthly reports.
What do you dislike about the product?
The fact that I can’t edit or remove IG posts is really frustrating. Also, I can’t use some of its features, which makes the overall experience feel limited.
What problems is the product solving and how is that benefiting you?
It helps with scheduling and saves me time.
Streamlined Social Management with Room for Improvement
What do you like best about the product?
I like using Sprout Social for scheduling, posting, and monitoring multiple social media platforms. It makes it easier to manage all of our many platforms in one place. I really like the 'smart inbox' and the mobile app because they allow me to manage and monitor everything even when I'm on the go. I've grown to really appreciate the Sprout interface, and it was fairly easy to set up.
What do you dislike about the product?
I would appreciate being able to monitor certain phrases (social listening) without paying additional.
What problems is the product solving and how is that benefiting you?
Sprout Social makes it easier to manage all of our many platforms in one place, plus it helps in scheduling, posting, and monitoring multiple social media platforms.
Clear Publishing Calendar and Easy Multi-Platform Posting
What do you like best about the product?
Being able to easily see what is on the calendar to be published. And being able to publish across multiple platforms at the same time.
What do you dislike about the product?
Nothing. It does exactly what I need it to do.
What problems is the product solving and how is that benefiting you?
It's organized and I can see what is being posted ahead of time.
Cost-Effective, Comprehensive Social Media Solution
What do you like best about the product?
I like the approval flow in Sprout Social.
What do you dislike about the product?
The initial setup of Sprout Social was quite difficult for me, I'd rate it a 4 out of 10. Besides that, I didn't find anything else that didn't work well or needed improvement.
What problems is the product solving and how is that benefiting you?
Sprout Social helps with reporting, scheduling, and posting. I like the approval flow.
Needed for B2B Social Media Management
What do you like best about the product?
Sprout makes B2B social media management easier by keeping everything in one place. The Smart Inbox pulls all channels and interactions into a single, easy-to-manage view, so it’s simpler to stay on top of messages and engagement. I use the Publisher and Calendar every day to bulk upload content and view all post previews together, which makes planning and scheduling much smoother and more organized. The Advanced Reporting package is pretty robust, and I use it weekly to keep track of our KPIs and team Vital Fews. We also have the Employee Advocacy package, which is super helpful for amplifying our reach and engagement from employee interactions.
What do you dislike about the product?
We use Sprout Link In Bio, but it gets very little traffic, if any at all. I still have to rely on a project management tool like Asana or Airtable to track and organize content, campaigns, and ideas, so Sprout ends up feeling more like the tactical final step right when I’m ready to post.
I also don’t like the asset management tool. It feels clunky and hard to navigate. I’d honestly rather store content on my computer or in GDrive (an integration could be really helpful here).
The reporting is helpful at a basic level, but even with advanced reporting I still have to do manual math to get an aggregate of truly organic numbers. Most all social media managers will need to separate organic and paid numbers....and it feels impossible to get a truly accurate number. I use widgets to pull organic impressions, engagements, and video views, but even then the process is clunky and cumbersome. Why can’t Sprout let me click the numbers I want included and have a widget do the math automatically? That would easily shave 20–30 minutes off my weekly reporting time.
Finally, the listening tool is labeled as “easy,” but it’s not. It’s incredibly time-consuming and manual to set up, and it’s hard to even remember how to build a search. At this point, I only use it when absolutely necessary because it stresses me out.
I also don’t like the asset management tool. It feels clunky and hard to navigate. I’d honestly rather store content on my computer or in GDrive (an integration could be really helpful here).
The reporting is helpful at a basic level, but even with advanced reporting I still have to do manual math to get an aggregate of truly organic numbers. Most all social media managers will need to separate organic and paid numbers....and it feels impossible to get a truly accurate number. I use widgets to pull organic impressions, engagements, and video views, but even then the process is clunky and cumbersome. Why can’t Sprout let me click the numbers I want included and have a widget do the math automatically? That would easily shave 20–30 minutes off my weekly reporting time.
Finally, the listening tool is labeled as “easy,” but it’s not. It’s incredibly time-consuming and manual to set up, and it’s hard to even remember how to build a search. At this point, I only use it when absolutely necessary because it stresses me out.
What problems is the product solving and how is that benefiting you?
I use it to publish content, report on weekly analytics and progress, and reply to all interactions. It genuinely makes my job easier, but I still feel that a lot of parts could be smoother and more intuitive to use.
Streamlined Scheduling with Intuitive Interface
What do you like best about the product?
I really enjoy the interface of Sprout Social and how usable everything is. It makes scheduling seamless, which is a big help for managing an Instagram account for work. We switched to Sprout Social from Later, and it's been an improvement. The initial setup was pretty easy too.
What do you dislike about the product?
It's unclear how to attach links to posts.
What problems is the product solving and how is that benefiting you?
Sprout Social helps me seamlessly manage and schedule Instagram posts for work.
Great for Scheduling, Needs More Analytics
What do you like best about the product?
I like the ease of use of Sprout Social.
What do you dislike about the product?
I wish that Sprout Social would have more KPIs to report on for paid campaigns, and that there would be an ability to delete posts from Sprout instead of on the platform itself.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for social media posting and scheduling, and reporting. It solves scheduling across multiple platforms at once.
All Your Socials in One Place—Great for Repurposing Top-Performing Creative
What do you like best about the product?
All the socials in one place. I use Sprout a lot to download the highest performing creative across accounts and repurpose those creatives into ad images/videos.
What do you dislike about the product?
It's so powerful, that it can be a bit overwhelming. Every time I have to add a new user, I forget where in the UI I need to go.
What problems is the product solving and how is that benefiting you?
Managing all of our socials in one place. We have over 50 accounts.
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