Sprout Social
Sprout SocialExternal reviews
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Sprout Social is Convenient But Not Necessary
What do you like best about the product?
I like that is always us to see the best times to post something on social media each day. It also allows us to plan a lot of content and schedule it at one time instead of having to do it daily.
What do you dislike about the product?
Sprout Social is expensive and is something that could easily be done on your own. To me, Sprout Social is not a necessity, especially if you are on a tight budget.
What problems is the product solving and how is that benefiting you?
It is solving me having to use time daily to post on social media. I'm able to schedule out far in advance all at one time.
Shows potential but is still missing core functions that are fundamental to social media management.
What do you like best about the product?
The most valuable aspect is having all of my social calendars accessible to the team for streamlined approvals. The platform is well-organized and offers helpful resources.
What do you dislike about the product?
Key features are missing, including Reel scheduling with music, carousel boosting, flexible calendar notes, and more intuitive filtering/tagging (similar to Airtable). Post failures are frequent, and support resolution is not always timely.
What problems is the product solving and how is that benefiting you?
Sprout addresses the complexity of handling multiple accounts by consolidating them into one platform where I can map everything out effectively. It also enhances team collaboration through accessible content calendars and makes reporting more efficient.
Pleasent experience when everything works correctly.
What do you like best about the product?
The ability to see most popular times for scheduling.
What do you dislike about the product?
Lack of emojis - not up to date with recent updates. Sometimes posts don't schedule when I set them to. Profiles get disconnected more than I would like them to.
What problems is the product solving and how is that benefiting you?
Posting on multiple platforms at once, giving analytics to posts.
Checks all the boxes
What do you like best about the product?
The interface is very well laid out and easy to navigate.
What do you dislike about the product?
The base cost tends to feel a bit on the high side and you must pay more to unlock a lot of features that, for other scheduling platforms, are included.
What problems is the product solving and how is that benefiting you?
Sprout social checks all the boxes for what you are looking for in a social media scheduling platform. They've kept up with changes, for the most part, such as adding AI writing enhancement. Reporting is robust, though has become less reliable since recent API changes from Meta, but that's I presume that's on Meta's end. Some features for customizing reporting does require a subscription upgrade, but the basic option seems to get the job done if you are copying analytics to another document. The calendar feature works well - much easier to deal with than Meta's. I appreciate that I can dragn and drop a scheduled post to another date. Things that could make me consider another option would be bulk loading and assets storage requiring an upgraded package.
Sprout Social Review - Analyst perspective
What do you like best about the product?
UX is pretty. Social listening reports are simple but detailed.
What do you dislike about the product?
I don't love the custom dashboards. Visualizations are somewhat limited and would like to see easier label based reporting.
What problems is the product solving and how is that benefiting you?
Content reporting and Analytics. Brand social listening
Sprout Social Review
What do you like best about the product?
It is a great community management tool. It is helpful with responding to messages and comments that users leave. It is a great tool to tag messages as well to monitor trending topics and brand sentiment. Scheduling content to post is also fairly straightforward and easy to navigate as well.
What do you dislike about the product?
I wish the requirement to reconnect social profiles didn't occur as often. It can be a hassle to reconnect log in and verification codes, especially with a large team who is involved with social. Also from an analytical standpoint, seeing how content performed is slightly skewed as I don't think Sprout collects data from media boosted content, rather only organic insights?
What problems is the product solving and how is that benefiting you?
It is helping us assist customers with product needs, and it is also helping us listen to and evaluate social content performance.
The best tool around, 80% of the time.
What do you like best about the product?
I really love how easy it is to schedule posts, get my reports, and stay connected via my mobile app. Out of all of the apps I've used, sprout is the easiest tool that functions well for being an in-house social media manager. It has been super easy to implement in our company and is something that I use every single day.
What do you dislike about the product?
Sprout is extremely expensive for a platform that really only works well for in-house managers. I've used sprout in the past for agencies and I don't find that it's worth it, especially with other platforms that are out there who give you more. I also feel like I have a lot of reporting issues when it comes to sprout, their data never aligns with what Meta would be telling me. And I know that some of this is meta's fault but there have been times where sprout can't help me with collecting some missing data, or explaining difference in data that changes. Their team is pretty helpful but I also feel like they're doing what they can in their limitations.
What problems is the product solving and how is that benefiting you?
Sprout is really helping our reporting, we're able to efficiently track how our posts are doing, how our profiles are doing, and how we can further improve our content. It's been super to schedule posts through sprout but with some limitations I find that I don't use Sprout enough to schedule our posts. For example, we're only allowed to schedule 10 photos for Instagram, when natively I can post 20, or I can only collaborate with 3 users in sprout but on Instagram it's 5. And I know some of this is limitation with Instagram, but I don't feel like sprout really shares that with their customers. I would love to know that these are features that you guys are actively working on with Meta to deliver to us. It's like when Instagram announces these updates, you guys need to update us about your status in receiving these updates on Sprout end and that you are actively working to provide for us.
Frequent Sprout User
What do you like best about the product?
I like the scheduling and approval features
What do you dislike about the product?
Can't post to groups. Also can't do outbound social media as well as I would like.
What problems is the product solving and how is that benefiting you?
The scheduling and publishing. I am limited on photos I can post on FB and Insta. I would like those limits to be in line with was the apps allow natively.
Mostly happy with experience, but feel resentment about implementations in the past.
What do you like best about the product?
The AI alt text generator was an excellent feature to implement and has made my user experience of making social media content accessible far easier. I'm appreciative of that when public institutions are being held to a new federal ruling. Sprout generally seems like a platform build by social media admins for social media admins and I appreciate that. People who I interact with on my account generally are very nice and helpful.
What do you dislike about the product?
I enjoy Sprout, but often feel like they've peeled back services they used to offer for free and put them behind a paywall and that makes me wonder if there's a different vendor who would not nickle and dime every feature and the way that billing is conducted is not very transparent and always gets my purchasing department's heckles up. We need itemized billing for every single cost available like a regular invoice. Also, please please don't use the term "uplift" when increasing costs. It feels inauthentic and condescending as a client.
I wish that Sprout would also look more at adding services like "Dunroe" offers with analyzing content in specific verticals.
I wish that Sprout would also look more at adding services like "Dunroe" offers with analyzing content in specific verticals.
What problems is the product solving and how is that benefiting you?
Mentions and tagging is useful and so is the AI alt text feature.
Gets the Job Done
What do you like best about the product?
Sprout is extremely helpful when managing multiple accounts and businesses. Being able to schedule and publish monthly content calendars is very easy. The built-in reporting functionality surpass almost all of the other similar software I've seen. I'm also completely dependent on the inbox feature that makes it a breeze to respond to all comments, questions, and direct messages for the various businesses I manage. Sprout Social has made it much easier to manage my time.
What do you dislike about the product?
The piecemeal costs associated with additional functionality such as social listening and adding additional seats and profiles adds up quickly. For companies that manage many business profiles and have several people who need to publish or approve posts, be prepared to pay for the extra features.
What problems is the product solving and how is that benefiting you?
The time-saving benefit of having centralized publishing for all accounts, combined with robust analytics and real-time customer engagement, creates a significant advantage for any business. Instead of switching between platforms or managing multiple logins, teams can schedule, publish, and monitor content across every channel from one streamlined hub. This efficiency not only reduces workload but also ensures consistent brand messaging across properties and markets. Additionally, it's much easier to find customer complaints and solve issues immediately, instead of having to retroactively fix problems down the road.
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