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Sprout Social

Sprout Social

Reviews from AWS customer

9 AWS reviews

External reviews

6,034 reviews
from and

External reviews are not included in the AWS star rating for the product.


4-star reviews ( Show all reviews )

    Sait E.

Centralized Social Management, Intuitive but Pricey

  • January 22, 2026
  • Review provided by G2

What do you like best about the product?
I use Sprout Social to centralize the management of our brand's presence across different social media platforms, and the unified reporting and smart inbox features are what stand out the most to me. The smart inbox eliminates the need to jump between apps, allowing us to resolve all customer queries in half the time. Meanwhile, unified reporting automates our data collection, providing instant, presentation-ready insights that help me adjust my strategy weekly. The initial setup was very intuitive; connecting six platforms was seamless, and the interface is user-friendly.
What do you dislike about the product?
I find the pricing structure can be steep, especially since some advanced features are locked behind higher tiers. Also, the social listening tools have a bit of a learning curve and could be more intuitive. I'd suggest better noise filtering where AI should more effectively filter out irrelevant mentions without complex manual setup. Improved detection of sarcasm and industry specific slang would ensure data reliability.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to centralize our brands' social media management, saving time by avoiding multiple logins. The Smart Inbox speeds up query resolution, while unified reporting automates data collection, providing quick insights for strategy adjustments.


    Sara S.

Intuitive Platform with Time-Saving Features

  • January 19, 2026
  • Review provided by G2

What do you like best about the product?
I use Sprout Social to manage our organic social channels, and I appreciate the scheduling, inbox, and reporting features. It saves quite a lot of time for me with many small features that make things run smoother and quicker. I really like the user interface; the learning curve was quite short compared to other platforms I've used, and I enjoy the layout and the way you move around the platform. The AI integrations are really helpful, and they stood out compared to competitors. The trial period really helped to get a head start.
What do you dislike about the product?
Doesn't integrate with some programs we are using, like Canto.
What problems is the product solving and how is that benefiting you?
Sprout Social saves me a lot of time with features that make things smoother and quicker. The AI integrations stood out compared to Brandwatch, enhancing usability.


    Christian E.

Outstanding Social Media Reporting and Seamless Integration

  • January 06, 2026
  • Review provided by G2

What do you like best about the product?
Sprout Social offers some of the best social media reporting I have encountered. In addition, it is user-friendly and integrates smoothly into our workflows and systems.
What do you dislike about the product?
Sprout Social's pricing has become excessive. Since we began using the platform, the cost per seat and per social account has increased significantly.
What problems is the product solving and how is that benefiting you?
The first challenge it helped us overcome was managing social media. After that, reporting became much easier as well. It created attractive, easy-to-read reports for both us and our clients.


    Marketing and Advertising

Effortless Social Management Across Platforms

  • December 31, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate how the platform allows me to track social activity from various platforms for each brand. The saved responses feature is also helpful, and overall, I find it easy to use.
What do you dislike about the product?
The platform occasionally provides inaccurate assessments of comments and messages, particularly when it comes to sentiment, priority, and the intent behind messages.
What problems is the product solving and how is that benefiting you?
Successfully overseeing communities and monitoring social conversations on multiple platforms is vital. This approach supports ongoing engagement and guarantees that user feedback receives the attention it deserves.


    Karan K.

Effortless Social Publishing and Insightful Analytics

  • December 29, 2025
  • Review provided by G2

What do you like best about the product?
I love using Sprout Social for social publishing across different channels simultaneously. It makes it easy to publish once and post everywhere, which solves the hassle of making social media posts across each platform. The analytics module in Sprout Social has been a blessing, as it helps me understand how well the published post is performing, providing a feedback loop to understand what my audience wants. Additionally, I found the initial setup quite easy, thanks to the helpful tutorial at the start.
What do you dislike about the product?
I dislike that social listening works great but sometimes there are delays. Also, it would be wonderful to have a feature to bring my own channels or 3rd party chatbots and to integrate Gmail.
What problems is the product solving and how is that benefiting you?
Sprout Social helps me publish posts across all social platforms effortlessly. The analytics module is a blessing, providing insights into post performance and audience reaction, creating a feedback loop to understand audience preferences.


    Olivia C.

Streamlined Social Media Management with Some Reporting Gaps

  • December 18, 2025
  • Review provided by G2

What do you like best about the product?
I use Sprout Social mainly for publishing social media content, replying to inbox messages, and reporting. I like the smart inbox the best, as well as the tag tool. It lets me manage all of my social platforms in one place, which is super convenient. Plus, the initial setup was very easy.
What do you dislike about the product?
I think there could definitely be better reporting - the custom reporting plan is way out of our budget. I would like to see more graphs and charts, rather than just tables of data, so I can copy and paste them into presentations and visualize the data better.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage all my social platforms in one place. It helps with publishing, replying to inbox messages, and reporting campaigns. I really like the smart inbox and tag tool.


    Rahees A.

Effortless Social Media Management with Powerful Collaboration Tools

  • December 17, 2025
  • Review provided by G2

What do you like best about the product?
What I like best about Sprout Social is how organized and easy it makes social media management. When I worked at Foundever handling AVG and Avast customer support, Sprout Social helped us monitor messages, comments, and mentions across multiple platforms all in one place. The interface is clean and easy to use. Features like tagging, scheduling, and analytics made it simpler to manage high message volumes. It also helps teams work together effectively without missing any customer interactions.
What do you dislike about the product?
The‍‌‍‍‌‍‌‍‍‌ only thing I was not really happy with is that there were times when the platform would take some time to sync messages or refresh the feed, and this happened usually during the period of high traffic. Besides that, the price may seem a little too high for small businesses, but for such teams as large ones, the cost is definitely worth it considering the ‍‌‍‍‌‍‌‍‍‌features.
What problems is the product solving and how is that benefiting you?
Sprout​‍​‌‍​‍‌​‍​‌‍​‍‌ Social was a great tool for handling customer conversations on various social media networks in a seamless way. The company was able to respond to customers in less time, team members were more effectively coordinated, and they received valuable insights into the engagement trends. So, essentially, it was instrumental in enabling our team to provide quick and good customer service while at the same time keeping a strong brand presence ​‍​‌‍​‍‌​‍​‌‍​‍‌online.


    Education Management

Outstanding Paid Social Reporting Features

  • December 16, 2025
  • Review provided by G2

What do you like best about the product?
Paid social media reporting as it pulls in all platforms
What do you dislike about the product?
Paid social reporting is not that flexible - I want a reporting section that's 100% customizable dimensions and metrics-wise. And social listening reporting flexibility is limited.
What problems is the product solving and how is that benefiting you?
This tool brings together all of our paid social media data in one place, something I can't find elsewhere without having to pay additional fees.


    Information Technology and Services

A Powerful Platform for Social Listening and Actionable Social Media Analytics

  • December 13, 2025
  • Review provided by G2

What do you like best about the product?
What we like best about Sprout Social is its intuitive user interface, strong social listening capabilities, and comprehensive analytics that make it easy to manage, monitor, and optimize social media engagement across platforms.
What do you dislike about the product?
Firstly, tagging is a major challenge in Sprout Social. Additionally, reporting customization and flexibility could be improved to better support complex or enterprise-specific requirements.
What problems is the product solving and how is that benefiting you?
We use Sprout Social to manage our social media posts across both the main corporate and country-specific channels. It supports social listening, helps identify the most impactful posts, and provides meaningful analytics.


    joseph F.

Sprout Social does analytics SO SO WELL!

  • December 12, 2025
  • Review provided by G2

What do you like best about the product?
Great interface especially on the mobile app!

Analytics are always a breeze to obtain and the tagging feature is SO SO great. I work with 6-9 lines of business and tagging is critical to how we report social content.

I've used a lot of platforms and sprout does the basics and fundamentals VERY VERY WELL!
What do you dislike about the product?
Would love to have better Google Analytics and Ads integration!
What problems is the product solving and how is that benefiting you?
Aggregating social content data across 10+ user profiles - this is HUGE for us!