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Sprout Social

Sprout Social

Reviews from AWS customer

9 AWS reviews

External reviews

6,034 reviews
from and

External reviews are not included in the AWS star rating for the product.


4-star reviews ( Show all reviews )

    Jose L.

Easy Setup and Intuitive Interface for Social Management

  • November 20, 2025
  • Review provided by G2

What do you like best about the product?
I really appreciate how easy Sprout Social is to use, which makes managing social media postings and running campaigns for our business and clients a smooth experience. The UI/UX of the platform is very clean, enhancing my ability to understand and utilize the dashboards effectively. Moreover, the post scheduling feature stands out as particularly beneficial, streamlining the process and making my social media management tasks more efficient. I found the initial setup very easy, which added to my positive experience with the platform. Overall, I think almost everything works well in Sprout Social, enabling me to handle my responsibilities conveniently without any significant challenges.
What do you dislike about the product?
Costly for small business organizations
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage social media postings and analytics. It provides an easy-to-use interface, clean UI/UX, and efficient post-scheduling features, making social media campaign management seamless.


    Ellie B.

Effortless Social Scheduling for 24/7 Coverage

  • November 19, 2025
  • Review provided by G2

What do you like best about the product?
I like how you can plan posts for the future so that all social accounts are getting posted on every hour, all 24 hours of the day!
What do you dislike about the product?
Sometimes, if I try to repost something with the same caption, the post will fail. Sometimes we like to post things multiple times, so it's frustrating when it fails.

Also, I dislike the new feature that adds Sprout tags/labels to the post. Especially for breaking news, it can be a hassle to add labels when we are rushing to post on social media as soon as possible. It just makes the process longer than it needs to be because we won't be able to press send without at least one tag/label.
What problems is the product solving and how is that benefiting you?
Having us be able to post on our social media accounts when we aren't working and also being able to space out all the posts throughout the day!


    Non-Profit Organization Management

Streamlined Social Management, Exceptional Analytics

  • November 19, 2025
  • Review provided by G2

What do you like best about the product?
I love the ability to schedule content in multiple ways across various platforms with Sprout Social. The feature allowing me to easily duplicate content streamlines my workflow tremendously, and the simple approval process makes content management seamless. I also really enjoy the capability to create dashboards and schedule them to be sent out to different audiences. Engaging with content is particularly satisfying with the ability to like and repost through the inbox feature. The efficient functionality allows me to perform my job effectively and demonstrate the social team's value to external stakeholders. Our small team is empowered to produce content comparable to larger companies, managing social media pages with millions of followers without the noticeable difference. The timely integration of new features, such as Blue Sky, is another reason I find Sprout Social valuable, as it allows us to grow our presence on emerging platforms quickly and efficiently. The analytics features are particularly valuable, enabling me to track success comprehensively and provide stakeholders with insightful reports. Additionally, the suggestions for the best posting times help enhance the reach and effectiveness of our content. Sprout Social also stands out in its reliability, with minimal issues that require reaching out for support, unlike previous platforms we have used.
What do you dislike about the product?
I find the process of adding UTM tracking parameters to social posts in a consistent occasionally challenging. Often, people submit content and create short links too quickly, which leads to forgetting to include UTMs. It would be helpful to have an automatic inclusion feature for UTMs to ensure successful tracking of how people engage with our content across different platforms. There's a limitation with Sprout Social regarding our Instagram presence. Sprout's version does not fully support some features like a LinkedIn bio link that Later Social offers. This limitation requires us to use another platform and hinders our ability to manage all aspects of our social media from Sprout Social alone.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage a vast amount of content efficiently across multiple platforms, track post success, and improve time management with a small team.


    Hollie S.

Effortless Competitor Analysis with Mobile Publishing

  • November 19, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate Sprout Social's capabilities for competitor analysis, which allow me to effectively compare my performance with competitors, giving me valuable insights into market positioning. I also love Sprout Social's mobile capabilities; the apps are particularly useful because they allow me to publish content on the go, ensuring that I can manage my social media presence efficiently regardless of where I am. The ease and speed of the initial setup were impressive, which helped in quickly getting started without any hassles.
What do you dislike about the product?
Customer support tire
What problems is the product solving and how is that benefiting you?
I use Sprout Social to compare my performance with competitors, benefiting from its mobile capabilities that allow easy publishing.


    Eric C.

Fast Setup, Great for Team Collaboration

  • November 19, 2025
  • Review provided by G2

What do you like best about the product?
I find Sprout Social's team collaboration and workflow management features incredibly beneficial, especially when it comes to task assignment and message approval workflows. These features enhance my team's ability to collaborate effectively, ensuring smooth and coordinated efforts across different projects. I also appreciate the customer care and help desk integration that Sprout Social provides, which further supports my team in managing interactions efficiently. Additionally, the initial setup of Sprout Social was very fast, which made transitioning to this platform hassle-free.
What do you dislike about the product?
I find the limited automation features in Sprout Social frustrating. There are fewer automation rules available unless I upgrade, which impacts my ability to streamline our workflows efficiently.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for task assignment, message approvals, and integrating customer care, enhancing team collaboration and workflow management.


    Kurtis H.

Powerful Social Listening, but Steep Learning Curve

  • November 19, 2025
  • Review provided by G2

What do you like best about the product?
I find Sprout Social incredibly beneficial for publishing and content scheduling, particularly enjoying the advanced post scheduler that supports manual queues. This feature helps me manage my content efficiently, allowing me to plan and schedule posts ahead of time seamlessly. Additionally, I appreciate the digital asset library which enables the storing and reuse of images, streamlining my content creation process. The inclusion of AI features, specifically the AI assist for content, enhances my user experience by assisting in content creation and streamlining my workflows. Overall, these features make Sprout Social a valuable tool in managing my social media tasks.
What do you dislike about the product?
I find the steep learning curve for new users challenging. The interface can be overwhelming initially, which might pose difficulties for those unfamiliar with the platform.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for social listening and to avoid missing customer messages. The advanced post scheduler aids in publishing and content scheduling. The digital asset feature and AI assist streamline content creation and management.


    Broadcast Media

Effortless Multi-Platform Posting Saves Us Time

  • November 18, 2025
  • Review provided by G2

What do you like best about the product?
Sprout Social has made managing our social media accounts much simpler. We have accounts on Instagram, X, YouTube, TikTok, and Facebook, and we often need to post to all of them simultaneously. With Sprout Social, I can share the same content across all these platforms at once, which saves a lot of time and effort.
What do you dislike about the product?
One thing I find frustrating is that I can't enable monetization for YouTube directly through Sprout Social. Instead, I have to log in to our YouTube account separately to activate this feature.
What problems is the product solving and how is that benefiting you?
Sprout Social addresses my time management challenges by streamlining the process of posting to social media. It simplifies and clarifies our posts, allowing both me and my team to work more efficiently and complete our tasks more quickly.


    Michael N.

Streamlines Scheduling with Powerful Analytics

  • November 18, 2025
  • Review provided by G2

What do you like best about the product?
I truly appreciate Sprout Social's powerful analytics and reporting capabilities that allow me to gain comprehensive insights into my social media performance. The platform’s social listening and brand monitoring features are incredibly valuable, providing me with the tools to effectively track and manage my brand's online presence. Additionally, I found the initial setup of Sprout Social to be impressively quick and efficient, making it easy for me to get started and see immediate results. Overall, these features together enhance the tool's effectiveness and usability for my needs.
What do you dislike about the product?
I dislike the limited features available on the lower plan of Sprout Social. Many powerful tools are only accessible through higher-tier plans, which can be restrictive.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for post scheduling, solving inconsistent posting and manual scheduling. It offers powerful analytics and social listening, enhancing my brand monitoring capabilities.


    Medical Devices

By a Senior Social Media Manager

  • November 17, 2025
  • Review provided by G2

What do you like best about the product?
Intuitive and aesthetic UI and layout.
Fast customer support.
Good community management features.
Employee Advocacy tool.
What do you dislike about the product?
Weird report breakdowns: lifetime/reporting time is hard to get used to, for example.
Influencer feature is too basic.
What problems is the product solving and how is that benefiting you?
SM management (scheduling/publishing/boosting, community management, reporting).

All platforms in one, great especially for organic management and results --> faster and more efficient than others.


    Rebecca R.

Effortless Social Media Management

  • November 17, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate Sprout Social's centralized management, which significantly reduces stress and increases efficiency when managing multiple brands and numerous social profiles from one central location. Its Smart Inbox feature is invaluable to me as it streamlines communication, allowing me to manage messages across platforms seamlessly. Additionally, I find the product setup easy to handle, which ensures a smooth onboarding process without any complexities. Overall, Sprout Social has helped address fragmentation and inefficiency issues in my workflow, making it a highly reliable tool for publishing and scheduling purposes.
What do you dislike about the product?
No dislike from my side
What problems is the product solving and how is that benefiting you?
I use Sprout Social for centralized management and scheduling, reducing fragmentation and inefficiency. It simplifies managing multiple brands and social profiles, making the process more efficient and less stressful from one central location.