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Sprout Social

Sprout Social

Reviews from AWS customer

9 AWS reviews

External reviews

6,039 reviews
from and

External reviews are not included in the AWS star rating for the product.


4-star reviews ( Show all reviews )

    Gambling & Casinos

Effortless Navigation and Excellent Reporting

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
Super easy to navigate, really nice reporting.
What do you dislike about the product?
The mobile app is not good. Can't assign tasks or view tasks in the mobile app.
What problems is the product solving and how is that benefiting you?
Shortening links, planning content, responding to players.


    Victoria L. J.

Intuitive and Efficient, Needs Interactive Features

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I love Sprout Social’s intuitive interface, which makes navigating the platform straightforward and enhances overall user experience considerably. It's easy for me to train other team members, ensuring that they can quickly become proficient in using the platform. I appreciate the analytics Sprout Social offers, as they are not only easy to understand but also allow non-communications staff to understand insights easily. The ability to edit and schedule posts by platform provides great flexibility and control, allowing me to tailor our social media strategy effectively. Additionally, the suggested times to post are a great asset, offering insights that optimize our engagement and reach. The initial setup of Sprout Social was very easy, which saved me time and hassle during the implementation phase.
What do you dislike about the product?
I would like to be able to create and share a content calendar from the platform and share a link that provides interactive analytics. As of now I can only send a PDF.
What problems is the product solving and how is that benefiting you?
It simplifies scheduling social media and tracking analytics weekly.


    Tori A.

User-Friendly Platform with Comprehensive Reporting

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I really like the user-friendliness of Sprout Social. The experience is quite nice and intuitive, making navigation a breeze. I find it valuable that help is very easy to get; if I have any problems with troubleshooting or just general questions, I'm able to quickly chat with someone or refer to the resource page. The quickness that these features provide is a major asset; it’s not time-consuming, which is crucial when working in social media. This efficiency helps with scalability and time management, two top priorities in my day-to-day operations.
What do you dislike about the product?
I do find that sometimes the reporting can get tricky and not align with numbers I've pulled previously. This inconsistency can cause issues when trying to ensure all data points match across reports.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for efficient content publishing, scheduling, and insight reporting. It centralizes metrics and is user-friendly, enabling quick response to comments and DMs with the inbox feature, enhancing scalability and time management in social media tasks.


    Nina H.

Comprehensive Social Media Management Simplified

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I really appreciate how Sprout Social allows me to post to multiple platforms at once without the need to create separate posts, which greatly saves time compared to copying and pasting information repeatedly. The social previews are particularly valuable as they provide a clear visualization to stakeholders of what a post will look like before it's published. I absolutely love the automatic link shortening feature, which not only enhances the professional appearance of our posts but also eliminates the need for an external link shortening service. Additionally, the tool's functionality in suggesting the best post times is incredibly useful as it helps identify when our followers are most active, ensuring our posts are scheduled for maximum engagement. Overall, Sprout Social is a comprehensive tool that enhances our social media management tasks with its efficient features. The ease of setting up was also notable, as I felt well-prepared after just one training session.
What do you dislike about the product?
I wish the reporting was a little easier to use and that I could pull a detailed report for one specific post at a time.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to schedule posts and analyze performance, saving time with multi-platform posting, automatic link shortening, and optimal post times. It enhances professional appearance and helps identify follower engagement patterns.


    Katrina C.

Effortless Scheduling and Insightful Analytics for Social Media Pros

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
What I like most about Sprout is its very user-friendly scheduling feature. It allows me to schedule my posts across various platforms with ease. I also appreciate the analytics features just as much. Both of these aspects are excellent for social media professionals and really assist in making well-informed decisions.
What do you dislike about the product?
The main drawbacks I notice with Sprout Social are that the tagging process could be more user-friendly, and I've experienced being contacted multiple times by different sales representatives trying to sell me a product—the Influencer Program—that I already bought. This repeated outreach isn't ideal, and it gives the impression that there's a lack of transparency regarding which clients have purchased which products.
What problems is the product solving and how is that benefiting you?
Without Sprout, managing and calculating analytics across several platforms would be much more challenging.


    Megan W.

Effortless Social Media Management with Powerful Scheduling

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate the ease of use and having a tool that meets my social media management needs. I like that the smart inbox allows me to streamline responses to incoming comments and messages, and it makes it easy to work cross-functionally with colleagues. My most used tool is definitely the Publishing feature, and I love that I'm able to duplicate posts when scheduling across channels.
What do you dislike about the product?
I wish there were a way to schedule Instagram stories with a link without having to natively post within the app. I was also disappointed that Pinterest doesn't allow video scheduling through Sprout. I'm noticing my profiles disconnect frequently, and some Pinterest posts have not been posted.
What problems is the product solving and how is that benefiting you?
Sprout checks a lot of boxes for my team. The most beneficial features are the smart inbox, analytics, and publishing.


    James B.

Streamlined Social Posting with Easy Setup

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I love the capability of Sprout Social to streamline all my social posting into one platform. This functionality simplifies the entire posting process and makes my workflow significantly faster. Additionally, I greatly appreciate the ability to post to multiple platforms at one time, which is incredibly valuable. This feature eliminates several steps that I would normally have to go through, allowing me to log in to all our platforms from one site. It saves me time and ensures that I can convey the same message across all my platforms effortlessly. The ease of initial setup of Sprout Social was also a big plus for me, as I found it very easy to get started.
What do you dislike about the product?
I find tagging people and accounts on different platforms to be slow. Sometimes Sprout Social can't find the right account, which can be frustrating.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to centralize all my social media posting, which streamlines the process and speeds up my workflow by eliminating unnecessary steps and allowing the same message to be posted across multiple platforms simultaneously.


    Higher Education

Social Inbox Feature Transformed Our Social Media Strategy Across The University

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
The social inbox feature has been the most helpful feature our team utilizes.
What do you dislike about the product?
Pay-blocks for social listening features. No major pain point with the platform.
What problems is the product solving and how is that benefiting you?
We run about 7+ social media channels through Sprout Social, and it has allowed us to keep tabs on all these platforms and our community's engagement across these channels while also allowing us to connect, engage, and collaborate with all of the specific program and user accounts in our university community, which our overall brand account seeks to be active with,


    Manufacturing

Effortless Global Social Management with Powerful Analytics

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
Sprout Social provides a clean, reliable environment for managing multiple global social accounts under one workspace. The publishing tools, approval workflows, and shared calendar make coordination between regions and teams smooth. The analytics are clear and export-ready, which simplifies reporting for leadership. I also value how easy it is to monitor performance across organic, paid, and employee advocacy channels in one place.
What do you dislike about the product?
The reporting flexibility could be stronger, especially for large, multi-brand setups like ours. Custom dashboards have limited filtering and grouping options, which makes it hard to tailor insights by business unit or campaign. Integration with paid social (LinkedIn and Meta) could also go deeper for cross-channel performance visibility. Pricing can feel high when scaling licenses across multiple regions.
What problems is the product solving and how is that benefiting you?
Sprout Social helps centralize all our global social media activity - from publishing and approvals to reporting and audience engagement - in one unified platform. It eliminates the need to manage multiple regional logins and spreadsheets, giving us a single source of truth for content performance and scheduling. The collaboration workflows help align our global and regional teams, while automated analytics and tagging save significant time on monthly reporting and campaign analysis. Overall, it’s improved visibility, governance, and efficiency across our digital marketing operations.


    Jason E.

Efficient Social Management, Needs More AI Features

  • November 12, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate how quickly I can get content up with Sprout Social, which greatly enhances my efficiency in social media management tasks. The tool's ability to swiftly manage content scheduling and inbox organization is a standout feature for my work at Southern Connecticut State University. Additionally, I find the reporting features incredibly beneficial, especially during crucial times of the year such as annual giving events and Commencement. These detailed insights help me track and optimize our social media strategies effectively.
What do you dislike about the product?
I wish the AI features would be improved, and the ability to automate alt-text when uploading images would meet accessibility measures.
What problems is the product solving and how is that benefiting you?
I use Sprout Social for scheduling, content, and inbox management, which streamlines social media tasks. The reporting features are crucial for events like annual giving and Commencement, and I appreciate the quick content upload capability.