Sprout Social
Sprout SocialExternal reviews
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Robust social listening and analytics tool, but pricy
What do you like best about the product?
Sprout is really fairly robust. It handles a little of everything well.
What do you dislike about the product?
It's really pretty expensive and you need to have a full, dedicated team to make the best use of it. Also them mobile app sucks.
What problems is the product solving and how is that benefiting you?
Primarily we use Sprout Social for social media listening and analytics.
Organized Content Management with Room for Improvement
What do you like best about the product?
I like that I can easily see our content calendar and social media metrics in an easy-to-read platform. It helps me keep everything organized amid constant shifting priorities and schedule posts in advance. The initial setup was easy, with a slight learning curve to link accounts, but generally smooth.
What do you dislike about the product?
I wish we could more easily post and schedule Instagram stories. I also wish I did not have to constantly reactivate and relink my accounts.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage the content calendar, keeping everything organized amid shifting priorities and scheduling posts in advance.
Effective Analytics for Social Management, Needs Better Tagging
What do you like best about the product?
I use Sprout Social for social media publishing management and analytics. A single hub for posting to multiple accounts and the good tagging system for analytic tracking are really helpful. The analytics are the best feature for me, allowing me to see what type of content is performing with the tags feature.
What do you dislike about the product?
Tagging on LinkedIn posts often doesn't show the people I'm directly searching for. Trying to @ a person or company is challenging, and sometimes I have to go directly to LinkedIn to do so.
What problems is the product solving and how is that benefiting you?
I use Sprout Social as a single hub for posting to multiple accounts and for its good tagging system. It allows me to track and analyze content performance through its analytics, which is the best feature for me.
Nuanced Social Analytics, But Uploading Through Sprout Social Reduces Graphic Quality
What do you like best about the product?
I like how I'm able to have more specific, nuanced analytics of our social media content so that we can improve and adjust to trends.
What do you dislike about the product?
The quality of our graphics goes down when we upload through Sprout Social, so I've sometimes had to post directly from the social media platform to restore the original quality.
What problems is the product solving and how is that benefiting you?
We've spent a lot of time making posts to different platforms one at a time, and this allows us to seamlessly cross post all at one time. Also, we can schedule instead of dropping everything to make specific posts.
Intuitive Social Media Management with Room for Growth
What do you like best about the product?
I like the ease of use and speed of Sprout Social. It has an easy interface and lots of features that are easy to learn and use, making it simple for other colleagues and teammates to use Sprout as needed. The initial setup was very easy.
What do you dislike about the product?
Needs access to Bluesky Analytics
What problems is the product solving and how is that benefiting you?
I use Sprout Social for social media management. It solves cross-posting for multiple clients. I like its ease of use and speed, making it straightforward for colleagues to learn and use.
Versatile Platform, Room for Simplification
What do you like best about the product?
I like how Sprout Social lets me connect to many different pages and social platforms. I appreciate being able to quickly post and switch between accounts easily. The scheduling feature is also valuable to me because I'm in charge of content.
What do you dislike about the product?
I think there is a lot of tabs and areas in there, I think it could be simplified its a bit overwhelming
What problems is the product solving and how is that benefiting you?
I can quickly post by switching between accounts easily and connect to many different pages and social platforms. I use it for scheduling since I'm in charge of content.
Great for Managing Multiple Profiles, but User Invites Can Be Buggy
What do you like best about the product?
Easy to manage multiple social media profiles in one place.
What do you dislike about the product?
Weird errors when adding users. Many times when adding a new user, it will show on the user list that they have 0 groups, despite being added to a group upon invite.
What problems is the product solving and how is that benefiting you?
I am in a support role for our users, so this is not applicable to my interaction with Sprout.
Great Scheduling and Reports, but Slow to Match Social App Updates
What do you like best about the product?
Scheduling abilities, look and reports are great.
What do you dislike about the product?
I don't like that it takes awhile for Sprout to reflect social media app updates. For example, Instagram has allowed up to five collaborators on posts for quite some time now, but Sprout still only allows three.
What problems is the product solving and how is that benefiting you?
Sprout allows me to follow my company's accessibility guidelines with ease with the AI-assisted ALT text generation. I don't have to go into every app to post something. I can just duplicate posts and edit for the next platform. It also allows me to schedule content weeks in advance at opitmal timing for engagement.
Efficient All-in-One Social Media Management
What do you like best about the product?
I love Sprout Social for its all-in-one platform that centralizes social media management. The unified inbox is great for centralizing all messages for faster replies. I find the powerful scheduling, especially with AI help, ensures consistent posting at optimal times. I also appreciate the deep analytics, which reveal what works, allow data-driven strategy refinement, prove ROI, and streamline reporting for teams.
What do you dislike about the product?
The primary areas where Sprout Social could be improved are its high pricing structure, the occasional slow adaptation to new social media features, and certain limitations in the analytics and reporting functions.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage multiple social profiles efficiently, streamline content publishing, and handle customer engagement in one place. Its unified inbox, scheduling, and deep analytics boost efficiency, improve engagement, and drive strategy with data-driven insights.
Great tool for insights & efficiency but the tech can fail frequently!
What do you like best about the product?
The best part of Sprout is the data insights it provides (when the APIs are working). From our experience the data is the most in depth and comprehensive of the scheduling softwares that play "nicely" with all social platforms.
What do you dislike about the product?
The support team can be really slow and honestly cannot replicate or fix issues very often. There are tons of outages and failed feeds too. It seems to glitch a lot.
What problems is the product solving and how is that benefiting you?
As an agency, Sprout allows us to create, schedule, monitor and manage all of our client social channels in a streamlined way.
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