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Sprout Social

Sprout Social

Reviews from AWS customer

9 AWS reviews

External reviews

6,042 reviews
from and

External reviews are not included in the AWS star rating for the product.


4-star reviews ( Show all reviews )

    Health, Wellness and Fitness

Effortless and Intuitive—Sprout Makes Social Easier

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate how easy and intuitive Sprout is to use!
What do you dislike about the product?
Some tagging functions are still unavailable or unreliable.
What problems is the product solving and how is that benefiting you?
Social posting is done by several members of our team (including outside consultants) and Sprout gives us visibility to the work the whole team is doing on multiple platforms. Sprout is also helpful for sharing social calendars and analytics with stakeholders.


    Airlines/Aviation

Great Support and Updates, But Needs Broader Sentiment Analysis

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I like that we meet with our account manager on a regular basis and he helps to keep us informed about new features
What do you dislike about the product?
Want to be able to use it to analyze the sentiment of comments on competitor's posts, not only stuff I have posted
What problems is the product solving and how is that benefiting you?
Helping streamline workflow by using AI to prioritize what messages need to be answered first


    Erika K.

Strong Reporting, Limited Scheduling Features

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I find the social reporting tool of Sprout Social to be a primary highlight and an invaluable asset for my work. Despite some inconsistencies which may be API-driven, the tool remains a strong point for reviewing performance over different time frames. Additionally, I value the layout of the dashboard. Once familiar with where key metrics are located, it’s straightforward to pull and export reports for quarterly reporting, which is beneficial for my workflow. The robust reporting features are what keeps me engaged with the platform.
What do you dislike about the product?
I find the app not as intuitive as other social scheduling platforms, especially when managing pages and accounts connected to the app. Additionally, it's quite limiting in terms of the quantity of accounts that can be connected, particularly for users who are not admin super users. The inconsistencies in the social reporting tool, which vary from quarter to quarter, make it difficult to review effectively what is working over time. The social scheduling features are extremely limited when it comes to Instagram compared to 'Later,' making it challenging to set images and tag collaborators properly.
What problems is the product solving and how is that benefiting you?
Sprout Social's social reporting tool is valuable, aiding in quarterly and annual reviews, and its dashboard is user-friendly for report generation. However, its social scheduling features and account management are limited, especially for non-admin users.


    Computer Games

Comprehensive Metrics and Great Manager, But Needs Better Support and Competitor Tools

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
comprehensive owned social metrics; Good customer manager;
What do you dislike about the product?
lack of competitor social profile functionality, not so easy to compare; support team not very helpful despite the customer service manager is helpful.
What problems is the product solving and how is that benefiting you?
collecting social media data; help me analyze social performance and optimization.


    Alexis S.

Sprout for social media management!

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
The platform offers analytics reports, streamlined management for several media accounts, and the ability to schedule content in advance, among other features.
What do you dislike about the product?
The product is quite expensive, and I find that its basic version offers limited value, with many features locked behind higher tiers. There is also a noticeable learning curve and a certain level of complexity that can make it challenging to use. Additionally, the mobile app has its own set of limitations, which makes using it on the go less convenient.
What problems is the product solving and how is that benefiting you?
This tool streamlines my workflow by allowing me to manage everything from a single platform. It helps me keep clients satisfied thanks to quicker responses and transparent reporting. The built-in analytics and branded reports make it easy to demonstrate tangible results. Collaboration is enhanced through approval workflows and shared calendars, which improve teamwork. By tracking trends, keywords, and competitors, I can also develop a more effective strategy.


    Kim Kellen C.

Seamless Posting and Insightful Reporting with Sprout Social

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I find Sprout Social to be an invaluable tool for managing multiple clients as it allows seamless posting across platforms, which is essential for our workflow at Kellen. The intuitive system with dropdowns simplifies managing different client profiles, saving us from transitioning between multiple platforms. I appreciate the platform's robust reporting features, which are vital for sharing insights with clients and understanding trends across various verticals. The tagging feature is particularly useful as it enables me to compare campaign performance and gain a clear understanding of how specific products and campaigns fare relative to others on social media. Additionally, the reports by post and by platform are instrumental in enhancing my analysis and decision-making processes. Sprout Social's support team is also commendable, providing prompt assistance with any questions or ideas we may have, making the setup process smooth. Lastly, its compatibility with tools like Canva and ChatGPT enriches our messaging and content creation process.
What do you dislike about the product?
I am unsure if my current package includes the capability to see which people repost or like our posts more comprehensively, which is something I would love to have. The addition of more AI functions would also be beneficial. Additionally, the cost of Sprout Social is a factor, as it may not be affordable for everyone.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage multiple clients seamlessly, eliminating the need to switch platforms. It offers comprehensive reporting, allowing me to compare client performance and track trends across campaigns effortlessly.


    Ninah M.

Effortless Social Media Management with Sprout Social

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I first heard about Sprout Social through a colleague and started using it for managing award announcements, live tweeting, and posting on social media seamlessly during events. Sprout Social has transformed how we operate by allowing us to efficiently schedule social media blasts for continuing education webinars and courses, which is crucial for our team as we lack a dedicated marketing person. I appreciate its ease of use and user-friendly setup, which made the initial setup process straightforward. Sprout Social effectively allows me to publish, schedule, and ensure social media posts do not conflict, thanks to its capabilities to suggest optimal posting times. The insights checking feature and monitoring of mentions and hashtags, alongside the ability to duplicate posts, are functionalities I find particularly useful. The platform’s ease of use, the constructive feedback it provides, and insightful tidbits enhance our social media engagement, making it a compelling reason for choosing Sprout Social repeatedly. Overall, it meets all our needs perfectly, contributing to a high likelihood of recommending it with a confidence level of nine out of ten.
What do you dislike about the product?
Nothing Sprout Social meets all of my needs
What problems is the product solving and how is that benefiting you?
I use Sprout Social to schedule social media blasts efficiently, saving time by automating posts for our webinars. Its insights feature and optimal posting times enhance engagement, compensating for our lack of a dedicated marketing person.


    Jovanna C.

Streamlined Social Media Management, Needs More Editing Features

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I like using Sprout Social for doing my social media posts all at once, which helps me save time by allowing me to post on different platforms simultaneously. I really appreciate the features that let me tag and schedule posts, and it’s great that posts can be approved before they’re actually published. The initial setup was easy, which was really nice.
What do you dislike about the product?
I wish Sprout Social had editing features before posting videos like adding music or captions.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to manage social media posts across platforms simultaneously, saving time. The tagging and scheduling features streamline my workflow, and posts can be approved before going live.


    Lady Razen S.

Intuitive Social Management with Robust Reporting

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I use Sprout Social primarily for its intuitive scheduling and publishing tools, allowing me to manage multiple social media accounts efficiently in one place. The platform excels in streamlining content planning, monitoring engagement, and analyzing performance metrics, which significantly enhances our social strategy. I find its analytics and reporting capabilities particularly valuable, offering comprehensive tools to track KPIs and present insights to both the team and leadership effectively. The transition from our previous tool to Sprout Social was smooth, thanks to the advanced analytics and collaboration features it provides, which were a substantial upgrade. Additionally, the straightforward initial setup, clear onboarding steps, and helpful resources made connecting our social accounts and configuring workflows a breeze. Sprout Social’s reliability and feature-rich environment solidify its role as a critical tool in our social media management endeavors.
What do you dislike about the product?
I’m frustrated by the limited report customization in Sprout Social, which sometimes restricts my ability to tailor analytics for specific stakeholders. Additionally, the targeting options during the scheduling of posts could be improved. Currently, I have to manually input all the countries of each region, which is time-consuming. I would appreciate having regional targeting to streamline this process.
What problems is the product solving and how is that benefiting you?
I use Sprout Social to streamline social media management, saving time in scheduling and content planning. It solves organizational issues while providing comprehensive analytics for performance tracking, enhancing our social strategy. The reporting tools help in presenting insights effectively to the team.


    Marketing and Advertising

Effortless Scheduling, But Watch for Duplicate Posts

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate that Sprout Social allows you to schedule multiple posts across the week. This feature makes it much easier to plan and manage social media content in advance.
What do you dislike about the product?
When I use Sprout Social for Advocacy, it doesn't indicate when a post is similar to another one, which can sometimes result in duplicate posts.
What problems is the product solving and how is that benefiting you?
Sprout allows us to handle all of our social media content from a single platform.