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Sprout Social

Sprout Social

Reviews from AWS customer

9 AWS reviews

External reviews

6,042 reviews
from and

External reviews are not included in the AWS star rating for the product.


4-star reviews ( Show all reviews )

    Financial Services

All-in-One Platform That Covers Everything

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
What I appreciate most is that it serves as an all-in-one platform. The ability to tag content for analysis is especially useful, and I like the feature that suggests optimal days and times for better engagement. Since I manage multiple accounts, I also value being able to create a post for one channel and easily adapt it for others within the same workflow.
What do you dislike about the product?
I don't have anything negative to say about the platform.
What problems is the product solving and how is that benefiting you?
Posting to multiple platforms, that require changes per platform, all at the same time.


    Publishing

Convenient Scheduling and Calendar, But Approval Process Needs Work

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
Very convenient to be able to schedule posts at my own convenience; easy duplication of posts; the calendar view is very useful for seeing holes in the schedule
What do you dislike about the product?
The "approval" process for moderated posts is a bit clunky, and it's cumbersome to try to find and repost any "expired" posts; the way that Instagram posts are set up is not intuitive
What problems is the product solving and how is that benefiting you?
Juggling various social media accounts--Sprout Social is very useful for staying on top of things and avoiding confusion


    Broadcast Media

Comprehensive Social Analytics, Minor Gaps in Paid Spend Reporting

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
Accurate and comprehensive Social Analytics Platform
What do you dislike about the product?
There are some marginal errors which can be avoided such as not reporting TikTok paid spends or Threads component of Meta spends.
What problems is the product solving and how is that benefiting you?
Sprout Social solves for the problem of visiting the business suite of various social media platforms by bringing all data under the same roof. It saves me time.


    Karin R.

Great Publishing Capabilities

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
Sprout's consistent uplevel of publishing capabilities/platform nuance included.
What do you dislike about the product?
Profile disconnections are unfortunate and too frequent.
What problems is the product solving and how is that benefiting you?
Great tool for our agency. Good publishing, aligned with best practice, reporting.


    Marketing and Advertising

User-Friendly Interface, But Connectivity and Reporting Need Improvement

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
Sprout is very user friendly, with a nice interface that offers a lot to it's users. There is also a lot of information to be found on Sprout. I am on Sprout very frequently, and using the One Sheets, which are very helpful. The analytics that it pulls are great.
What do you dislike about the product?
Some of the new changes make things a bit more difficult with connectivity/authentication, and the reporting tool is not always useful (One Sheets are great though). I miss having a 1:1 customer support tech. The customer support currently is very quick to respond and is helpful, but I do miss having a designated support person who knew our campaigns. I would also love for you to be able to add brand fit score explanations to One Sheet reports and to be able to automatically send emails to reauthenticate creators in Sprout once their authentication expires.
What problems is the product solving and how is that benefiting you?
Sprout is the most helpful when we are sourcing for our campaigns and when we are pulling analytics for our end of year reporting. The analytics and profile information found on Sprout , along with the One Sheet reports are very integral to our sourcing and approval process. And the analytics pulled for each post, along with calculated ER are very helpful.


    Marketing and Advertising

Effortless Post Reviews, But Too Many Email Notifications

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
It does make reviewing posts for publishing very easy.
What do you dislike about the product?
I am not a fan of how many e-mails I receive to review one post. There should be an option to select to only send 1 email to reviewers for a set of the same posts across different platforms.
What problems is the product solving and how is that benefiting you?
Automated approval workflows


    Jahzeel C.

Essential Tool for Streamlined Social Media Management and Outreach

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
In my work, it is extremely helpful to manage various conversations across different social media platforms and to organize these interactions into separate sections. This organization makes my job much easier, especially when we aim to deliver our messages through our ads. Accessing customer support is also straightforward, though I personally have not encountered any issues with my account. I use this platform daily, and it has become an essential tool for me. I also work alongside other platforms, but I find that the features Sprout offers allow me to make the most of my outreach as we connect with other media channels. Everything integrated into this platform greatly assists us in achieving our goals more efficiently.
What do you dislike about the product?
Sometimes we are not getting notifications when messages come out, which can makes things a bit difficult. But as long as we are responsible checking the Sprout account and keeping it open, we are being able to truly execute and implement our work with no problems.
What problems is the product solving and how is that benefiting you?
Having to use different platforms or even accounts for the same use. We are working with different accounts and having it all in one account helps us to be more effective in our work.


    Insurance

Seamless Salesforce Integration, But User-Based Billing Is Limiting

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
Integration with Salesforce CRM and the ease of use for our internal users and agents.
What do you dislike about the product?
Billing plans by users because you have to select very well which users you will give access to.
What problems is the product solving and how is that benefiting you?
Mainly the time of operation of our agents thanks to the smart inbox tool, tags and macros.


    Blake H.

Efficient and Insightful Social Media Management Tool

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
Sprout Social is a very clean and intuitive interface that helps us manage multiple social media channels for our business. The best part is the scheduling and analytics tools that help us make decisions in our Digital Marketing campaigns. The reporting features are the best, they give us clear engagement details and easy to show trends.
What do you dislike about the product?
While the tools is great and helpful for our business, I wish that there was even more customization options for the dashboard and reporting export. It would be great to design custom reports for presentations, etc.
What problems is the product solving and how is that benefiting you?
Sprout Social solves the need to create, manage, and analyze several social media accounts in one place, in a structured and organized manner. Rather than juggle various platforms, messages, and analytics tools, all are presented within one intuitive dashboard: this saves hours and hours and ensures nothing falls through the cracks when engaging your audiences. The reporting tools make it easy to monitor performance, prove ROI, and inform future strategies with real data. Collaboration features in the tool help keep the entire team aligned and productive for better communication and output. Overall, Sprout Social enhances productivity, consistency, and the overall effectiveness of our social media management.


    Jessica Z.

User-Friendly with Few Overwhelming Options

  • November 04, 2025
  • Review provided by G2

What do you like best about the product?
I find Sprout Social immensely helpful for marketing purposes, especially with its calendar scheduling capability between multiple accounts, which streamlines our marketing operations effectively. I also appreciate the ease of use that Sprout Social offers, making my workflow much more efficient. The calendar view is particularly useful, and I love the feature of being able to preview a post before it goes live, ensuring accuracy and allowing for any necessary adjustments ahead of time. Additionally, the integration with Canva for creating graphics is an excellent complement to the platform, enhancing our content creation process.
What do you dislike about the product?
I find the interface has too many options, which can be overwhelming.
What problems is the product solving and how is that benefiting you?
I find Sprout Social solves calendar scheduling across multiple accounts and provides a useful calendar view and post preview, enhancing my marketing management efficiency.