Sprout Social
Sprout SocialExternal reviews
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Great Agency Tool
What do you like best about the product?
This tool is great as it provides fast and easy layout that is pretty user friendly. When working with multiple accounts and clients its very helpful when needing to understand the overall scope in one quick and easy glance.
What do you dislike about the product?
Customer support was a bit on the slow side, but might have been due to high demand. Often times this might be due to issues with the native platforms themselves.
What problems is the product solving and how is that benefiting you?
We like to have the ability to share content calendars for our clients to approve within the tool as well as have our clients review content, make edits/updates and provide feedback. It’s much more helpful to have them make changes within the tool. Overall, we're able to work more efficiently from an agency perspective
Recommendations to others considering the product:
Ask as many questions before signing contract. Everything is negotiable.
Great platform with a few hiccups
What do you like best about the product?
Sprout is intuitive, so getting started is easy. There are quite a few powerful tools that help you dig a little deeper that are easy to understand with their included short training segments.
What do you dislike about the product?
A few hiccups that make sprout frustrating: not being able to post carousel posts through the app, videos can be a bit wonky and need to be monitored carefully to ensure correct posting, can't add donate buttons through the app, can't schedule reply tweets (ie. when posting a thread), can't use it for instagram stories, the photo editing capabilities aren't great (text is only huge, previous version of this functionality was much better), reporting stats seem a bit random and could have more customization options/be better explained.
What problems is the product solving and how is that benefiting you?
Easy to plan a social media content calendar and see how our cross channel story is being told. Able to get analytics quickly and easily (although not fully comprehensive).
Recommendations to others considering the product:
Sprout is a powerful tool! You get a lot more out of it when your regularly have training sessions with their employees to ensure you're using all the tools to the best of your ability.
Great social media tracking service - with caveats
What do you like best about the product?
I love the reports and how my social media information is all displayed in one place. It helps me efficiently track conversations and publish content with confidence. I also love the way the feeds are displayed. It is really nice to have a single place to come to manage all social media.
What do you dislike about the product?
I think there could be better algorithms to suggest feeds to follow and ways to stay engaged. Perhaps providing more training content and information about best practices. I think the scheduling function could be improved. It is not always clear if something is a "draft" and therefore not sheduled to be posted. We've missed a number of time-sensitive posts because we didn't realize that they were still in draft form. It seems like that aspect of the interface should be more clear/easy to navigate.
What problems is the product solving and how is that benefiting you?
It has really helped us scale our social media strategy. We've identified new audiences and found the content that resonates the most by using the report features. It has helped us streamline our office scheduling and posting process. We used to have a much more cumbersome system for planning and implementing social campaigns but now we can do everything in one place. The saved time has been reinvested into actial campaign planning, so not only are we able to do things quicker, we've found additional time for the actual goals at hand.
Recommendations to others considering the product:
Take the tutorials in the beginning. Otherwise, you'll waste a lot of time trying to figure out basic things. Familiarize yourself with the dashboard and all of the monitoring features. Even though the platform is pretty simple it has a surprisingly challenging learning curve. Invest your time in learning the full layout in order to get the most out of it.
Easy to use, but unreliable
What do you like best about the product?
It is simple and easy to use. It is very easy to learn and master.
What do you dislike about the product?
As my business has grown, Sprout has had a difficult time keeping up with the volume.
What problems is the product solving and how is that benefiting you?
Sprout allows us to engage with our customers and create a unique experience with our customers on most of our social platforms.
Good tool for social analytics
What do you like best about the product?
I really like the easy to understand reporting that is provided for the main social platforms (Twitter, Instagram & Facebook).
What do you dislike about the product?
I wish the social listening & reputation management had more functionality (e.g. tracking brand/name mentions, not just tags; positive vs. negative classifications; ability to monitor other review sites like Yelp).
I also wish that the reporting comparison feature wasn't stuck to just this period over last period, but could be looked at like year over year or another custom comparison.
I also wish that the reporting comparison feature wasn't stuck to just this period over last period, but could be looked at like year over year or another custom comparison.
What problems is the product solving and how is that benefiting you?
Creating visual representations of data was an ongoing issue in the past as it would always take a lot of our internal time, but this provides us with an easy way to provide that, as well as easily to period over period comparisons.
Great options but could be more user friendly
What do you like best about the product?
I like the post smart timing options, I like the ability to copy and recreate the post on another feed or day, and the ability to edit the photo in the program bc sometimes sizing needs to change. Creating one post and relaying it on different feeds is great and helpful. I love the area for notes in the sections so I can remember to go back and add things or a topic I need there.
What do you dislike about the product?
Smart post timing options are almost always the same time each day, and when posts are combined I wish we could have the IG, facebook, twitter go out at different times in the same post instead of have to duplicate and post 3 times to get separate times to send out. Sometimes I create a post on the app and when I go to the desktop it tells me sizing is not working...perhaps a glitch? I hate the layout of the week few, it sucks to scroll to see all 24 hours I wish it could be pulled back where you can see the day or week on the full screen laid out.
What problems is the product solving and how is that benefiting you?
Helps organize content and social concepts more easily and plan ahead with all the other tasks at hand. Benefits are organized time and ideas without rushing. More steady and stable content creation.
Sprout Helps Agency Efficiency
What do you like best about the product?
Sprout Social is intuitive to use and easy to navigate, allowing my agency to collaborate quickly and in real time, which helps us resource plan with accuracy while navigating social needs from multiple clients simultaneously. The approval workflows are also incredibly helpful, and allows us customize the approval process for each client's preferences.Sprout customer service has also been absolutely fantastic - the chat function is efficient and assistance from customer support is always quick and helpful.
What do you dislike about the product?
As an agency, the ability to share a detailed and dynamically-updated calendar of posts with our clients that does not have editing or scheduling permissions would be incredibly helpful. It would also be fantastic to have our clients see only completed posts that are ready for their review, while being able to hide posts that are still in progress or awaiting our internal approval. I would also love to see analytics about when my social audiences are active and engaged on various platforms without having to activate ViralPost and use the queue.
What problems is the product solving and how is that benefiting you?
Sprout Social is a fantastic time saver that has significantly decreased the editing and turnaround time for my agency and our clients by eliminating version control problems and the need to build complex spreadsheets or PDF approval documents for client review.
Recommendations to others considering the product:
One of the few social management platforms that can isolate clients well for use in an agency setting without a custom enterprise agreement.
Long time user. First time survey answerer
What do you like best about the product?
I like being able to manage multiple Twitter accounts with images. I love the feedback we get and it helps with deciding when I should post. It's very intuitive and easy to manage. I also really like the new feature where you can see how the Tweet will look on the right side of the screen.
What do you dislike about the product?
No spell check and no ability to post on Instagram. I wish I could add more accounts and there was more help with experts on social meeting posting. But mostly I would love spell check because I those mistakes the most often when posting.
What problems is the product solving and how is that benefiting you?
I am finding more followers and listeners to my shows. I am also learning when to best post on Twitter which is super helpful. I only use it for Twitter right now so I cannot speak to other social media platforms.
Daily Grind
What do you like best about the product?
It's relatively easy to use in terms of posting content to the correct channel.
What do you dislike about the product?
Tagging content and generating reports isn't particularly intuitive.
What problems is the product solving and how is that benefiting you?
I am using my time more efficiently with developing content and Sprout as a tool for posting is great. From other products, I have had more support from individuals in terms of providing competitive intelligence and use of the tool.
Good for agency+internal multiuse
What do you like best about the product?
The ability to manage internal social channels as well as client channels within the same platform.
What do you dislike about the product?
Slow to update alongside platform changes
What problems is the product solving and how is that benefiting you?
Great for organic platform insights and reporting
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