Sprout Social
Sprout SocialExternal reviews
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Associate Brand Manager
What do you like best about the product?
Being able to have analytic reporting all in one place!
What do you dislike about the product?
I wish there was the ability to track collaborative posts - specifically ones that were shared from a different account.
What problems is the product solving and how is that benefiting you?
As a marketing team of just two people, this tool has made managing our community and scheduling posts incredibly easy. It's also been very helpful to view insights and track the performance of all our social accounts from a single dashboard.
Boosts Efficiency and Streamlines My Workflow
What do you like best about the product?
It makes my work much more efficient. I use it on a daily basis and have confirmed that it makes my day-to-day tasks 10x easier and better. And Support is generally pretty helpful. Additionally, our Sprout Rep is able to escalate any issues and note product feedback for their team.
What do you dislike about the product?
Sometimes it does not work exactly as we would like it to, or there are features we've continually hoped for that still are not available (dragging & dropping photos). Typically are issues are more to do with the select Social platforms, and less with Sprout Social.
What problems is the product solving and how is that benefiting you?
Sprout is the primary platform that I conduct my daily tasks in as a Social Media Manager. Without it, my work would take much longer than it typically does. Additionally, I would need to rely on other software for social analytics that are not as robust.
Intuitive Social Management, But Listening Tool Needs Improvement
What do you like best about the product?
Easy to use and intuitive. Features cover a full range of social media management needs
What do you dislike about the product?
Listening tool does not work as well as we had hoped. There are a lot of gaps in content that does not pull in
What problems is the product solving and how is that benefiting you?
All areas of social media management
Great for Social Planning, But Instagram Integration Needs Improvement
What do you like best about the product?
It's easy to plan and use the social calendar and post across multiple platforms. I appreciate that more platforms and integrations are included, and that you can use AI assist when you need to.
What do you dislike about the product?
You have to have a Facebook account to include Instagram in your posts and metrics. We won't use Facebook so Instagram has to have it's own monitoring. Not a fan of forced platform use.
What problems is the product solving and how is that benefiting you?
As a team of one, I can input social campaigns in advance and let them run while I perform other marketing functions.
My hub for Social Distribution.
What do you like best about the product?
Social scheduling and engagement analytics and insights. It's extremely helpful using Sprout to post across multiple channels at the same time. Working in Pro sports, time is of the essence! Sprout helps me work quickly and efficiently while publishing content.
What do you dislike about the product?
Occasionally scheduled posts fail to go live. There are some posting methods that still need to be done in the native social app.
What problems is the product solving and how is that benefiting you?
Publishing content across multiple channels quickly and efficiently.
Outstanding Dashboard and Navigation
What do you like best about the product?
The dashboard and navigation are among some of the best I've seen. Really easy to use and efficient.
What do you dislike about the product?
There's not much to dislike, but I guess the interface to allow tagging could be more user-friendly.
What problems is the product solving and how is that benefiting you?
We have a lot of different media products and events so being able to plan, manage and edit a large number of social campaigns is really important. Sprout let's us do exactly this.
Excellent Scheduling and Reporting Features
What do you like best about the product?
The scheduling calendar and reporting, especially when using tags for specific content types and campaigns.
What do you dislike about the product?
I love Sprout Social and have been a long time user. I think the main downside is the cost and how a lot of features and abilities are up charges compared to competitors.
What problems is the product solving and how is that benefiting you?
Sprout social is a key tool in social media management for me. I truly wouldn't be able to manage multiple accounts the same way without it.
Streamlined Social Media Management with Familiar Ease
What do you like best about the product?
I have been using Sprout Social for two years and find it to be the best platform available for managing social accounts. Its intuitive setup process made it easy to get started without any difficulty. I appreciate how it effectively manages content calendars and tracks social performance, which is crucial for my needs. Sprout Social excels in facilitating team collaboration, particularly through features that allow sharing of performance metrics. The Smart Inbox is one of the most useful features, enhancing my productivity by streamlining communication through organized and efficient handling of messages. Additionally, the performance dashboards provide valuable insights into social media activities, making it easier to monitor and improve strategies. Thanks to these capabilities, I have felt no need to integrate Sprout Social with other software, as it sufficiently fulfills all my requirements. Familiarity with this platform has made it my preferred choice and I would choose it again for future needs.
What do you dislike about the product?
I dislike the need for better automatic tagging features in Sprout Social.
What problems is the product solving and how is that benefiting you?
Sprout Social helps me manage content calendars, track social performance, and collaborate across teams, streamlining social media management.
Great Centralized Reporting, But Missing Some Platform Features
What do you like best about the product?
like having all of our reporting and analytics centralized in one platform. It’s easy to monitor performance across multiple channels, track engagement trends, and generate visually clear reports that help demonstrate ROI to stakeholders.
What do you dislike about the product?
Some native platform features—like interactive tagging tools or newer post formats—aren’t fully supported in Sprout, so it’s still sometimes better to publish directly from the platform’s own app. It would be great to see expanded integration and creative functionality.
What problems is the product solving and how is that benefiting you?
Sprout Social helps streamline social media management by bringing publishing, engagement, and reporting into one place. It saves time by simplifying scheduling across multiple platforms, ensures consistency in messaging, and provides valuable analytics that guide strategy and demonstrate impact. The unified dashboard makes collaboration more efficient and helps our team make data-driven decisions.
All-in-One Reporting Made Easy, But X Data Can Lag
What do you like best about the product?
The convenience of having all of the features of a lot of different reporting tools in one place. The fact that I don't have to switch apps to see post and profile performance across IG, TT and X is a major time saver. The UX design is also strong, meaning I can screenshot directly from the website for my presentations.
What do you dislike about the product?
Sometimes the numbers from X are unreliable, and need to be checked manually each time. There have been multiple instances of delays pulling through the correct impressions and engagements despite the post being over a day old. This is a major time drain.
What problems is the product solving and how is that benefiting you?
Being able to cut down on the amount of time I take scheduling.
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