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Sprout Social

Sprout Social

Reviews from AWS customer

9 AWS reviews

External reviews

6,043 reviews
from and

External reviews are not included in the AWS star rating for the product.


4-star reviews ( Show all reviews )

    Allison N. M.

Sprout: My Go-to Tool!

  • October 07, 2025
  • Review provided by G2

What do you like best about the product?
The capacity to publish multiple posts at the same time. Also, the social media reports are very comprehensive and insightful. I use Sprout everyday for my social media tasks
What do you dislike about the product?
Sometimes is a little to complicated to collaborate between multiple co-workers. The notifications aren't correctly documented.
What problems is the product solving and how is that benefiting you?
The Scheduling of multiple posts for multiple social media channels. Also, gives me the opportunity to compare my organization with other competitors.


    Food & Beverages

Great for multi-brand management

  • October 07, 2025
  • Review provided by G2

What do you like best about the product?
We moved to Sprout to more efficiently manage our portfolio of brands in once centralized place. It's easy to use and the calendar function is great for content planning across a multi-person team.
What do you dislike about the product?
While the standard package has basic analytics, it's less user-friendly and I don't love that we have to upgrade to advanced analytics to get what we need.
What problems is the product solving and how is that benefiting you?
Managing social channels for multiple brands.


    Marketing and Advertising

Intuitive & Insightful Platform for Managing Social Engagement

  • October 07, 2025
  • Review provided by G2

What do you like best about the product?
Sprout Social makes managing multiple social channels incredibly efficient. The interface is clean and intuitive, allowing teams to schedule, monitor, and report seamlessly. The analytics and reporting features are especially strong, providing clear insights that help guide content strategy and measure performance. Customer support is responsive and genuinely helpful whenever questions arise.
What do you dislike about the product?
While powerful, Sprout Social can be a bit pricey compared to similar tools, especially for smaller teams. The analytics dashboards, though excellent, could offer a bit more customization flexibility. At times, platform integrations take a few steps to set up, but once connected, they work well.
What problems is the product solving and how is that benefiting you?
Sprout Social helps centralize all of our social media activity in one place, saving time and improving consistency across platforms. It eliminates the need to jump between multiple native apps for publishing, monitoring, and reporting. The unified inbox makes it easy to stay on top of messages and mentions, while the scheduling and analytics tools help us plan smarter and demonstrate results with clear, actionable data. Overall, it streamlines workflows and strengthens collaboration across our team.


    Education Management

Generally easy to use

  • October 07, 2025
  • Review provided by G2

What do you like best about the product?
I like the way that Sprout Social allows you to organize, schedule and tag content for multiple platforms and brand channels.
What do you dislike about the product?
Sprout gets pricey as you add more users, limiting our team's ability to have additional team members use the platform. The engagement rates are also difficult to interpret and sometimes do not accurately reflect the stats provided by Instagram itself.
What problems is the product solving and how is that benefiting you?
Consolidates social media channels in one management tool


    Cindy T.

Sprout Social - Gaming Industry Review

  • October 07, 2025
  • Review provided by G2

What do you like best about the product?
What I appreciate most about Sprout Social is its powerful listening and monitoring tools, which have been incredibly valuable for me as someone who works in the gaming industry. It allows me to quickly identify and track conversations happening around our games across social platforms. Whether it’s player conversations or trending topics in the community, Sprout gives us real-time insights that help us stay connected with our audience and curate content strategically. This has been essential for our content strategy and influences leadership with my decisions based on what players are genuinely talking about. I would recommend Sprout for any gaming brand that is looking for audience connection and organized insights!
What do you dislike about the product?
Sprout Social is challenging to use on a mobile device when logging in with Authenticator. When I attempt to enter my credentials, the app refreshes the page, making it inaccessible.
What problems is the product solving and how is that benefiting you?
Sprout Social has been a game-changer for our social and community efforts in the gaming space. It helps me manage multiple platforms in one place, track player sentiment, and post content that's relevant to our community from our sentiment analysis. The analytics make it easy to see what content and campaigns are working, especially with top conversations and viral posts. Overall, it’s helped us grow engagement, stay organized, and better connect with our players.


    Financial Services

Sprout Social makes managing social media seamless and efficient

  • October 07, 2025
  • Review provided by G2

What do you like best about the product?
Sprout Social has an incredibly user-friendly interface. Everything feels intuitive and well-organized, which makes managing multiple accounts easy. The customer success team is also great - they’re always quick to respond, genuinely helpful, and go above and beyond to make sure we’re getting the most out of the platform. I’ve looked at several competitors, but Sprout really stands out because it has everything in one place, from scheduling and reporting to engagement and analytics.
What do you dislike about the product?
The biggest downside is the cost. While the features and service are top-tier, Sprout tends to be one of the most expensive options on the market. For smaller teams or budgets, it can feel like a stretch - but the quality and support often make it worth it.
What problems is the product solving and how is that benefiting you?
Sprout Social helps streamline social media management by keeping publishing, engagement, listening and reporting all in one place. It’s solved the problem of having to jump between multiple tools or platforms to manage content and track performance. The reporting and listening tools also make it easy to measure results and share insights with leadership quickly. Overall, it’s saved our team a ton of time, improved our workflow, and made collaboration across departments much smoother.


    Primary/Secondary Education

User-Friendly Social Media Management with Room for Analytics Improvement

  • October 07, 2025
  • Review provided by G2

What do you like best about the product?
I love Sprout Social for its easy interface, which makes it straightforward to understand what each function does. This user-friendly design is incredibly beneficial for scheduling and managing my social media calendar, allowing me to efficiently organize and maintain a consistent posting schedule. Additionally, I appreciate the analytics feature that allows me to compare my performance with competitors, providing valuable insights into my social media strategy. This capability enables me to benchmark my performance and make informed decisions to improve my online presence. Moreover, even though I wasn't part of the initial setup process, Sprout Social's platform was easy to take over, making the transition seamless when I joined the department. Overall, I truly love using Sprout Social, so much so that I would rate my likelihood of recommending it to others as 8 out of 10.
What do you dislike about the product?
I find the reporting and analytics aspect of Sprout Social could be improved. I prefer a simpler overview of the health of my profiles, rather than the post-based focus that Sprout Social currently offers. I feel that the platform emphasizes individual posts rather than an overall image, which doesn't fully meet my needs for comprehensive analytics.
What problems is the product solving and how is that benefiting you?
I find Sprout Social user-friendly, simplifying social media scheduling and management, and allowing me to compare analytics with competitors.


    Logistics and Supply Chain

Great experience with Sprout

  • October 07, 2025
  • Review provided by G2

What do you like best about the product?
I like that it shows calendar views, has reporting for analytics, has tagging, and supports many different channels. It's pretty easy to train team members how to use it.
What do you dislike about the product?
Titling the videos, especially on Facebook, is kind of a difficult feature to find, since it's more hidden. And it's something that's actually really important for users especially while watching videos on their mobile devices. Also, I feel like the channel accounts disconnect more often than I'd like.
What problems is the product solving and how is that benefiting you?
We are a global team, and we also have smaller regional teams, it's nice we can segment and tag regional vs global posts to see how the analytics are doing. I like that Sprout tags companies and allows cross user editing and commenting back. It's also saving us time when we can look at social media analytics through the Reporting page.


    Broadcast Media

An Intuitive, Robust Social Media Management Tool

  • October 07, 2025
  • Review provided by G2

What do you like best about the product?
What I like the most about Sprout Social is that it has a variety of features that are intuitive and simple to use. I use Sprout Social daily, and it makes planning and implementing social media posts easy. The analytics really make Sprout Social stand out as one of the best social media management tools.
What do you dislike about the product?
What I like the lease about Sprout Social is that the customer service can be complicated at times and can take a long time to respond.
What problems is the product solving and how is that benefiting you?
The main problem that Sprout Social solves is allowing me to post and schedule for multiple platforms at one and seeing all the analytics in one place. This allows me to post faster and find analytics more easily which enables me to spend more time focused on content creation or content strategy rather than meticulously posting on each platform one by one.


    Darin S.

Streamlined Social Media Management, Needs AI Enhancement

  • October 07, 2025
  • Review provided by G2

What do you like best about the product?
I use Sprout Social daily for different tasks, primarily for publishing and scheduling our social media content. The thing I like the most about Sprout Social is the convenience of getting everything scheduled out at the times that make the most sense for different platforms. We can make everything look as organic as possible. The initial setup was pretty easy, and we had an account representative to help us with the onboarding process, and they were very supportive throughout that time.
What do you dislike about the product?
I feel like the AI features can still use some improvement. They've been great to work with, but compared to some of the other platforms that I've seen, I know that there's still some opportunity for improvement. Whenever I use Sprout Social to use the AI, it feels pretty much like the same responses that I get. Like, the AI doesn't really understand us as a company, quite yet. So it's probably because it's not set up to really remember specific things.
What problems is the product solving and how is that benefiting you?
Sprout Social streamlines our social media tasks by consolidating posting and reporting into one platform, helping us publish at ideal times. It simplifies reporting and engagement by eliminating the need to switch between platforms, making our workflow more efficient.