Sprout Social

Sprout Social

Reviews from AWS customer

2 AWS reviews

External reviews

6,244 reviews
from and

External reviews are not included in the AWS star rating for the product.


4-star reviews ( Show all reviews )

    Ashton J.

Unified Social Management, But Needs More Polish

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
Connecting all of our social accounts into one platform
What do you dislike about the product?
Some things still feel less than refined as they actively work on expanding the platform
What problems is the product solving and how is that benefiting you?
Connecting multiple accounts into a single space and providing a social listening platform. We also utilize the content planner


    Architecture & Planning

Excellent tool, just need minor improvement to increase convenience

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
I appreciate how detailed and concise the analytics in Sprout are, and I find it very convenient that exporting data is straightforward. The scheduling calendar is user-friendly, and I value the integrated advocacy tool, which alerts employees whenever new posts are available.

Additionally, I use Sprout to create custom reports, allowing me to combine analytics from multiple accounts into a single report.

I also enjoy the consistent customer support and find it easy to reach out to the team whenever I encounter any issues.
What do you dislike about the product?
I find the mention feature on LinkedIn and Facebook unreliable, as it occasionally fails to locate the account I want to tag. This means I often have to return to my post later to mention the right people, which is inconvenient and time-consuming.

Additionally, I believe the link tracking feature on LinkedIn could use some improvement. Ideally, I would like to be able to track a link I share while also including an image in the same post, but this isn't possible with the current version.

I think the recent improvement of editing post on a separate platform has been a great improvement; however the advocacy tool is not integrated into the individual edits yet. I'd like to see this feature added to continue using the advocacy tool.
What problems is the product solving and how is that benefiting you?
Sprout helps me save time by allowing me to schedule social posts across 10 different accounts simultaneously. I also appreciate that Sprout consolidates various analytics into a single platform, making it convenient to generate custom reports when I need to demonstrate value to the leadership team.


    Vanmorais m.

Outstanding Reporting Features

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
The reports are very good and help me to understand the social media behavior, take a quick action and have a big picture. In addition, have all social media in the same KPIS and dashboard help me to compare much better..
What do you dislike about the product?
The advertising part is not so good. The price is very high to not have all with a very good performance.
What problems is the product solving and how is that benefiting you?
For my role, social media analytics. The global users didn't like the listening tool and post.


    Automotive

Customizable Reporting, But Features Can Be Hard to Find

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
The ability to customize our posts for reporting needs.
What do you dislike about the product?
It can be difficult to find certain features.
What problems is the product solving and how is that benefiting you?
It solves the problem of having to schedule many posts, and still keep track of them. It benefits me and my team by allowing us to get ahead.


    Events Services

Great for Duplicating Content, But Lacks Tagging Features

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
The ability to duplicate copy and posts, as well as the easy approval flows.
What do you dislike about the product?
Inability to tag companies and profiles.
What problems is the product solving and how is that benefiting you?
saving time of having to go onto multiple platforms and schedule directly.


    Marketing and Advertising

User-Friendly, Powerful Analytics & Support—Room for Multi-Login and More Data Sources

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
I love that Sprout is so user friendly, the platform is very easy to learn and their learning tools are amazing, I always recommend them to my new employees as they get started on the platform. My favorite feature is the analytics and scheduling tools. I do all of my analytic reports directly in Sprout and share a view link with all of my clients, it has been a game changer when doing data collection. Scheduling is a very easy implementation strategy that my team uses nearly every single day with our content. Their customer support is amazing and is always ready to answer whatever questions you may have.
What do you dislike about the product?
Although I don't feel there are any downsides to using Sprout, rather features I feel like would help elevate the platform. As of now, only one user can log in on a single login at a time, this makes it hard to use several tabs on Sprout for different features. I would also love to see it pull in Data from collaboration posts on Instagram and TikTok.
What problems is the product solving and how is that benefiting you?
Data collection in one place, all social media management in one place.


    Marketing and Advertising

Outstanding Scheduling and Analytics Make This a Winner

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
I like the scheduling and analytical features. I like that it allows you to dig deeper and build out things via graphics, etc.
What do you dislike about the product?
I think what I find least helpful is that sometimes there feels like too much going on. I wish breaking things out when doing reporting could be easier.
What problems is the product solving and how is that benefiting you?
Sprout is helping me to clearly define KPIs on social and helps me have a better understanding of what works vs. what doesnt on social platforms that I manage.


    Dairy

Great for Social Media Management, Needs Better Employee Advocacy Features

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
You can manage all your social media platforms and analytics in one spot.
What do you dislike about the product?
The employee advocacy tool could use some more features as it continues to improve.
What problems is the product solving and how is that benefiting you?
Analytics


    Jordi B.

Excellent for Content Planning, Reporting Could Be Clearer

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
Sprout has been so helpful in creating fulsome content plans across mutliple platforms for our numerous brands.
What do you dislike about the product?
At times, the reporting can be confusing or hard to navigate.
What problems is the product solving and how is that benefiting you?
Having a lot of content to organize and know when it's all going out - Sprout makes it easy to visualize in the calendar view.


    Insurance

User-Friendly Reporting, But Instagram Data Needs Improvement

  • October 28, 2025
  • Review provided by G2

What do you like best about the product?
Streamlined and simple for everyday use. Great for sharing metrics with leadership as the reports are readable for people who are not in the social/marketing space.
What do you dislike about the product?
Love everything except for some reason it does not have correct data for Instagram engagements (all of our other social profiles are accurate)
What problems is the product solving and how is that benefiting you?
Makes scheduling easy and streamlined into one place. Also makes it easy to create reports for stakeholders.