Iterable

Iterable

Reviews from AWS customer

5 AWS reviews

External reviews

821 reviews
from and

External reviews are not included in the AWS star rating for the product.


4-star reviews ( Show all reviews )

    Dafne G.

Great tool

  • April 02, 2025
  • Review provided by G2

What do you like best about the product?
Easy to use overall and it has many features
What do you dislike about the product?
The new UI is not very intuitive and takes many clicks to do actions that were easier before
What problems is the product solving and how is that benefiting you?
Easy way to manage communications


    Financial Services

Great platform with great customer support

  • April 02, 2025
  • Review provided by G2

What do you like best about the product?
The UI is easy to use and constantly being updated and improved on.
What do you dislike about the product?
Some features like removing profile fields and customization is limited.
What problems is the product solving and how is that benefiting you?
automating email workflows and personalization in emails creates a better seller experience!


    Satru R.

Sales Lead/Marketing Liason

  • April 02, 2025
  • Review provided by G2

What do you like best about the product?
Ability to track data from landing pages to my proprietary data system.
What do you dislike about the product?
Testing and segmenting isn’t very user friendly.
What problems is the product solving and how is that benefiting you?
Time and efficiency


    Ms F.

Has improved our productive sales

  • March 23, 2025
  • Review provided by G2

What do you like best about the product?
Has improved our productive sales and leads with the use of the AI and like the straightforward integration with other tools like Google products to enhance productivity
What do you dislike about the product?
Have not seen more technical issue with the software besides the starting fee being expensive, $10000 and above
What problems is the product solving and how is that benefiting you?
We use it in marketing automations to attract more sales through leads and has helped us engage with cients across different traffic sources


    Information Technology and Services

It's a very convenient tool for mass coms

  • December 17, 2024
  • Review provided by G2

What do you like best about the product?
The effectiveness and optimisation of the product
What do you dislike about the product?
It's hard to track exact individual flows
What problems is the product solving and how is that benefiting you?
Mass comms automations, reduction of manual work


    Marketing and Advertising

Very capable and flexible platform

  • December 16, 2024
  • Review provided by G2

What do you like best about the product?
– Very flexible: there's a way to do almost anything, the limits seem to be your imagination on how to use their tools
– Great customer support: always at hand to answer questions and find solutions at a moment's notice
What do you dislike about the product?
– Some of the more technical elements of the platform can be hard to self-serve using the help centre articles without prior knowledge
– The UX can at times be so user friendly that it's quite rigid in its capability
What problems is the product solving and how is that benefiting you?
– targeting customers on an individudal basis
– highly personalising + targeting journeys
– both managing customer journeys & transactional comms and marketing comms in different ways
– integrating data feeds, catalogues & third party platforms and reporting tools enables us to use Iterable as a central hub of activity


    Dainius B.

For crafting targeted and effective communication campaigns to engage the courier partner community.

  • December 15, 2024
  • Review provided by G2

What do you like best about the product?
Iterable's intuitive interface and powerful automation tools make it easy to create and personalize targeted campaigns, ensuring effective communication and high engagement. The platform's flexibility in managing workflows, combined with robust analytics, helps optimize performance and results seamlessly.
What do you dislike about the product?
While Iterable is a robust platform, its extensive features can create a learning curve for new users. Additionally, more intuitive navigation or streamlined processes could improve efficiency by enabling certain advanced functionalities.
What problems is the product solving and how is that benefiting you?
Iterable helps streamline and automate our communication processes, enabling me to engage courier partners effectively with personalized messaging and targeted campaigns. This has significantly improved our outreach, saved time, and ensured better engagement and satisfaction within the community.


    Logistics and Supply Chain

Intuitive platform that continues to roll out features

  • December 14, 2024
  • Review provided by G2

What do you like best about the product?
Iterable is an intuitive platform for marketers use and I love to see that that it continues to evolve with new features.
What do you dislike about the product?
Reporting hasn't always been the easiest to use and share.
Even though support has been generally good, there have been a few times where I have been given incorrect information which resulted in customer facing mistakes.
What problems is the product solving and how is that benefiting you?
Automated email sends allow us to scale our marketing efforts


    Amber P.

Iterable -- the reigning champ

  • December 13, 2024
  • Review provided by G2

What do you like best about the product?
I've been using Iterable for several years now, in various roles across multiple companies, and I'm a big fan. No ESP is perfect, but Iterable's user friendly interface, intuitive audience builder, the best journey builder I've encountered make it my absolute favorite ESP. Their reps and help desk folks are always the nicest and help you find a solution quickly.
What do you dislike about the product?
The reporting features in Iterable are the only weaker area. the experience is different depending on whether campaigns are blasts or in journeys and the dashboard creator isn't super intuitive. I know the Iterable team is about to launch a revamp here and a new AI tool, so I'm excited to see how this experience is improved.
What problems is the product solving and how is that benefiting you?
-Campaign/journey creation and management
-Audience building
-Engagement reporting


    Marketing and Advertising

Great Experience

  • December 13, 2024
  • Review provided by G2

What do you like best about the product?
Iterable is super user friendly which made learning the platform a breeze. Customer support is always super easy to get in touch with too.
What do you dislike about the product?
Nothing stands out as dislikes. We have had good experiences.
What problems is the product solving and how is that benefiting you?
We can do complex campaigns with ease.