Sold by
Iterable
Iterable is the AI-powered customer communication platform that helps organizations like Redfin, Priceline, Calm, and Box to activate customers with joyful interactions at scale. With Iterable, organizations drive high growth with individualized, harmonized and dynamic communications that engage customers throughout the entire lifecycle, on the right channel, at the right time. The Iterable data engine, ease of use, and flexible and open architecture make it the best cross-channel platform to close the data activation gap by bringing together customer data, ability to design cohesive customer experiences, deliver and optimize them. All in one platform.
Reviews (844)
Zara S.
Iterable review - I've updated this review because this G2 platform is a scam
Reviewed on Oct 16, 2026
Review provided by G2
What do you like best about the product?
Complex, multi-channel email and SMS automations with clear profile segmentation for telehealth journeys. I love that you can run all channels within the same journey, which makes it easier to keep everything coordinated.
What do you dislike about the product?
These responses are inaccurate and this G2 platform is a scam. Native SMS analytics feel thin, especially when I’m trying to get to business-impact views. MCP usage also runs up against rate limits, and the catalogs and preference center add-ons can feel expensive.
What problems is the product solving and how is that benefiting you?
Optimising CAC while increasing revenue or sales. It’s helpful to have marketing and transactional sends in one place, especially when managing multiple categories.
Ethan N.
Efficient Email Campaigns with Great UI
Reviewed on Sep 24, 2026
Review provided by G2
What do you like best about the product?
I like how user-friendly the UI is, which makes everything feel intuitive. The email builder is great for us to create better emails more quickly, and the journey canvas really helps in maintaining automations easily.
What do you dislike about the product?
The reporting needs to be more customizable. In particular, I'd like to see better reporting for segment growth and have more control when exporting reports.
What problems is the product solving and how is that benefiting you?
I use Iterable for creating customer journeys and communication, solving the problems of crafting better emails, sending automated messages, and automating segmentation.
Hospital & Health Care
Intuitive and Flexible—Turns Strategy Into Practical Execution
Reviewed on Sep 24, 2026
Review provided by G2
What do you like best about the product?
Very easy to use and intuitive. My strategy and ideas get executed very practically and the way things branch and flow is very flexible
What do you dislike about the product?
Nothing major comes to mind but sometimes weird bugs in caching of segmentation preview screen.
What problems is the product solving and how is that benefiting you?
It's helping me reach out teams marketing goals, and understanding what works for getting people engaged
Lilian G.
Strong MCP & AI Tooling, but Analytics and Reporting Need Work
Reviewed on Sep 24, 2026
Review provided by G2
What do you like best about the product?
Connects with MCP and leverages ai tooling
What do you dislike about the product?
Lack of analytics and reporting in platform
What problems is the product solving and how is that benefiting you?
Helps us reengage customers throughout their home financing journey
Satya Prakash C.
Intuitive UI with Room for Improvement
Reviewed on Sep 24, 2026
Review provided by G2
What do you like best about the product?
I like Iterable's UI. The new UI with Nova looks good and is easy to work on.
What do you dislike about the product?
The user profile seems a bit glitchy for me.
What problems is the product solving and how is that benefiting you?
I use Iterable for marketing emails, allowing me to customize emails to customers easily.
Sports
Fine-Grained Customization Backed by a Great Support Team
Reviewed on Sep 24, 2026
Review provided by G2
What do you like best about the product?
It offers lots of fine-grained detail and a high level of customizability. Good support team
What do you dislike about the product?
Manual work required to edit campaigns, journeys. Hopefully this will get better with new AI based product releases
What problems is the product solving and how is that benefiting you?
CRM to customers, abandonment, engagement, personalization, etc.
Financial Services
Easy Email and Journey Builder That Streamlines Campaign Creation
Reviewed on Sep 24, 2026
Review provided by G2
What do you like best about the product?
Very easy email builder and journey builder
What do you dislike about the product?
Not knowing the right way to implement all the new features
What problems is the product solving and how is that benefiting you?
Personalization and optimization
Financial Services
Great Cross-Team Collaboration, But Needs a Clearer Birds’ Eye View of Journeys
Reviewed on Sep 24, 2026
Review provided by G2
What do you like best about the product?
I like the ability for many job families to interact with it (from product, design, marketing, and engineering).
What do you dislike about the product?
It is very hard to get a birds' eye view of all the journeys and messages in your project. When looking at a journey, it's hard to get an immediate understanding of how it works and how many and what type of tiles are in it.
What problems is the product solving and how is that benefiting you?
It is solving our problem of contacting users which is helping retention.
Retail
Iterate Fast and Bring Initiatives to Market Quickly
Reviewed on Sep 24, 2026
Review provided by G2
What do you like best about the product?
you can iterate and bring initiatives to market quickly
What do you dislike about the product?
some of its newer features need more testing
What problems is the product solving and how is that benefiting you?
execution time, testing
Stephanie M.
Clear, Concise Reporting and Effortless Email Creation
Reviewed on Sep 24, 2026
Review provided by G2
What do you like best about the product?
It helps me with clear, concise reporting, and it’s also easy to use when creating emails.
What do you dislike about the product?
Sometimes it lags or takes a really long time to load
What problems is the product solving and how is that benefiting you?
My job is to create and deploy emails, and Iterable is the program we use. I really love how easy it is to work with, and the staff are always helpful whenever I need support with anything.