Iterable
IterableReviews from AWS customer
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Easy to Use, Customer-First Innovation and New Features
What do you like best about the product?
I enjoy that it’s easy to use and the product team seems to be hyper focused on innovation and delivering new features with a customer-first mindset.
What do you dislike about the product?
A specific note I have is that an A/B test hub would be a nice to have.
What problems is the product solving and how is that benefiting you?
Iterable is making it easy to send batch campaign to customers in an efficient workflow and discover findings with stored analytics.
Easy to Navigate with Great Support, but Segmentation and Journey Bugs Need Work
What do you like best about the product?
User experience (simple to navigate) and customer service.
What do you dislike about the product?
Building segments is more complicated than it needs to be. There have also been bugs in journeys—that becomes difficult to catch until it’s already become an issue
What problems is the product solving and how is that benefiting you?
It’s helped us expand our CRM channels beyond email. We are now exploring how to optimize communications utilizing tools like channel optimization. This has not helped us so far but we’re continuing to test the feature.
Powerful Marketing Automation with User-Friendly Interface
What do you like best about the product?
I like the nice interface of Iterable, making it easy to use. The data integration is straightforward, and the APIs are solid. I appreciate the instant segmentation and results, which are crucial for marketing. The email builder is easy to use, and the support for handlebars language throughout the product allows for technical specificity. Iterable is also part email, push, in-app message, SMS engine, and part orchestration engine, which efficiently delivers messages to different channels. It's built for rapid responses, allowing marketers to quickly reach the audience or information they need. I also find the modern interface, faster results and deployments, and easier access to everything—including data segments, email building, and verifying KPIs—very beneficial. The setup is pretty straightforward, too.
What do you dislike about the product?
I need to be able to delete fields. I need to be able to change field type. I need to be able to edit field names. I need to have a proper Sandbox and promotion capability to move anything from one project to another, or to share across projects. I would love for Partners to have more access and input to the future of the tools, as well as the time to preview and train on new features prior to general availability for end users.
What problems is the product solving and how is that benefiting you?
Iterable acts as a comprehensive marketing automation platform, enabling effective message orchestration across channels and providing rapid data access without coding. It offers faster results and deployment than legacy platforms.
Easy-to-Use UI with Clear, Actionable Insights
What do you like best about the product?
The easiness of the UI and insights to read data
What do you dislike about the product?
The organization of template information and details. Also the inability to send SMS to customers that’s free to the end user
What problems is the product solving and how is that benefiting you?
Reaching our customers and sending engagement comms to increase their perceived value of the program
Streamlines Lifecycle Marketing with Ease
What do you like best about the product?
I really like Iterable's easy-to-use interface and great functionality, which makes managing journeys simple. Being able to scale lifecycle programs fast and test and iterate based on results is a big plus. I also appreciate how well-organized the initial setup was, making the transition smooth. Having used it at another company and bringing it to my new one, I can definitely say I love it.
What do you dislike about the product?
Sometimes I wish analytics were more robust or easier to access.
What problems is the product solving and how is that benefiting you?
I use Iterable to activate, onboard, engage, and retain users. It allows us to scale lifecycle programs fast, test, and iterate. The interface is easy to use, and journey management is simple, adding great functionality.
Cost-Effective, Easy-to-Use Email Solution
What do you like best about the product?
I like Iterable for its ease of use. My team switched from Salesforce to Iterable because of the cost and functionality.
What do you dislike about the product?
Additional AI functionality
What problems is the product solving and how is that benefiting you?
I use Iterable for marketing communications, replacing another platform for cost and functionality benefits.
Streamlined Marketing with Iterable's User-Friendly Interface
What do you like best about the product?
I've been an Iterable user since 2022 and I am beyond thrilled with the AI features and the ability to grow with the AI community here. The tool is great for our marketing campaigns and engaging with our audience, especially since it's a very seasonal business. The ease of creating templates within Iterable makes my job so much easier. I take full advantage of the creative library and keep organized with folders for parts of my templates that I use daily, as well as one-offs. It's so much easier to have all of our interactions with users in one platform, which gives us better data on preferences and customer engagement. The transition to Iterable has been very smooth for our life cycle marketing, and I'm quite happy with the progress.
What do you dislike about the product?
I'm still learning some parts of Iterable that we should be taking more advantage of, like handlebars. I think our company needs to focus on data hygiene, and that's something I need to work on a bit more to use the data to our advantage.
What problems is the product solving and how is that benefiting you?
Iterable enhances our email marketing and audience engagement year-round. It simplifies my job with easy template creation and organized folders. Managing all user interactions on one platform gives us better insights into customer preferences.
Iterable Made Email Marketing Easy to Learn and Grow With
What do you like best about the product?
Iterable has been so helpful to us. When I first started my role, I was very novice with email marketing and once we transitioned to iterable I learned so much and continue to every day!
What do you dislike about the product?
The only thing I’ve found challenging is that you cannot permanently delete a user profile.
What problems is the product solving and how is that benefiting you?
I think it’s helping send the most tailored information as possible to customers which is benefitting us for customer retention
Empowers Email Marketing with AI, Needs Better Customer Service
What do you like best about the product?
I use Iterable for email marketing and personalization. I like segmenting lists and how it helps us create journeys. I appreciate all the new AI capabilities we saw today—they make our email performance better because we can move faster and create a system even with a small team. The initial setup was pretty easy.
What do you dislike about the product?
Customer service.
What problems is the product solving and how is that benefiting you?
Iterable helps us by segmenting lists and creating journeys. It boosts email performance, allowing us to move faster and build a system with a small team.
Innovative and User-Friendly with Room for Integration Improvements
What do you like best about the product?
I like how Iterable provides ease of use and continued innovation. I really value the journey building for A/B testing because it allows me to test efficiently and at scale.
What do you dislike about the product?
Improvement could be made for data integration and AI capabilities to assist with execution. But announcements were made that these are being addressed.
What problems is the product solving and how is that benefiting you?
Iterable helps connect with the right person, with the right message at the right time.
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