Iterable
IterableReviews from AWS customer
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Effortless Multi-Channel Journeys, Needs Deeper Analytics
What do you like best about the product?
I like how Iterable makes complex multi-channel customer journeys easy to design and operate without heavy engineering support. A new user can quickly and easily track the flow for a marketing campaign setup for a custom audience, and you can search for individual users via their user ID. I appreciate how it helps us send the right message to the right customer segment at the right time via email. The initial setup was fairly easy, making it less daunting to start using.
What do you dislike about the product?
It's harder to get deep funnel analysis and journey level impact which can be more valuable. It can add multi-step product funnels like signup, KYC, first transaction, and repeat usage. Measure journey level impact like for holdout and non-holdout group.
What problems is the product solving and how is that benefiting you?
I use Iterable to automate and personalize communication, send emails to the right segment at the right time, and design complex multi-channel journeys easily without heavy engineering. New users can easily track marketing campaigns and search by user ID.
Amazing Visibility Into Email Delivery and Views
What do you like best about the product?
It’s amazing I can always see if our customers received their marketing emails and if they viewed them.
What do you dislike about the product?
Honestly there’s nothing that I dislike about iterable. I think maybe the layout could be improved though
What problems is the product solving and how is that benefiting you?
Viewing customers orders, sending out marketing emails
Launched quickly. Is critical component of our stack
What do you like best about the product?
Fairly robust platform for lifecycle marketing. We're using it for push, email, transactional, and in-app messages. Support is good. We were able to get up and running inside of 1 month
What do you dislike about the product?
Using the datafeeds is somewhat difficult to use. Dashboard and reporting capabilities are very weak.
What problems is the product solving and how is that benefiting you?
Lifecycle marketing and marketing communications
A great all-in-one CRM solution!
What do you like best about the product?
Iterable has changed how we do CRM as it's such a flexible system that allows us to send to our customers all over the world with ease, handlebars means one template can be used worldwide. It's also becoming an all-in-one solution for omnichannel marketing which means we can use one tool for all our uses. Customer support helped us onboard and get to know the system, they're very fast to answer.
What do you dislike about the product?
Some features need work and improvement (Alerts, AI), it would also be good to have more flexibility over emails in the D&D editor, like being able to annotate emails in Gmail for promos - features that smaller tools provide.
What problems is the product solving and how is that benefiting you?
Iterable is helping us do marketing automation to a global audience with it's all-in-one solution. The more data you give it - the smarter it is.
Powerful Tool with Journey Excellence, Needs Better Admin Transparency & Basic Admin Functionality
What do you like best about the product?
I think the best thing about Iterable is its Journey functionality and the user-friendly nature of the builder. The Journeys are incredibly flexible, and it's easy to troubleshoot issues later or see where patients went. The flow chart structure is intuitive, even for folks not in Iterable daily. Also, being able to pull segmentation lists and feed patients into intelligent Journeys helps walk them through engagement steps, lifting the load for our support team. We also leverage SMS and Push, which makes it even easier to engage the audience.
What do you dislike about the product?
I would like to see an easier way to pull someone out of a Journey, as managing this is not as intuitive as it could be. It would be helpful if I could easily remove or drop someone into a Journey much like handling user details or lists. Updating field values directly on a User Detail page would save so much time for certain scenarios instead of using the API portal or creating a webhook. The reporting functionality could be improved by drilling down into specific user actions, like seeing which 5 people clicked in a campaign, directly from the report. Finally, there are some 'black box' elements in Iterable's design decisions that could be more transparent for admins, and the Knowledge Base does not adequately address common points of confusion, having too many 'happy path' articles rather than clarifying articles for when something does not work entirely smoothly the first time.
What problems is the product solving and how is that benefiting you?
Iterable automates patient communications, moving them from registration to scheduling appointments without manual support intervention, reducing our team's load. It uses SMS and Push to enhance engagement, creating a comprehensive Journey ecosystem that intelligently guides patients through their next steps.
Powerful Data Control, But Support Needs Improvement
What do you like best about the product?
Iterable is technically advanced, but what stands out is the control it gives over integrations, data, and segmentation. It’s flexible enough to support complex workflows without feeling overly restrictive.
What do you dislike about the product?
The biggest downside is support. While the platform itself is powerful, support can be slow and not always as proactive as you’d want, especially when you’re dealing with time-sensitive issues.
What problems is the product solving and how is that benefiting you?
Iterable solves the problem of orchestrating complex, data-driven lifecycle messaging at scale.
It lets us centralize customer data, segment users precisely, and trigger messaging based on real behavior rather than static lists or one-off campaigns.
For us, that means more relevant communication, better control over who gets what and when, and the ability to iterate quickly without heavy engineering support. It’s especially valuable when you’re running multiple concurrent campaigns and need consistency, visibility, and flexibility across channels.
It lets us centralize customer data, segment users precisely, and trigger messaging based on real behavior rather than static lists or one-off campaigns.
For us, that means more relevant communication, better control over who gets what and when, and the ability to iterate quickly without heavy engineering support. It’s especially valuable when you’re running multiple concurrent campaigns and need consistency, visibility, and flexibility across channels.
Powerful, User-Friendly Email Marketing with Outstanding Support
What do you like best about the product?
Iterable is easy to use, well structured, and powerful without being complicated. It’s a great tool for email marketing and automation, and the support team is outstanding: responsive, knowledgeable, and easy to work with.
What do you dislike about the product?
Segmentation takes some getting used to, particularly for more advanced or time-based scenarios. There are cases where it would be helpful to have more flexibility when segmenting directly within journeys.
What problems is the product solving and how is that benefiting you?
I use Iterable for email marketing, and it helps me easily build, schedule, and automate campaigns. It saves time and ensures consistent communication with our audience, while giving me the flexibility to test and optimize messaging.
Powerful multi-channel automation platform
What do you like best about the product?
it supports email, SMS, push notifications, in-app messages and web push so that you can build unified campaigns across channels from one place. Besides it is powerful workflow builder as it enables complex automated user journeys without writing a single line of code, so it provides easy implementation and frequency of easy usage. creates highly targeted and personalized messages.
What do you dislike about the product?
pricing is relatively high compared to simpler tools compared to its competitors' tools, as its costs grow with contacts and features. it needs specialist users as it is complex that not all teams in any domain are able to use it, it is not simple in nutshell.
What problems is the product solving and how is that benefiting you?
allow growth teams to drive cross-channel campaigns (email, SMS, push, in-app, web, etc.) all in one place. So, it facilitates going through different apps or platforms.
Overall, a very useful product which covers all the necessities of CRM
What do you like best about the product?
Iterable makes it very easy to track campaign and experiment performance, with many ways to easily access information on both, either by going through the campaign section itself or by going into the reporting sections.
It is very easy to pull lists of users quickly, based on a list of requirements and this has also made it easy to define segments/lists for our campaigns.
Iterable as a company always seems to offer fast and helpful solutions when our business runs into problems.
It is very easy to pull lists of users quickly, based on a list of requirements and this has also made it easy to define segments/lists for our campaigns.
Iterable as a company always seems to offer fast and helpful solutions when our business runs into problems.
What do you dislike about the product?
Iterable only seeming to hold most recent dates when it comes to events like subscribe dates and list subscribe dates can make reviewing an entire customers lifecycle difficult.
Unique Opens appears to have different definitions based on if you are looking at the time series reporting vs the dashboarding, due to the introduction of date into the former. There probably needs to be a different unique definition for where one is day/campaign specific and one is campaign specific.
Unique Opens appears to have different definitions based on if you are looking at the time series reporting vs the dashboarding, due to the introduction of date into the former. There probably needs to be a different unique definition for where one is day/campaign specific and one is campaign specific.
What problems is the product solving and how is that benefiting you?
Iterable is helping us to manage our loyalty programs for some of our clients and we utilise both the list functionality to keep up to date records of who has signed up rewards and also build all of our BAU and Automated emails inside of iterable to further manage these programs.
Versatile Platform with Impressive Segmentation
What do you like best about the product?
I love Iterable's audience segmentation capability because it lets us really drill down into our audience and get so personalized. The high-level opportunities for segmentation and the dynamic fields we use within one email, with if-then statements, make our content super personalized. I also really love the embedded message feature—it allows us to add additional placements within the app with a low engineering lift. I like how versatile Iterable is; it's very robust and meets all our needs. I find it convenient and straightforward to work with different channels easily, whether from the campaign builder or the journey builder. I love the ability to save templates and use them quickly and easily.
What do you dislike about the product?
I've really missed having an easy way to add or upload photos, but I appreciate that a media library is coming. This has been lacking for a couple of years. Also, the initial setup was a beast, mainly because we were figuring out how we wanted to use the product best.
What problems is the product solving and how is that benefiting you?
I love Iterable for its audience segmentation capabilities, allowing us to drill down and personalize content easily. The embedded message feature simplifies adding placements in the app with minimal engineering effort. The variety of channels and ease of editing campaigns are also convenient.
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