Iterable: The Intuitive Platform That Makes Data Actionable
What do you like best about the product?
It's an intuitive platform that makes connecting your data and making it actionable incredibly easy. The platform allows my team and I to quickly move from idea to execution to orchestrate user touch points that create real value to the business.
What do you dislike about the product?
The out of the box reporting is lacking insights, it provides what every system provides which is overall and per campaign analytics but diving deeper into those data points aren't well supported.
What problems is the product solving and how is that benefiting you?
Iterable makes the setup of campaigns, triggered and automated messaging possibly in an easy to use interface. We're able to reach out with the right messaging to the right people at the right time enabling the team to increase the LTV of customers while also helping to engage those users in a way that keeps them coming back and not burned out by over messaging or receiving messaging that's not right for them.
Marketing workflows have become smoother and data-driven, but segmentation still needs improvement
What is our primary use case?
I am using the product for myself as my company's own product.
The primary use cases with Iterable are end-to-end Iterable uses, where I integrate data from outside through events, such as from our product to Segment or our product to Kafka, then Kafka to Iterable. I send the data through events, set up preprocess lists, create segments, set up ad-hoc batch campaigns, marketing campaigns, set up transactional workflows, do analytics, and import reports, so everything is end-to-end Iterable.
What is most valuable?
I use Iterable's journey builder, which is called Journeys.
Using Iterable has helped me manage my customer workflows very well, as the process is smooth and quick, and whenever I set up the workflows, the data events trigger immediately, making it a user-friendly workflow setup.
I utilize Iterable's A/B testing on a daily basis.
The campaign insights I discover include setting up experiments for opens, clicks, subject lines, email body, copy, and preheader, where I have an experiment option within Iterable that allows treatment and baseline tests to be cross-verified with the data I have tested. The experiment gives me the result based on opens or clicks to decide the winner whenever I have enough volume for that particular test.
Iterable's advanced analytics and reporting features help enhance my data-driven decision-making because Iterable has tracking limitations up to email click, so after reaching our website, Iterable cannot track from that page. However, it provides sufficient tracking for email delivery, SMS delivery, email open, email click, and SMS click. I rely on Iterable up to that level, while anything beyond that, such as after email click, relies on our dashboards to track campaign performance for ROI. I compare how many policies are created from each campaign and the success of those campaigns, tracking these success rates from Iterable campaigns.
What needs improvement?
In my assessment, the impact of Iterable's segmentation capabilities on my conversion rates is that segmentation is limited in Iterable compared to other tools, with limited options available to create segments. The options that are available are very limited compared to HubSpot or any other marketing automation tools.
Iterable can be improved regarding handling attributes, as it has limited limitations on event attributes and profile attributes. When I hit those limits, I reach out to them only to find that they cannot delete or increase the limit, so I need to be cautious about the number of attributes sent to Iterable. Segmentation rules could be significantly better, as from my experience with ten or more marketing automation tools, Iterable has limited options to create segments, which should be addressed immediately.
For how long have I used the solution?
I have been dealing with Iterable for three years.
How are customer service and support?
Iterable provides technical support when I have problems, but that is one of the biggest issues. Even as a gold subscriber, their technical support is lagging and responding slowly to high-priority cases, likely due to limitations in resource availability.
Which solution did I use previously and why did I switch?
Before Iterable, I worked with almost ten to fifteen similar products.
What other advice do I have?
Integrating third-party applications with Iterable has improved my marketing strategies as I use webhooks to transfer data from Iterable to Mode, which provides better dashboards and reports on campaign performance. I also integrate SMS sends through
Twilio instead of using Iterable's SMS feature, running my campaigns through
Twilio while using Iterable for sending out the SMS messages.
I would rate Iterable a seven because it is smooth, user-friendly, and provides enough options to run my business. I did not give it a ten due to the limitations I previously experienced and the lack of good options to host images, which has recently been fixed. Overall, I would rate it between seven to eight.
Regarding the pricing of Iterable, I find it fair, which is one of the reasons I am still sticking with Iterable, as it offers reasonable pricing compared to other tools in the market.
I think Iterable is a strong option in the market as it competes with legacy tools such as Salesforce Marketing Cloud and HubSpot. With changing trends in marketing automation, Iterable seems to give good competition to other tools. I gave this review an overall rating of seven out of ten.
Campaign Folders Keep Client Projects Organized
What do you like best about the product?
I like the option to organize Campaigns in folders, which helps keep different client projects organized. Iterable's support team is another great feature, where it's easy to speak with a human, and the automated chat responses, if a human isn't available, are helpful to reference & document projects when we're troubleshooting items.
What do you dislike about the product?
I dislike the journey/campaign setup of Iterable. Sometimes it can be difficult to locate which Journey a Campaign is in because of the way the emails/campaigns/templates are accessed, making it difficult to weave in and out of making email edits.
What problems is the product solving and how is that benefiting you?
Iterable provides a solid email marketing platform for clients to send marketing and transactional messages.
A feature set several years behind the competition
What do you like best about the product?
Iterable was reasonably well appreciated by our internal engineers as a tool that was easy enough to pipe data into and work with. The UX of the journey building system is easy to understand, and even if it needs refinement, it is an 'easier' solution for smaller teams who require less flexibility or more advanced features.
What do you dislike about the product?
Iterable, especially contrasted against industry mainstay competitors (eg, Braze, Salesforce, etc) falls short in its feature set. It simply isn't as robust as its counterparts, and even things like A/B testing functionality have hurdles involved within their journey builder that simply do not exist on other platforms.
I found our account management representatives to be particularly unflexible and difficult to work with, and contrasting to other providers, Iterable is comparatively a small cost savings, but not nearly enough to justify the significant downgrade in quality and features. It's, generally, a few years behind its larger competitors.
What problems is the product solving and how is that benefiting you?
Iterable is a perfectly adequate tool for CRM teams of a smaller size looking for lighter weight contracts without the cost implications of a better software.
So Easy to Use—Powerful Segmentation with Minimal Code
What do you like best about the product?
So easy to use. Very little code required. The segmentation tool is very use friendly to me.
What do you dislike about the product?
It feels very email marketing heavy. They are making real progress bringing in all the other channels but it sill feels very email first, and ecommerce focused. (but we are not ecommerce and it works great for us)
What problems is the product solving and how is that benefiting you?
It really makes always on journeys work really well. Lots of tools to make sure the right people enter, and progress through the journey correctly when set up, and I can walk away and it runs great from then on.
Intuitive Interface and Helpful Tech Support
What do you like best about the product?
intuitive interface, helpful tech support
What do you dislike about the product?
little confusing structure with templates and snippets
What problems is the product solving and how is that benefiting you?
endless custom options and easy journey changes and creation
Easy Setup, Intuitive Interface
What do you like best about the product?
Ease of set up and use. Interface is easy to understand.
What do you dislike about the product?
Nothing I can immediately think of - excited for the new features coming soon!
What problems is the product solving and how is that benefiting you?
Creating better comms for my users - iterable does this by offering support that is fast, and easy to understand. I love the academy!
Easy for Marketers to Learn and Build In
What do you like best about the product?
Fairly easy for marketers to learn and build within the platform
What do you dislike about the product?
Challenges collating results and reporting
What problems is the product solving and how is that benefiting you?
Iterable is helping to build triggered multichannel journey messaging
User-Friendly Email Platform, Needs More Reusable Features
What do you like best about the product?
I use Iterable for email development and sending, and I really appreciate its ease of sending and user friendliness. It allows multiple team members to use it, which is incredibly beneficial for our team collaboration. I also value the drag and drop tool, which simplifies the process significantly.
What do you dislike about the product?
I would love for it to be developed further to use reusable modules.
What problems is the product solving and how is that benefiting you?
Iterable makes sending emails easy and is user-friendly. It allows multiple team members to use it, which is really helpful.
So far, so good
What do you like best about the product?
I love the AI tools that are available to use.
What do you dislike about the product?
As I’m just starting out with Iterable, I haven’t found any thing that I dislike yet.
What problems is the product solving and how is that benefiting you?
I’m struggling to build a recommendation engine for out micro-transactions, but I’m excited for Nova and the other AI features to build that out.
