Iterable
IterableReviews from AWS customer
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Overall, a very useful product which covers all the necessities of CRM
What do you like best about the product?
Iterable makes it very easy to track campaign and experiment performance, with many ways to easily access information on both, either by going through the campaign section itself or by going into the reporting sections.
It is very easy to pull lists of users quickly, based on a list of requirements and this has also made it easy to define segments/lists for our campaigns.
Iterable as a company always seems to offer fast and helpful solutions when our business runs into problems.
It is very easy to pull lists of users quickly, based on a list of requirements and this has also made it easy to define segments/lists for our campaigns.
Iterable as a company always seems to offer fast and helpful solutions when our business runs into problems.
What do you dislike about the product?
Iterable only seeming to hold most recent dates when it comes to events like subscribe dates and list subscribe dates can make reviewing an entire customers lifecycle difficult.
Unique Opens appears to have different definitions based on if you are looking at the time series reporting vs the dashboarding, due to the introduction of date into the former. There probably needs to be a different unique definition for where one is day/campaign specific and one is campaign specific.
Unique Opens appears to have different definitions based on if you are looking at the time series reporting vs the dashboarding, due to the introduction of date into the former. There probably needs to be a different unique definition for where one is day/campaign specific and one is campaign specific.
What problems is the product solving and how is that benefiting you?
Iterable is helping us to manage our loyalty programs for some of our clients and we utilise both the list functionality to keep up to date records of who has signed up rewards and also build all of our BAU and Automated emails inside of iterable to further manage these programs.
Versatile Platform with Impressive Segmentation
What do you like best about the product?
I love Iterable's audience segmentation capability because it lets us really drill down into our audience and get so personalized. The high-level opportunities for segmentation and the dynamic fields we use within one email, with if-then statements, make our content super personalized. I also really love the embedded message feature—it allows us to add additional placements within the app with a low engineering lift. I like how versatile Iterable is; it's very robust and meets all our needs. I find it convenient and straightforward to work with different channels easily, whether from the campaign builder or the journey builder. I love the ability to save templates and use them quickly and easily.
What do you dislike about the product?
I've really missed having an easy way to add or upload photos, but I appreciate that a media library is coming. This has been lacking for a couple of years. Also, the initial setup was a beast, mainly because we were figuring out how we wanted to use the product best.
What problems is the product solving and how is that benefiting you?
I love Iterable for its audience segmentation capabilities, allowing us to drill down and personalize content easily. The embedded message feature simplifies adding placements in the app with minimal engineering effort. The variety of channels and ease of editing campaigns are also convenient.
Great for automation and journeys, with room to improve analytics
What do you like best about the product?
Iterable is flexible, fast, and easy to work with. The segmentation options are strong, experiments are simple to set up, and the overall UI is user friendly and makes it easy to work with. Journeys are intuitive, and the platform scales well even with large datasets.
What do you dislike about the product?
When copy pasting flows it doesn't always save the settings so when you have a lot of them it can get error prone. Also customer support ist not always super helpful, though, repsonsive and quickly to reply. Analytics could be better across campaigns and audience segments.
What problems is the product solving and how is that benefiting you?
Iterable helps manage all our customer messaging in one place instead of juggling multiple tools. I can build journeys, send campaigns, test things quickly, and target the right users without relying on engineers. It also makes it easier to keep messages consistent across channels. Overall, it saves a lot of time, reduces errors, and lets us move faster with our CRM work.
Intuitive CRM, Integration-Friendly but Faces Scalability Challenges at 5bn+ Emails/Year
What do you like best about the product?
I like that Iterable is easy for a marketer to use and integrates easily with our other tools, especially Hightouch.
What do you dislike about the product?
We send a large volume of emails (5 billion + per year), and at times, we've had scalability issues.
What problems is the product solving and how is that benefiting you?
I use Iterable to orchestrate communications, create customer journeys, and conduct experiments across multiple channels. It integrates easily with our tools and empowers marketers with self-service capabilities.
Clear, Intuitive Experience That Boosts Productivity
What do you like best about the product?
I appreciate the user experience, as everything is clear and straightforward. This allows me to complete tasks more quickly and smoothly, without making things unnecessarily complicated. I also like the layout of the pages.
What do you dislike about the product?
I find it frustrating that sometimes my edits don't save, and copying and pasting text from other sources can lead to errors. Additionally, when changes aren't saved, I risk losing a significant amount of work. It would be helpful to have an autosave feature while building campaigns or lists to prevent this from happening.
What problems is the product solving and how is that benefiting you?
iterable provides a space for my team where everything we do online can be done is one space. that is truely so helpful, meaning we can be aligned and send the same messagin consistantly
Outstanding Support and Intuitive Interface with Powerful AI Features
What do you like best about the product?
I truly appreciate the CSM support and the assistance we receive through our dedicated channel. Both Joy and Haitham are consistently available, always ready to help, and they proactively address any difficulties we encounter, working hard to find solutions. I also find the interface very user-friendly and easy to navigate. The AI features, including STO, Frequency Optimisation, and Predictive Goals, are excellent additions that enhance the overall experience. I find Email, Push and SMS all very ease to set up and use.
What do you dislike about the product?
-When new features are rolled out and some features are retired it's not always communicated well.
-It can sometimes be a little buggy & glitchy
-It can sometimes be a little buggy & glitchy
What problems is the product solving and how is that benefiting you?
One stack solution for all channels - Email, SMS and Push, allowing the team to create seamless customer journeys.
Clear Interface, Efficient Workflow, Needs Library Tweaks
What do you like best about the product?
I like how clear the platform is with everything laid out very clearly. I also appreciate the organization of the folders and the way the interface looks. Our customer experience managers are quite helpful and supportive, which I find very valuable. Additionally, the platform is secure, which is definitely a plus for me. Overall, using Iterable allows me to work fast and efficiently, getting a lot done, and I have confidence that if issues arise, they are resolved quickly by someone who is there to help.
What do you dislike about the product?
With the new update of the creative library, I find it slightly frustrating how it doesn't keep the same folder that you've had open. Before the update, if I was in an email and building it, I could put in one image, come out of the gallery, click on another section to put in an image, and when I'd open the gallery, it would open the folder I was most recently in if I hadn't refreshed the page. It doesn't do that anymore, and I really wish it did. I also wish when you're selecting images, you could select the whole box rather than just a small circle because that slows things down a bit. Having to log in every day using the Google authorization is sometimes just a bit irritating. Not a huge problem.
What problems is the product solving and how is that benefiting you?
Iterable solves tracking issues, especially with UTM links not pulling through to our data service. It makes my job easier with its intuitive platform and manages segments, lists, and assets efficiently.
Highly Personalized Marketing with an Intuitive UI
What do you like best about the product?
I use Iterable for sending email, SMS, and push notifications to our customers. I love that it gives us the ability to be highly personalized with our customer base and allows us to have a single platform to send all of our communications. The user interface is intuitive and easy to use, which makes planning journeys and segmentation quick and easy. Testing is also easy because of this.
What do you dislike about the product?
I do find Iterable can be quite 'buggy' - sometimes things don't work quite as expected or could be more customer friendly. When adding an image into a campaign, the tiny dot at the top of the image must be clicked specifically, rather than just clicking the whole image. Also, when adding an image to a campaign, it would be ideal if the most recently opened file in the creative library automatically opened again to save time.
What problems is the product solving and how is that benefiting you?
Iterable allows us to be highly personalized with our customer base and sends all communications from a single platform. Its intuitive design makes planning journeys and segmentation quick and easy.
Effective, User-Friendly Marketing Tool
What do you like best about the product?
I like Iterable best for its flexibility and ease of use in creating personalized, cross-channel marketing campaigns. Great customer support!
What do you dislike about the product?
The reporting dashboards could be more intuitive.
What problems is the product solving and how is that benefiting you?
Iterable solves the problem of managing and automating personalized, multi-channel marketing campaigns. This benefits me by saving time, improving campaign targeting, and helping deliver a more consistent experience to customers
Excellent for Marketing with Robust Customer Support
What do you like best about the product?
I like Iterable's team and their positive attitude towards the customer. They constantly invest in the product and listen to customer feedback. I've been using Iterable for over 5 years, and it's amazing to see how the platform has evolved tremendously. The initial setup was fairly easy, especially since it was my second time migrating to Iterable.
What do you dislike about the product?
I sometimes encounter bugs in analytics. There are discrepancies in historical data that can't always be justified by changes in user behavior or database adjustments.
What problems is the product solving and how is that benefiting you?
I use Iterable for email and SMS marketing, which helps me send out campaigns in an advanced and efficient way.
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