Iterable
IterableReviews from AWS customer
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Clear, Intuitive Experience That Boosts Productivity
What do you like best about the product?
I appreciate the user experience, as everything is clear and straightforward. This allows me to complete tasks more quickly and smoothly, without making things unnecessarily complicated. I also like the layout of the pages.
What do you dislike about the product?
I find it frustrating that sometimes my edits don't save, and copying and pasting text from other sources can lead to errors. Additionally, when changes aren't saved, I risk losing a significant amount of work. It would be helpful to have an autosave feature while building campaigns or lists to prevent this from happening.
What problems is the product solving and how is that benefiting you?
iterable provides a space for my team where everything we do online can be done is one space. that is truely so helpful, meaning we can be aligned and send the same messagin consistantly
Outstanding Support and Intuitive Interface with Powerful AI Features
What do you like best about the product?
I truly appreciate the CSM support and the assistance we receive through our dedicated channel. Both Joy and Haitham are consistently available, always ready to help, and they proactively address any difficulties we encounter, working hard to find solutions. I also find the interface very user-friendly and easy to navigate. The AI features, including STO, Frequency Optimisation, and Predictive Goals, are excellent additions that enhance the overall experience. I find Email, Push and SMS all very ease to set up and use.
What do you dislike about the product?
-When new features are rolled out and some features are retired it's not always communicated well.
-It can sometimes be a little buggy & glitchy
-It can sometimes be a little buggy & glitchy
What problems is the product solving and how is that benefiting you?
One stack solution for all channels - Email, SMS and Push, allowing the team to create seamless customer journeys.
Clear Interface, Efficient Workflow, Needs Library Tweaks
What do you like best about the product?
I like how clear the platform is with everything laid out very clearly. I also appreciate the organization of the folders and the way the interface looks. Our customer experience managers are quite helpful and supportive, which I find very valuable. Additionally, the platform is secure, which is definitely a plus for me. Overall, using Iterable allows me to work fast and efficiently, getting a lot done, and I have confidence that if issues arise, they are resolved quickly by someone who is there to help.
What do you dislike about the product?
With the new update of the creative library, I find it slightly frustrating how it doesn't keep the same folder that you've had open. Before the update, if I was in an email and building it, I could put in one image, come out of the gallery, click on another section to put in an image, and when I'd open the gallery, it would open the folder I was most recently in if I hadn't refreshed the page. It doesn't do that anymore, and I really wish it did. I also wish when you're selecting images, you could select the whole box rather than just a small circle because that slows things down a bit. Having to log in every day using the Google authorization is sometimes just a bit irritating. Not a huge problem.
What problems is the product solving and how is that benefiting you?
Iterable solves tracking issues, especially with UTM links not pulling through to our data service. It makes my job easier with its intuitive platform and manages segments, lists, and assets efficiently.
Highly Personalized Marketing with an Intuitive UI
What do you like best about the product?
I use Iterable for sending email, SMS, and push notifications to our customers. I love that it gives us the ability to be highly personalized with our customer base and allows us to have a single platform to send all of our communications. The user interface is intuitive and easy to use, which makes planning journeys and segmentation quick and easy. Testing is also easy because of this.
What do you dislike about the product?
I do find Iterable can be quite 'buggy' - sometimes things don't work quite as expected or could be more customer friendly. When adding an image into a campaign, the tiny dot at the top of the image must be clicked specifically, rather than just clicking the whole image. Also, when adding an image to a campaign, it would be ideal if the most recently opened file in the creative library automatically opened again to save time.
What problems is the product solving and how is that benefiting you?
Iterable allows us to be highly personalized with our customer base and sends all communications from a single platform. Its intuitive design makes planning journeys and segmentation quick and easy.
Effective, User-Friendly Marketing Tool
What do you like best about the product?
I like Iterable best for its flexibility and ease of use in creating personalized, cross-channel marketing campaigns. Great customer support!
What do you dislike about the product?
The reporting dashboards could be more intuitive.
What problems is the product solving and how is that benefiting you?
Iterable solves the problem of managing and automating personalized, multi-channel marketing campaigns. This benefits me by saving time, improving campaign targeting, and helping deliver a more consistent experience to customers
Excellent for Marketing with Robust Customer Support
What do you like best about the product?
I like Iterable's team and their positive attitude towards the customer. They constantly invest in the product and listen to customer feedback. I've been using Iterable for over 5 years, and it's amazing to see how the platform has evolved tremendously. The initial setup was fairly easy, especially since it was my second time migrating to Iterable.
What do you dislike about the product?
I sometimes encounter bugs in analytics. There are discrepancies in historical data that can't always be justified by changes in user behavior or database adjustments.
What problems is the product solving and how is that benefiting you?
I use Iterable for email and SMS marketing, which helps me send out campaigns in an advanced and efficient way.
Outstanding Customer Support Makes All the Difference
What do you like best about the product?
You customer support team is the best! Super helpful, polite and replies are very switft.
What do you dislike about the product?
To be honest - cannot think of any dislikes.
What problems is the product solving and how is that benefiting you?
We mainly use Iterable for e-mail marketing therefore when we launch a new product it helps us to reach customer and analize customer's lifecycle.
Effortless Email Campaigns with Minimal Engineering
What do you like best about the product?
I like the ease of use in Iterable, especially the fact that changes can be made by non-engineers. Previously, we used legacy systems where any email content changes required engineering effort, but now I can easily change the content without any engineering time. Maintaining an individual customer record also works well, enabling the Ops team to self-serve tracking when needed. The initial setup of Iterable was relatively easy and much simpler compared to setting anything up in Talend.
What do you dislike about the product?
I think the problems we've encountered with Iterable are more due to our implementation rather than an Iterable defect. We could possibly have had more support during onboarding to prevent developing bugs. We're now more up to speed with the tool and considering completely wiping data from the tool and starting again with the knowledge we've gained. It would have been helpful to go through our use cases and receive recommendations. We have a hybrid identifier project but think we should have gone with user ID. I don't think we understood the full implications when that decision was made.
What problems is the product solving and how is that benefiting you?
I can easily change the content of emails without involving engineers, saving time and resources. Non-engineers can make changes, and maintaining individual customer records helps our Ops team track information independently.
Efficient Communication, Needs Better Clarity on Changes
What do you like best about the product?
I like that with Iterable, you can immediately see how the content will look when you modify certain text and fields. It's also easy to track how many of each notification is sent over time and the open rate. It saves time by making the data easily available and allows for some changes to be more self-serve.
What do you dislike about the product?
It's not always clear what the impact of changes to names of items (campaigns, journeys etc) will be. If I change the name of this journey in Iterable, it's unclear if it will break my integration or if I will need to make the same changes in my integration.
What problems is the product solving and how is that benefiting you?
Iterable lets me see outgoing communications, edit content directly, and preview changes instantly. It provides easy access to notification metrics, saving time and facilitating self-service changes.
Exceptionally Easy-to-Use Interface
What do you like best about the product?
The interface is very easy to use and navigate
What do you dislike about the product?
Maybe a little slower than other platforms releasing new features
What problems is the product solving and how is that benefiting you?
Iterable is enabling us to identify customers in real time, which allows us to target them with more relevant and personalized content. As a result, we are able to generate increased revenue from our campaigns.
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