Sold by: IterableÂ
Iterable is the AI-powered customer communication platform that helps organizations like Redfin, Priceline, Calm, and Box to activate customers with joyful interactions at scale. With Iterable, organizations drive high growth with individualized, harmonized and dynamic communications that engage customers throughout the entire lifecycle, on the right channel, at the right time. The Iterable data engine, ease of use, and flexible and open architecture make it the best cross-channel platform to close the data activation gap by bringing together customer data, ability to design cohesive customer experiences, deliver and optimize them. All in one platform.
4.4
Overview
Iterable is the AI-powered customer communication platform that powers data activation, cross-channel campaign orchestration, and joyful customer interactions at scale.
With Iterable, brands create individualized marketing touchpoints that earn customer engagement, solidify trust and galvanize loyal consumer-brand relationships. Developed for the Enterprise, Iterable is built from modern technologies that transform cloud, partner and tool-specific data into integrated, personalized engagements. No matter the audience size or degree of campaign sophistication, Iterable empowers brands to execute where it matters most - creating experiences and cultivating connections with over 3 billion people world-wide.
Iterable integrates with major data sources like AWS and provides a scalable solution for enterprises seeking to maximize engagement and ROI.
More than 1200 companies from over 50 countries around the world rely on us to captivate their many millions of users. We have a global presence with offices in San Francisco, New York, Denver, and London, and recently expanded our operations to Portugal, Australia and New Zealand. For more information, visit iterable.com
Highlights
- Built for Data: Eliminate data silos and close the data activation gap by easily integrating with the modern data stack. With Iterable you can scale with advanced use cases and high volumes of data
- Ease of Use: Empower marketers to activate data, build segments & personalize journeys themselves on a single platform with natively integrated channels (web, email, sms, in-app and more)
- AI-Powered Personalization: Leverage our built-in intelligence to optimize campaigns, automate routine tasks, accelerate growth, and deliver more meaningful experiences
Details
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Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Iterable Platform | 5M Users,
75M Emails 2 IP,
750K US SMS,
250M Push,
Gold Setup, Support | $115,000.00 |
Dimension | Cost/unit |
|---|---|
Subscriber Overage | $1.00 |
Custom Event Overage | $1.00 |
Email Overage | $1.00 |
SMS Overage | $1.00 |
Push Overage | $1.00 |
Embedded Messaging Overage | $1.00 |
Inbound MMS | $1.00 |
Outbound MMS | $1.00 |
Inbound_SMS | $1.00 |
Outbound_SMS_Canada | $1.00 |
Vendor refund policy
Non-refundable
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Iterable support documentation can be found at https://support.iterable.com/hc/en-us . Engage with Iterable's user community at https://community.iterable.com/ . Become an Iterable power user at https://academy.iterable.com/ . Reach out to partners@iterable.com to get started with custom plans.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Millie F.
Clear, Intuitive Experience That Boosts Productivity
Reviewed on Dec 05, 2025
Review provided by G2
What do you like best about the product?
I appreciate the user experience, as everything is clear and straightforward. This allows me to complete tasks more quickly and smoothly, without making things unnecessarily complicated. I also like the layout of the pages.
What do you dislike about the product?
I find it frustrating that sometimes my edits don't save, and copying and pasting text from other sources can lead to errors. Additionally, when changes aren't saved, I risk losing a significant amount of work. It would be helpful to have an autosave feature while building campaigns or lists to prevent this from happening.
What problems is the product solving and how is that benefiting you?
iterable provides a space for my team where everything we do online can be done is one space. that is truely so helpful, meaning we can be aligned and send the same messagin consistantly
Taylor B.
Outstanding Support and Intuitive Interface with Powerful AI Features
Reviewed on Dec 05, 2025
Review provided by G2
What do you like best about the product?
I truly appreciate the CSM support and the assistance we receive through our dedicated channel. Both Joy and Haitham are consistently available, always ready to help, and they proactively address any difficulties we encounter, working hard to find solutions. I also find the interface very user-friendly and easy to navigate. The AI features, including STO, Frequency Optimisation, and Predictive Goals, are excellent additions that enhance the overall experience. I find Email, Push and SMS all very ease to set up and use.
What do you dislike about the product?
-When new features are rolled out and some features are retired it's not always communicated well.
-It can sometimes be a little buggy & glitchy
-It can sometimes be a little buggy & glitchy
What problems is the product solving and how is that benefiting you?
One stack solution for all channels - Email, SMS and Push, allowing the team to create seamless customer journeys.
Alice P.
Clear Interface, Efficient Workflow, Needs Library Tweaks
Reviewed on Dec 05, 2025
Review provided by G2
What do you like best about the product?
I like how clear the platform is with everything laid out very clearly. I also appreciate the organization of the folders and the way the interface looks. Our customer experience managers are quite helpful and supportive, which I find very valuable. Additionally, the platform is secure, which is definitely a plus for me. Overall, using Iterable allows me to work fast and efficiently, getting a lot done, and I have confidence that if issues arise, they are resolved quickly by someone who is there to help.
What do you dislike about the product?
With the new update of the creative library, I find it slightly frustrating how it doesn't keep the same folder that you've had open. Before the update, if I was in an email and building it, I could put in one image, come out of the gallery, click on another section to put in an image, and when I'd open the gallery, it would open the folder I was most recently in if I hadn't refreshed the page. It doesn't do that anymore, and I really wish it did. I also wish when you're selecting images, you could select the whole box rather than just a small circle because that slows things down a bit. Having to log in every day using the Google authorization is sometimes just a bit irritating. Not a huge problem.
What problems is the product solving and how is that benefiting you?
Iterable solves tracking issues, especially with UTM links not pulling through to our data service. It makes my job easier with its intuitive platform and manages segments, lists, and assets efficiently.
Kate P.
Highly Personalized Marketing with an Intuitive UI
Reviewed on Dec 05, 2025
Review provided by G2
What do you like best about the product?
I use Iterable for sending email, SMS, and push notifications to our customers. I love that it gives us the ability to be highly personalized with our customer base and allows us to have a single platform to send all of our communications. The user interface is intuitive and easy to use, which makes planning journeys and segmentation quick and easy. Testing is also easy because of this.
What do you dislike about the product?
I do find Iterable can be quite 'buggy' - sometimes things don't work quite as expected or could be more customer friendly. When adding an image into a campaign, the tiny dot at the top of the image must be clicked specifically, rather than just clicking the whole image. Also, when adding an image to a campaign, it would be ideal if the most recently opened file in the creative library automatically opened again to save time.
What problems is the product solving and how is that benefiting you?
Iterable allows us to be highly personalized with our customer base and sends all communications from a single platform. Its intuitive design makes planning journeys and segmentation quick and easy.
Consumer Goods
Effective, User-Friendly Marketing Tool
Reviewed on Dec 05, 2025
Review provided by G2
What do you like best about the product?
I like Iterable best for its flexibility and ease of use in creating personalized, cross-channel marketing campaigns. Great customer support!
What do you dislike about the product?
The reporting dashboards could be more intuitive.
What problems is the product solving and how is that benefiting you?
Iterable solves the problem of managing and automating personalized, multi-channel marketing campaigns. This benefits me by saving time, improving campaign targeting, and helping deliver a more consistent experience to customers