Sold by: IterableÂ
Iterable is the AI-powered customer communication platform that helps organizations like Redfin, Priceline, Calm, and Box to activate customers with joyful interactions at scale. With Iterable, organizations drive high growth with individualized, harmonized and dynamic communications that engage customers throughout the entire lifecycle, on the right channel, at the right time. The Iterable data engine, ease of use, and flexible and open architecture make it the best cross-channel platform to close the data activation gap by bringing together customer data, ability to design cohesive customer experiences, deliver and optimize them. All in one platform.
4.4
Overview
Iterable is the AI-powered customer communication platform that powers data activation, cross-channel campaign orchestration, and joyful customer interactions at scale.
With Iterable, brands create individualized marketing touchpoints that earn customer engagement, solidify trust and galvanize loyal consumer-brand relationships. Developed for the Enterprise, Iterable is built from modern technologies that transform cloud, partner and tool-specific data into integrated, personalized engagements. No matter the audience size or degree of campaign sophistication, Iterable empowers brands to execute where it matters most - creating experiences and cultivating connections with over 3 billion people world-wide.
Iterable integrates with major data sources like AWS and provides a scalable solution for enterprises seeking to maximize engagement and ROI.
More than 1200 companies from over 50 countries around the world rely on us to captivate their many millions of users. We have a global presence with offices in San Francisco, New York, Denver, and London, and recently expanded our operations to Portugal, Australia and New Zealand. For more information, visit iterable.com
Highlights
- Built for Data: Eliminate data silos and close the data activation gap by easily integrating with the modern data stack. With Iterable you can scale with advanced use cases and high volumes of data
- Ease of Use: Empower marketers to activate data, build segments & personalize journeys themselves on a single platform with natively integrated channels (web, email, sms, in-app and more)
- AI-Powered Personalization: Leverage our built-in intelligence to optimize campaigns, automate routine tasks, accelerate growth, and deliver more meaningful experiences
Details
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Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Iterable Platform | 5M Users,
75M Emails 2 IP,
750K US SMS,
250M Push,
Gold Setup, Support | $115,000.00 |
Dimension | Cost/unit |
|---|---|
Subscriber Overage | $1.00 |
Custom Event Overage | $1.00 |
Email Overage | $1.00 |
SMS Overage | $1.00 |
Push Overage | $1.00 |
Embedded Messaging Overage | $1.00 |
Inbound MMS | $1.00 |
Outbound MMS | $1.00 |
Inbound_SMS | $1.00 |
Outbound_SMS_Canada | $1.00 |
Vendor refund policy
Non-refundable
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Iterable support documentation can be found at https://support.iterable.com/hc/en-us . Engage with Iterable's user community at https://community.iterable.com/ . Become an Iterable power user at https://academy.iterable.com/ . Reach out to partners@iterable.com to get started with custom plans.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Ben D.
Overall, a very useful product which covers all the necessities of CRM
Reviewed on Dec 09, 2025
Review provided by G2
What do you like best about the product?
Iterable makes it very easy to track campaign and experiment performance, with many ways to easily access information on both, either by going through the campaign section itself or by going into the reporting sections.
It is very easy to pull lists of users quickly, based on a list of requirements and this has also made it easy to define segments/lists for our campaigns.
Iterable as a company always seems to offer fast and helpful solutions when our business runs into problems.
It is very easy to pull lists of users quickly, based on a list of requirements and this has also made it easy to define segments/lists for our campaigns.
Iterable as a company always seems to offer fast and helpful solutions when our business runs into problems.
What do you dislike about the product?
Iterable only seeming to hold most recent dates when it comes to events like subscribe dates and list subscribe dates can make reviewing an entire customers lifecycle difficult.
Unique Opens appears to have different definitions based on if you are looking at the time series reporting vs the dashboarding, due to the introduction of date into the former. There probably needs to be a different unique definition for where one is day/campaign specific and one is campaign specific.
Unique Opens appears to have different definitions based on if you are looking at the time series reporting vs the dashboarding, due to the introduction of date into the former. There probably needs to be a different unique definition for where one is day/campaign specific and one is campaign specific.
What problems is the product solving and how is that benefiting you?
Iterable is helping us to manage our loyalty programs for some of our clients and we utilise both the list functionality to keep up to date records of who has signed up rewards and also build all of our BAU and Automated emails inside of iterable to further manage these programs.
Lisa O.
Great for automation and journeys, with room to improve analytics
Reviewed on Dec 09, 2025
Review provided by G2
What do you like best about the product?
Iterable is flexible, fast, and easy to work with. The segmentation options are strong, experiments are simple to set up, and the overall UI is user friendly and makes it easy to work with. Journeys are intuitive, and the platform scales well even with large datasets.
What do you dislike about the product?
When copy pasting flows it doesn't always save the settings so when you have a lot of them it can get error prone. Also customer support ist not always super helpful, though, repsonsive and quickly to reply. Analytics could be better across campaigns and audience segments.
What problems is the product solving and how is that benefiting you?
Iterable helps manage all our customer messaging in one place instead of juggling multiple tools. I can build journeys, send campaigns, test things quickly, and target the right users without relying on engineers. It also makes it easier to keep messages consistent across channels. Overall, it saves a lot of time, reduces errors, and lets us move faster with our CRM work.
Julie L.
Intuitive CRM, Integration-Friendly but Faces Scalability Challenges at 5bn+ Emails/Year
Reviewed on Dec 09, 2025
Review provided by G2
What do you like best about the product?
I like that Iterable is easy for a marketer to use and integrates easily with our other tools, especially Hightouch.
What do you dislike about the product?
We send a large volume of emails (5 billion + per year), and at times, we've had scalability issues.
What problems is the product solving and how is that benefiting you?
I use Iterable to orchestrate communications, create customer journeys, and conduct experiments across multiple channels. It integrates easily with our tools and empowers marketers with self-service capabilities.
Millie F.
Clear, Intuitive Experience That Boosts Productivity
Reviewed on Dec 05, 2025
Review provided by G2
What do you like best about the product?
I appreciate the user experience, as everything is clear and straightforward. This allows me to complete tasks more quickly and smoothly, without making things unnecessarily complicated. I also like the layout of the pages.
What do you dislike about the product?
I find it frustrating that sometimes my edits don't save, and copying and pasting text from other sources can lead to errors. Additionally, when changes aren't saved, I risk losing a significant amount of work. It would be helpful to have an autosave feature while building campaigns or lists to prevent this from happening.
What problems is the product solving and how is that benefiting you?
iterable provides a space for my team where everything we do online can be done is one space. that is truely so helpful, meaning we can be aligned and send the same messagin consistantly
Taylor B.
Outstanding Support and Intuitive Interface with Powerful AI Features
Reviewed on Dec 05, 2025
Review provided by G2
What do you like best about the product?
I truly appreciate the CSM support and the assistance we receive through our dedicated channel. Both Joy and Haitham are consistently available, always ready to help, and they proactively address any difficulties we encounter, working hard to find solutions. I also find the interface very user-friendly and easy to navigate. The AI features, including STO, Frequency Optimisation, and Predictive Goals, are excellent additions that enhance the overall experience. I find Email, Push and SMS all very ease to set up and use.
What do you dislike about the product?
-When new features are rolled out and some features are retired it's not always communicated well.
-It can sometimes be a little buggy & glitchy
-It can sometimes be a little buggy & glitchy
What problems is the product solving and how is that benefiting you?
One stack solution for all channels - Email, SMS and Push, allowing the team to create seamless customer journeys.