Sold by: Iterable
Deployed on AWS
Iterable is the AI-powered customer communication platform that helps organizations like Redfin, Priceline, Calm, and Box to activate customers with joyful interactions at scale. With Iterable, organizations drive high growth with individualized, harmonized and dynamic communications that engage customers throughout the entire lifecycle, on the right channel, at the right time. The Iterable data engine, ease of use, and flexible and open architecture make it the best cross-channel platform to close the data activation gap by bringing together customer data, ability to design cohesive customer experiences, deliver and optimize them. All in one platform.
4.4
Overview
Iterable is the AI-powered customer communication platform that powers data activation, cross-channel campaign orchestration, and joyful customer interactions at scale.
With Iterable, brands create individualized marketing touchpoints that earn customer engagement, solidify trust and galvanize loyal consumer-brand relationships. Developed for the Enterprise, Iterable is built from modern technologies that transform cloud, partner and tool-specific data into integrated, personalized engagements. No matter the audience size or degree of campaign sophistication, Iterable empowers brands to execute where it matters most - creating experiences and cultivating connections with over 3 billion people world-wide.
Iterable integrates with major data sources like AWS and provides a scalable solution for enterprises seeking to maximize engagement and ROI.
More than 1200 companies from over 50 countries around the world rely on us to captivate their many millions of users. We have a global presence with offices in San Francisco, New York, Denver, and London, and recently expanded our operations to Portugal, Australia and New Zealand. For more information, visit iterable.com
Highlights
- Built for Data: Eliminate data silos and close the data activation gap by easily integrating with the modern data stack. With Iterable you can scale with advanced use cases and high volumes of data
- Ease of Use: Empower marketers to activate data, build segments & personalize journeys themselves on a single platform with natively integrated channels (web, email, sms, in-app and more)
- AI-Powered Personalization: Leverage our built-in intelligence to optimize campaigns, automate routine tasks, accelerate growth, and deliver more meaningful experiences
Details
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Deployed on AWS
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
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Dimension | Description | Cost/12 months |
|---|---|---|
Iterable Platform | 5M Users,
75M Emails 2 IP,
750K US SMS,
250M Push,
Gold Setup, Support | $115,000.00 |
Dimension | Cost/unit |
|---|---|
Subscriber Overage | $1.00 |
Custom Event Overage | $1.00 |
Email Overage | $1.00 |
SMS Overage | $1.00 |
Push Overage | $1.00 |
Embedded Messaging Overage | $1.00 |
Inbound MMS | $1.00 |
Outbound MMS | $1.00 |
Inbound_SMS | $1.00 |
Outbound_SMS_Canada | $1.00 |
Vendor refund policy
Non-refundable
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Delivery details
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Support
Vendor support
Iterable support documentation can be found at https://support.iterable.com/hc/en-us . Engage with the Iterable user community at https://community.iterable.com/ . Become an Iterable power user at https://academy.iterable.com/ . Reach out to partners@iterable.com to get started with custom plans.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Jake B.
Iterable: The Intuitive Platform That Makes Data Actionable
Reviewed on Apr 29, 2026
Review provided by G2
What do you like best about the product?
It's an intuitive platform that makes connecting your data and making it actionable incredibly easy. The platform allows my team and I to quickly move from idea to execution to orchestrate user touch points that create real value to the business.
What do you dislike about the product?
The out of the box reporting is lacking insights, it provides what every system provides which is overall and per campaign analytics but diving deeper into those data points aren't well supported.
What problems is the product solving and how is that benefiting you?
Iterable makes the setup of campaigns, triggered and automated messaging possibly in an easy to use interface. We're able to reach out with the right messaging to the right people at the right time enabling the team to increase the LTV of customers while also helping to engage those users in a way that keeps them coming back and not burned out by over messaging or receiving messaging that's not right for them.
DeepakKenguva
Marketing workflows have become smoother and data-driven, but segmentation still needs improvement
Reviewed on Apr 29, 2026
Review from a verified AWS customer
What is our primary use case?
I am using the product for myself as my company's own product.
The primary use cases with Iterable are end-to-end Iterable uses, where I integrate data from outside through events, such as from our product to Segment or our product to Kafka, then Kafka to Iterable. I send the data through events, set up preprocess lists, create segments, set up ad-hoc batch campaigns, marketing campaigns, set up transactional workflows, do analytics, and import reports, so everything is end-to-end Iterable.
What is most valuable?
I use Iterable's journey builder, which is called Journeys.
Using Iterable has helped me manage my customer workflows very well, as the process is smooth and quick, and whenever I set up the workflows, the data events trigger immediately, making it a user-friendly workflow setup.
I utilize Iterable's A/B testing on a daily basis.
The campaign insights I discover include setting up experiments for opens, clicks, subject lines, email body, copy, and preheader, where I have an experiment option within Iterable that allows treatment and baseline tests to be cross-verified with the data I have tested. The experiment gives me the result based on opens or clicks to decide the winner whenever I have enough volume for that particular test.
Iterable's advanced analytics and reporting features help enhance my data-driven decision-making because Iterable has tracking limitations up to email click, so after reaching our website, Iterable cannot track from that page. However, it provides sufficient tracking for email delivery, SMS delivery, email open, email click, and SMS click. I rely on Iterable up to that level, while anything beyond that, such as after email click, relies on our dashboards to track campaign performance for ROI. I compare how many policies are created from each campaign and the success of those campaigns, tracking these success rates from Iterable campaigns.
What needs improvement?
In my assessment, the impact of Iterable's segmentation capabilities on my conversion rates is that segmentation is limited in Iterable compared to other tools, with limited options available to create segments. The options that are available are very limited compared to HubSpot or any other marketing automation tools.
Iterable can be improved regarding handling attributes, as it has limited limitations on event attributes and profile attributes. When I hit those limits, I reach out to them only to find that they cannot delete or increase the limit, so I need to be cautious about the number of attributes sent to Iterable. Segmentation rules could be significantly better, as from my experience with ten or more marketing automation tools, Iterable has limited options to create segments, which should be addressed immediately.
For how long have I used the solution?
I have been dealing with Iterable for three years.
How are customer service and support?
Iterable provides technical support when I have problems, but that is one of the biggest issues. Even as a gold subscriber, their technical support is lagging and responding slowly to high-priority cases, likely due to limitations in resource availability.
Which solution did I use previously and why did I switch?
Before Iterable, I worked with almost ten to fifteen similar products.
What other advice do I have?
Integrating third-party applications with Iterable has improved my marketing strategies as I use webhooks to transfer data from Iterable to Mode, which provides better dashboards and reports on campaign performance. I also integrate SMS sends through Twilio instead of using Iterable's SMS feature, running my campaigns through Twilio while using Iterable for sending out the SMS messages.
I would rate Iterable a seven because it is smooth, user-friendly, and provides enough options to run my business. I did not give it a ten due to the limitations I previously experienced and the lack of good options to host images, which has recently been fixed. Overall, I would rate it between seven to eight.
Regarding the pricing of Iterable, I find it fair, which is one of the reasons I am still sticking with Iterable, as it offers reasonable pricing compared to other tools in the market.
I think Iterable is a strong option in the market as it competes with legacy tools such as Salesforce Marketing Cloud and HubSpot. With changing trends in marketing automation, Iterable seems to give good competition to other tools. I gave this review an overall rating of seven out of ten.
Marketing and Advertising
Campaign Folders Keep Client Projects Organized
Reviewed on Apr 28, 2026
Review provided by G2
What do you like best about the product?
I like the option to organize Campaigns in folders, which helps keep different client projects organized. Iterable's support team is another great feature, where it's easy to speak with a human, and the automated chat responses, if a human isn't available, are helpful to reference & document projects when we're troubleshooting items.
What do you dislike about the product?
I dislike the journey/campaign setup of Iterable. Sometimes it can be difficult to locate which Journey a Campaign is in because of the way the emails/campaigns/templates are accessed, making it difficult to weave in and out of making email edits.
What problems is the product solving and how is that benefiting you?
Iterable provides a solid email marketing platform for clients to send marketing and transactional messages.
Marketing and Advertising
A feature set several years behind the competition
Reviewed on Apr 28, 2026
Review provided by G2
What do you like best about the product?
Iterable was reasonably well appreciated by our internal engineers as a tool that was easy enough to pipe data into and work with. The UX of the journey building system is easy to understand, and even if it needs refinement, it is an 'easier' solution for smaller teams who require less flexibility or more advanced features.
What do you dislike about the product?
Iterable, especially contrasted against industry mainstay competitors (eg, Braze, Salesforce, etc) falls short in its feature set. It simply isn't as robust as its counterparts, and even things like A/B testing functionality have hurdles involved within their journey builder that simply do not exist on other platforms.
I found our account management representatives to be particularly unflexible and difficult to work with, and contrasting to other providers, Iterable is comparatively a small cost savings, but not nearly enough to justify the significant downgrade in quality and features. It's, generally, a few years behind its larger competitors.
I found our account management representatives to be particularly unflexible and difficult to work with, and contrasting to other providers, Iterable is comparatively a small cost savings, but not nearly enough to justify the significant downgrade in quality and features. It's, generally, a few years behind its larger competitors.
What problems is the product solving and how is that benefiting you?
Iterable is a perfectly adequate tool for CRM teams of a smaller size looking for lighter weight contracts without the cost implications of a better software.
Kieron B.
So Easy to Use—Powerful Segmentation with Minimal Code
Reviewed on Apr 23, 2026
Review provided by G2
What do you like best about the product?
So easy to use. Very little code required. The segmentation tool is very use friendly to me.
What do you dislike about the product?
It feels very email marketing heavy. They are making real progress bringing in all the other channels but it sill feels very email first, and ecommerce focused. (but we are not ecommerce and it works great for us)
What problems is the product solving and how is that benefiting you?
It really makes always on journeys work really well. Lots of tools to make sure the right people enter, and progress through the journey correctly when set up, and I can walk away and it runs great from then on.