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    Iterable

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    Sold by: Iterable 
    Iterable is the AI-powered customer communication platform that helps organizations like Redfin, Priceline, Calm, and Box to activate customers with joyful interactions at scale. With Iterable, organizations drive high growth with individualized, harmonized and dynamic communications that engage customers throughout the entire lifecycle, on the right channel, at the right time. The Iterable data engine, ease of use, and flexible and open architecture make it the best cross-channel platform to close the data activation gap by bringing together customer data, ability to design cohesive customer experiences, deliver and optimize them. All in one platform.

    Overview

    Iterable is the AI-powered customer communication platform that powers data activation, cross-channel campaign orchestration, and joyful customer interactions at scale.

    With Iterable, brands create individualized marketing touchpoints that earn customer engagement, solidify trust and galvanize loyal consumer-brand relationships. Developed for the Enterprise, Iterable is built from modern technologies that transform cloud, partner and tool-specific data into integrated, personalized engagements. No matter the audience size or degree of campaign sophistication, Iterable empowers brands to execute where it matters most - creating experiences and cultivating connections with over 3 billion people world-wide.

    Iterable integrates with major data sources like AWS and provides a scalable solution for enterprises seeking to maximize engagement and ROI.

    More than 1200 companies from over 50 countries around the world rely on us to captivate their many millions of users. We have a global presence with offices in San Francisco, New York, Denver, and London, and recently expanded our operations to Portugal, Australia and New Zealand. For more information, visit iterable.com

    Highlights

    • Built for Data: Eliminate data silos and close the data activation gap by easily integrating with the modern data stack. With Iterable you can scale with advanced use cases and high volumes of data
    • Ease of Use: Empower marketers to activate data, build segments & personalize journeys themselves on a single platform with natively integrated channels (web, email, sms, in-app and more)
    • AI-Powered Personalization: Leverage our built-in intelligence to optimize campaigns, automate routine tasks, accelerate growth, and deliver more meaningful experiences

    Details

    Delivery method

    Deployed on AWS

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    Features and programs

    Financing for AWS Marketplace purchases

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    Financing for AWS Marketplace purchases

    Pricing

    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

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    Dimension
    Description
    Cost/12 months
    Iterable Platform
    5M Users, 75M Emails 2 IP, 750K US SMS, 250M Push, Gold Setup, Support
    $115,000.00

    Additional usage costs (17)

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    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Subscriber Overage
    $1.00
    Custom Event Overage
    $1.00
    Email Overage
    $1.00
    SMS Overage
    $1.00
    Push Overage
    $1.00
    Embedded Messaging Overage
    $1.00
    Inbound MMS
    $1.00
    Outbound MMS
    $1.00
    Inbound_SMS
    $1.00
    Outbound_SMS_Canada
    $1.00

    Vendor refund policy

    Non-refundable

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    Legal

    Vendor terms and conditions

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    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    Iterable support documentation can be found at https://support.iterable.com/hc/en-us . Engage with Iterable's user community at https://community.iterable.com/ . Become an Iterable power user at https://academy.iterable.com/ . Reach out to partners@iterable.com  to get started with custom plans.

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

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    Customer reviews

    Ratings and reviews

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    686 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    Entertainment

    Straightforward and flexible

    Reviewed on Sep 25, 2025
    Review provided by G2
    What do you like best about the product?
    The features are straightforward to learn and utilize, but this is not at the expense of flexibility or quality. The segmentation using both user profile fields and event data is especially helpful.
    What do you dislike about the product?
    I would love to see improvements to Smart Ingest functionality, particularly the speed of the service. The length of time it takes to sync data with Iterable has been somewhat limiting.
    What problems is the product solving and how is that benefiting you?
    Iterable is allowing for dynamic content in emails and thus personalization of marketing that goes out to our customers, which was previously not possible. We are testing this now with hopes it will benefit the team's productivity and drive revenue for the company as a whole.
    Jacob D.

    Marketing made easy

    Reviewed on Sep 24, 2025
    Review provided by G2
    What do you like best about the product?
    Iterable is the most user-friendly communications channel software I've used in my career. Easy to learn. Easy to implement. Wide variety of features to utilize accross numerous channels. Stays on top of industry standards such as AI, STO, communicaitons preferences and more.
    What do you dislike about the product?
    Data can be duplicated on the back end. Some content renders poorly on email clients. Would like to understand more about learning opportunities and best practices such as ratio of image-to-text.
    What problems is the product solving and how is that benefiting you?
    Iterable is helping our company from everything from transactional, triggered and automated messages to personalized marketing campaigns. We use Iterable as the key connection between physical locations and products to inform, educate and entertain our customers to strengthen relationships and build trust with our brand.
    Zohra A.

    Saas review

    Reviewed on Sep 18, 2025
    Review provided by G2
    What do you like best about the product?
    It’s a great tool to use for CRm systems
    What do you dislike about the product?
    Not much negatives to say. I haven’t don’t too much to say negatives on it
    What problems is the product solving and how is that benefiting you?
    Crm solutions and data and using AI to streamline processes
    Information Technology and Services

    It works. It sends emails at scale.

    Reviewed on Sep 18, 2025
    Review provided by G2
    What do you like best about the product?
    It’s especially good for scheduling when you have contacts all over the world. It’s predictive sending feature is great.
    What do you dislike about the product?
    It wasn’t the most plug and play out of the box to integrate data across the org.
    What problems is the product solving and how is that benefiting you?
    Sending broadcast emails and journeys
    Mara C.

    Breath of Fresh Air

    Reviewed on Sep 18, 2025
    Review provided by G2
    What do you like best about the product?
    I love how innovative Iterable is. They’re constantly updating to provide the best and most current experience with up to date technology
    What do you dislike about the product?
    Testing journeys and other automations is a bit tough as we have to execute our tests in a sandbox environment. I wish there was a way we could render what would be visible to customers directly in the journey builder and mimic what customers would see if they actually went through the journey.
    What problems is the product solving and how is that benefiting you?
    Personalization has been key, with utilizing handlebars and catalogs to create dynamic content
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