Sold by: IterableÂ
Iterable is the AI-powered customer communication platform that helps organizations like Redfin, Priceline, Calm, and Box to activate customers with joyful interactions at scale. With Iterable, organizations drive high growth with individualized, harmonized and dynamic communications that engage customers throughout the entire lifecycle, on the right channel, at the right time. The Iterable data engine, ease of use, and flexible and open architecture make it the best cross-channel platform to close the data activation gap by bringing together customer data, ability to design cohesive customer experiences, deliver and optimize them. All in one platform.
Overview
Iterable is the AI-powered customer communication platform that powers data activation, cross-channel campaign orchestration, and joyful customer interactions at scale.
With Iterable, brands create individualized marketing touchpoints that earn customer engagement, solidify trust and galvanize loyal consumer-brand relationships. Developed for the Enterprise, Iterable is built from modern technologies that transform cloud, partner and tool-specific data into integrated, personalized engagements. No matter the audience size or degree of campaign sophistication, Iterable empowers brands to execute where it matters most - creating experiences and cultivating connections with over 3 billion people world-wide.
Iterable integrates with major data sources like AWS and provides a scalable solution for enterprises seeking to maximize engagement and ROI.
More than 1200 companies from over 50 countries around the world rely on us to captivate their many millions of users. We have a global presence with offices in San Francisco, New York, Denver, and London, and recently expanded our operations to Portugal, Australia and New Zealand. For more information, visit iterable.com
Highlights
- Built for Data: Eliminate data silos and close the data activation gap by easily integrating with the modern data stack. With Iterable you can scale with advanced use cases and high volumes of data
- Ease of Use: Empower marketers to activate data, build segments & personalize journeys themselves on a single platform with natively integrated channels (web, email, sms, in-app and more)
- AI-Powered Personalization: Leverage our built-in intelligence to optimize campaigns, automate routine tasks, accelerate growth, and deliver more meaningful experiences
Details
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Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Iterable Platform | 5M Users,
75M Emails 2 IP,
750K US SMS,
250M Push,
Gold Setup, Support | $115,000.00 |
Dimension | Cost/unit |
|---|---|
Subscriber Overage | $1.00 |
Custom Event Overage | $1.00 |
Email Overage | $1.00 |
SMS Overage | $1.00 |
Push Overage | $1.00 |
Embedded Messaging Overage | $1.00 |
Inbound MMS | $1.00 |
Outbound MMS | $1.00 |
Inbound_SMS | $1.00 |
Outbound_SMS_Canada | $1.00 |
Vendor refund policy
Non-refundable
Legal
Vendor terms and conditions
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Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Iterable support documentation can be found at https://support.iterable.com/hc/en-us . Engage with Iterable's user community at https://community.iterable.com/ . Become an Iterable power user at https://academy.iterable.com/ . Reach out to partners@iterable.com to get started with custom plans.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
0 ratings
0 AWS reviews
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705 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Adam P.
User-Friendly and Versatile, But Support Needs Improvement
Reviewed on Nov 17, 2025
Review provided by G2
What do you like best about the product?
I find Iterable very user-friendly, with its easy-to-navigate design and good user interface. These aspects are crucial for our work as they simplify the process of making reports and creating lists. The platform enhances our ability to showcase to clients how well our programs are performing. Additionally, it facilitates testing different approaches to improve performance, making it an invaluable tool for our purposes. The initial setup was very easy, which is always appreciated when integrating new software into our system.
What do you dislike about the product?
Support help definitely needs improvement. It's impossible to reach them. I have to reach out multiple times to get an answer to a question over the course of multiple weeks and often don't get a response after that.
What problems is the product solving and how is that benefiting you?
I find Iterable user-friendly with an easy-to-navigate interface, simplifying reporting and list creation. It helps showcase program performance to clients and test improvements effectively.
Anna T.
Intuitive, Versatile, and Powerful Platform
Reviewed on Nov 17, 2025
Review provided by G2
What do you like best about the product?
I find it quite intuitive, versatile and powerful. Getting in touch with customer support is easy and people are always very helpful. We are aware that the capabilities of the tool are very big and the integration can be expanded, and we'd love to receive guidance in that respect. People who work with the software everyday find it easy to implement new logics and workarounds. We use it everyday across teams.
What do you dislike about the product?
I feel that accessing information and understanding the platform's capabilities could be made more straightforward. There seem to be simpler ways this could be achieved. Maybe some smart tips with AI or accessible case studies.
What problems is the product solving and how is that benefiting you?
Iterable is making it easy for us to create, analyze, iterate and optimize campaigns that have worked in the past.
Caleb T.
User-Friendly Platform with Powerful Email Journeys
Reviewed on Nov 14, 2025
Review provided by G2
What do you like best about the product?
I love Iterable for its ability to combine multiple email campaigns into one seamless journey, which greatly enhances our B2B email nurture strategies. The platform is notably more user-friendly compared to other marketing automation tools I’ve encountered, allowing my team to operate it efficiently with minimal need for assistance from other departments. This usability advantage is a significant factor in our shift from using Marketo, as Iterable offers a simpler, more intuitive experience that doesn’t require heavy involvement from an Ops team.
What do you dislike about the product?
I encounter bugs at times, which disrupt the use of the platform. Additionally, some aspects of it are not very intuitive, requiring more effort to learn or use efficiently.
What problems is the product solving and how is that benefiting you?
I use Iterable for B2B email nurtures, benefiting from visual segmentation and flow. It's user-friendly compared to other platforms, enabling my team to use it quickly without much assistance.
Kieron B.
Intuitive Interface and Powerful Segmentation Make This a Standout Tool
Reviewed on Nov 14, 2025
Review provided by G2
What do you like best about the product?
The segmentation tool is super helpful. Much easier than some other tools I've use.
I also love the interface. Well laid out, easy to find stuff.
I also love the interface. Well laid out, easy to find stuff.
What do you dislike about the product?
I dislike that I can't delete or edit user and event fields. (I know, you hear this a lot)
I really wish I had folders for lists. I hear this is coming soon.
I wish user profiles had a "history" feature, where you can see when fields were added / changed. (similar to how you can view a contact record history in HubSpot)
I really wish I had folders for lists. I hear this is coming soon.
I wish user profiles had a "history" feature, where you can see when fields were added / changed. (similar to how you can view a contact record history in HubSpot)
What problems is the product solving and how is that benefiting you?
Embedded messages help us display stuff in our apps without having to get our eng teams involved each time.
Segmentation tools are super helpful, previously we were using SQL heavy products for this
Segmentation tools are super helpful, previously we were using SQL heavy products for this
Financial Services
User-Friendly Interface and Excellent Support
Reviewed on Nov 14, 2025
Review provided by G2
What do you like best about the product?
Iterable stands out among competitors for their:
- Simple UI
- User friendly interface
- Great customer support
- Constantly improving features
- Ask frequently for user feedback
- Love love love the experimentation tab where you can see all your experiments and results
- Brand affinity score: amazing way to check users who are engaged with your brand
- Simple UI
- User friendly interface
- Great customer support
- Constantly improving features
- Ask frequently for user feedback
- Love love love the experimentation tab where you can see all your experiments and results
- Brand affinity score: amazing way to check users who are engaged with your brand
What do you dislike about the product?
- There could be more features added to enhance testing and channels, they are working on it and it's nothing really crucial to using it as a Customer Engagement Platform
- The analytics dashboard is not stellar, but still has a lot of useful information, I trust them to improve their product
- Embedded messages and their use in journeys could be improved
- The analytics dashboard is not stellar, but still has a lot of useful information, I trust them to improve their product
- Embedded messages and their use in journeys could be improved
What problems is the product solving and how is that benefiting you?
- Enablement of wider marketing team
Previously we relied on 1-2 people in the email marketing team to create, review and send emails, along with audience creation. It drove them to burn out because it was an immense load to carry. We decided to invest in a software/platform that enables team members to own their comms. As of today, we are almost a year into using Iterable, and most colleagues in different departments have used it to build their emails along with our audience building tool Hightouch. They still are not experts and make mistakes, but slowly and surely they will be able to send their own comms faster and better. The straightforward UI and UX was the main reason we decided to go for Iterable.
Previously we relied on 1-2 people in the email marketing team to create, review and send emails, along with audience creation. It drove them to burn out because it was an immense load to carry. We decided to invest in a software/platform that enables team members to own their comms. As of today, we are almost a year into using Iterable, and most colleagues in different departments have used it to build their emails along with our audience building tool Hightouch. They still are not experts and make mistakes, but slowly and surely they will be able to send their own comms faster and better. The straightforward UI and UX was the main reason we decided to go for Iterable.