Sold by: Iterable
Iterable is the AI-powered customer communication platform that helps organizations like Redfin, Priceline, Calm, and Box to activate customers with joyful interactions at scale. With Iterable, organizations drive high growth with individualized, harmonized and dynamic communications that engage customers throughout the entire lifecycle, on the right channel, at the right time. The Iterable data engine, ease of use, and flexible and open architecture make it the best cross-channel platform to close the data activation gap by bringing together customer data, ability to design cohesive customer experiences, deliver and optimize them. All in one platform.
4.4
Overview
Iterable is the AI-powered customer communication platform that powers data activation, cross-channel campaign orchestration, and joyful customer interactions at scale.
With Iterable, brands create individualized marketing touchpoints that earn customer engagement, solidify trust and galvanize loyal consumer-brand relationships. Developed for the Enterprise, Iterable is built from modern technologies that transform cloud, partner and tool-specific data into integrated, personalized engagements. No matter the audience size or degree of campaign sophistication, Iterable empowers brands to execute where it matters most - creating experiences and cultivating connections with over 3 billion people world-wide.
Iterable integrates with major data sources like AWS and provides a scalable solution for enterprises seeking to maximize engagement and ROI.
More than 1200 companies from over 50 countries around the world rely on us to captivate their many millions of users. We have a global presence with offices in San Francisco, New York, Denver, and London, and recently expanded our operations to Portugal, Australia and New Zealand. For more information, visit iterable.com
Highlights
- Built for Data: Eliminate data silos and close the data activation gap by easily integrating with the modern data stack. With Iterable you can scale with advanced use cases and high volumes of data
- Ease of Use: Empower marketers to activate data, build segments & personalize journeys themselves on a single platform with natively integrated channels (web, email, sms, in-app and more)
- AI-Powered Personalization: Leverage our built-in intelligence to optimize campaigns, automate routine tasks, accelerate growth, and deliver more meaningful experiences
Details
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Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Iterable Platform | 5M Users,
75M Emails 2 IP,
750K US SMS,
250M Push,
Gold Setup, Support | $115,000.00 |
Dimension | Cost/unit |
|---|---|
Subscriber Overage | $1.00 |
Custom Event Overage | $1.00 |
Email Overage | $1.00 |
SMS Overage | $1.00 |
Push Overage | $1.00 |
Embedded Messaging Overage | $1.00 |
Inbound MMS | $1.00 |
Outbound MMS | $1.00 |
Inbound_SMS | $1.00 |
Outbound_SMS_Canada | $1.00 |
Vendor refund policy
Non-refundable
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Iterable support documentation can be found at https://support.iterable.com/hc/en-us . Engage with Iterable's user community at https://community.iterable.com/ . Become an Iterable power user at https://academy.iterable.com/ . Reach out to partners@iterable.com to get started with custom plans.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Leisure, Travel & Tourism
Powerful, User-Friendly Email Marketing with Outstanding Support
Reviewed on Dec 18, 2025
Review provided by G2
What do you like best about the product?
Iterable is easy to use, well structured, and powerful without being complicated. It’s a great tool for email marketing and automation, and the support team is outstanding: responsive, knowledgeable, and easy to work with.
What do you dislike about the product?
Segmentation takes some getting used to, particularly for more advanced or time-based scenarios. There are cases where it would be helpful to have more flexibility when segmenting directly within journeys.
What problems is the product solving and how is that benefiting you?
I use Iterable for email marketing, and it helps me easily build, schedule, and automate campaigns. It saves time and ensures consistent communication with our audience, while giving me the flexibility to test and optimize messaging.
Osama K.
Powerful multi-channel automation platform
Reviewed on Dec 13, 2025
Review provided by G2
What do you like best about the product?
it supports email, SMS, push notifications, in-app messages and web push so that you can build unified campaigns across channels from one place. Besides it is powerful workflow builder as it enables complex automated user journeys without writing a single line of code, so it provides easy implementation and frequency of easy usage. creates highly targeted and personalized messages.
What do you dislike about the product?
pricing is relatively high compared to simpler tools compared to its competitors' tools, as its costs grow with contacts and features. it needs specialist users as it is complex that not all teams in any domain are able to use it, it is not simple in nutshell.
What problems is the product solving and how is that benefiting you?
allow growth teams to drive cross-channel campaigns (email, SMS, push, in-app, web, etc.) all in one place. So, it facilitates going through different apps or platforms.
Ben D.
Overall, a very useful product which covers all the necessities of CRM
Reviewed on Dec 09, 2025
Review provided by G2
What do you like best about the product?
Iterable makes it very easy to track campaign and experiment performance, with many ways to easily access information on both, either by going through the campaign section itself or by going into the reporting sections.
It is very easy to pull lists of users quickly, based on a list of requirements and this has also made it easy to define segments/lists for our campaigns.
Iterable as a company always seems to offer fast and helpful solutions when our business runs into problems.
It is very easy to pull lists of users quickly, based on a list of requirements and this has also made it easy to define segments/lists for our campaigns.
Iterable as a company always seems to offer fast and helpful solutions when our business runs into problems.
What do you dislike about the product?
Iterable only seeming to hold most recent dates when it comes to events like subscribe dates and list subscribe dates can make reviewing an entire customers lifecycle difficult.
Unique Opens appears to have different definitions based on if you are looking at the time series reporting vs the dashboarding, due to the introduction of date into the former. There probably needs to be a different unique definition for where one is day/campaign specific and one is campaign specific.
Unique Opens appears to have different definitions based on if you are looking at the time series reporting vs the dashboarding, due to the introduction of date into the former. There probably needs to be a different unique definition for where one is day/campaign specific and one is campaign specific.
What problems is the product solving and how is that benefiting you?
Iterable is helping us to manage our loyalty programs for some of our clients and we utilise both the list functionality to keep up to date records of who has signed up rewards and also build all of our BAU and Automated emails inside of iterable to further manage these programs.
Alison B.
Versatile Platform with Impressive Segmentation
Reviewed on Dec 09, 2025
Review provided by G2
What do you like best about the product?
I love Iterable's audience segmentation capability because it lets us really drill down into our audience and get so personalized. The high-level opportunities for segmentation and the dynamic fields we use within one email, with if-then statements, make our content super personalized. I also really love the embedded message feature—it allows us to add additional placements within the app with a low engineering lift. I like how versatile Iterable is; it's very robust and meets all our needs. I find it convenient and straightforward to work with different channels easily, whether from the campaign builder or the journey builder. I love the ability to save templates and use them quickly and easily.
What do you dislike about the product?
I've really missed having an easy way to add or upload photos, but I appreciate that a media library is coming. This has been lacking for a couple of years. Also, the initial setup was a beast, mainly because we were figuring out how we wanted to use the product best.
What problems is the product solving and how is that benefiting you?
I love Iterable for its audience segmentation capabilities, allowing us to drill down and personalize content easily. The embedded message feature simplifies adding placements in the app with minimal engineering effort. The variety of channels and ease of editing campaigns are also convenient.
Lisa O.
Great for automation and journeys, with room to improve analytics
Reviewed on Dec 09, 2025
Review provided by G2
What do you like best about the product?
Iterable is flexible, fast, and easy to work with. The segmentation options are strong, experiments are simple to set up, and the overall UI is user friendly and makes it easy to work with. Journeys are intuitive, and the platform scales well even with large datasets.
What do you dislike about the product?
When copy pasting flows it doesn't always save the settings so when you have a lot of them it can get error prone. Also customer support ist not always super helpful, though, repsonsive and quickly to reply. Analytics could be better across campaigns and audience segments.
What problems is the product solving and how is that benefiting you?
Iterable helps manage all our customer messaging in one place instead of juggling multiple tools. I can build journeys, send campaigns, test things quickly, and target the right users without relying on engineers. It also makes it easier to keep messages consistent across channels. Overall, it saves a lot of time, reduces errors, and lets us move faster with our CRM work.