Sold by: IterableÂ
Iterable is the AI-powered customer communication platform that helps organizations like Redfin, Priceline, Calm, and Box to activate customers with joyful interactions at scale. With Iterable, organizations drive high growth with individualized, harmonized and dynamic communications that engage customers throughout the entire lifecycle, on the right channel, at the right time. The Iterable data engine, ease of use, and flexible and open architecture make it the best cross-channel platform to close the data activation gap by bringing together customer data, ability to design cohesive customer experiences, deliver and optimize them. All in one platform.
Overview
Iterable is the AI-powered customer communication platform that powers data activation, cross-channel campaign orchestration, and joyful customer interactions at scale.
With Iterable, brands create individualized marketing touchpoints that earn customer engagement, solidify trust and galvanize loyal consumer-brand relationships. Developed for the Enterprise, Iterable is built from modern technologies that transform cloud, partner and tool-specific data into integrated, personalized engagements. No matter the audience size or degree of campaign sophistication, Iterable empowers brands to execute where it matters most - creating experiences and cultivating connections with over 3 billion people world-wide.
Iterable integrates with major data sources like AWS and provides a scalable solution for enterprises seeking to maximize engagement and ROI.
More than 1200 companies from over 50 countries around the world rely on us to captivate their many millions of users. We have a global presence with offices in San Francisco, New York, Denver, and London, and recently expanded our operations to Portugal, Australia and New Zealand. For more information, visit iterable.com
Highlights
- Built for Data: Eliminate data silos and close the data activation gap by easily integrating with the modern data stack. With Iterable you can scale with advanced use cases and high volumes of data
- Ease of Use: Empower marketers to activate data, build segments & personalize journeys themselves on a single platform with natively integrated channels (web, email, sms, in-app and more)
- AI-Powered Personalization: Leverage our built-in intelligence to optimize campaigns, automate routine tasks, accelerate growth, and deliver more meaningful experiences
Details
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Delivery method
Deployed on AWS
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Features and programs
Financing for AWS Marketplace purchases
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Pricing
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Iterable Platform | 5M Users,
75M Emails 2 IP,
750K US SMS,
250M Push,
Gold Setup, Support | $115,000.00 |
Dimension | Cost/unit |
|---|---|
Subscriber Overage | $1.00 |
Custom Event Overage | $1.00 |
Email Overage | $1.00 |
SMS Overage | $1.00 |
Push Overage | $1.00 |
Embedded Messaging Overage | $1.00 |
Inbound MMS | $1.00 |
Outbound MMS | $1.00 |
Inbound_SMS | $1.00 |
Outbound_SMS_Canada | $1.00 |
Vendor refund policy
Non-refundable
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA)Â .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Iterable support documentation can be found at https://support.iterable.com/hc/en-us . Engage with Iterable's user community at https://community.iterable.com/ . Become an Iterable power user at https://academy.iterable.com/ . Reach out to partners@iterable.com to get started with custom plans.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
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697 external reviews
Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
Retail
Love it!
Reviewed on Oct 23, 2025
Review provided by G2
What do you like best about the product?
Love the user interface and the ease at which the olatform can be navigated. Also the cudtomer support is great
What do you dislike about the product?
Sometimes the platform will run slow inexplicably
What problems is the product solving and how is that benefiting you?
Iterable has been helpful at automating manual tasks with our CRM
Primary/Secondary Education
Feature-Rich with Excellent Support, Needs Better Broken Link Alerts
Reviewed on Oct 23, 2025
Review provided by G2
What do you like best about the product?
So many features, great support team! I didn't realize all the extra marketing tools it has until our rep shared with us the full potential. Looking forward to using more of the features
What do you dislike about the product?
Wish it would give me a warning when CTA links are broken
What problems is the product solving and how is that benefiting you?
Our entire email program use Iterable. Love the analytics shared for each send.
Vlad B.
Intuitive, Flexible, and Perfect for Multi-Channel Campaigns
Reviewed on Oct 22, 2025
Review provided by G2
What do you like best about the product?
I like that Iterable makes it easy to create and automate personalized email and push campaigns. The platform is intuitive, flexible, and great for managing multi-channel customer journeys without needing heavy technical setup. It also integrates well with other tools, which helps streamline marketing workflows.
What do you dislike about the product?
I dislike that Iterable doesn’t have a true developer-first editor. It’s great for marketers, but customizing templates, managing complex logic, or working directly with code can feel limited.
What problems is the product solving and how is that benefiting you?
Iterable helps us centralize and automate all our customer communications across email, SMS, and in-app channels. It saves time by allowing us to build personalized journeys without manually managing each segment.
Gabby S.
Iterable Empowers Our Teams with Flexibility, Scale, and Personalization
Reviewed on Oct 22, 2025
Review provided by G2
What do you like best about the product?
I really appreciate the wide range of features that help boost efficiency across various teams, including product, marketing, and data. Iterable gives our team the flexibility required for quick experimentation, the scalability to connect with audiences worldwide, and an easy-to-use interface. It also allows us to build custom journeys that we couldn't create with our previous solution.
What do you dislike about the product?
As of now there's isn't anything I dislike, we're newer to the platform. As we gather feedback we'll happily share, but in comparison to our previous solution Iterable is changing the game.
What problems is the product solving and how is that benefiting you?
As mentioned earlier, Iterable is addressing our challenges with rapid experimentation and accelerating our speed to market. Our existing process is highly manual, involving over 30 steps and taking three to four weeks just to launch basic campaigns. With Iterable, we are also able to enhance personalization and create customized user journeys that respond to individual customer actions, rather than relying on broad, mass messaging strategies. Additionally, Iterable provides our team with real-time visibility into email performance and delivers insights and metrics for each campaign within a single platform. This is a significant improvement over our current setup with Eloqua and Tableau, which lacks the level of granularity we require.
Jennie B.
Powerful Data Segmentation, But Takes Time to Master
Reviewed on Oct 21, 2025
Review provided by G2
What do you like best about the product?
I migrated our company to iterable primarily to leverage the sophisticated data infrastructure that allowed us to deep nested data for segmentation and journey logic.
What do you dislike about the product?
Some of the platform isn’t very user friendly and the segmentation prompting requires some nuanced thinking to get used to. This is largely addressed via the ai prompting innovation.
What problems is the product solving and how is that benefiting you?
Iterable allows us to leverage out entire suite of use data to power our full funnel user journeys.