Iterable
IterableExternal reviews
821 reviews
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Iterable is easy to learn and grow with, and even easier with the help of our Iterable rep/support.
What do you like best about the product?
I love how precise each audience segment/journeys can be tailored to specific business goals. After using Iterable every day for nearly a year, I feel comfortable with any kind of complex request. Customer support is very responsive and quick.
What do you dislike about the product?
I wish the reporting and insights were as flexible as the segmentation tool. I'm often asked to report on campaigns for various audience groups, and it's time consuming at times to select a list of individual campaigns to include in reports/insights.
What problems is the product solving and how is that benefiting you?
Iterable helps me automate the registration, onboarding, user engagement, sales evergreen, abandoned cart, churned, and many more email and push notification flows, which is efficient and helps create a measurable marketing impact.
A solid tool with great potential for improvement
What do you like best about the product?
Intuitive interface for basic tasks, making it easy to use.
Excellent implementation team that ensures a smooth onboarding process.
Responsive CMS support for resolving questions and doubts quickly.
Promising AI integration that adds value and efficiency.
Excellent implementation team that ensures a smooth onboarding process.
Responsive CMS support for resolving questions and doubts quickly.
Promising AI integration that adds value and efficiency.
What do you dislike about the product?
AI integration requires further refinement to reach full potential.
Customer support team could benefit from more extensive training.
Certain features need more robust development for better usability.
Customer support team could benefit from more extensive training.
Certain features need more robust development for better usability.
What problems is the product solving and how is that benefiting you?
Iterable is solving the challenge of managing and executing customer engagement efficiently by providing an easy-to-use platform, making it easier to create and manage impactful marketing campaigns. These features save time, enhance productivity, and improve customer interactions, ultimately driving better engagement and results.
A powerful all-in-one solution
What do you like best about the product?
A major advantage of Iterable for us is being able to integrate all communication channels through one platform with simple interface anyone on the team can easily get started with. Setting up email campaigns does not require a lot of dev effort and technical skills while offering a lot of flexibility in terms of segmentation, advanced sending logic, and A/B testing.
In a year, the platform has rolled out some cool usability improvements, like Creative Library and UX enhancements.
In a year, the platform has rolled out some cool usability improvements, like Creative Library and UX enhancements.
What do you dislike about the product?
Some features still need work, like Brand Affinity, which now only considers user's email activity and not real loyalty towards the brand. Another downside is support - while the Support Team always responds promptly to ongoing questions, some larger-scale requests, like project migrations, could take a long time to complete.
It would be great if Iterable-side bugs and tech issues were communicated officially.
It would be great if Iterable-side bugs and tech issues were communicated officially.
What problems is the product solving and how is that benefiting you?
Iterable helps us automate email marketing activities, which ensures we cover 100% of user's journey within our product and also convert non-paying customers into our active users through promotional campaigns. Iterable's A/B testing capabilities allow us to maintain high testing pace, easily iterate on successful variants, and test lots of variables, from subjects & design elements to send times. It's also easy to onboard new team members into our retention channels thanks to intuitive interface (which has improved quite a lot over the past year) and extensive docs
Great product for user communications
What do you like best about the product?
I like how easy it is to use Iterable. As a non-technical team member, I can drag and drop to create templates and campaigns.
I also love the flexibility that comes with their journey product. They are always adding to it and improving the features.
The team is also great at helping think through solutions and problem solve.
I also love the flexibility that comes with their journey product. They are always adding to it and improving the features.
The team is also great at helping think through solutions and problem solve.
What do you dislike about the product?
There is a bit of a learning curve with some of the more advanced features, but their education hub is helpful.
What problems is the product solving and how is that benefiting you?
Iterable allows us to keep all user communications in one place, whether that's marketing or transaction, email or SMS. It's a seamless experience and allows us to be very granular when we experiment and personalize.
I love that we can trigger communications based on an event and also tailor based on individual customer behaviors and preferences.
I love that we can trigger communications based on an event and also tailor based on individual customer behaviors and preferences.
Iterable is a platform designed to enhance customer engagement for businesses that are scaling up.
What do you like best about the product?
Ability to input as many data points as needed and highly customize communications.
What do you dislike about the product?
Some fields of the platform are quite inflexible, although the product roadmap takes users' wishes into account.
What problems is the product solving and how is that benefiting you?
Omni-channel strategy of customer engagement, based on real-time data.
Okay support during incident-level issues
What do you like best about the product?
syncing ability with amplitude (more or less reliable)
What do you dislike about the product?
little visibility for users and it appears for support staff as well, to investigate issues. tools don't exist
What problems is the product solving and how is that benefiting you?
Iterable is used to send out push notifications to ios and android devices
Easy software to learn and works great for different marketing goals.
What do you like best about the product?
I like how well the CRM and the messaging section works together. We are able to send very targeted email campaigns to our customers all by using the audience segmentation. The journey program is also very easy to understand the basics of and makes it nice to build a user journey with a very visible flow map. Other softwares I have used in the past do not have a journey map available so when you are building it, it is harding to visualize the steps that the customer would be taking through the journey.
What do you dislike about the product?
Unless you are an html coder the basic wysiwyg and drag & drop email builders make it difficult to build out certain layout designs. Also wish they had a better list in the knowledge center for what personalizing handlebars are available. The support page provides good articles about personalized handlebars, but also can be difficult to put the correct versions needed into your email.
What problems is the product solving and how is that benefiting you?
Iterable has released more ways to use design templates. Insted of having a whole email as a template, you can now templatize certain sections of your emails. This is nice when you are running a longer campaign that needs to be added to your other emails; it makes it much easier to bring in that one specific section into an email you already have built out.
Excellent tool for new and seasoned marketers
What do you like best about the product?
I really enjoy iterable's easy to use interface - it is not cluttered and the path to finding what you need is straightforward and reliable. It saves us time during the creation of content such as push notifications and emails alongside some great tools such as previewing on different devices and ease of flexibility with HTML coding.
What do you dislike about the product?
Documentation can be somewhat lacking at certain areas and it may take some digging to get what you need.
What problems is the product solving and how is that benefiting you?
we get to send out communication materials with ease and confidence especially when scheduling ahead of time.
Useful Automation with Great Support but Not Always Intuitive
What do you like best about the product?
I find the automation features in Iterable to be incredibly straightforward and simple to use, which makes my tasks much easier and more efficient. I also truly appreciate the excellent support provided, which stands out as a major benefit, ensuring that any issues I encounter are resolved quickly and effectively. Furthermore, while creating email and SMS campaigns, I find the builders to be easy to use, which contributes to a smooth user experience in fulfilling my marketing needs with minimal hassle.
What do you dislike about the product?
Building segments and workflows isn't always intuitive.
What problems is the product solving and how is that benefiting you?
I find Iterable simplifies automation in email marketing and transactional messages, making CRM processes more efficient, though segment and workflow building can be unintuitive.
A full-suite CRM software with friendly support and resources
What do you like best about the product?
Iterable offers a friendly customer service. Therefore, our migration process was completed within three months seamlessly. Iterable team has been always happy to help me with any kind of questions from CRM best practices, technical review, billing questions and others.
Iterable has all the necessary CRM features and they diligently come up with more advanced features based on the market trends, such as Copy & Journey Assist AI and Smart Ingest.
Iterable has all the necessary CRM features and they diligently come up with more advanced features based on the market trends, such as Copy & Journey Assist AI and Smart Ingest.
What do you dislike about the product?
I wish there was a thorough review system for all CRM campaigns to coordinate the review across different team members and freely communicate the feedbacks, improve the campaigns, and then send out the final version.
What problems is the product solving and how is that benefiting you?
Iterable enabled cross-channel engagement via email and push. It allows us to send the personalized content for each user. It helps us to create user segmentation based on specific user behaviors or interests.
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