Iterable
IterableExternal reviews
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Great onboarding, lots of features
What do you like best about the product?
I've used several different ESPs and CRMs and so far Iterable is at the top of the list. The Iterable academy makes it easy to learn the platform step by step.
What do you dislike about the product?
I wish there were more native integrations available
What problems is the product solving and how is that benefiting you?
We are able to send more data directly to Iterable than to our previous platform - making it much easier to segment users and send them personalized messaging.
Easy to use
What do you like best about the product?
Display and up to date features. Customer support. Easy of use.
What do you dislike about the product?
The schedule buttom is right next to the send now buttom. Experiments appear active even before the send date
What problems is the product solving and how is that benefiting you?
Manually emailing
Intuitive and customizable marketing channel platform
What do you like best about the product?
Iterable is a very adaptable platform for the various diverse needs that my company and I have. We utilize Iterable not only for our own fairly straightforward D2C communications, but we're able to use Iterable's project settings to create unique platforms for our enterprise clients.
For example, we have one project with a client where their agents are set as the users. User profiles update automatically when a new customer is logged with an agent/user, which in turn triggers emails (representing events at different parts in the sales funnel) to the agents with a CTA to reach out to said customer. It's a very cool application that meets the unique needs of this particular client, and Iterable has been the perfect the platform to accomplish this.
I would also be remiss not to mention how great the Iterable team is at listening to customers wishes and requests and making frequent platform updates and improvements. In the almost two years I've used Iterable now, I've seen some really cool and handy features drop that have improved my own experience.
For example, we have one project with a client where their agents are set as the users. User profiles update automatically when a new customer is logged with an agent/user, which in turn triggers emails (representing events at different parts in the sales funnel) to the agents with a CTA to reach out to said customer. It's a very cool application that meets the unique needs of this particular client, and Iterable has been the perfect the platform to accomplish this.
I would also be remiss not to mention how great the Iterable team is at listening to customers wishes and requests and making frequent platform updates and improvements. In the almost two years I've used Iterable now, I've seen some really cool and handy features drop that have improved my own experience.
What do you dislike about the product?
While I'm savvy enough with programming languages, I am still a sucker for platforms that incorporate a lot of functions into a user-friendly UI. Iterable is most of the way there, but still has some functions that I think could stand to head in this direction.
What problems is the product solving and how is that benefiting you?
Right now, how to adapt to the various and unique marcomm requirements of multiple enterprise partners.
Extremely User Friendly and Sophisticated
What do you like best about the product?
This tool allows for sophisticated email marketing without knowledge of HTML. Templates, lists, segmentation, and testing are all easy to use. Customer support is high quality--my dedicated technician is always available to answer questions or help me develop strategy/conduct experiments.
What do you dislike about the product?
Sometimes it's hard to keep up with new features.
What problems is the product solving and how is that benefiting you?
Email marketing in one platform
Built in analytics
AI enhancements like user affinity lists
Built in analytics
AI enhancements like user affinity lists
A Robust, Intuitive ESP
What do you like best about the product?
Iterable is an easy to use, intuitive ESP. We are able to use Iterable automate our entire marketing program with dozens of campaigns and journeys, each with various dynamic fields and templates.
I'm impressed with amount of data Iterable is able to hold and reference.
Lastly, the customer support through the platform and through our account representative is always immediate and helpful.
I'm impressed with amount of data Iterable is able to hold and reference.
Lastly, the customer support through the platform and through our account representative is always immediate and helpful.
What do you dislike about the product?
The journey capabilities could be further built out to allow things like a send limit per day (not just per minute). We sometimes have to come up with creative workarounds for features that do not exist, such as a daily send limit.
Additionally, we would like to see better alerting built into Iterable. Right now, alerting is very limited - you can't apply specific alerts to a specific campaign. We would like to see this limitation changed to avoid the need for 3rd party services.
Additionally, we would like to see better alerting built into Iterable. Right now, alerting is very limited - you can't apply specific alerts to a specific campaign. We would like to see this limitation changed to avoid the need for 3rd party services.
What problems is the product solving and how is that benefiting you?
Iterable allows us to automate most of our email marketing campaigns. This prevents us from having to build net new emails daily in order to keep the program running. Secondly, Iterable's features allow for a lot of testing, which helps us learn about what works and does not work.
Iterable allows us to populate data in dynamic templates and fields live. This is a small feature that saves us a huge amount of time. We are able to test different versions of the email live in the platform as opposed to having to build out numerous templates and or having to send proofs to our inboxes to view different versions of dyanmic templates.
Iterable allows us to populate data in dynamic templates and fields live. This is a small feature that saves us a huge amount of time. We are able to test different versions of the email live in the platform as opposed to having to build out numerous templates and or having to send proofs to our inboxes to view different versions of dyanmic templates.
A really refreshing experience
What do you like best about the product?
As a former I.T. professional, I've sat through a LOT of software pitches. The folks at Iterable were never pushy, always took plenty of time to allow the natural sales process, and truly knew their product. The innovative things that can be done are staggering.
What do you dislike about the product?
I don't have much to say that is negative. Not because there aren't potentially negative things to say, but because my role in the onboarding is mostly over. I'm now mostly just a user.
What problems is the product solving and how is that benefiting you?
Our goal was a more focused audience, and we get that.
In the future, we are hoping to target that audience in an even more granular way.
In the future, we are hoping to target that audience in an even more granular way.
Top tier platform with incredible support and partnership
What do you like best about the product?
The platform itself is very intuitive, and the latest updates to the UI have been very nice to see more modernized. The reporting and analytics are very well detailed, and the level of hands-on support and partnership that the company provides is incredible.
What do you dislike about the product?
Some additional features around building audiences would be nice.
What problems is the product solving and how is that benefiting you?
Engaging with our players and driving web sales via CRM. Both the platform and the team are very reliable, and the hands-on support we receive is extremely helpful, especially when working out best practices.
Easy to use with great tools
What do you like best about the product?
The ease of use and number of features. Migration from previous software was sleek and well managed from the Iterable team
What do you dislike about the product?
In the main it's great, but i do find it difficult to find out what customers have been removed and for what reason when creating a campaign sometimes
What problems is the product solving and how is that benefiting you?
Automation of communcation to our customers
Helpful and friendly team, competitive service and pricing
What do you like best about the product?
The ability to get on the phone with our account manager is unmatched. We are always able to get a call with Lindsey when we have questions about campaign best practices or improvements. The tool is intuitive to use and easy to navigate.
What do you dislike about the product?
Given the limitations in UUID, the implementation was more arduous than other platforms we've used.
What problems is the product solving and how is that benefiting you?
Setting up programmatic, personalized email campaigns that encourage purchase at the right time.
Iterable has allowed us to scale exponentially and efficiently.
What do you like best about the product?
I use Iterable daily for our marketing efforts. It is a very robust system that allows us to send hundreds of campaigns from SMS, Email, and Push Notifications. We're able to create hundreds of user attributes that connected directly with our system and use that to build and send fully personalized campaigns. Their UI is very easy to use and navigate.
Iterable also have amazing customer service. My company is connected with a CSM that is very responsive. They have the best online support i've seen. Whenever I need help, they usually respond within 2 minutes. 100% recommend.
Iterable also have amazing customer service. My company is connected with a CSM that is very responsive. They have the best online support i've seen. Whenever I need help, they usually respond within 2 minutes. 100% recommend.
What do you dislike about the product?
There's not much to complain about with Iterable. They are always evolving as a company and constantly ask for feedback to help them improve in all areas.
What problems is the product solving and how is that benefiting you?
Iterable has allowed us to evolve all our digital marketing efforts. We send over 150,000 campaigns annually, with 90% now being fully automated. One reason why we chose Iterable was their ability for us to fully integrate our system with Iterable through API which allows us to personalize all our campaigns. We've also created dozens of automated event triggers based on how our customers interact with our system/website.
Iterable has allowed us to really scale our business, and as efficient as possible.
Iterable has allowed us to really scale our business, and as efficient as possible.
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