Iterable
IterableExternal reviews
821 reviews
from
and
External reviews are not included in the AWS star rating for the product.
Excellent Partnership and Intuitive Tools
What do you like best about the product?
I'm new in my role at Benefit Cosmetics and this is the first time I've used Itearble. I've found the tool to be incredible intuitive to learn and easy to use. I've also been very impressed by both the strategic partnership provided by Tracy, as well as the technical support provided by Julia and Rebecca. Super excited to see where our partnership takes us next year!
What do you dislike about the product?
I would like to see more robust reporting capabilities in terms of email list growth. I would also like to have easier ways to review insights and results across projects - we have ~40 different projects running in Iterable, so it's very manual to get a full picture on email campaign performance across our many projects.
What problems is the product solving and how is that benefiting you?
We primarily use Iterable for email marketing but we are also using it as an interim CDP of sorts, which has been incredibly helpful as we are migrating our data to new platforms internally.
Best Email Platform I've Used In 11 Year Marketing Career
What do you like best about the product?
Iterable allows us to set-up automated email flows which takes the daily work off my plate.
What do you dislike about the product?
Some of the tech set-up is complex and takes a lot of trial and error
What problems is the product solving and how is that benefiting you?
It allows us to keep in constant contact with our users and allows us to send personalized messages to segments based on their subscription tier and activity in our product
Streamlined Email Marketing with Intuitive UX
What do you like best about the product?
I really appreciate the user experience (UX) and how easy it is to navigate through the various features and tools within Iterable. The drag and drop feature in the email builder is exceptionally user-friendly, allowing for easy tweaks and customizations. I find the setup of journeys to be straightforward, and the AI prompts and tools integrated into the journeys facilitate easy updates and help in streamlining processes. Overall, these aspects make managing email marketing, transactional emails, and embedded messaging tasks quite seamless.
What do you dislike about the product?
I find the asset library in Iterable challenging because it currently limits access to only those assets and images uploaded through email builds. If there were a dedicated library section available, it would significantly ease the process of reviewing all available assets more clearly.
What problems is the product solving and how is that benefiting you?
I use Iterable to seamlessly communicate with customers through marketing activity updates, ensuring they receive order updates and transactional emails throughout the process.
Great Email Marketing Program!
What do you like best about the product?
Iterable's layout is super easy to use. I use it daily for campaigns and journeys and it has a lot of features that make it easy to clone and edit these.
What do you dislike about the product?
I would like to see more analytics when it comes to pulling multiple campaigns. Also, for segmentation, it would be nice to be able to see the users who are being removed for each filter.
What problems is the product solving and how is that benefiting you?
Iterable helps with our everyday use to email sends.
User Friendly and efficient!!
What do you like best about the product?
The clean user interface is a big highlight! I have been using Iterable every day for the past 3 years. It was easy to implement it into my day to day. It is also integrated with our data exploration platform, which helps others from our organization view campaign metrics when needed!
What do you dislike about the product?
Sometimes, the user lists we upload don't upload completely and there is a certain lag once in a blue moon!
What problems is the product solving and how is that benefiting you?
Our organization uses Iterable for multiple purposes! My team specifically uses it to reach out to the contact base of our customer on behalf of them in order to gather reviews.
Easy to use and has what I need for segmentation and journeys
What do you like best about the product?
Iterable is a solid tool. The interface is user-friendly and intuitive—it makes setting up campaigns feel straightforward. Personalization options are good too. It’s easy to tailor messages to make them feel relevant, and it handles almost everything you’d need for B2C messages.
What do you dislike about the product?
While Iterable is a good tool, there are a few things that are missing. For example, there’s no way to schedule a campaign to run on the same day every month—you have to use workaround logic, which can be time consuming. Also, the in-app messaging (IAM) capabilities are pretty basic. If you want something more visually engaging, you’ll need to use HTML, which adds extra work. These things don’t ruin the experience, but it would make the experince better if they were there.
What problems is the product solving and how is that benefiting you?
Iterable helps us make multi-channel campaigns that drive customer engagement and conversions. It allows us to segment our audience based on behavior and preferences. We use it to send targeted messages like credit reminders, VIP offers, and abandoned cart nudges. Its automation capabilities save time while ensuring our campaigns are consistent. This benefits us by increasing customer retention and boosting revenue.
Konec Mobile feedback of Iterable
What do you like best about the product?
Iterable is a great tool to create automated and trigger journeys. This allows us to communicate accurately by segmenting customers and timing of communications. The Iterable team is also a highlight of the organisation, very smart and cooperative in achieving results desired.
What do you dislike about the product?
Integration between Iterable and our database was difficult and we we had to recreate our Iterable structure to serve the use-case particular to Telco environment.
What problems is the product solving and how is that benefiting you?
Iterable is helping with customer engagement at the right timing. Retention is the biggest challenge for Telco provider and talking to the customers about proactively about retention offers and reactively to retain a expired customer are the biggest value of Iterable.
Good for complex systems
What do you like best about the product?
The strength is the complexity that they can handle.
What do you dislike about the product?
They have limitations on wysiwyg editing, the support can be lightweight, and we were mislead a couple of times on best data structures
What problems is the product solving and how is that benefiting you?
Allow us to mange a 200+ transactional email ecosystem and complex blast marketing campaigns.
A Powerful Cross-Channel Marketing Software
What do you like best about the product?
Iterable is easy-to-use with workable templates. It allows for seamless multi-messaging across platforms. It can be integrated with Facebook as well which is an amazing perk.
What do you dislike about the product?
One of the downsides of Iterable is that for beginners, it could be a bit tasking but once you get the hang of it, it's the best.
What problems is the product solving and how is that benefiting you?
The problem of sending messages across various channels. It makes it easier to send messages via SMS, emails, push notifications and each message can be personalized to suit the audience.
Good experience, easy to learn and scale
What do you like best about the product?
It's very intuitive. Iterable also has all the features I could need and are adding new ones all the time. I feel like Iterable is growing with our business needs.
What do you dislike about the product?
There are some surprising gotchyas in the product that can only be learned the hard way (deleting data, losing content)
What problems is the product solving and how is that benefiting you?
They allow us to quickly test and iterate. It's our primarily off-platform channel for communicating with our users and we also can use it for opportunity sizing.
showing 121 - 130