Iterable
IterableExternal reviews
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Great functionality and support
What do you like best about the product?
The biggest pros of Iterable are:
1. The features that make creating/managing emails and push notifications a simple process. It working with other platforms for translations or template creation is also a plus.
2. The support is great. I've used a combination of their knowledge base and customer support to address questions and issues in many projects. They are always prompt, informative, and ask great clarifying questions as needed.
1. The features that make creating/managing emails and push notifications a simple process. It working with other platforms for translations or template creation is also a plus.
2. The support is great. I've used a combination of their knowledge base and customer support to address questions and issues in many projects. They are always prompt, informative, and ask great clarifying questions as needed.
What do you dislike about the product?
The biggest challenge I've encountered is with translations. The process of importing translations for push notifications is a lot more complicated than I was expecting, and often I will just manually add in translations.
What problems is the product solving and how is that benefiting you?
I manage our email database, and Iterable makes it easy to edit templates, create journeys, and edit journeys as needs for templates change.
User Friendly Marketing Tool!
What do you like best about the product?
Iterable is very user friendly and if you are confused about anything at all they have a ton of resources to explain it. They also offer workshops!
What do you dislike about the product?
i just wish the "send now" button wasnt directly beside the "schedule" button as it makes me nervous ill hit the wrong one!
What problems is the product solving and how is that benefiting you?
it sends out mass email campaigns to our database using dynamic lists
Simple, but smart CRM platform for marketers
What do you like best about the product?
Incredibly easy to use, great support via Live Chat
What do you dislike about the product?
No folder management for lists, there has been increased levels of journey downtime recently
What problems is the product solving and how is that benefiting you?
We're able to easily contact the right customers, at the right time, using the right channel. Simplicity is key.
A fantastic balance of usability and utility
What do you like best about the product?
I have been able to see many different people be trained to use Iterable using their provided training moduals and I am impressed at how easily new users gain proficiency with the system. That being said, there is enough depth to be able to handle our automation and communication needs completly without the need of external systems. I use Iterable every day and am impressed with how versatile and easy it has been to impliment across our organization. We have many systems that we needed to tie into iterable and their support team has been very helpfull ensuring that it has been done in a timly mannor.
What do you dislike about the product?
Due to the scope of the product it takes a while for specific requested features to be implimented. They are constantly developing new features but many of them are not usefull to my organization and how we use the product.
What problems is the product solving and how is that benefiting you?
They provide a foundation for all of our communications. We are a large organization and being able to integrate Iterable into our old systems has been invaluable. As we consolidate and remove older systems Iterable has been able to accomidate and step into a greater role in our organization.
Excellent platform and the easiest marketing automation platform migration
What do you like best about the product?
Open APIs, and ease of integration
Cost effective
Market leading ease of implementation with £0 third party / SI costs
Ease of use
Service - through onboarding and accont management
Cost effective
Market leading ease of implementation with £0 third party / SI costs
Ease of use
Service - through onboarding and accont management
What do you dislike about the product?
For our Google Cloud Platform integration we've had to use a webhook rather than a plug and play integration - that was done by a proficient analyst (not IT/ development resource) in in my team and is now fine but would have been easier with a plug and play.
What problems is the product solving and how is that benefiting you?
Implementaton of multichannel experiences to drive retention, acqusition and upsell
Iterable is great!
What do you like best about the product?
I love how it is flexible for our business. We are able to make it unique to our customers. I love the brand affinity segmentations we are able to utilize AI to support our needs and gain real insights.
What do you dislike about the product?
There is not too much I dislike about Iterable. Overally it is a great ESP. I would love to be part of more beta in the future.
What problems is the product solving and how is that benefiting you?
Iterable is solving all our customer journey needs. We are able to utilize Iterable and be able to keep all of our lifecycle marketing tools in one platform making it very seemless.
I couldn't be as happy as I am using Iterable with any other ESP
What do you like best about the product?
Iterable has a top notch customer support system, they truly feel like an extension of our internal team. They go above and beyond to make sure our problems are solved and that our needs and wishes are met. We feel like our opinions can truly make an impact on the roadmap of the product. They help finesse our customer journeys and even give us new ideas and ways to optimize, too.
What do you dislike about the product?
There's truly not much to dislike. If there's anything I've been unhappy with while using the product, it's all been addressed or will be addressed in upcoming feature requests or Iterable's product roadmap.
What problems is the product solving and how is that benefiting you?
Itereable helps us segment our diverse audience and personalize campaigns based on a wide range of data sets, allowing us to customize individual user journeys throughout all stages of the customer lifecycle.
Iterable is a great platform that offers tons of flexibility.
What do you like best about the product?
There is always a way to get things done, whether it's adding a new feature or creating a new program. Iterable offers out-of-the-box solutions for everything.
What do you dislike about the product?
Promo codes are not native to the platform
UI for creating collections & functionality with randomizing/sorting isn't great. Bluecore is a good example.
UI for creating collections & functionality with randomizing/sorting isn't great. Bluecore is a good example.
What problems is the product solving and how is that benefiting you?
Personalizing recommendations
Automating behavior-driven touchpoints
Automating behavior-driven touchpoints
Great ESP!
What do you like best about the product?
Iterable has it all. If you're looking for an ESP that covers all of the channel needs in a UI that is extremely smooth, look no further. The team is also great!
What do you dislike about the product?
Some of the reporting in Iterable leaves something to be desired. Some extra reporting features such as clearer holdout group reporting and multiconversion campaigns would really help round out the suite of services.
What problems is the product solving and how is that benefiting you?
Iterable is helping us move very quickly! We are an organization that is in need of fast turnarounds on many campaigns at once and the software always supports our needs.
Great platform for marketing
What do you like best about the product?
Iterable been a very interesting journey for me. When I've started I didn't know much about platform, but the education section really helped me a lot. Was really glad to go through it and it taught me a lot.
What do you dislike about the product?
However, like with most things there are some downsides to Iterable. One of the biggest is that, HTML sometimes could be tricky and the support of Iterable can't help with that. Wish they have more knowledge there and ready to help with that.
What problems is the product solving and how is that benefiting you?
Makes easier for us, marketing department to do our daily work. It's very user friendly and Iterable support is very helpful for the most part. Our performance is increasing each day, thanks to Iterable. Glad to see that everything that we are doing reflecting on the sales.
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