Iterable
IterableExternal reviews
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Iterable has been a great tool for building and optimizing automated campaigns
What do you like best about the product?
Iterable has helped us automate many things that were previously done manually with another ESP and custom set-up. Our CSR has become a valuable addition and consultant for our team.
What do you dislike about the product?
Some new features are not quite 100% there yet, for example the new experiments 2.0 feature. Also the reporting dashboards in Iterable could be better, we are having to replicate many reports in Amplitude that we can not automate in Iterable. And it would be great to be able to duplicate dashboards between users and save them as templates!
What problems is the product solving and how is that benefiting you?
Iterable is helping us build several automated campaigns based on custom events from the back-end of our website, utilizing dynamically populated data. Iterable is also helping us coordinate a multi-channel marketing strategy.
Customization, segmentation and personalization
What do you like best about the product?
The amount of data you can push through to Iterable is endless with the right tools, we love being able to customize our content for our audiences, purchase behavior, etc. The support team enable us to figure out how to do the complicated-made-easier personalization and segmentation we want.
What do you dislike about the product?
We want two-way SMS conversations and it's just not possible yet with Iterable. Because of this we have to use another tool but would rather have everything in one place. The more we grow the bigger the cost to use this tool gets, which makes a bigger and bigger impact on our budget too.
What problems is the product solving and how is that benefiting you?
Iterable is solving the conversation between our potential, existing and previouos customers, helping to guide them to purchase, repeat and more. We use email, SMS and push notifications, personalizing each message.
Would Highly Recommend
What do you like best about the product?
What I love about iterable is the support team and the accounts team. Everyone wants to help find a solution to any email needs and help with strategic intiatives.
What do you dislike about the product?
I think the UX/UI needs a lot more work. For example when creating audiences, I wish you could duplicate an existing criteria especially when excluding SKU's rather than manually typing the SKU.
What problems is the product solving and how is that benefiting you?
Right now, iterable is our overall email and SMS platform. So we are using it to create our email journey's so we can spend more time on strategic intiatives and campaigns. Rather than us constantly scheduling emails.
Migrating to Iterable enabled rapid business growth through its features and superstar team
What do you like best about the product?
- Introduction of catalogue which has enabled us to scale up our revenue generating email products and increase incremental revenue by 55% whilst cutting down team build time by 80%.
- The ability to seamlessly feed segment data into Iterable to create bespoke audiences using a range of website browsing behaviours and transactional data. Resulting in powerful, real-time campaigns, increasing overall engagement by 19.5%.
- Account stratgey time and support
- Specialist technical engineering support
- The ability to seamlessly feed segment data into Iterable to create bespoke audiences using a range of website browsing behaviours and transactional data. Resulting in powerful, real-time campaigns, increasing overall engagement by 19.5%.
- Account stratgey time and support
- Specialist technical engineering support
What do you dislike about the product?
- Some new projects do take time to implement, as we know we are one of many clients, however we are 100% supported throughout from kick offs to launch.
What problems is the product solving and how is that benefiting you?
Results have been phenomenal and surpass our expectations daily. The combination of Segment and Iterable has meant we can accelerate both testing and rollout.
- Personalisation at scale;
Ability to efficiently build and deploy over 370 unique personalised email versions using localised market content monthly
150% increase in click through rates, 21% increase in website visits and 300% increase in users tracking a property compared to our previous national ‘blanket’ message sends
-Smart intent scoring;
Deployed a ‘one-to-many’ geo-linked intent scoring algorithm using Segment and Iterable together
- Resource constraignts;
Ability to build 50 home of the week emails for our clients in minutes, resulting in 55% increase in incremental revenue in H1
Saving upto 10 hours of build time each week for the team and reduced the risk of rendering/ template errors working outside of the HTML code
- Personalisation at scale;
Ability to efficiently build and deploy over 370 unique personalised email versions using localised market content monthly
150% increase in click through rates, 21% increase in website visits and 300% increase in users tracking a property compared to our previous national ‘blanket’ message sends
-Smart intent scoring;
Deployed a ‘one-to-many’ geo-linked intent scoring algorithm using Segment and Iterable together
- Resource constraignts;
Ability to build 50 home of the week emails for our clients in minutes, resulting in 55% increase in incremental revenue in H1
Saving upto 10 hours of build time each week for the team and reduced the risk of rendering/ template errors working outside of the HTML code
Yay for Iterable!
What do you like best about the product?
The amount of personalization, segmentation and sophistication you can bring to your marketing efforts is next level thanks to Iterable.
What do you dislike about the product?
Still doesn't have full global SMS capabilities to certain countries, like India, yet...but I think it's coming!
What problems is the product solving and how is that benefiting you?
Personalizing our campaigns using handlebars and overall, getting the right message, to the right user, at the right time, using the right marketing medium.
Great ESP with awesome support team
What do you like best about the product?
Iterable has a state of the art support team that is knowledgeable and always ready to go above and beyond. On the toolset standpoint, Iterable has a talented pool of devs and solution architects who liase with the customers regularly while delivering features. I think this is amazing whereby the builders are in direct contact with the customers' needs. They listen and deliver, which is super important from a customers' standpoint. Iterabel is also super close to our business and our requirement. They understand us and help us in whatver way possible. Lastly, their deliverability team is also very well-equipped and are good in pointing out any potential issues way ahead of time. This allows us to address issues that may have bad consequences otherwise.
What do you dislike about the product?
Iterable has some 3rd party integrations that provide bits and pieces of their toolset, for instance the drag and drop interface to build email. Neither the customers, nor Iterable seems to have a good understanding of their backlog and prioritizing processes. If issues pop up with these elements it is difficult to address them with proper transparency.
What problems is the product solving and how is that benefiting you?
Iterable has become the single-most important marketing tool that we leverage. It enabled us to set up complex automations, triggers and personalization. It integrates well with a number fo 3rd parties seamlessly, like CDP. Iterabel took away the pain in building an email from scratch, so we could put our focus on strategy rather than on execution. It also alolows our marketers to build their own emails without having a specific email-focused operations team.
Easy to use tool with great documentation and support
What do you like best about the product?
1. Journey builder
2. Product Documentation
3. Customer support team
2. Product Documentation
3. Customer support team
What do you dislike about the product?
Honestly not much to dislike. The tool is simple and has all basic features needed. Minor featuer updates can always be added.
What problems is the product solving and how is that benefiting you?
1. Journey planner is able to configure and view journeys in a simpler manner
2. Product documentation eases time to onboard
3. Good UI/UX makes it easy to use
2. Product documentation eases time to onboard
3. Good UI/UX makes it easy to use
Powerful analytics
What do you like best about the product?
Iterable helps to acheive business goals for our lifecycle team with easy-to-use platform capabilities. We're able to execute on strategies quickly for big wins due to majority of functionalities needed already exisiting (and if not, the iterable team is great at providing alternative solutions)
What do you dislike about the product?
the only downside is the occasional outages which is realitively normal for most ESPs
What problems is the product solving and how is that benefiting you?
iterable is helping us personalize our email comms and reach users at the right moment to incite conversions
Customization and innovation
What do you like best about the product?
Iterable is *the tool* for lifecycle marketers to run wild with. With the right internal resources there are endless possibilities to ingest and leverage data. Journey and campaign creation is intuitive, and the new experimentation UI is equally as impressive.
The team at Iterable does a great job of innovating new products and features that have impact and are immediately actionable. Recent examples that come to mind are the "hold until" tile in journey studio and "frequency caps" in settings.
The team at Iterable does a great job of innovating new products and features that have impact and are immediately actionable. Recent examples that come to mind are the "hold until" tile in journey studio and "frequency caps" in settings.
What do you dislike about the product?
Three things: (1) expense and (2) it's not plug and play and (3) not a native B2B tool
Many of the features to unlock true benefit/ROI have a cost associated. It's up to you to determine what your org needs in the near and long-term.
It's not accessible to every marketer - your org needs technical resources to run. Would love to see more plug and play apps/integration. E.g. plug in a "review" content block in template builder, adjust some settings, and be able to populate templates with real/relevant reviews - without needing to code or technical background.
Iterable was also built for B2C brands and you can tell - would love to see more B2B-specific features to solve some of our hang ups.
Many of the features to unlock true benefit/ROI have a cost associated. It's up to you to determine what your org needs in the near and long-term.
It's not accessible to every marketer - your org needs technical resources to run. Would love to see more plug and play apps/integration. E.g. plug in a "review" content block in template builder, adjust some settings, and be able to populate templates with real/relevant reviews - without needing to code or technical background.
Iterable was also built for B2C brands and you can tell - would love to see more B2B-specific features to solve some of our hang ups.
What problems is the product solving and how is that benefiting you?
We are able to achieve highly personalized journey automation in ways that our other martech tools cannot support. Connecting the message to impact and iterating on what isn't working is the secret sauce.
Iterable Makes Dynamic Emailing Easy
What do you like best about the product?
Having used many different ESP's, no emailing platform has the fexlibility and segmentation options that Iterable does. The UI is slick and the personalization opportunities they give you are endless. For marketers that care about optimizing deliverability, Iterable is the ESP I reccomend.
What do you dislike about the product?
The setup process is extensive, but the onboarding team is extremely helpful and once you're setup it's smooth sailing. Any complaints I have had they've already improved in recent updates.
What problems is the product solving and how is that benefiting you?
Sending personalized emails from multiple domains at scale is nearly impossible with most ESP's, but with Iterable it's a piece of cake. Their team of deliverability experts have helped us navigate all sorts of roadblocks in the past. As email continues to evolve, it's nice knowing we have them in our corner.
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