Iterable
IterableExternal reviews
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Highly recommend!
What do you like best about the product?
Easy to use platform with an incredible support team. The implentation was very daunting but they made it an approachable and easy process.
What do you dislike about the product?
The dynamic content can be tricky for those without coding skills.
What problems is the product solving and how is that benefiting you?
Making sure you are marketing to the right person at the right time is very easy to do with Iterable's smart send time optimization and segmentation features.
Customizable
What do you like best about the product?
The customer support is great. There are many ESPs out there and lot of them can do similar things.
But the #1 reason why I have stayed at Iterable is because the support, the CX agents and the CSMs I have been assigned are deeply knowledgable and it's reassuring to know that I can lean on them.
Special shoutout to Jensen Huddleston
But the #1 reason why I have stayed at Iterable is because the support, the CX agents and the CSMs I have been assigned are deeply knowledgable and it's reassuring to know that I can lean on them.
Special shoutout to Jensen Huddleston
What do you dislike about the product?
A lot of aspects aren't user friendly
-When you download data from the reports dashboard, it splits each campaign's data so to get the full picture you must add all the pieces yourself. Tedious
-When you run experiments, trying to figure out the winner seems impossible. I don't necessarily need a bunch of graphs, I need to figure out which option won the test.
When your contract increases even though you downgrade custom event storage & email sends, that's pretty insane.
-When you download data from the reports dashboard, it splits each campaign's data so to get the full picture you must add all the pieces yourself. Tedious
-When you run experiments, trying to figure out the winner seems impossible. I don't necessarily need a bunch of graphs, I need to figure out which option won the test.
When your contract increases even though you downgrade custom event storage & email sends, that's pretty insane.
What problems is the product solving and how is that benefiting you?
We need a platform for automated and blast campaigns for both push and email and Iterable fits the bill.
User Friendly Platform with Great Support - Some small improvements would go a long way!
What do you like best about the product?
We've had fantastic support with our account manager Jensen Huddleston. The initial warming process was also very helpful.
What do you dislike about the product?
The userface in general could be better. Not allowing MD5 surpression files, segmention capabilities could be better.
What problems is the product solving and how is that benefiting you?
Working on reputation and deployment, warming
Iterable is working great for a complex B2B2C marketing org.
What do you like best about the product?
The flexibility and usability of Iterable is unmatched. We operate several projects in iterable for b2b and b2c audiences. Iterable meets all of our needs.
What do you dislike about the product?
Nothing I can think of. They are constantly upgrading the product, and issues we've had in the past were handled with new product releases.
What problems is the product solving and how is that benefiting you?
Communications with b2b prospects, a b2b community and with end-customers. We are able to manage all comms with iterable through multiple channels.
Helps Us Execute Our Multichannel Marketing Strategy
What do you like best about the product?
Iterable is an intuitive platform that is easy to learn, they constantly ask for feedback, they are receptive when users have issues, and are regularly rolling out new features. Their capabilities help us successfully execute our multichannel marketing strategy
What do you dislike about the product?
There are certain features that I would like to use that are only available through third party paid integrations. Would love more native features to enhance our efforts
What problems is the product solving and how is that benefiting you?
Iterable allows us to send personalized information and sort users based on the day that they signed up which is extremely helpful for our individual use cases.
Good Product, Good Partner
What do you like best about the product?
Nice flexible data model. Ability to do SDK-less mobile messaging. They have helpful support and their product features and launches all make a ton of sense. They enable use to have a single solution for our B2C business and we have been happy customers for over 4 years. Fair pricing, good support, and generally capable and good people across the board, from their leadership, sales, and customer success.
What do you dislike about the product?
There is a learning curve for developing automations but frankly, it all is intuitive and makes sense. More partners and additional Zapier integrations/workflows would be helpful. Reporting is probably the biggest weakness right now. Worth reviewing to see how it suits your needs.
What problems is the product solving and how is that benefiting you?
Enables us to have a single solution rather than point solutions across touchpoints. I love this about them. Unified customer journeys and the ability to have access to powerful tools and more AI is really great.
Great tool and easy to use for marketers
What do you like best about the product?
Iterable was very easy to pick up and user friendly for a non-technical users. In our previous platform, we had to rely completely on engineering to set up a campaign, and now there are many tools at my disposal like the drag and drop editor and the segmentation tool that I can build polished campaigns quickly. There is also extensive learning documentation and trainings which were helpful to get up to speed. The support/account management team is really friendly and nice to work with and the pricing is reasonable.
What do you dislike about the product?
The only downside we've experienced so far is that we cannot utilize push notifications based on the lack of unique device IDs, which allow users to opt out of push notifications per device.
What problems is the product solving and how is that benefiting you?
Iterable helps our team create campaigns quickly and without engineering resources. It also is a reliable platform that we trust to deploy automated journeys and manage user settings.
Iterable makes personalization in your campaigns so much easier!
What do you like best about the product?
The catalog function has helped significantly with personalization in our campaigns. We've really enjoyed how easy it is to run experiments for creatives and copy. Also, excellent support from the Iterable team!
What do you dislike about the product?
Some UI functions can be improved with campaign labeling, segmentation and reporting. It would be great to have more functionality to organize lists and campaigns.
What problems is the product solving and how is that benefiting you?
- Personalization for 16+ languages can be very complicated but the catalog function has really helped with this. This helps us decrease manual hours working through languages and other personalization fields.
- Experiment function is an ease to use and the reporting is very helpful to see exactly what is doing well in your campaign. We've really enjoyed the heat map function of Iterable!
- Experiment function is an ease to use and the reporting is very helpful to see exactly what is doing well in your campaign. We've really enjoyed the heat map function of Iterable!
Iterable experience
What do you like best about the product?
Easy to use and understand! Great platform!
What do you dislike about the product?
Nothing to dislike about the Iterable platform.
What problems is the product solving and how is that benefiting you?
Understanding engagement insights
Great omnichannel tools for apps
What do you like best about the product?
Iterable has an abundance of different channels to reach your audience all in one platform. As a small team, we need to be able to use one platform that reaches our audience in a multitude of ways (push, email, in-app, popup, etc). Iterable has all those tools in one platform and there isn't a need to export data continuously to segment and reach those audiences.
What do you dislike about the product?
The only downside of Iterable is the turnover of customer service reps. THey are all always helpful, but it seems you get switched to a new rep every few months and need to refamiliarize each one with how you specifically use iterable.
What problems is the product solving and how is that benefiting you?
Iterable lets us segment our audience and find out which channel best serves which person for our messaging. Also as a small team, it's easy to work with one person.
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