Iterable
IterableExternal reviews
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Great onboarding experience and excellent ongoing support
What do you like best about the product?
Our company transitioned from a large legacy provider of email and other messaging channel capabilities. A migration of this kind is always daunting, but it truly went about as smoothly as was promised during the Iterable sales process. Incredible implementation team support was provided every step of the way!
I also love that the ongoing platform operates smoothly, intuitively, and quickly. Continuing customer success support is top-notch, as well.
I also love that the ongoing platform operates smoothly, intuitively, and quickly. Continuing customer success support is top-notch, as well.
What do you dislike about the product?
The included drag-and-drop email builder tool has given us a few challenges, but it's unclear whether that's just part of the learning curve or an area that could in fact use improvement.
What problems is the product solving and how is that benefiting you?
Communicating with our customers in consistently relevant, personalized, and timely ways is vital to providing a positive experience with our product. Using all available customer information is key to enabling that goal, and the intelligent storage and organization of that data and rapid "what if" segmentation enabled by Iterable really unlocks all of that data for us.
Iterable is simply awesome!!!
What do you like best about the product?
1. Support staff- super knowledgeable and always available!
2. Easy setup of campaings
3. Additional features like send time optimization makes it easy to target customers at the most convenient time.
2. Easy setup of campaings
3. Additional features like send time optimization makes it easy to target customers at the most convenient time.
What do you dislike about the product?
When coding an email one needs to manually search for the code on the left panel to find the right code. A simple feature of clicking on the right panel on the particular item highlights its code on the left would make life really easy.
What problems is the product solving and how is that benefiting you?
Iterable is helping in targeting customers at each and every potential step of their journey with our company to help us convert them to reach the next milestone and finally make a sale.
Iterable makes all the difference!
What do you like best about the product?
Iterable is by far the easiest platform I have used for eCommerce CRM! I love the ease of segmentation, custom events, and analytics. We recently began utilizing the catalog feature and are absolutely blown away by the results and personalization we are able to achieve without any additional effort! Additionally, the support we have received from Iterable is truly far and above anything else I have experienced!
What do you dislike about the product?
I do think that there is some lifts that can be completed in terms of reporting and catalog UX. The catalog UX is not super intuitive based on the JSON nature of things, but once you get the hang of it, it is fairly easy to implement within campaigns.
What problems is the product solving and how is that benefiting you?
Being able to send super targeted content to our large list of users has dramatically increased channel conversion rate and revenue. Additionally, we are able to leverage infinitely more personalization data points through custom events with no major lift on the CRM or Web end of things!
User friendly marketing platform with powerful capabilities and amazing customer service
What do you like best about the product?
Compared to other similar platforms, Iterable is incredibly intuitive and easy to use. The UI is clear and well organized while others can be quite overwhelming.
What do you dislike about the product?
There's not a lot to dislike about Iterable, but I would like to see improvements in the reporting and results. It would be nice to see the insights simply by clicking on a journey or campaign.
What problems is the product solving and how is that benefiting you?
Iterable assists us with our lifecycle marketing by communicating to our customer bases through segmentation and automation. It has improved our repeat business while also helping acquire new.
Iterable is a match for my CRM team
What do you like best about the product?
The easy and clean interface, the update in features and the quick answer from chat.
What do you dislike about the product?
Opt-in tracking, would like to have the possibility to track it better from the tool.
What problems is the product solving and how is that benefiting you?
We can contact directly to our users by emails, push and inapss notifications and track data from tool.
Still the best Omnichannel tool in the business in my humble opinion
What do you like best about the product?
I've used about 15 different platforms and constantly review strong competitors to Iterable. In my view, Iterable still tops the charts.
It has been built by engineers to give as much power to marketers as possible. Its segmentation system is the best I've ever seen, allowing AND/OR/NOR combinations. Its automations can trigger off any custom event or data field. Its templates are extremely versatile, allowing to inject any number of 3rd party source data into them, including solutions like Movable Ink.
Iterable's machine learning game is also very strong, and continually improving. Which leads me to my top reason for recommending Iterable over any other marketing automation platform: it continually and rapidly innovates, making its product always even better than before.
It has been built by engineers to give as much power to marketers as possible. Its segmentation system is the best I've ever seen, allowing AND/OR/NOR combinations. Its automations can trigger off any custom event or data field. Its templates are extremely versatile, allowing to inject any number of 3rd party source data into them, including solutions like Movable Ink.
Iterable's machine learning game is also very strong, and continually improving. Which leads me to my top reason for recommending Iterable over any other marketing automation platform: it continually and rapidly innovates, making its product always even better than before.
What do you dislike about the product?
It was hard to find reasons to dislike Iterable. It is not a cheap platform, but then neither are any of its competitors. I find their new campaign reporting to be quite imperfect, but I understand they acknowledge as much and are bringing upgrades to it soon. As I pointed out earlier, whatever isn't the best, Iterable will fix quickly.
What problems is the product solving and how is that benefiting you?
Iterable handles all the complex business logic and triggers to lifecycle campaigns. It compiles performance statistics for the whole program. It is also our tool of choice to send out broadcast communications across multiple channels.
Personal, efficient, and responsive service
What do you like best about the product?
Iterable has grown a lot in the year that we have been using the platform - and our email strategy along with it. They frequently introduce new features that respond to customer needs; their support is quick and usually only requires a couple of emails to resolve any issues. Our Customer Success manager has gone above and beyond to help us make the most of the software.
What do you dislike about the product?
Iterable has a few surface level bugs that require workarounds. Duplicating campaigns too many times can insert the wrong links into campaigns. There are also some areas where the software doesn't seem to respond to action (e.g. deleting a campaign) until you refresh the page. These are minor, though.
What problems is the product solving and how is that benefiting you?
Iterable allows us to schedule campaigns easily and send them at the best possible time for our users through their send time optimization features. It also gives excellent visibility on key metrics, which has allowed us to make our email process more transparent to the rest of the company. This has enabled us to use email more effectively and dynamically with more teams within the business.
Iterable Review
What do you like best about the product?
The platform is straightforward to use and has a ton of resources to expand your knowledge i.e. iterable academy and iterable rescource dictionary. Unlike any other platform I have worked with, Iterable prides itself on customer feedback, and optimizations are constantly being made from these to improve the experience on the platform.
What do you dislike about the product?
I'd love it if Iterable continues to work on features a customer can access without the support from ENG internally. There are so many new things coming out this year and when it comes to prioritizing internal optimizations, the hours it takes to implement some of these new resources is tough, especially if they are unique to the business and no impact sizing can be added.
What problems is the product solving and how is that benefiting you?
Cross-channel optimizations and communications has helped us improve our user experience. We also have had a ton of success with contact properties that are unique to Iterable such as Brand Affinity! The evolution of the platform is very exciting as new channels and AI features roll-out that I know will make a huge impact on the way we speak to our patients.
Iterable is the best!
What do you like best about the product?
I've used 5 ESPs so far in my career, and Iterable is by far the easiest to use and most robust option out there. The team is also very supportive and knowledgeable. Highly recommend!
What do you dislike about the product?
I have no bad things to say about Iterable.
What problems is the product solving and how is that benefiting you?
Iterable helps us manage E2E lifecycle automation for our customers.
Iterable is solution oriented and transparent.
What do you like best about the product?
My team reports only positive things about Iterable's functionality. I, however, can judge Iterable mainly on their ability to understand and adapt to my business needs. As a manager, I value longstanding relationships with vendors. I value relationships where both sides respect and understand each other's needs. Iterable is such a partner to me. When I explained why my business needs changed, Michelle Novak and Ray Moquet found the perfect solution for us, which made me agree to extend our relationship with Iterable beyond the end of our contract.
Furthermore, we will evaluate if Iterable could be the right partner in our other ventures. Finding the correct ESP is difficult these days. I have lost a lot of money making the wrong decisions. Iterable is the right partner, so this will not happen again.
Furthermore, we will evaluate if Iterable could be the right partner in our other ventures. Finding the correct ESP is difficult these days. I have lost a lot of money making the wrong decisions. Iterable is the right partner, so this will not happen again.
What do you dislike about the product?
To this point, there is nothing negative that I can report about Iterable.
What problems is the product solving and how is that benefiting you?
Iterable enables us to target the right customers at the right time. We can reduce our opportunity costs drastically by tailor-made messaging. Also, Iterable makes sure that our messaging reaches the client's inbox. deliverability used to be our Achilles heel but not anymore.
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