Iterable
IterableExternal reviews
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Unified Marketing Platform with Room for Enhanced Insights
What do you like best about the product?
I like that Iterable allows us to use one platform for reaching our customers through email. The initial setup was easy. Also, I have used it for the last 2 years, and it serves a company with 3,000 people.
What do you dislike about the product?
I’m not sure, I’d like better insights at a campaign level
What problems is the product solving and how is that benefiting you?
I use Iterable for marketing email deployments, increasing engagement and retention. It allows us one platform for reaching our customers through email.
Email Campaign and SmartIngest Work Great for My Needs
What do you like best about the product?
Email Campaign is pretty good, and SmartIngest is good too. Overall, they both work well for what I need.
What do you dislike about the product?
The UI is confusing, and I think it could have been simpler and more straightforward to use.
What problems is the product solving and how is that benefiting you?
Iterable has been solving campaign marketing pretty effectively.
Effortless Communication Management with Powerful Tools
What do you like best about the product?
I like how easy Iterable is to use, but also how powerful it is. I can build anything I wish with the tools provided. I find all the tools very easy to use, from initial setup to any situation that the marketing team may throw at us. I also enjoy how Iterable continues to build on their suite of products incorporating AI, especially.
What do you dislike about the product?
There are always future updates that I look forward to. Specifically in managing data and fields and how we can best incorporate that into our campaigns.
What problems is the product solving and how is that benefiting you?
Iterable keeps all my communications and their metrics in one place, allowing me to iterate and set up experimentations quickly and efficiently.
Easy to Use with Excellent Customer Support
What do you like best about the product?
I like how easy Iterable is to use! The customer service is great; they are quick to help.
What do you dislike about the product?
the image uploader
What problems is the product solving and how is that benefiting you?
I use Iterable to reach out to venue guests about new shows and important updates. It's easy to use and has great customer service that responds quickly.
Iterable: Easy Campaigns, Outstanding Flexibility
What do you like best about the product?
I love how Iterable makes it super easy to stand up email and SMS campaigns without needing to rely on our production or engineering teams. Its ease of use is a major plus for me. We have a fantastic customer success partner at Iterable, Tracy, who truly understands our business and product, and partners with us in an extraordinary way. This level of partnership is both unusual and amazing. Journey creation is a standout feature for me. Moreover, switching to Iterable from Responsys and our homegrown platform was a great decision as Iterable is way ahead in terms of stability, reliability, and flexibility. It allows us to set up tests, change journeys, or update email copies on the fly, which we couldn't do with our previous systems.
What do you dislike about the product?
It's been tough to land on the right tech support partner.
What problems is the product solving and how is that benefiting you?
Iterable makes it easy to create and modify email/SMS campaigns without tech team dependency. It's reliable and flexible, unlike our previous platforms, allowing us to set up tests and updates swiftly.
Excellent Project Customization and Strong Data Housing
What do you like best about the product?
Customization per project & data housing capabilities
What do you dislike about the product?
Unable to edit lists unless uploading a new CSV, dev heavy in certain areas
What problems is the product solving and how is that benefiting you?
CRM solution; merging our email & SMS audience lists & creating positive & cohesive customer journeys
Effortless Marketing Automation, A Perfect Fit
What do you like best about the product?
I like reporting for specific launch dates and target KPI features in Iterable, which help us market more efficiently and create new channels for marketing enhancements. I find the platform's reporting, specific targeting, and simple journey builds valuable, as well as the SMS channel coverage. Additionally, the initial setup of Iterable was pretty easy, and it was well worth the transition. Everything is good so far; I have no complaints.
What do you dislike about the product?
N/A
What problems is the product solving and how is that benefiting you?
Iterable helps with reporting, specific targeting, and simple journey builds. It covers SMS channel needs and allows us to market more efficiently and create new channels for marketing enhancements.
Effortless Customization and Stellar Support
What do you like best about the product?
I use the journey builder to create custom journeys for users based on specific actions and events. I like the easy customer interface, which makes everything straightforward. The customer service team is wonderful, always providing excellent support. Iterable's ability to scale quickly was a key factor for my team switching from Salesforce. Also, the initial setup of Iterable was easy.
What do you dislike about the product?
Some feature requests take forever to get in the queue
What problems is the product solving and how is that benefiting you?
I use Iterable's journey builder to create custom user journeys based on actions and events, offering an easy customer interface. It allows us to scale quickly after switching from Salesforce.
AI-Powered, User-Friendly Journeys That Accelerate Our Marketing Growth
What do you like best about the product?
It has been amazing as we grow out our customer marketing program. With all the embedded ai components, we have been able to build and iterate on journeys at a pace unavailable to us before. It’s very user friendly and continues to provide updates that really show how focused the tool is on staying on top of marketing trends, and growing with the times.
What do you dislike about the product?
Previously, the main issue for us was not being able to delete fields. However, we’ve already gotten a sneak peek at what’s coming next, and it looks like a major improvement for our team.
What problems is the product solving and how is that benefiting you?
Personalization! It’s on us to continue to build out the collections in our catalog so that we can fine tune even more what we are sending to users, and when. Iterable has really opened up this possibility for us, which has been exciting!
Timely AI Features That Keep Getting Better
What do you like best about the product?
the way AI features are being built into the platform at the right time
What do you dislike about the product?
organization could be better but is improving! (folders, renaming, etc)
What problems is the product solving and how is that benefiting you?
making it easy to quickly personalize and segment messaging to reach small targeted groups at the right time
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