Iterable
IterableExternal reviews
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Robust marketing automation platform with an active roadmap and stellar support
What do you like best about the product?
First and foremost, Iterable's premium support via Slack is some of the best support I've ever received from a vendor. Secondly, this platform honors its name - Iterable's product development team really is constantly 'iterating' on this platform and improving it at a pace that is almost challenging to keep up with. As a whole, this tool lets us accomplish particularly custom journeys via filtering that limits our dependence on our own engineering team. Overall very satisfied with the product.
What do you dislike about the product?
Reporting is powerful but clunky/doesn't answer all of our questions and we ultimately just refer to connected data in Looker. Could also use an alerting interface given how massive the processes are that we run out of this tool.
What problems is the product solving and how is that benefiting you?
Iterable helps us automate over 500 campaigns via 175+ automated journeys across email, push, SMS and in-app channels to consumer and partner audiences. It supports our hyper-personalized dynamic content needs.
Great platform supported by great people
What do you like best about the product?
The scalable and reliable performance of the system. The extensive nature of their features. Their support team is incredibly good too.
What do you dislike about the product?
That's a hard one because I like everything about them. I guess there's room for improvement in their UI (which is still good). They're improving it all the time, so this is only a point in time.
What problems is the product solving and how is that benefiting you?
Deep customer engagement on mobile and web. Prospective customer engagement as well.
Iterable Ease
What do you like best about the product?
Iterable has a helpdesk available at your fingertips. Every question I have ever had has been answered immediately by an actual human, not a bot. Our account holder, Lakenya, is available via email and Zoom meetings whenever I can hop on with him. Other marketing platforms do not come close to the level of customer service that Iterable provides.
What do you dislike about the product?
Nothing. I am lucky to work for a company that utilizes Iterable as our cross-channel marketing platform.
What problems is the product solving and how is that benefiting you?
Iterable unifies our member's data across channels in real-time. Through Iterable we can leverage real-time user, demographic, behavioral and custom event data to trigger individualized messaging and campaigns instantly.
Highly recommended!
What do you like best about the product?
Iterable is the most intuitive tool I've ever used. I highly appreciate the easy way you can segment your campaigns. Moreover, you can report most useful KPI's in 1 minute.
What do you dislike about the product?
I can't write any downside of using Iterable
What problems is the product solving and how is that benefiting you?
Iterable help us to know best time to send our campaigns and to automatize all the journeys so that we can save time and money.
Iterable is a good platform to send communications to our data base and has a good segmentation
What do you like best about the product?
The easy set up to create strategies and can segmentate
What do you dislike about the product?
For the moment, we can't create a dashboard to know how much users we can impact after opt-in split by country /and opt-in (push /email)
What problems is the product solving and how is that benefiting you?
Iterable is really good at solving problems. When we have a problem, we chat iterable and got the answer by chat or email the same day
VERY powerful
What do you like best about the product?
SO many things! It is so incredibly powerful from email creation and specialization to data and analytics. My favourite part is how I can use the merge parameters to customize content to target many different sections of my audience all from one email.
What do you dislike about the product?
This is not really a 'dislike' but there are so many different aspects of iterable that I don't know or utilize all of iterables functions and features.
What problems is the product solving and how is that benefiting you?
iterable handles ALL of the emails for my company whether they be internal or external emails. They do everything I ever think up and more.
Great knowledgable ESP
What do you like best about the product?
The support team and our rep are extremely responsive and helpful without making you feel moronic. The updates to the platform have made creating comms extremely fast and easy to preview, proof, and get quick feedback on. Our onboarding was by far the best onboarding I've experienced in my career. Our onboarding specialist was incredibly helpful and accessible via email and a private Slack Channel which helped me and our Engineers communicate quickly and get us up and running. I do love the data capabilities with Iterable and how customized the user data can be (pretty much anything you can dream in order to dynamically create comms). Reporting has a great UX and is easily shareable via downloading.
What do you dislike about the product?
No Salesforce integration or built-in comms preference center (even a basic version) is a bit of a bummer. Yes, there are integrations, but they are fairly annoying extra steps.
What problems is the product solving and how is that benefiting you?
We have to send specific comms to specific users (B2B and B2C and D2C) and the ability to create lists and segments based on specific data criteria we import and Iterable provides is extremely helpful in error-proofing our automations/Journeys. The fact that we push in our data via the API is important while being able to customize the user data helps us keep comms accurate. We've also integrated a direct mail partner and that set on Iterable's end was very simple. On top of each user type needing specific comms, some of our comms are also whitelabeled and the Snippets come in as a savior to make sure appropriate logos, URLs, etc are as they should in each email but editable in one spot.
Great platform for email and Push Notifications and the Onboarding Support is great!
What do you like best about the product?
Easy to use platform. Creating Journeys (Workflows) is easy for both push notifications and email. The onboarding support was excellent and helped us ensure we reached all the technical implementation and began to execute.
What do you dislike about the product?
The Template tool is good but could be better. Making fine-tuning adjustments was a bit cumbersome to ensure everything was rendering properly.
After onboarding, customer support is generally via email unless you pay for a higher tier. This is not sufficient in some circumstances and was frustrating.
After onboarding, customer support is generally via email unless you pay for a higher tier. This is not sufficient in some circumstances and was frustrating.
What problems is the product solving and how is that benefiting you?
Marketing Automation for email and push notifications
Best tool for CRM!
What do you like best about the product?
The support center! They answer very fast, and they're accommodating. They always give you an answer, which significantly helps with your daily tasks.
Also, constant updates! I love that from the Iterable team!!
Also, constant updates! I love that from the Iterable team!!
What do you dislike about the product?
Sometimes it takes a lot to charge the screen on my computer, and it makes your day slow. Not always happening, but it might be another way to optimize their charging screens.
What problems is the product solving and how is that benefiting you?
Developing a relationship with our customers in all the steps of their lifecycle with us. It allows us to create personalized messages, so they feel they don't only offer them a service, but they feel listened to.
I have loved working with Iterable! Their customer service is fast, attentive, and amazing!
What do you like best about the product?
Iterable has amazing training videos, modules, and live training courses you can take to stay updated on features and updates. So thankful for their resoures!
What do you dislike about the product?
It would be nice to see more in-depth features become available for Push Messages.
What problems is the product solving and how is that benefiting you?
STO and the entire Predictive Goals initiative are fantastic.
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