Iterable
IterableExternal reviews
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Intuitive user interface, solid customer service
What do you like best about the product?
Overall iterable has served us well at Hipcamp. Previously I've used Braze, Mailchimp and Hubspot and Iterable was very easy to pick up. Additionally Mike our account manager has been awesome! Very responsive and helpful.
What do you dislike about the product?
As a marketer I wish I was more autonomous with things like setting up custom events. It'd also be great to have machine learning pick the best comms to send to users and when, though sounds like y'all are moving in that direction after hearing from your SVP, Product. Also creatively, there are often blockers with fonts, dark mode etc-- so better optimizing creative for the users domain would be helpful.
What problems is the product solving and how is that benefiting you?
It's an extension of the product for things like trip communications, cancellations, modifications etc.
Introduces our new users to the product, inspires them to book, and brings them back again. Drives substantial growth!
Introduces our new users to the product, inspires them to book, and brings them back again. Drives substantial growth!
Solid software, works well for what we need
What do you like best about the product?
Their mission and people are very helping in resolving issues
What do you dislike about the product?
They've had a few outages this year that wasn't helping our business
What problems is the product solving and how is that benefiting you?
SMS and email
Good Experience
What do you like best about the product?
I think the tools in the platform are pretty self-explanatory and easy to use.
What do you dislike about the product?
Reporting is often not very clean when you export it into a CSV. Could be some improvements within the Reporting tool.
What problems is the product solving and how is that benefiting you?
Iterable sends our triggered journeys and BAU email templates blasts - its quick, efficient and easy for our team members to use.
Easy to set up and learn how to use, great capabilities, but limited flexibility with data export
What do you like best about the product?
Very quick to onboard and learn how to use
What do you dislike about the product?
They do not make it easy to export data around campaigns and journeys to build our own performance dashboards
What problems is the product solving and how is that benefiting you?
they let us send out automated campaigns on email and push to our users
Extended personalization at scale
What do you like best about the product?
We set out to find an ESP that would allow us to leverage a large amount of data and to create a personalized experience for users. Iterable's tools enable us to do that through programmatic interfaces, which creates a lot of efficiency.
What do you dislike about the product?
Because there's a lot of complexity available, the UI for building emails can be less than intuitive, especially when attempting to test dynamic elements.
What problems is the product solving and how is that benefiting you?
Iterable helps us deliver content that's tailored to each of our users.
Highly customizable email tool to help grow your business!
What do you like best about the product?
Iterable is very user-friendly and customizable based on your company's unique needs. I can proactively plan email campaigns while having the flexibility to make changes quickly and in real time.
What do you dislike about the product?
I think the UX could be improved to help simplify and clean up tiles and logic within email journeys.
What problems is the product solving and how is that benefiting you?
Iterable is solving our need for email marketing to convert users into customers, share information with customers and promote our services. Using iterable, we can add logic to customize each user's experience.
Great tool, incredible support!
What do you like best about the product?
I have loved the flexibility of the tool itself and the functionality within workflows and campaigns. Our CSM Gigi is incredible and has been so supportive to this day (we've been using the tool for over a year now). The integration/API abilities are fantastic, we are able to send data points from across the business and third party tools to make highly intellegent workflows.
What do you dislike about the product?
While Iterable has some very helpful reporting, I think there are a few ways that this reporting could go even deeper and be a bit more clear from a high level workflow.
What problems is the product solving and how is that benefiting you?
It allows us to trigger different transactional and marketing workflows based on actions in our product and third party tools such as Stripe. We previously required a number of automations and workflows in our ticketing system which created a lot of additional work and follow up for our team. Iterable has helped streamline this.
Had a fantastic experience, with some room for improvement
What do you like best about the product?
Fantastic support, fantastic implementation process, very collaborative alongside the teams that I work with, and very responsive to our support. On top of a user-friendly platform.
What do you dislike about the product?
There's still some room to grow for Iterable, especially in regard to its analytics platform, which is fantastic nonetheless, but requires a lot of manual work to operate.
What problems is the product solving and how is that benefiting you?
At its core Iterable is a growth platform which has helped to be a central source for user information, while at the same time being a CRM system for us to send out emails, SMS, notifications, etc.
Powerful Product, Hands-On Implementation, Significant Cost Saver
What do you like best about the product?
Iterable has reduced the development cost of our company significantly. It gives power over our communications to our Product & Marketing teams, allowing us to focus on what keeps us competitive and differentiating ourselves from the market. The implementation team went above and beyond to understand our use cases and ensure we were set up for success.
What do you dislike about the product?
Iterable's push notification infrastructure is quite outdated, making it difficult for us to integrate.
What problems is the product solving and how is that benefiting you?
Iterable helped us automate all of our student-facing communications, from onboarding emails to various activation campaigns. This saved us developer time and allowed us to experiment with what communication resonates most successfully with our student audience.
Overall Great Experience!
What do you like best about the product?
The platform is pretty intuitive! It's easy to build campaigns/flows and segment audiences, and I like that the data dashboard is customizable. The Iterable team is responsive and helpful with troubleshooting issues and presenting new platform improvements (which happen all the time).
What do you dislike about the product?
The platform can be very sensitive to minor things i.e. links in emails must have https or else tracking doesn't work, incorrectly capitalizing a letter in a field name can make it unrecognizable to the system, etc.
What problems is the product solving and how is that benefiting you?
We have low repeatability, and emailing is one of our top ways of getting customers back in our doors! It's helpful to communicate with guests about new experiences, promos, local events, etc.
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