Iterable
IterableExternal reviews
821 reviews
from
and
External reviews are not included in the AWS star rating for the product.
My review of Iterable
What do you like best about the product?
Lots of flexibility and customization, way better than previous solution
What do you dislike about the product?
can't use dynamic lists to trigger journeys
What problems is the product solving and how is that benefiting you?
We're able to segment our customer base more deeply than our previous solution
Best in class platform with excellent customer care
What do you like best about the product?
Iterable's segmentation tool is unmatched. The capabilities it provides to better understand user behavior are remarkable. Customer care is top-notch and always step in quickly when issues arise.
What do you dislike about the product?
The new update to UX drastically slows down an operator's ability to ship and edit campaigns. They introduced far too much friction to do the same thing as before. It seems the friction was intended to safeguard some parts of the software, but to more experienced operators, that slowdown has complicated workflows and efficiency greatly.
What problems is the product solving and how is that benefiting you?
Iterable serves as a clean and simple platform that nearly anyone can use. In a large business with ever-changing prios, the ability to onboard people and get them sending in a matter of weeks is critical.
Essential Tool!
What do you like best about the product?
Iterable is so essential for our marketing team! We use it whenever we need to send bulk emails to our customers, and it really helps streamline the workflow. The interface, the editing features, everything really, is just easy to use and very intuitive.
What do you dislike about the product?
I can't really think of anything I would say that I dislike about Iterable. However, if I had to think of something, then I would say that there are often too many changes/updates. So, it could get confusing sometimes if a new update gets applied, and the interface changes. But, in the long run, updates and changes I suppose are needed to help better serve users.
What problems is the product solving and how is that benefiting you?
Iterable allows our team to send out mass emails to our customers. The editing tools and preview tools are so easy to use, so this makes our workflow more efficient. We are also able to keep track and monitor the performances and stats for email campaigns.
Fairly east to use + completely customizable
What do you like best about the product?
You can customize the experience almost to unlimited capability.
What do you dislike about the product?
Not as many out of the box solutions as platforms with more prebuilt templates.
What problems is the product solving and how is that benefiting you?
Retention and driving busienss revenue.
Highly recommend Iterable to other email marketers, best in the industry!
What do you like best about the product?
The support team is amazing! They are always there to answer any of my questions and will take the time to review/source the correct solution. Also, the team is amazing at accommodating personalization on our account.
What do you dislike about the product?
At the moment, not happy about the new editor that will be implemented.
What problems is the product solving and how is that benefiting you?
Iterable is our one-stop shop for our marketing solution: push notifications, ad-hoc emails, workflows, and SMS.
Cutting edge tech + great CS=huge win
What do you like best about the product?
Iterable is constantly adapting to new trends, which is huge. The UI is relatively easy to use, and the product team is always receptive to suggestions from our team.
What do you dislike about the product?
If you don't keep clean lists MAU counts will add up fast, and the UI can take a bit getting used to.
What problems is the product solving and how is that benefiting you?
Iterable makes sending emails a breeze. From segmentation to analysis, everything can be done in the platform. Excited for the expansion into AI!
Easy to learn platform, excellent support team!
What do you like best about the product?
I like the fact that Iterable is easy to learn, and has a chat function on the site. We also have a great support team who helps us with our questions.
What do you dislike about the product?
I am not the biggest fan of the new template experience rolling out next month.
What problems is the product solving and how is that benefiting you?
Iterable helps us to streamline our email and push building process which helps us keep our process organized.
Always my first recommendation
What do you like best about the product?
The tool truly empowers the marketer to take the reigns of their Lifecycle Marketing program. It's flexible and I rarely run into scenarios where we aren't able to do something - almost anything is possible one way or another. Also I love that you can have a multi-channel strategy all within the same tool
What do you dislike about the product?
I think there are some challenges regarding Catalog syncing and ease of use for our engineering team to maximize the benefits of that feature. Also, sometimes UI changes are unexpected and require a bit of a learning curve which is (minorly) disruptive.
What problems is the product solving and how is that benefiting you?
Adding more ways for my team to be flexible and creative in solving problems. I love that we can get hacky, and many of the releases stay on theme of empowering the marketer.
Iterable is the best
What do you like best about the product?
Easy to use, full of features, and has great modern tools. Segmentation and workflows are especially powerful. Iterable is also fast and has great backend capabilities.
What do you dislike about the product?
Reporting can use some work. The good thing, however is Iterable has a plug-in to the backend to many BI tools. This is my preferred method of doing data analytics.
What problems is the product solving and how is that benefiting you?
Having a robust tool that allows us to communicate to all our customers efficiently and effectively. Iterable also provides a lot of flexibility to custom-design campaigns.
Helps connect with users effectively
What do you like best about the product?
Iterable allows our team to effectively manage our user database, and create effective communications to increase engagement with our app. They are always willing to listen to feedback for improvements. Our CSM Stephanie is constantly going above and beyond in our needs, and helps us use the tool to its maximum potential.
What do you dislike about the product?
There are great improvements to the UX being actively implemented in stages. While this is great, there are sometimes areas where the UX does not match up between different areas of the software. However, the changes to tend to improve our workflows.
What problems is the product solving and how is that benefiting you?
Effectively knowing which users would qualify for communications for different paths in their journey, and setting up workflows to target these users through different channels.
showing 211 - 220