Iterable
IterableExternal reviews
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Iterable is innovative and support is unmatched
What do you like best about the product?
What I like the most about Iterable is:
1. Our CSM, Robyn Mucasey. No matter the time or amount of emails, she always gets back to me with a thorough explanation! She makes the effort to lay out and share examples of solutions for us and she always keeps us up-to-date with the latest Iterable developments + provides use cases of how they might be helpful to us.
2. Iterable is always innovating! In the beginning, some of the tools seemed relatively limited but they've updated the experience to be more user-friendly and listen to their customer's suggestions and implement them. They've updated their workflows to include hold triggers, tile sets, sending users to other journeys based on criteria, etc. Any time we share a suggestion with Iterable, it seems like it comes to life in a relatively timely manner.
3. Customer support - sometimes it's hit or miss but for the most part, they help work through problems with you which I couldn't appreciate more. I feel like I'm working in a team that understands my end goal and helps me get there.
1. Our CSM, Robyn Mucasey. No matter the time or amount of emails, she always gets back to me with a thorough explanation! She makes the effort to lay out and share examples of solutions for us and she always keeps us up-to-date with the latest Iterable developments + provides use cases of how they might be helpful to us.
2. Iterable is always innovating! In the beginning, some of the tools seemed relatively limited but they've updated the experience to be more user-friendly and listen to their customer's suggestions and implement them. They've updated their workflows to include hold triggers, tile sets, sending users to other journeys based on criteria, etc. Any time we share a suggestion with Iterable, it seems like it comes to life in a relatively timely manner.
3. Customer support - sometimes it's hit or miss but for the most part, they help work through problems with you which I couldn't appreciate more. I feel like I'm working in a team that understands my end goal and helps me get there.
What do you dislike about the product?
1. I think some of the reporting is limited - although there's lots of data, the lack of graphics makes it less actionable and slightly confusing. You can select a workflow to measure but it breaks it down by campaign rather than looking at it as a whole.
2. The hold tiles have a 30-day limit which is limiting.
2. The hold tiles have a 30-day limit which is limiting.
What problems is the product solving and how is that benefiting you?
Iterable allows us to build comprehensive abandoned cart, post-abandoned cart, and promotional campaigns. Additionally, using the segmentation logic we're able to create upsell drips for behind-the-wheel driving, similar products, etc.
Friendly UI, knowledgeable and resourceful reps, responsive and helpful global support!
What do you like best about the product?
UI is user-friendly, and creating audience segmentation/lists is intuitive, especially getting an estimated count immediately! Both customer service reps and online customer support are very knowledgeable, resourceful, and helpful, whether it's looking into specific account details, providing FAQ articles, or querying data from the backend. In addition, love that the support team is global and works around the clock, I feel like I've gotten close to a few of them and love their attitude, energy, and care.
What do you dislike about the product?
Although functional, there are times where I wish Iterable had more powerful and useful features, such as a more reliable way to preview emails in different clients, browsers, and devices or more ways to manipulate and analyze campaign metrics. Some of the journey and campaign design could benefit from more granular options/tiles as well, as it seems like there's been times where I'm looking for a workaround instead of using a feature the way it was intended.
What problems is the product solving and how is that benefiting you?
Iterable is a centralized platform for us to maintain customer/member data so we can communicate with them across multiple channels. Although we're primarily using the email channel with a hint of SMS right now, our marketing strategy is looking to expand into more of SMS, push, and in-app.
Strava Ops Manager Review
What do you like best about the product?
Iterable has a super intuitive UI -- I am about to launch a self-service tool for our non-technical marketers and feel confident that they'll be able to navigate Iterable's campaign builder and WYSIWYG tool.
What do you dislike about the product?
Iterable outages and downtime are not always proactively communicated and when something breaks with Iterable or our data pipeline, the process of triaging, understanding what's wrong, and implementing a fix can be rough.
What problems is the product solving and how is that benefiting you?
Iterable helps us manage complex automation and personalized workflows across different business needs, lifecycle states, and user preferences.
A partnership you won't regret
What do you like best about the product?
Without a doubt, the teams that I've worked with. This is my second opportunity as an Iterable client. Whether it's sales, implementation, or working with the CS team, I've generally experienced wonderful partnerships that' have helped to improve our usage of Iterable's tools to scale our business goals.
What do you dislike about the product?
Speed of response with standard support could be improved. But I appreciate the effort to really dive into the problem statement and provide helpful workarounds where needed.
What problems is the product solving and how is that benefiting you?
Scaling lifecycle journeys for our various personas along with issuing out timely messages and notifications to our end users.
Great product!
What do you like best about the product?
I love that it's easy to create and visualize journeys! The tiles make each step very intuitive and there is always product support when I need it! Additionally, if you need to customize a campaign within a journey, that;s also very easy!
What do you dislike about the product?
I don't love that you cannot easily build landing pages within the suite. This should be a simple page builder/editor just like we have for email, but it makes it hard for the content team bc we have to use a workaround.
What problems is the product solving and how is that benefiting you?
It is solving pushing our customers through the pipeline and lifecycle. We use Iterable for lifecycle marketing to communicate with our customers via email and sending their offers on their homes, which is a key piece of our business!
Great platform, easy to use
What do you like best about the product?
I've been using Iterable for about a year and am overall satisfied with the functionality. The platform is easy to learn, and they have launched a few recent improvements that make it more user-friendly. Any time I have a question, my success manager is very responsive and takes the time to understand my use case so that she can make suggestions.
What do you dislike about the product?
I need our development team to implement things in our instance more than I would like. I'd like to be able to trigger a journey using a contact's entry into a dynamic list, or branch off of calculated fields in workflows, but there are work arounds I've been able to use to get close enough to what I need.
What problems is the product solving and how is that benefiting you?
We're using Iterable for marketing automation for SMS and email journeys. I'm able to connect data using journeys and tag user profiles to reflect actions they're taking on our site and elsewhere.
Associate Director, Growth Platforms
What do you like best about the product?
The customer service is great. We just came off of a migration and the implementation team was top-notch. The speed of the platform and UI is also much better than our old ESP.
What do you dislike about the product?
There are a few feature requests I would like to see in the near future. Foldering of lists and snippets, the ability to track individual links by assigning link names, proofing prefixes, etc. We've also experienced a bit of tech issues when it comes to running list counts, but the support team has been on top of it which is great to see!
What problems is the product solving and how is that benefiting you?
Data in and data out as well as speed with our level of data.
Iterable is very user friendly for marketers
What do you like best about the product?
I really like the ability to connect both in-apps and emails into a journey to create a seamless customer journey for our different products. I'm very excited about the new AI-powered tools and how we can leverage them.
What do you dislike about the product?
I wish there was better integration with more complex organizations. Sometimes it can be difficult figuring out to best way to use Iterable's features with our teams.
What problems is the product solving and how is that benefiting you?
Iterable helps us send email, in-app, and dashboard campaigns.
The best team and platform
What do you like best about the product?
The team members at Iterable are of the highest caliber. They are experts in their field and gave us the support we needed.
What do you dislike about the product?
The platform is super powerful and can do a lot. But only if you're setting it up correctly. If you set up your data correctly the sky is the limit.
What problems is the product solving and how is that benefiting you?
Iterable helps us solve for cross-channel optimization we were currently lacking with individual channels not speaking to one another.
Great experience with Iterable!
What do you like best about the product?
The team has been amazing with helping get up to speed. The product is useful and great for marketers.
What do you dislike about the product?
It's overwhelming at first because it's so much.
What problems is the product solving and how is that benefiting you?
Helping us making sound automations is key to scaling our team. We've increased our volume despite having limited resources.
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