Iterable
IterableExternal reviews
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Iterable Experience
What do you like best about the product?
I like that iterable is the most intuitive email CRM tool that I've used to date. I like that it's easy to simply copy old campaigns and update them with the new subject. It makes it a great platform to use.
What do you dislike about the product?
There are often changes that are made too quickly to the interface so it can be a little difficult from time to time to get used to the interface. Other than that, I find that iterable works great.
What problems is the product solving and how is that benefiting you?
Iterable is solving the issue of having to send multiple individual emails. It allows us at our company to easily submit list, add and update that list, and send emails to multiple customers without much work to do.
Helpful and easy to use
What do you like best about the product?
- The level of customization for messages
- Journeys are helpful for automating campaigns or blasts/popups
- Drag and drop editor makes building campaigns and journeys easy
- Ability to put campaigns and journeys in folders and subfolders helps with organization
- Being able to have a journey as a draft and then publish changes later is helpful in ensuring they can be approved before launching
- There's a sandbox, which is helpful for trying out/testing messages
- Journeys are helpful for automating campaigns or blasts/popups
- Drag and drop editor makes building campaigns and journeys easy
- Ability to put campaigns and journeys in folders and subfolders helps with organization
- Being able to have a journey as a draft and then publish changes later is helpful in ensuring they can be approved before launching
- There's a sandbox, which is helpful for trying out/testing messages
What do you dislike about the product?
- It would be helpful if journeys could be scheduled to start and stop. I don't remember if this was something that could be done previously but I had a difficult time finding this option.
- When you update the template of a campaign to reflect a different design, it resets the entire message and then you have to retype everything. The ability to update/apply a different design/template to a campaign without losing the messaging would be super helpful.
- It would be helpful if the same template designs from the "live" section could be applied in the sandbox. The same templates/designs have to be recreated in the sandbox, which is a hassle.
- When you update the template of a campaign to reflect a different design, it resets the entire message and then you have to retype everything. The ability to update/apply a different design/template to a campaign without losing the messaging would be super helpful.
- It would be helpful if the same template designs from the "live" section could be applied in the sandbox. The same templates/designs have to be recreated in the sandbox, which is a hassle.
What problems is the product solving and how is that benefiting you?
- It helps us send messages to our customers via automation (journey), campaign, and popups. The list builder and different conditions that can be selected are also helpful.
Powerful email marketing tool!
What do you like best about the product?
Iterable is easy and intuitive to use. There is a lot of flexibility with the layout and styles of email templates. The best part of my Iterable experience was the friendly and helpful customer support!
What do you dislike about the product?
It does not include the customer management capabilities of other platforms. This sometimes made it complicated to manage customer lists for sending targeted emails.
What problems is the product solving and how is that benefiting you?
It's an out-of-the-box email platform that people across any organization can use. You don't need to be a pro email marketer to start using the many tools and capabilities in Iterable.
Fantastic technical support
What do you like best about the product?
Iterable is very reliable regarding complex segmentation and journeys to trigger correctly. On top of this, the technical support that is readily available via chat has done wonders for our troubleshooting and learning curves.
What do you dislike about the product?
Iterable needs to make the product easier to use and understand for non-technical users. As it stands, I would say Iterable has the most complex learning curve on the market.
What problems is the product solving and how is that benefiting you?
Iterable helps us use it as an extension of our product. Being able to utilize lots of profile updates, journey webhooks, etc has allowed us to solve a lot of issues with timing for our consumer product.
All you need for the entire user journey.
What do you like best about the product?
Journey Builder. It gives you the ability to build out comprehensive messaging flows across text messaging, email, push notifications, and in-app messaging all in one place. Custom Events is also a really amazing way to track the success of your campaigns.
What do you dislike about the product?
At times, it can be pretty API / technically dependent. It's not a tool that you can plug in and play right away. You really need to nail the implementation to ensure success with it.
What problems is the product solving and how is that benefiting you?
It solves a few: 1. Puts all of our communications across all channels in one place. 2. Conversion tracking - We can't attribute real success metrics to a campaign. 3. A/B testing - Great framework for easily creating experiements
Iterable ESP Review
What do you like best about the product?
Having all of our data in one unified platform and the data is actionable is the most impactful feature.
What do you dislike about the product?
The reporting functionality could be improved throughout all of Iterable. The high level reporting is fine but getting granular can be difficult.
What problems is the product solving and how is that benefiting you?
It is solving the challenge of how we plan, strategize, and execute our omnichannel marketing touchpoints. Everything from email, SMS, to mobile App.
Iterable experience
What do you like best about the product?
I think Iterable has most tools that a marketer would need to run successful campaigns. It's user-friendly and has helpful guardrails to ensure quality and support in campaign building and performance tracking.
What do you dislike about the product?
Iterable is not necessarily beginner-friendly. You must have experience working with a similar marketing platform or have knowledge in coding, logic, back end support, API calling, etc.
What problems is the product solving and how is that benefiting you?
Iterable solves several problems for our business, including: storing customer information and events, segmentation, list creation, analytics, testing, and of course engagement.
Recommend for all your marketing automation needs!
What do you like best about the product?
Constant new & valuable features are being added to keep up with the latest in marketing, and it's easy to design, send, & optimize all your email/SMS campaigns. Working with the Iterable team is also so easy and amazing.
What do you dislike about the product?
Wish the footers/snippets were easy to work with. Sometimes the way it uses coding is confusing & hard to master if you don't know how to do it already. No programs that aren't trigger based. Would be nice to create your own program from scratch.
What problems is the product solving and how is that benefiting you?
They are solving ux issues, and adding new features to keep up with current trends. I'm able to easily report & manage journeys to optimize & improve customer experience.
My use: looking up marketing correspondence for users
What do you like best about the product?
Once logged in, it's easy to enter the "user" email address and see all the correspondence we've had via marketing (we don't use it for correspondence, just marketing emails).
What do you dislike about the product?
It logs me out every single day. I'm not sure why there isn't an option to stay logged in. As well, the newest default screen is some sort of a summary, and it's not useful to me at all. Perhaps there is a default way to see the "history" but that's what I need to use all the time.
What problems is the product solving and how is that benefiting you?
When a user complains that they didn't get a renewal notice, I can look it up and see if they did (normally they did) and show it to them. This aids in conflict resolution when we can show them it was sent.
Iterable customer service has meet all my needs thus far.
What do you like best about the product?
I really enjoy the speed of the support chat.
What do you dislike about the product?
I dislike the user experience for segmentation.
What problems is the product solving and how is that benefiting you?
Iterable is helping me make dynamic content.
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