Iterable
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Iterable review
What do you like best about the product?
The flexibility of building journeys from simple to complex.
What do you dislike about the product?
The classic view went for good. that's it
What problems is the product solving and how is that benefiting you?
Client engagement workflow automation with applications we build.
Recommendations to others considering the product:
It's a good tool have used it for 2 years now I see the improvements based on feedback they get from the user community.
Ease of use, intuitive interface
What do you like best about the product?
Journeys are easy to build with the drag and drop editor. The drag and drop WYSIWYG is great for our use.
What do you dislike about the product?
While editing an email from a Journey, saving that email doesn't update it in the Journey. So, you need to go back to the Journey as well. It's a double up and not doing this can lead to having no changes to a Journey.
What problems is the product solving and how is that benefiting you?
We're keeping our Clients engaged between purchases, and getting good response from them when we have a sales targeted communication. Omnichannel communications built into our Journeys - eDM and DM - are good performers.
5 Stars For Iterable ⭐️
What do you like best about the product?
Iterable is extremely customizable and user-friendly for those unfamiliar with the platform!
What do you dislike about the product?
Minor thing I would change is adding more capabilities for geo-segmenting.
What problems is the product solving and how is that benefiting you?
Currently solving problems by creating flows to assuage concerns, answer common questions and connect with our customers. Definitely have realized just how granular you can get with your flows and customization with Iterable!
Outstanding platform and customer service!
What do you like best about the product?
Iterable had a user-friendly UI and an extremely supportive community. Our CSM and Iterable Support are always quick to respond and provide any help necessary.
What do you dislike about the product?
Nothing comes to mind! Iterable has everything our team needs to succeed currently.
What problems is the product solving and how is that benefiting you?
We are improving conversion rates and maximizing sales through our Iterable campaigns. The experiments feature has taught us a lot about our user segments as we continue to test current strategies and build new strategies.
Just the ESP we needed!
What do you like best about the product?
Over a year ago, we replaced SailThru with Iterable and couldn't be happier with that decision. Aside from the vast improvement in personalization and automation, one of my favorite features is the ease of integration with other 3rd party platforms through API calls or web hooks. This has allowed us to reach disengaged or unsubscribed email users across social media and direct mail.
What do you dislike about the product?
One of the biggest challenges that we face is the level of support. Often we're directed to the library or community, which are great resources for the basics but rarely have examples of the use cases we're trying to build or solve for.
What problems is the product solving and how is that benefiting you?
We utilize Iterable to drive customer retention and revenue. It has allowed us to spend less time creating new campaigns and focus more on automation throughout a customer's lifecycle.
Best email service provider!
What do you like best about the product?
The ease of use of the platform and the expertise and service from the employees. They've really expanded what the platform can do over time and are highly responsive to feature requests and bug reports.
What do you dislike about the product?
I honestly can't think of anything I dislike. Though there are occasional bugs, they are often fixed or that part of the platform is improved in a timely manner. I will say as they've grown what the platform can do there have been more bugs.
What problems is the product solving and how is that benefiting you?
Iterable has seriously helped us scale and personalize our drip campaigns and multiply our email revenue in less than a year. The WYSIWYG email builder is incredibly simple to use, has many features that other platforms do not, and the load/wait times are sooo much quicker than what I've experienced on other platforms. It even supports light photo editing (resizing, cropping, etc.) within the platform so less need to photoshop for quick and easy adjustments. Being able to do SMS fromt he same platform as email is also a big cost and effort saver.
Recommendations to others considering the product:
Don't wait. Move to iterable and scale your email program with a professional, top-notch, easy-to-use platform supported by a knowledgable, professional, helpful, and kind team behind it.
Powerful Marketing Automation
What do you like best about the product?
Although Iterable is a very powerful marketing automation tool, it is relatively simple to use. The Iterable team is there every step of the way to ensure that you have a smooth implementation and that you are using the software to its full potential after implementation. I haven't encountered a kinder and more knowledgeable team than the Iterable team!
What do you dislike about the product?
The only thing that would make Iterable even better would be a universal exit trigger for workflows so that you don't have to create the exit trigger/filter node repeatedly in the workflow builder.
What problems is the product solving and how is that benefiting you?
With the email service provider that we used before Iterable, we were facing many limitations with the segmentation of our audience. We were truly unable to send the proper communications to the right segment of our audience. Now, we can segment our audience appropriately, set up multi-step workflows that are more sophisticated than previous marketing campaigns, and save hours each week.
Recommendations to others considering the product:
If you know that you aren't getting the most out of your current email service provider and aren't delivering the right message to the right segments, don't hesitate to switch to Iterable!
Great idea to switch to Iterable!
What do you like best about the product?
It doesn't take a programmer to get the most out of Iterable. It's all very intuitive, yet powerful. They are constantly updating the product to make it better, and listen to user feedback. In most areas, it is the best ESP I have used, from design to workflows to lists and segmentation. Our engineers state they love the detailed documentation. We get proper attention from our account rep and everyone else at every step of the journey from demos to sale to onboarding. They employ a good crew over there.
What do you dislike about the product?
We have encountered a few bugs, nothing overly critical. We have had campaigns or workflows inexplicably revert to an older version before sending a couple times. I have a wishlist of improvements like a global exit criteria for workflows and the ability to make edits to live experiments, but in those cases they have a great forum for that where real Product employees are seeing these and taking them into account. Overall the cons of Iterable are vastly outweighed by the pros.
What problems is the product solving and how is that benefiting you?
We are currently using Iterable only to manage our email program. We switched in November 2020 and immediately realized its benefits over our previous ESP. Virtually every imaginable task became quicker, easier, and more intuitive, from designing a campaign to forming an audience to building a complex workflow with many steps. The ability to work efficiently has helped our business grow.
An improvement in time-management
What do you like best about the product?
I like the fact that:
- You have all localized templates in the same template
- Snippets are easy to set up and makes your life easier
- Handlebars allows it to personalize the email content to reflect your consumers' preferences, etc..
- You have all localized templates in the same template
- Snippets are easy to set up and makes your life easier
- Handlebars allows it to personalize the email content to reflect your consumers' preferences, etc..
What do you dislike about the product?
I dislike that:
- There is the need to add the time difference in a workflow for countries outside of the US
- There is the need to add the time difference in a workflow for countries outside of the US
What problems is the product solving and how is that benefiting you?
We tested out our abandoned cart email, and Iterable resolved some technical blockers so that we finally launched this recurring campaign.
Iterable is a stable cross channel platform which is a nice option for ecommerce.
What do you like best about the product?
The segmentation feature can wrap up audiences easily.
What do you dislike about the product?
The dashboard of the automation page - I'd like to have all active projects displayed on the top by sorting out the condition.
What problems is the product solving and how is that benefiting you?
Saving time by using automation journey to recur campaigns.
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