Iterable
IterableExternal reviews
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Marketing Campaigns made easier using Iterable
What do you like best about the product?
The key features of Iterable, which creates an edge over other products, are
1. Rich online documentation.
2. Iterable is very user-friendly when creating an email or mobile push messages.
3. Integration with 3rd party softwares like Segment and custom email proxy is a plus.
4. Very prompt and responsive support team.
1. Rich online documentation.
2. Iterable is very user-friendly when creating an email or mobile push messages.
3. Integration with 3rd party softwares like Segment and custom email proxy is a plus.
4. Very prompt and responsive support team.
What do you dislike about the product?
As of now I don't have any point to dislike the product.
What problems is the product solving and how is that benefiting you?
We were using an in-house, custom-built marketing tool, which was not so intuitive and did not provide features for reporting, analytics tracking etc. There was a lot of dependency on the development team(s) to understand the tool's functioning.
The documentation level and time spent updating with every enhancement were too high.
Iterable helped us to overcome the problems being faced with custom tool.
The documentation level and time spent updating with every enhancement were too high.
Iterable helped us to overcome the problems being faced with custom tool.
Straightforward and robust MA solution
What do you like best about the product?
Overall, very easy to learn and use. Solid functionality and customization for all our marketing automation needs. The open API infrastructure helps with system transparaency and the ability to see everything that is occuring in our platform and connect to other, external platforms. Support is very responsive and always willing to jump in to find work arounds or innovative solutions for anything not directly out of the box.
What do you dislike about the product?
Built-in reporting is a bit lacking, especially at system-level and data hygiene needs. We also find aggregate system reporting a bit circuitous, but Iterable is continually improving functionality and interface. While the open API allows for custome integrations, not having out of the box connections to major other platforms adds a layer of complexity in looking at 3rd party connectors or leaning on our engineering team to build connections.
What problems is the product solving and how is that benefiting you?
Automating messaging out to all customers and partners based on activity is crucial for our business model. Platform integrations help reduce manual intervention and increases efficiency and productivity across our team.
A Great & Easy to Use Platform
What do you like best about the product?
Iterable is a great platform that allows me to accomplish personalization and dynamic campaigns with little lift. They are also incredibly responsive when it comes to future improvements which makes me excited for what this platform will bring in 2023.
What do you dislike about the product?
Sometimes Iterable can glitch at times and not load campaigns which can be frustrating when I am in the thick of campaign building, but the Iterable team is usually very responsive and helpful when it comes to this error.
What problems is the product solving and how is that benefiting you?
Iterable makes it so my organization is able to communicate with our users in a personalized and quick way. With their platform I'm able to execute campaigns easily and without much time invested.
Iterable - perspective from CIO / CISO
What do you like best about the product?
Iterable has been reliable and very communicative since day one. They work with us to get the messaging out there and ensure it's the message we intend. They are also very knowledgeable and helpful with deliverability and support.
They also take security very seriously and have worked with us to achieve full PCI Compliance.
They also take security very seriously and have worked with us to achieve full PCI Compliance.
What do you dislike about the product?
The onboarding process seemed to take a long time, longer than I anticipated.
What problems is the product solving and how is that benefiting you?
Email list hygiene and deliverability are the two huge problems I've benefited from. Having a team of knowledgeable experts and a platform like Iterables have been beneficial.
Iterable has been a great partner for NBC TVE
What do you like best about the product?
The folks are friendly, helpful, and prioritize our needs
What do you dislike about the product?
No strong "dislikes" per say, looking forward to working with the Iterable team to improve the platform and the experience for marketing ops folks
What problems is the product solving and how is that benefiting you?
Adding additional functionality & channels for us to explore, creating id-based projects for us to migrate into
Great software, great support team!
What do you like best about the product?
The support and the easy-to-use interface are great. They are also still heavily investing in the product.
What do you dislike about the product?
The data structure can be a bit hard to set up, maintain and troubleshoot.
What problems is the product solving and how is that benefiting you?
We use it for our CRM system and letting us connect directly with customers.
Iterable Review
What do you like best about the product?
Push notifications (Mobile platform) Integration works the best
What do you dislike about the product?
Haven't explored other features apart from Push Notifications for mobile platforms
What problems is the product solving and how is that benefiting you?
Helps to view the success of notifications delivered to the user. Features like seeing the number of users who opened the notifications help to understand the conversion rate at a high level.
Super powerful and intuitive automation tool
What do you like best about the product?
We can do any segmenting or dynamic sending we want with Iterable. It's much more powerful than any of the basic email marketing tools we've used. Super excited to fully utilize it as we build out all of our automations.
What do you dislike about the product?
Getting started is more complex and expensive than a basic email marketing tool, and I didn't love paying extra for implementation support, but it was necessary.
What problems is the product solving and how is that benefiting you?
Iterable allows us to automate marketing and operational communications at whatever level of granularity we need. The user interface is easy to use and our marketing and other non-technical staff can set up automations without relying on the dev team's help each time.
Powerful and dynamic ESP
What do you like best about the product?
The platform is very user-friendly. Whether you're a seasoned email marketer or new to it, you can get campaigns and emails up and running quickly.
What do you dislike about the product?
Nothing comes to mind right now. Things are working well.
What problems is the product solving and how is that benefiting you?
We use Iterable for a number of clients and their email offerings. We use journeys, lists and segments, simple campaign blasts, and more.
Iterable
What do you like best about the product?
It is easy to navigate and learn the platform. Campaign structures and journey building is excellent, and templates are flexible. Their training studio and support team is fantastic too!
What do you dislike about the product?
Out-of-the-box solutions may not accommodate all needs. Sometimes template edits can lead to buggy experiences. A lot of dev support is required for proper implementation.
What problems is the product solving and how is that benefiting you?
It is our full-stack marketing automation solution for our product. We use it for push, in-app, email, and all marketing comms. It's ease of front-end use and accessibility benefits us greatly.
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