Iterable
IterableExternal reviews
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Excellent platform and excellent customer support
What do you like best about the product?
Ease of use of the dynamic list segmentation tool
What do you dislike about the product?
The folder structure is not easy to use.
What problems is the product solving and how is that benefiting you?
Sending dynamic content in email and push - Catalog allows us to do so now
Recommendations to others considering the product:
New folder structure
One of the best and most extensive communication tools I have experienced
What do you like best about the product?
- Performance. Deliverability speed is outstanding.
- Customer support and success managers. 24/7 support. Always capable of helping us with even more complex problems.
- The possibilities of complex solutions. In contrast to other platforms - Iterable is not limiting and allows us to implement what we want.
- Updates and improvements. Constant growth and feature improvements.
- API and Webhook functionality is top-notch. While building a complex solution - we haven't missed anything.
- Multi-language support.
- Customer support and success managers. 24/7 support. Always capable of helping us with even more complex problems.
- The possibilities of complex solutions. In contrast to other platforms - Iterable is not limiting and allows us to implement what we want.
- Updates and improvements. Constant growth and feature improvements.
- API and Webhook functionality is top-notch. While building a complex solution - we haven't missed anything.
- Multi-language support.
What do you dislike about the product?
- The UI could be a little more modern and compact, but that's something they are working on as we speak (some parts of the UI have already been redesigned).
What problems is the product solving and how is that benefiting you?
- Deliverability speed. Other platforms did not offer anything comparable.
- Creating complex designs and solutions is possible with Iterable.
- Working with Iterable is excellent in terms of communication if you are working in a young company yourself.
- Creating complex designs and solutions is possible with Iterable.
- Working with Iterable is excellent in terms of communication if you are working in a young company yourself.
Recommendations to others considering the product:
Iterable might be a little bit too complex for people who haven't worked with such platforms before.
Easy to use
What do you like best about the product?
Intuitive
Easy to use reporting
Workflows to trigger email campaigns
Expert account manager
Easy to use reporting
Workflows to trigger email campaigns
Expert account manager
What do you dislike about the product?
Nothing really as it ticks all my boxes.
What problems is the product solving and how is that benefiting you?
We are automating a lot more than before via workflows and event triggers.
A super powerful, developer-friendly, marketing automation platform
What do you like best about the product?
I prefer Iterable because it plays great with dev teams. From a robust API integration to intuitive segmentation and workflow design, I know it's going to play nice with my back-end database. The really powerful parts of iterable come with their Data Feed and Catalog features. These features allow you to access custom object information in your marketing campaigns and even filter logic based on some fields.
What do you dislike about the product?
Iterable can be slow if you have a very complex workflow. Their error messaging is also a pain to work with at times. If you have their chat support product, it's usually easy to get answers to your questions, but it is very frustrating otherwise.
What problems is the product solving and how is that benefiting you?
When you need a marketing automation platform to conform to your custom user object fields and complex database, Iterable is the platform to go with. I've found more and more ways to bring in personalization, segmentation, and complex workflow logic with Iterable than any other marketing platform.
Fantastic tool, highly recommend
What do you like best about the product?
Highly customisable data structure, great API support, fantastic analytics and testing tools and very user friendly.
What do you dislike about the product?
Absolutely nothing - it's great. We have no complaints about Iterable.
What problems is the product solving and how is that benefiting you?
We've finally managed to automate large parts of our lifecycle with all of our relevant data in one place.
Great for small teams who want to make a big impact
What do you like best about the product?
- Drag and drop formatting of templates expedites template creation
- Easy to set up custom workflows
- The ability to create custom link parameters for every email saves my team a ton of time and error.
- The implementation consultants are SO knowledgeable and helped us create an even better email marketing program.
- Advanced audience segmentation with dynamic lists so we don't have to consistently update lists
- It takes time but Iterable provides the resources to automate most of your marketing program needs.
- Personalization! The handlebar logic makes it easy to ass personalization to every email.
- Easy to set up custom workflows
- The ability to create custom link parameters for every email saves my team a ton of time and error.
- The implementation consultants are SO knowledgeable and helped us create an even better email marketing program.
- Advanced audience segmentation with dynamic lists so we don't have to consistently update lists
- It takes time but Iterable provides the resources to automate most of your marketing program needs.
- Personalization! The handlebar logic makes it easy to ass personalization to every email.
What do you dislike about the product?
- To get the most out of the product it is helpful to have an experienced data engineer on your team (depending on goals).
- Experience with our CSM has not been as helpful as we originally hoped.
- Experience with our CSM has not been as helpful as we originally hoped.
What problems is the product solving and how is that benefiting you?
We are a small team with a large audience so the ability to automate as many email flows and user journeys as possible is critical. The workflows in Iterable make it easy to visualize and create advanced workflows based on user actions, segmentation, and behavior.
Great tool for marketing communications
What do you like best about the product?
We love the robust nature of the tool and that they're constantly updating it with new features. It's also easy enough to use that you don't need design or coding experience.
What do you dislike about the product?
It can get a bit confusing to find things. It's very important to have good naming convenetions. Tagging or foldering could come in handy.
What problems is the product solving and how is that benefiting you?
Automated workflows with email/SMS for new users. Also the ability to A/B test and segment users.
You can't go wrong with Iterable
What do you like best about the product?
In my opinion, Iterable is the finest email marketing, CRM, and automation tool on the market. Iterable provides seamless, multi-channel journey curation and can be used to the fullest extent by both non-technical and highly technical marketers. The workflow builder is exceptionally robust. It allows you to create complex automations with ease that enable you to leverage both user and event properties seamlessly. The segmentation tool is probably the most flexible I have ever encountered. Campaign setup is a breeze, and the post-launch analytics are extensive and use-case driven.
From a technical perspective, Its data infrastructure allows it to process vast amounts of data quickly and easily. Millions of records can be sorted and segmented within seconds, and the count is always accurate down to the single user. Iterable also allows the marketer to see the raw JSON of all events that flow into Iterable, so there is no guesswork or need to ping the development team to understand what data iterable is actually ingesting. Integrations are highly flexible, although they do need to be created custom for most connections. During stand-up, the integrators will need to create a user and event schema, but Iterable's fantastic team can help here. Their onboarding professionals, support staff and CSMs, are always timely and knowledgeable. I've done several re-platformings to Iterable over the last two years, from simple stand-ups to the very complex. Every time Iterable's team provided the knowledge, resources, and partnership to ensure all of our client's challenges were overcome.
Whether it's emails, SMS, push notifications, CDP-Lite capabilities, Iterable will almost always be my number one choice. I believe that Iterable has been, and will continue to be, a leader in the marketing tech space for years to come.
From a technical perspective, Its data infrastructure allows it to process vast amounts of data quickly and easily. Millions of records can be sorted and segmented within seconds, and the count is always accurate down to the single user. Iterable also allows the marketer to see the raw JSON of all events that flow into Iterable, so there is no guesswork or need to ping the development team to understand what data iterable is actually ingesting. Integrations are highly flexible, although they do need to be created custom for most connections. During stand-up, the integrators will need to create a user and event schema, but Iterable's fantastic team can help here. Their onboarding professionals, support staff and CSMs, are always timely and knowledgeable. I've done several re-platformings to Iterable over the last two years, from simple stand-ups to the very complex. Every time Iterable's team provided the knowledge, resources, and partnership to ensure all of our client's challenges were overcome.
Whether it's emails, SMS, push notifications, CDP-Lite capabilities, Iterable will almost always be my number one choice. I believe that Iterable has been, and will continue to be, a leader in the marketing tech space for years to come.
What do you dislike about the product?
Every platform has its little quirks that may be an adjustment to a user getting onboarded for the first time, but I have no major criticisms of Iterable.
What problems is the product solving and how is that benefiting you?
The biggest problem that Iterable solves is it allows users to have comprehensive data-driven use cases from the entirety of their tech stack. Many ESP's have great email and/or SMS capabilities, but very few provide the flexibility to transform companies marketing operations by creating access to data that was previously siloed.
Best retention marketing platform I've ever used
What do you like best about the product?
So easy to use! We've been able to accomplish almost everything on our wish list with Iterable. Customer service is always great as well!
What do you dislike about the product?
There are still some limitations (ie. no throttling) but I know there is a lot on the roadmap to come).
What problems is the product solving and how is that benefiting you?
We've been able to segment and target our audience so much more easily with Iterable. The added bonuses like STO and Brand Affinity have been hugely impactful.
Personalized experience
What do you like best about the product?
Specific list builds and easy to suppress users
What do you dislike about the product?
Workflows are tricky to test, I usually need to bring in support.
What problems is the product solving and how is that benefiting you?
It is easy to target people specifically.
Recommendations to others considering the product:
What advice do you have for those looking at Iterable?
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