Iterable
IterableExternal reviews
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Solid ESP
What do you like best about the product?
Love the flowchart view of Journeys and the ease of setting up blast campaigns.
What do you dislike about the product?
Relatively frequently encounter glitches and bugs like campaign updates not saving. Unable to create folders for Audience lists.
What problems is the product solving and how is that benefiting you?
Ability to send blast marketing campaigns, automated customer journeys, and transactional emails
Easy and self-explaining tool for basic and advance email marketing
What do you like best about the product?
Easy drag and drop editor, possibility to use automations, insightful analytic tools about a lot of KPI's
What do you dislike about the product?
A better option for easier implementation of a preference center. Like an easy integration into the email templates to ask users what they prefer and what kind of content they would like to receive. A basic HTML based survey box, where the user can just click on multiple options --> saved into their user profile
What problems is the product solving and how is that benefiting you?
Solving of sending our email content to a broader audience base. Easy and efficient analytics
very multifunctional platform
What do you like best about the product?
automatization
personalization
experiments
personalization
experiments
What do you dislike about the product?
analytics instruments
bugs in segmentation
bugs in segmentation
What problems is the product solving and how is that benefiting you?
allows us to improve product metrics by at least 2 times and save a lot of time of our engineering team
Iterable - great and flexible marketing automation tool
What do you like best about the product?
The freedom and possibilities that this tool gives me, we have very few restrictions here, so I can implement new strategies and ideas. I also like that the tool is constantly evolving and improving.
What do you dislike about the product?
There are still bugs and temporary problems with some functionalities, but the cool CS team is always supportive in our process and responds efficiently to any requests
What problems is the product solving and how is that benefiting you?
It helps me lead my company's Marketing Automation strategy and efficiently conduct email marketing activities targeting my customers. With Iterable, I constantly stay in touch with my users in the way and time of my choosing.
Best tool for customer communications
What do you like best about the product?
Easy to setup any type of customer communications. Emails are easy to build without html editor. SMSs and Push can be also sent to selected customers with ease.
What do you dislike about the product?
Initial setup is hard. Technology and engineering teams need to work to setup internal events and triggers. No provision to add list via csv file. Sometimes, metrics reported have a margin of 2-3%. Customer service has some issues.
What problems is the product solving and how is that benefiting you?
Iterable is a holistic tool to effectively reach out to app customers via email, SMS, push or in-app notifications. Setting up new campaigns is easy and we get metrics of impact of those communications.
Iterable user that learned so much in a short period of time!
What do you like best about the product?
Iterable support has helped me solve many problems in a time crunch on multiple occasions. They are always so quick to respond and so thorough in their responses. As someone who hasn't used many tools like this - I have been able to learn and grow with their support team!
What do you dislike about the product?
I think the new design update in both campaigns and journeys is a little less user friendly than the rest of Iterable. The added buttons and save processes have added a bit more time on our side.
What problems is the product solving and how is that benefiting you?
In my position, Iterable is solving problems like creating more automated and streamlined processes for our customers to go through on our site. This has saved me so much time in creating multiple emails that need to be sent out at a particular time.
A simple, yet intuitive tool
What do you like best about the product?
Iterable's journey building and data insights into a user's profile/event history make it easy to resolve any issues/track contact touchpoints. I also enjoy the accessibility of editing campaigns within a journey directly.
What do you dislike about the product?
We are unable to properly install the Iterable SDK due to our unique app platform. Engineering team has stated they could use more in-depth SDK integration guidelines.
What problems is the product solving and how is that benefiting you?
Iterable allows us to reach customers at specific points in their onboarding flow. We can retargeting users who have fallen off the product and re-engage them by sharing educational or upsell materials.
Easy to use CRM platform for all levels of marketing.
What do you like best about the product?
I like how user-friendly the platform is, not only for new but for experienced marketers as well. The platform allows HTML coding, as well as an easy drag and drop option.
What do you dislike about the product?
I dislike how often there are outages I understand that its natural and happens, but it could be better. I also dislike that there were updates made to some of the platforms and we as customers of Iterable we're not warned about it first.
What problems is the product solving and how is that benefiting you?
Iterable is a great and easy-to-use CRM platform that allows marketers such as myself the ability to develop and cultivate relationships with our customers. A great and useful tool.
User-Friendly ESP
What do you like best about the product?
I love the email design editor. The drag and drop template is very easy to use.
What do you dislike about the product?
It's not integrated with any of our social media or digital ads
What problems is the product solving and how is that benefiting you?
We have pretty good lists built and are able to execute our email campaigns quickly and smoothly. Because it's easy to use I'm able to put an email together pretty quickly.
Iterable simplified our tech stack while allowing us to do more personalization and segmentation.
What do you like best about the product?
I am able to do most of what I want with Iterable without needing to involve someone technical like an Engineer. And when there is a need for an Engineer they've generally been able to make updates without requiring much training/specialized learning.
What do you dislike about the product?
When there are HTML errors in a template keeping it from sending, it can be hard to figure out what is causing the error. The error messages aren't specific as to the cause.
What problems is the product solving and how is that benefiting you?
Iterable is serving as our single solution for our lifecycle marketing program and making it so that I don't have to connect and keep multiple systems in sync.
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