Iterable
IterableExternal reviews
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They offered a bribe for a good review, but never sent me my gift card
What do you like best about the product?
I took over the job of creating a company newsletter template from a designer at our company. I found the Iterable platform easy to navigate, even with no design background. It was simple to upload photos, link photos and sections, adjust headlines, create sections, and perform other tasks to make our newsletter look professional. I liked that I could link not just photos but headlines and even the words "read more" so that the links were failproof, not matter where a read clicked, they found the copy I wanted to guide them to.
What do you dislike about the product?
I wanted to create specific effects, and at first I thought I couldn't accomplish what I wanted, but after playing around with the platform, I found work arounds. I wanted to create thin white lines between images in a collage. I found that I could do this in Canva then import the collage.
What problems is the product solving and how is that benefiting you?
I am able to send out a mass email newsletter that will look uniform in everyone's in box. I had used Outlook before, and recipients complained the images and headlines were uneven and broken. Now, whether our readers access the newsletter on mobile or desktop, it looks great. Also, each month I can update our mailing list easily to add new users and remove old ones.
Recommendations to others considering the product:
Try it out. Take about 1 hour to play around with features. Look at samples of what others have done. Even if you are not creative, the templates "do it for you." Try all of the custom settings - you don' t have to settle for the basic sizing of photos, for instance. You can adjust them according to taste or your needs.
Terrific email marketing and newsletter tool
What do you like best about the product?
Iterable is so easy to use, and yet extremely powerful. It has extensive APIs, the ability to merge data feeds into emails, terrific workflows, and an excellent offering of easy-to-use templates. Plus, the customer service is fast, friendly and incredibly helpful.
What do you dislike about the product?
There is little I dislike. Maybe the biggest complaint I have is that reporting tools are not as good as they could/should be, and that new features are slow in coming. But, the product is so good and so robust that there is little we need from Iterable that it can't already do.
What problems is the product solving and how is that benefiting you?
We use Iterable to send email newsletters and it makes doing so drop-dead easy with powerful features, like personalization and data feeds. It has saved us a tremendous amount of time and has made our newsletters far better than they were.
An intuitive platform, top-notch support and pleasant experience
What do you like best about the product?
There's a lot to like with Iterable. Their workflow builder is VERY intuitive, basically allowing you to customize your user journey however you want. They also support handlebars, so you can get creative with how much you want to customize your email experience on the workflow or on the email template level. There's lots of great documentation on what you can do, so you'll never run out of inspiration on how to test and optimize your campaigns. After working with several other platforms, I've found that Iterable's workflows are by far the best when it comes to ease of use and customiziation.
Ever email a support team for help only to get a generic response that you already googled yourself? Yeah, that doesn't happen on Iterable. All their support team members have a stronger level of technical proficiency. Even if you go to them with a complex conditional logic use case, they will most likely be able to come back to you with a solid answer. Our dedicated customer success rep is also a rockstar who has helped give us tons of insight on how to build certain features to make our email experience seamless.
Ever email a support team for help only to get a generic response that you already googled yourself? Yeah, that doesn't happen on Iterable. All their support team members have a stronger level of technical proficiency. Even if you go to them with a complex conditional logic use case, they will most likely be able to come back to you with a solid answer. Our dedicated customer success rep is also a rockstar who has helped give us tons of insight on how to build certain features to make our email experience seamless.
What do you dislike about the product?
I think it would be great to have more reporting options, especially because Iterable is capable of building such complex workflows. If you have a data analyst on your team, you should be set as you can pull Iterable's data to build your own custom reports off platform. While reporting on an individual campaign level is great (you can easily cycle through exactly which metrics you want), reporting on multi-part workflows does require more manual work.
What problems is the product solving and how is that benefiting you?
Iterable's intuitive UI and features help save us a lot of time - both for our day to day tasks and bigger initiatives. Things load relatively quickly, so you can easily get the information you need. Workflows are easy to understand, so you know exactly what is happening and when. There are other platforms I've used where it's not immediately clear what the workflow will do unless you click into each module due to bad UI.
Great tool, great team
What do you like best about the product?
Iterable's workflow functionality is best in class. Great visibility into logic, flexible, and intuitive UI for business users to create their own flows.
What do you dislike about the product?
The way A/B testing with templates is handled is a bit confusing. In general, the listing pages for your workflows/campaigns/templates are too simple and could use better filtering/sorting/grouping options.
What problems is the product solving and how is that benefiting you?
Our company is moving to Iterable to enable more rapid testing of our comms program without needing to write tickets to our backend engineers currently handling the deployment/automation of messages. Especially when having a remote engineering team in a different timezone, having business-user abilities to edit workflows and deploy blasts is quite beneficial.
Fantastic, powerful product
What do you like best about the product?
Iterable is incredibly fast, incredibly customisable and delivers everything our business needs from an email platform. The onboarding support has been second to none and the pricing is very competitive. You'll need someone in your organisation with some technical skills, or an excellent tech support partner to make the most of it, but if you do have that this is the tool for you.
What do you dislike about the product?
It's really hard to find things to dislike, normally I'd say the learning curve, but with Iterable, even that is basically not a problem!
What problems is the product solving and how is that benefiting you?
Our systems are more integrated than ever before and we're able to trigger emails based off events from multiple systems. We've also been able to make it harder for less technical users to make mistakes by limiting their access to data and tools as appropriate. Iterable has enabled us to send better email, to the right people, from more teams than ever before.
Recommendations to others considering the product:
Have a chat - they're super friendly and helpful and they can definitely help you achieve your goals.
Marketing Manager, Retention
What do you like best about the product?
Iterable has a great user experience - the workflows and segmentation setups are easy to learn and make optimizing your campaigns easier and more efficient than any other platform I've used before. Their customer service is phenomenal as well.
What do you dislike about the product?
I would love to see more of a defined roadmap for Iterable and what they are launching this year.
What problems is the product solving and how is that benefiting you?
Our deliverability has improved a ton on Iterable over the past 6 months. They make it easy to get reporting done for optimizing our campaigns as well.
Iterable G2 Review
What do you like best about the product?
The friendliness of the UI and speed at which the system sends e-mails. Coming from an older messaging platform, Iterable has improved our workflow by making it more clean and efficient. Workflows in Iterable are one of the best features that allow my organization to set messages and revise them without lengthy correction processes.
Lastly, I love the readiness and excitement that our Implementation Rep. and other members of the Iterable team bring to the table each week during our meetings (and during onboarding). Their willingness to go above and beyond in getting us over the hump to transition into Iterable was amazing, and without them I do not believe we would have been able to transition to using the platform as quickly as we did. After initial onboarding, their deliverability experts are not only friendly, but extremely knowledable in keeping our domains healthy and stable during warmup. For the first time, our company feels we have someone treating deliverability as important as many of us on my team do, and they are constantly monitoring to ensure that we are putting our best foot forward as we continue to migrate more and more subscribers into Iterable.
Lastly, I love the readiness and excitement that our Implementation Rep. and other members of the Iterable team bring to the table each week during our meetings (and during onboarding). Their willingness to go above and beyond in getting us over the hump to transition into Iterable was amazing, and without them I do not believe we would have been able to transition to using the platform as quickly as we did. After initial onboarding, their deliverability experts are not only friendly, but extremely knowledable in keeping our domains healthy and stable during warmup. For the first time, our company feels we have someone treating deliverability as important as many of us on my team do, and they are constantly monitoring to ensure that we are putting our best foot forward as we continue to migrate more and more subscribers into Iterable.
What do you dislike about the product?
The reporting in Iterable definitely needs improvement. Wide-scale, real-time reporting would tremendously improve the platform, and allow it to become more accessible for marketers who do not live in the world of HTML.
Additionally, allowing for the use of labels to be used outside of just campaigns would be a big improvement. Using labels on lists/segments/workflows, and other select-able items in Iterable would allow for more fluidity in the use of the platform.
Additionally, allowing for the use of labels to be used outside of just campaigns would be a big improvement. Using labels on lists/segments/workflows, and other select-able items in Iterable would allow for more fluidity in the use of the platform.
What problems is the product solving and how is that benefiting you?
We are migrating out of a platform that we have used for nearly a decade. We have the ability to segment and target our subscribers in ways that we previously did not with a more accurate degree of certainty and accuracy.
One of the largest benefits of moving into Iterable has simply been migrating into a modern marketing platform. As a solution expert, there were so many times we were limited in what we could provide for our marketing teams in order for them to best acheive their goals, but with Iterable - the options are limitless.
One of the largest benefits of moving into Iterable has simply been migrating into a modern marketing platform. As a solution expert, there were so many times we were limited in what we could provide for our marketing teams in order for them to best acheive their goals, but with Iterable - the options are limitless.
Iterable is amazing!
What do you like best about the product?
I love the chat feature. Having support instantly is so nice!
What do you dislike about the product?
Not being able to branch in flow off event data easily. You have to run a match query each time :(
What problems is the product solving and how is that benefiting you?
Personalization. Having the catalog tool really makes it easier!
Four Months In - Best ESP I've Used!
What do you like best about the product?
Flexible, user-friendly UI
Extremely powerful segmentation and personalization
Responsive and helpful support
We've barely scratched the surface of what we can do with Iterable in our first few months and can't wait to keep building out better campaigns
Extremely powerful segmentation and personalization
Responsive and helpful support
We've barely scratched the surface of what we can do with Iterable in our first few months and can't wait to keep building out better campaigns
What do you dislike about the product?
Experimentation is powerful but not very user-friendly, could use some building out.
Would be nice to be able to set more preferences for UI (i.e. what sort of notifications we see, how many lists appear by default on a page, etc.)
Would be nice to be able to set more preferences for UI (i.e. what sort of notifications we see, how many lists appear by default on a page, etc.)
What problems is the product solving and how is that benefiting you?
Migrating off of an old platform which could not handle our volume, often failed, and had extreme delays. Iterable is extremely reliable and extremely fast
Being able to create create workflows that refine a customer's journey at different points in their subscription.
Having a much more helpful hands-on deliverability team help ensure good inbox placement.
Being able to create create workflows that refine a customer's journey at different points in their subscription.
Having a much more helpful hands-on deliverability team help ensure good inbox placement.
Made for Marketers and Approved by Engineers
What do you like best about the product?
Flexible and easy to use API which has allowed us to use more data across our app, website, and database.
Easy to use UI, creating templates, campaigns and workflows.
Easy to personalize messages with dynamic content and segmentation tools
Cross channel marketing working in the same workflow - Able to send emails, in-apps, SMS all in one workflow
Great responsive support, great pool of knowledge and resource center to refer to, and ability to request new features (listen to their customers!)
Ability to automate repetitive tasks like newsletters!
Easy to use UI, creating templates, campaigns and workflows.
Easy to personalize messages with dynamic content and segmentation tools
Cross channel marketing working in the same workflow - Able to send emails, in-apps, SMS all in one workflow
Great responsive support, great pool of knowledge and resource center to refer to, and ability to request new features (listen to their customers!)
Ability to automate repetitive tasks like newsletters!
What do you dislike about the product?
Reporting is good but could be better, such as ability to export and send reports to stakeholders - this is something they are working on!
What problems is the product solving and how is that benefiting you?
We are able to send the right message at the right time to the right user by using triggers based on actions users are taking within our app throughout their journey. This has truly showed us the power of harnessing our data and creating a better experience for our user because it reaches them where they are on the right channel.
Recommendations to others considering the product:
Do a demo and talk to them, they work with their customers and were able to help us relieve many pain points. Great people, great software.
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